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Master of Commerce with Specialisation in Marketing Analytics

Master of Commerce with Specialisation in Marketing Analytics

at University of New South Wales - Kensington Campus Australia

Overview

UNSW’s Master of Commerce (MCom) is a 1.7 year full-time postgraduate coursework degree. Designed in consultation with industry, this world-class business degree prepares you with the experience and knowledge you need to succeed in the career you want. This degree is career-focused from day one. Whatever you specialise in, you’ll connect with industry, learn with real-world tools and technology, and have access to work-experience, career development, and mentoring opportunities.

Marketing Analytics Specialisation

Marketing analytics is all about enhancing the consumer experience, using big data analytics. Marketing is not just about selling, it’s about truly understanding your consumer and creating innovative ways to improve their experience. That’s where data analysis comes in.

Why study marketing analytics?

Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.

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125

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

20

Duration

University of New South Wales - Kensington Campus

Location

Master of Commerce with Specialisation in Marketing Analytics Assistant Fee

$45105

Tuition Fee

$NA

Average Cost of Living

$125

Application Fee

Master of Commerce with Specialisation in Marketing Analytics Admissions Requirements

  • Minimum Level of Education required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

125

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

20

Duration

Study Visa

Other Courses by University of New South Wales - Kensington Campus,Australia

UNSW’s Master of Commerce (MCom) is a 1.7 year full-time postgraduate coursework degree. Designed in consultation with industry, this world-class business degree prepares you with the experience and knowledge you need to succeed in the career you want. This degree is career-focused from day one. Whatever you specialise in, you’ll connect with industry, learn with real-world tools and technology, and have access to work-experience, career development, and mentoring opportunities.

Digital transformation is about ensuring that businesses and organisations are equipped to operate and succeed in a digital future. Specialising in digital transformation will equip you to help organisations and businesses become competitive in the digital economy by transitioning to new technologies, business models and processes.  

Digital Transformation Specialisation

UNSW Business School’s Digital Transformation specialisation focuses on the people, processes and technology involved in these critical transitions.  

Our courses are aligned with industry developments and draw on industry insights, ensuring you understand and gain experience with the latest developments, techniques, tools, models and standards.  With hands-on components embedded in our courses, you’ll apply what you learn to real world digital transformation challenges. 

20 month

Duration

$ 45105

Tuition

This double degree is for students who want to pursue a career in the related disciplines of materials engineering and chemical engineering. Where materials scientists concern themselves mainly with the underlying science of high-performance materials such as metals, ceramics, polymers and composites, chemical engineers focus on turning raw materials into useful, marketable products from fertilisers, drugs and plastics, to paper, paint and food. By studying both degrees, you will learn foundational theory and practical skills that will put you at the forefront of development and innovation.

60 month

Duration

$ 47520

Tuition

UNSW’s Bachelor of Commerce/Arts is a double degree that will equip you with business experience and expertise, combined with the creativity, analytical and critical thinking skills that come with an arts degree. Both degrees offer flexibility, allowing you to shape your degree to match your ambitions and interests.

The Bachelor of Commerce (BCom) has been designed with consultation from industry to set you up for lifelong employability. By combining your BCom with a Bachelor of Arts, you can choose from a diverse range of majors and subjects in the arts, humanities and social sciences. You'll develop an in-depth knowledge and breadth of understanding, gaining the tools to think critically, communicate effectively and conduct independent research.

48 month

Duration

$ 47760

Tuition

The Master of Global Health/Master of Infectious Diseases Intelligence (Extension) provides advanced disciplinary knowledge and skills to help you undertake infectious diseases prevention and control and health services management roles in government, community and health service settings with a focus on international settings.

You will gain a sophisticated understanding and application across a complex body of multidisciplinary knowledge including infectious diseases intelligence, policy design, implementation and evaluation.  This degree also includes a research project which will cultivate your critical thinking and communication skills as you explore infectious diseases intelligence.

The program fosters judgment-ready practitioners who can contribute to improving population health and work across a range of contexts including ministries and departments of health, government and non-government and voluntary organisations, military and first responder organisations, primary care and community healthcare services in both public and private sectors.

24 month

Duration

$ 51360

Tuition

The Master of Engineering Science (Energy Systems) is designed to provide a deep, broad range of knowledge about a variety of energy and power systems.

This postgraduate degree offers a wide range of theoretical and applications-based electives and is ideal for electrical engineers wishing to upgrade their skills in the ever-developing energy engineering sector.

