Bachelor of Science in Marketing

at Susquehanna University USA

Susquehanna will power your natural curiosity and storytelling abilities. You will gain foundational skills like writing, editing, interviewing and even multimedia production — plus the critical-thinking and problem-solving skills from your well-rounded liberal arts education — to empower your storytelling. From podcasting to traditional newspaper reporting, you will develop research skills and learn to adapt content for varying news media to succeed in the ever-evolving world of journalism.

Susquehanna provides platforms for journalism and digital content majors, including the student-run newspaper, The Quill, the LensFlare student broadcasting group and other professional student clubs.

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Explore society at every level — small groups, subcultures, cultures, organizations and institutions — and study how people interact.

When you study sociology here, you’ll learn to think critically about how race, class, gender, sexuality, law, culture, social media, social movements and the state impact individual, lived experience.

Develop useful and competitive skills

Studying sociology builds critical thinking skills and the ability to examine complex questions — skills valued by employers in all fields. You’ll learn there are multiple ways to approach any given problem.

You will design research projects, analyze data and identify useful ways to investigate questions about public policy, public health, community development, globalization, education and the law.

Thinking about medical school or other health professions? Our biomedical sciences major is for you!

This versatile program will fully prepare you for any health-related field. Focused on health sciences, it still leaves ample room for developing other interests that enhance your application to professional schools.

If you want to be a health care professional, you may also wish to consider biology, biochemistry, chemistry, neuroscience and psychology as they are great points of entry to a career in health care. Many academic majors will prepare you for admission to professional schools if you also complete the required pre-requisite courses.

Jump into a career as a biomedical researcher or continue your studies to work in health care as a:

• Physician (MD and DO)
• Dentist
• Veterinarian
• Optometrist
• Physical therapist
• Pharmacist
• Podiatrist

You’ll also be ready for graduate study programs in biomedicine — including cell and molecular biology, cancer biology, immunology or microbiology — and to work in biomedical research.

Mathematics is the study of patterns: from the distribution of prime numbers to the distribution of galaxies, from to shapes of soap films to the structure of musical compositions, and far beyond. Because of its combination of generality and precision, mathematics is integral to most areas of modern life, from the sciences to business, politics, and even the arts.

Take center stage at Susquehanna and beyond in our theatre performance major.

You’ll grow artistically as an actor. From critical analysis of dramatic literature, to authentic and powerful acting on stage, you’ll develop in your craft beyond what you thought possible.

Explore characters that force you out of your comfort zone and learn something about yourself in the process. You’ll focus on the tools you need to improve your acting. Our intensive acting classes are supported by coursework in theatre history and dramatic theory, enhancing your performances. Adding one of our interdisciplinary minors, like arts administration and women’s studies, help you gain a better understanding of important topics in today’s world.

In ways more broad-based than fine arts degrees, you’ll gain a better understanding of human communication and culture.

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.

Whether you’re interested in a career in research, behavioral health, social work, counseling or some other profession, psychology provides excellent preparation.

Our psychology majors have a track record of success in multiple career paths. Consistently accepted to among the best graduate and professional schools, they’ve demonstrated their versatility by excelling in a variety of professions.

Want to be a writer or an attorney? You’ll need to ensure your words resonate. Are you a future business manager or consultant? You’ll have to understand what motivates people and how they interact in groups. These are just a few ways psychology is critical in many careers.

Master the Spanish language and immerse yourself in the cultures of the Spanish-speaking world.

We’re one of the only universities that requires semester-long study abroad for language majors. Connect with native Spanish speakers in Valencia, Spain; Heredia, Costa Rica; Merida, Mexico; or Havana, Cuba — to name a few.

While abroad, you’ll live with host families, do internships in fields such as health and grant-writing, and take courses in a broad array of disciplines. You will also travel and make new, long-lasting friendships.

When you return to Susquehanna, you’ll bring back firsthand knowledge of the cultures you’ve experienced and a grasp of the Spanish language only achieved through immersion!

• Connect with Spanish-speakers on campus! Take courses on the literatures, cultures and histories of Spanish-speaking communities around the world. Study Spanish translation, and get involved with activities outside of the classroom.
• Come to our Latinx Initiative, which promotes the understanding of Latino cultures through exhibits, film, presentations, workshops and speakers.
• Join in conversation tables with Fulbright Fellows from Spain and Latin America.
• Share your interests with a growing number of Susquehanna students interested in Latinx cultures and heritage by joining ALAS (Association of Latinx and American Students).

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.