Bachelor of Science in Food and Agribusiness Marketing and Management

at University of Delaware USA

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

Program Highlights

Blue Hen Marketing Club
The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.
Other organizations of interest to marketing majors include:

• Alpha Mu Alpha National Honor Society in Marketing
• Blue Hen Investment Club
• Lerner College Trading Center
• Women in Business
• Minority Business Student Association
• Alpha Kappa Psi Business Fraternity
• Delta Sigma Pi Business Fraternity

Think linguists just speak lots of languages? Think again. Linguists are scientists who study language. Language is one of the most complex cognitive tasks that humans engage in, yet it is used effortlessly and subconsciously and is acquired by infants with no formal instruction. How can you effortlessly speak and understand without even being aware of what you are doing? As a student of linguistics, you will explore the answers to this question and many others.

Love reading and writing? Enjoy working with young people? Want a career where you make a difference? English Education may be for you! Our mission is to prepare secondary English teachers who can teach all adolescents with cultural awareness, adaptability, and relevance. Graduates of our program are highly qualified English teachers who not only have a broad and deep content knowledge but also are experienced in teaching this content to adolescents.

Africana Studies is a multidisciplinary program with its basic content in the social sciences and humanities. The B.A. prepares a student to develop a complex and critical assessment of the social, political, intellectual and artistic dimensions of the African American and African Diasporic experience through comparative analyses of articles, books, film, art and archival material, to effectively communicate that knowledge orally and in written work and to apply their skills in projects that provide service to black communities in the region. This knowledge and these skills may be effectively incorporated into virtually any career path the student chooses.

Become an effective economics teacher by strengthening your knowledge of both education and economics. Study how markets work. Learn what is produced, how it is produced, and how income is distributed. Explore subjects such as:

• The role and impact of international trade
• The effect of monopolies on the economy
• The problems of unemployment and inflation

Your studies will provide you with a framework for evaluating policy to determine whether they help improve the quality of people’s lives. You will be equipped to help design solutions for society’s economic problems.

You will also learn how to turn your knowledge into effective, engaging lessons for secondary students that will help them develop the skills they need to graduate as economically literate and flourishing citizens.

The School of Music offers both Bachelor of Arts and Bachelor of Music degrees. The Bachelor of Arts (B.A.) in Music provides students an opportunity to synthesize intensive study of music with a liberal arts education applicable to a variety of career interests. The program includes training in music theory, music history/literature, performance ensembles and applied music. Rigorous coursework in music is balanced by significant opportunities for training, research and development in other academic areas. This program is particularly well suited to students with broad ranging artistic and academic interests, and who wish to utilize their music education to advance their careers in unique directions.

The Energy and Environmental Policy (ENEP) degree prepares students to address Energy and Environmental initiatives from multiple disciplines. The major offers an exciting opportunity for students to prepare for academic and professional careers in the high-demand fields of energy, environment, sustainable development and climate change.

The Fine Arts Program at UD—one of three undergraduate art and design degrees offered at UD—combines the best of creative research and hands-on experimentation.  Students have the opportunity to experience printmaking, painting, ceramics, sculpture, video, photography, animation and drawing. After completing core courses, students have the freedom to choose their own pathway of study that enables them to develop into an active creative force; essentially our students are empowered to impact culture in a meaningful way and positively change the world.

Central to this student-centered approach is our one-on-one advising—all fine art majors and minors work in direct contact with our professionally active faculty through studio and lecture courses. Additionally, students engage with diverse communities through dynamic visiting artist talks, highly regarded study abroad courses, productive internships and frequent field trips to major art centers. Individual or shared studios are available for advanced students.

Students in the Human Relations Administration (HRA) major complete course work and field placements that will prepare them for a career in human resources at both profit and not-for-profit agencies. They will develop the skills necessary to manage employee relationships, facilitate critical workplace training, enhance staff motivation and ensure compliance of important legal issues including diversity and inclusion.
Gain vital skills for profit and not-for-profit organizations
Human Resources is a growing field, and our students will possess highly marketable skills upon entering the workforce. In addition to completing a B.S. in HRA, students will earn a minor in Organizational and Community Leadership—allowing them to master several academic disciplines including business, communications, human development, mentorship/counseling and interpersonal relationships.

With 450-hours of internship experience, students will also receive on-the-job training in a human resources organization and complete a seminar focused on professional development and professional issues in the field.

A Language of Science, Culture and Business

The ability to use a foreign language and to employ knowledge about another culture is highly valued by the business and professional communities. Multilingualism and intercultural competence are essential credentials for leadership today in diverse fields. Our graduates choose a variety of career paths: some become teachers, translators or interpreters while others are employed in publishing, broadcasting, government, international travel, financial services or other areas of international business. Opportunities in international marketing, advertising and other communication industries provide further outlets for language skills that our students couple with other expertise acquired in joint or double majors. Some students enter careers with international organizations such as the United Nations, International Red Cross and the World Health Organization, while others go on to advanced degrees in preparation for work in international law, diplomacy and college teaching.