The recent introduction and growth of intelligent power supply systems such as smart grids means that energy systems engineering is experiencing unprecedented growth.

This degree will help you develop skills to meet growing need for engineers who can interface renewable energy generation sources with the conventional electricity grid. You'll also understand the importance of electric motors in everything from smartphones to hybrid cars and satellites.

This postgraduate degree features complex, open-ended enquiry-based projects and plenty of opportunities to help you become a leader in the field.

You'll develop a systematic approach to problem-solving and learn to plan projects effectively, as well as gaining key skills in order to analyse, interpret and communicate results proficiently.

24 month

Duration

$ 50160

Tuition

UNSW’s Bachelor of Commerce/Arts is a double degree that will equip you with business experience and expertise, combined with the creativity, analytical and critical thinking skills that come with an arts degree. Both degrees offer flexibility, allowing you to shape your degree to match your ambitions and interests.

The Bachelor of Commerce (BCom) has been designed with consultation from industry to set you up for lifelong employability. By combining your BCom with a Bachelor of Arts, you can choose from a diverse range of majors and subjects in the arts, humanities and social sciences. You'll develop an in-depth knowledge and breadth of understanding, gaining the tools to think critically, communicate effectively and conduct independent research.

48 month

Duration

$ 47760

Tuition

Surveying supports all construction activity and infrastructure engineering in urban and rural environments, as well as mapping and monitoring the natural environment. Activities include defining land boundaries, engineering and mining surveying, offshore surveys, digital mapping, precise positioning and property development.

Surveying is a perfect combination of indoors and outdoors. You'll learn how to use a range of hi-tech tools such as GPSs, laser scanners, mapping drones and surveying robots to create high definition 3D models of the built and natural environment. You'll also learn how to apply maths and powerful software to deliver products for a range of applications. To get you work ready, you'll apply these skills through 60 days of approved industry training.85

48 month

Duration

$ 50640

Tuition

Computer Science & IT

Bachelor of Information Systems

Information systems shape the technology that fuels the economy. Learn to innovate with skills, knowledge and experience in business information technology solutions.

The digital age transforms the way we do business, and behind every digital innovation is information systems that help a business succeed. Information systems professionals are relied upon to drive innovation, work in teams to understand data or solve problems, and safeguard businesses in a competitive global environment.

Become an adaptive thinker who is prepared to enter an agile business environment and solve problems with new digital technologies and tools. You'll learn from technical business courses such as digital transformation or enterprise systems, while covering innovative topics like java programming or database technology using Oracle.

36 month

Duration

$ 47760

Tuition

The UNSW Bachelor of Arts is a three-year degree when studied full time. As you develop your worldview through personalised course combinations, you’ll define a future life purpose suited to your passions and skills.

Defy the limit of a singular career focus with industry-crossing skills in critical thinking, problem-solving, effective communication, and informed research. What’s more, you’ll develop these skills while exploring what fascinates you, with subjects from creative arts and the humanities to social sciences, languages, and business.

Prepare to challenge your assumptions and apply new thinking to academic traditions and real-world problems. How can we think differently about climate change? Human rights? The ethical future of technology? Broaden your understanding of the world and gain the skills to make a difference.

Sociology and anthropology
What makes life meaningful? Why do we disagree, and why do we care? What brings about social change? Answers to these questions differ depending on who you ask, but finding new insights is crucial to navigating reality’s conflicts and challenges. Join Australia’s oldest sociology department and discover insights from diverse cultures and the lived human experience.

36 month

Duration

$ 38640

Tuition

The UNSW Bachelor of Criminology & Criminal Justice is a three-year full-time, or six-year part-time equivalent, undergraduate degree designed to critically explore the causes of crime, deviance, criminal behaviour, social control and the legal system.

This degree looks at the big picture of crime by bringing together cross-faculty knowledge from the School of Law, Society and Criminology and School of Social Sciences. Through innovative teaching that focuses on real-world case studies and experiences outside the classroom, you’ll gain critical insights into all aspects of the justice system.

Criminology and criminal justice are growing fields with increasing opportunities to create change in communities affected by crime and the social structures and systems in place that influence and respond to it. You’ll develop an understanding of historical and current issues, including drug policy, sexual and alcohol-related violence, organised crime and Indigenous mass incarceration. You'll also learn about key institutions of criminal justice including the police, courts and prison, and the impact they have in the community.

36 month

Duration

$ 39360

Tuition

View All Courses by University of New South Wales - Kensington Campus, Australia

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