Bachelor of Science in Marketing

at Susquehanna University USA

History may take inspiration from the past, but here you do history.

Scour primary sources. Excel at organizing, scheduling and keeping notes. Develop a research project that will lead to graduate school or a promising career right after graduation. Travel to conferences to present your work. Explore local historical sites. Work both with antique sources and the latest digital technology.

Debate issues from various perspectives. Find your place in the world while acquiring 21st-century skills relevant to many careers.

History majors are preparing to:

• Practice law
• Direct financial institution
• Work in higher education
• Teach
• Pursue graduate degrees
• Work in museums
• Run a company

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Susquehanna will power your natural curiosity and storytelling abilities. You will gain foundational skills like writing, editing, interviewing and even multimedia production — plus the critical-thinking and problem-solving skills from your well-rounded liberal arts education — to empower your storytelling. From podcasting to traditional newspaper reporting, you will develop research skills and learn to adapt content for varying news media to succeed in the ever-evolving world of journalism.

Susquehanna provides platforms for journalism and digital content majors, including the student-run newspaper, The Quill, the LensFlare student broadcasting group and other professional student clubs.

The photography major is focused on the development of students as artists and practicing professionals. In addition to mastering the camera and associated technology, students will develop a distinctive personal style through their experiences inside and outside the classroom. Majors are well versed in historical and contemporary art, and are given numerous opportunities to exhibit their work, travel, and receive feedback from faculty and peers. Prior to graduation, students will professionally mount a public exhibition of the work in The Lore Degenstein Gallery, where they will gain experience in a professional gallery with museum standards.

Majors enjoy 24-hour electronic card-swipe access to all art facilities and state of the art computer labs, open only to departmental students. The digital photography classroom is equipped with high-end professional studio lighting, seamless cloth and paper backgrounds, and dedicated lecture, critique, and production spaces.

Required independent coursework and a cross-disciplinary approach allow students to investigate and experiment with multiple ways of creating art. Students are encouraged and given ample time to develop a distinctive and personal visual style.

Contemplate the complex moral and ethical issues faced by humanity — existence, meaning, values, truth and more.

Open your eyes to ideas you didn’t even know existed. We take on the complex issues that are rarely discussed.

You’ll be well-versed in classical philosophical thinking on age-old questions, like does God exist? We’re one of few universities to connect that kind of thinking to contemporary issues. We were the first university in the nation with a philosophy class on HBO’s “The Wire.” You’ll also study love and desire, environmental ethics, hip hop and other contemporary topics from a philosophical standpoint.

Even more than thought-provoking classes and great job opportunities, studying philosophy will help you understand yourself and lead a full and satisfying life.

Prepare to mentor and train young musicians while continuing to develop your own skills as a musician.

From your very first year, you’ll get hands-on experience teaching one-on-one or in small groups in preK-12 classrooms.

As state requirements for teachers intensify, we’re committed to preparing you for certification in four years, including your student teaching semester.

Our rigorous curriculum will broaden your musical comfort zone and help you grow as a musician, performer and creative thinker. Mentoring from professors who are experienced educators and active performers will build your confidence.

If you want theatre as the cornerstone of your undergrad experience, this academically rigorous, broad-based course of study is for you!

Connect fresh audiences to the power of theatre and re-invigorate seasoned participants with new works and exciting approaches to well-known plays.

Learn about theatrical theories, best practices, historical challenges, and the great artists and thinkers of yesterday who make today’s performances meaningful.

Classes range from acting to production and design courses. Combined with history and dramaturgical work, you’ll have a better understanding of human communication, culture and the place theatre has in the world.

Thinking about medical school or other health professions? Our biomedical sciences major is for you!

This versatile program will fully prepare you for any health-related field. Focused on health sciences, it still leaves ample room for developing other interests that enhance your application to professional schools.

If you want to be a health care professional, you may also wish to consider biology, biochemistry, chemistry, neuroscience and psychology as they are great points of entry to a career in health care. Many academic majors will prepare you for admission to professional schools if you also complete the required pre-requisite courses.

Jump into a career as a biomedical researcher or continue your studies to work in health care as a:

• Physician (MD and DO)
• Dentist
• Veterinarian
• Optometrist
• Physical therapist
• Pharmacist
• Podiatrist

You’ll also be ready for graduate study programs in biomedicine — including cell and molecular biology, cancer biology, immunology or microbiology — and to work in biomedical research.

Whether you’re interested in a career in research, behavioral health, social work, counseling or some other profession, psychology provides excellent preparation.

Our psychology majors have a track record of success in multiple career paths. Consistently accepted to among the best graduate and professional schools, they’ve demonstrated their versatility by excelling in a variety of professions.

Want to be a writer or an attorney? You’ll need to ensure your words resonate. Are you a future business manager or consultant? You’ll have to understand what motivates people and how they interact in groups. These are just a few ways psychology is critical in many careers.

Get hands-on experience in a wide range of production and design disciplines to refine your interests, hone your skills, and prepare you for a lifetime of creativity in theatre.

You’ll work like the professionals do, and you will assume responsibilities that stand out on resumes.

Students just like you run most of the production operations here. Our productions couldn’t exist without student dedication.

Our hands-on production labs are small and focused on your development. And our productions rival any conservancy program in scope and quality.

Our students often begin performing on the main stage in their first semester.

• There are four mainstage productions each year, including a student-directed show and a major musical
• You’ll collaborate with the Department of Music on their annual opera program
• We offer a second stage season-experimental, edgy and fueled by students’ artistic desires