Bachelor of Science in Marketing with Concentration in Advertising

at Study Group - Florida Atlantic University - Boca Raton Campus USA

Philosophy has a very important role to play in the acquisition of a higher education.  The study of philosophy fosters an appreciation for the most fundamental ideas, questions, and texts that have profoundly shaped our culture.  However, the study of philosophy also lead to the rigorous development of very practical skills, such as critical thinking, clear and precise writing,  analytical skills, persuasive oral communication, and the ability to read and comprehend conceptually challenging texts.  These skills will help students succeed in life and in any career that they choose to pursue after earning their Bachelor's degree.

The Philosophy Department at Florida Atlantic University offers a high quality Bachelor of Arts degree in philosophy.  In fact, s everal philosophy majors from Florida Atlantic University have successfully pursued their graduate/professional education at institutions such as Oxford University, Columbia University, Princeton University, The New School Universisty (formerly, The New School for Social Research), SUNY Stony Brook, and SUNY Binghampton.

The Program in Italian Studies is a modern, forward-looking program that has found a dignified place in the multicultural and interdisciplinary environment of the college, without losing its own identity and integrity. It has been supported by the notion that the relationship between Italy and its hitherto mostly European literary, cultural, linguistic-philosophical and historical contexts is a horizontal one. In this spirit, and as we cross the Atlantic and the Mediterranean, the Italian program has striven to offer the kinds of courses that reflect Italy as part of the mappa mundi and encourages and integrates course work in other languages and disciplines.

The Department of Psychology is represented by faculty at three FAU campuses (Boca Raton, Davie and Jupiter). The Department of Psychology maintains a research-intensive graduate program, offering the Doctor of Philosophy degree in Experimental Psychology and Master of Arts degree in Psychology. We service over 2100 undergraduate majors as well. Our award-winning and internationally renowned faculty conduct research in four core areas of Psychology: Cognitive & Cognitive Neuroscience, Developmental, Neuroscience, and Social/Personality Psychology. Students in our program undergo rigorous academic and research training and have gone on to successful careers in both academia and industry.

Part of the Charles E. Schmidt College of Science, the department maintains close links with the Center for Complex Systems, with many faculty maintaining dual appointments. The department is among the most successful in the college in obtaining external funding and enjoys a strong national and international profile.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

Economics has become an integral part of our modern society. An understanding of economics is indispensable when it comes to running a successful business, making sense of international events and analyzing government policy. Graduates with a background in economics enjoy a unique advantage in that economics offers a specialized and powerful framework for tackling today’s problems in the increasingly competitive and global economy.

Economics with a Business Economics concentration (ECON-EBUS): This program has the same diverse foundation in core business principles as other majors in the College, but also integrates economics courses in such a way that the student can analyze business problems with the insight that the economics discipline offers.

The major in Interdisciplinary Studies: Arts and Humanities is appropriate for students who wish to design a program of study that spans a broad range of disciplines. The student who wishes to pursue this major should contact the Office of Student Academic Services for advising. As appropriate, the student will be referred to the program director, Dr. Barclay Barrios. Please make an appointment to consult with an advisor from Student Academic Services for more information.

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

The International Business major arms students with the tools to tackle challenges in business while empowering them to contribute and engage in organizations and communities in a global business environment. Program goals are accomplished through an active partnership with the business community while the program continuously enhances the quality and impact of international business education.

The Studio Art Program offers diverse and challenging programs of study that emphasize the development of each student’s intellectual and artistic vision and goals. The program is dedicated to preparing practicing studio artists to participate in a dynamic art world. Students are given rigorous training in the foundations of art, as well as in ways to explore new and innovative questions, theories and ideas that drive art today. Majors are expected to explore the variety and breadth of contemporary art practice. These concentrated studio and seminar experiences are supplemented with field trips, visiting artist lectures, and critiques in order to help students begin to develop their own interests and projects as artists. At the advanced levels, students benefit from evaluation in individual and group critique sessions of their work, seminars, field trips, guest artists, lectures by curators and critics, and exhibition opportunities. These experiences prepare the studio major for advanced study and a career in art.

Designed to develop and prepare the business leaders of tomorrow to tackle the challenges of the global business environment, the major in Management has two tracks: Leadership and Applied Management, and Entrepreneurship.

Students in the Leadership track have opportunities to advance in human resources and management with various levels of responsibility building successful teams while managing an increasingly complex business environment. Successful leaders develop the strategies, plans, procedures, and policies that guide a business team in the short and long term. Successful leaders do so by coordinating human, financial, and material assets to achieve organizational objectives.

Students in the Entrepreneurship track receive mentoring and develop the skills they need to start their own business or work in a business startup. Entrepreneurs are at the heart of job growth. Students with the intentions of one day leading their own business will benefit from this quality program. In addition, students have numerous resources available on campus such as the Adams Center For Entrepreneurship and the Research Park at FAU to assist them with a start-up. Both tracks are designed to permit a dual major or minor in a targeted area of interest.