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Master of Commerce with Specialisation in Marketing Analytics

Master of Commerce with Specialisation in Marketing Analytics

at University of New South Wales - Kensington Campus Australia

Overview

UNSW’s Master of Commerce (MCom) is a 1.7 year full-time postgraduate coursework degree. Designed in consultation with industry, this world-class business degree prepares you with the experience and knowledge you need to succeed in the career you want. This degree is career-focused from day one. Whatever you specialise in, you’ll connect with industry, learn with real-world tools and technology, and have access to work-experience, career development, and mentoring opportunities.

Marketing Analytics Specialisation

Marketing analytics is all about enhancing the consumer experience, using big data analytics. Marketing is not just about selling, it’s about truly understanding your consumer and creating innovative ways to improve their experience. That’s where data analysis comes in.

Why study marketing analytics?

Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.

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125

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

20

Duration

University of New South Wales - Kensington Campus

Location

Master of Commerce with Specialisation in Marketing Analytics Assistant Fee

$45105

Tuition Fee

$NA

Average Cost of Living

$125

Application Fee

Master of Commerce with Specialisation in Marketing Analytics Admissions Requirements

  • Minimum Level of Education required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

125

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

20

Duration

Study Visa

Other Courses by University of New South Wales - Kensington Campus,Australia

The UNSW Master of International Relations recognises the complexity and the globalised nature of today’s world, and is specifically designed to advance your understanding of global politics and foreign policy.  Through this degree, you’ll critically examine theories and issues in contemporary world politics. You’ll explore international security, great-power rivalry, regional conflicts, nuclear proliferation, global environmental politics, civil conflict and terrorism, human rights, gender politics, international political economy, development and other pressing international issues.

Alongside this, you’ll learn to understand how these concepts and theories in international relations shape our view of the world. You’ll graduate with the in depth knowledge and experience to work in a variety of sectors in Australia and internationally, from NGO’s to government organisations and multinational corporations.

12 month

Duration

$ 36700

Tuition

The UNSW Master of Laws (LLM) is a one-year full-time postgraduate degree that offers you the opportunity to develop an advanced and contemporary understanding of one or more areas of legal study, acquire further expertise and enhance your career prospects.

Media, Intellectual Property & Technology Law
New media is becoming an increasingly dominant form of mass communication, challenging established frameworks with disruptive technology. Individuals from various backgrounds must now understand how the law affects and regulates their activities in this environment. Media laws influence how people communicate and how both old and new media operate. To cope with the regulatory impact of this increased reliance on the digital sphere, established legal doctrines such as defamation and privacy are being used in new ways. 

Meanwhile, intellectual property laws incentivise new creations, create value in the form of property with legally enforceable rights, and limit how others may access and use those creations. Fast-emerging developments such as Artificial Intelligence (AI), blockchain and bio-technologies raise questions about the legal rights and responsibilities that accompany the usage of new technologies. 

This Master of Laws specialisation develops a depth of knowledge through a strong theoretical and practical understanding of the different laws and regulatory issues that can arise in the context of new and old media, intellectual property and technology law.

12 month

Duration

$ 47280

Tuition

We’re preparing a new generation of scientists for today’s increasingly competitive and business-aware world. The Bachelor of Science and Business allows you to combine studies in a science discipline with courses that provide a broad background to business and management.

With today’s increasingly complex workplace requiring numerous skills and flexibility, this degree is designed for those who want to pursue a business career in a scientific industry. By combining pragmatic real-world skills with a scientific underpinning, this degree prepares you to seamlessly transition from one area within a business to another.

Choose from 25 majors within the physical, natural and human sciences. Explore different science disciplines in your first year to find the specialisation that’s right for you. If you already know what you want to specialise in, you can tailor your degree from the start.

Why study this degree at UNSW?

Learn with the best

UNSW Science is at the forefront of many new scientific developments, teaching and innovation. We’re responsive to the needs of industry, adaptive to change and take an innovative approach to teaching and learning. Our world-class laboratories, clinics and simulators give you the tools to explore new frontiers and make meaningful scientific discoveries to benefit society.

  • We’re of the top 50 universities in the world for Environmental Sciences (#19), Psychology (#24), Mathematics (#38), Geology (#38), Materials Science (#39), Earth & Marine Science (#40) and Anatomy & Physiology (#50).
  • We’re ranked 1st in Australia for research output in Chemistry and Physical Sciences and 2nd in Australia for research output in Earth & Environmental Sciences

36 month

Duration

$ 50640

Tuition

Natural Sciences & Mathematics

Bachelor of Medical Science

Medical science is the foundation that the practice of medicine is built on. This degree delves into how the human body functions and responds to disease and drug treatments. It incorporates facets of several scientific disciplines to provide you with an extensive understanding of the human body.

The Bachelor of Medical Science explores:

  • The structure and chemistry of the cells that make up living organisms (cell & molecular biology and biochemistry)
  • The structure and function of the human body (anatomy and physiology)
  • The general processes leading to disease (pathology)
  • The role of bacteria, viruses and other micro-organisms in disease (microbiology)
  • Drugs which are used to cure human diseases (pharmacology)
  • The way in which our form and function is inherited (genetics)
  • The processes of development from the fertilised ovum (embryology)
  • The natural defences of the body (immunology)
  • The structure and function of the brain (neuroscience).
  • This degree provides the basis for a career in biomedical research and is also an appropriate first degree if you’re planning to progress to graduate medical or paramedical degrees.

Human Anatomy
Study the structures of the human body. This major covers:

  • Gross anatomy (form, arrangement and function of the bones, joints, muscles and internal organs)

  • Histology (microscopic structure of tissues and cells)

  • Embryology (development of the embryo and fetus from conception to birth)

  • Neuroanatomy (organisation and functions of the brain and spinal cord)

  • Biological anthropology (applying biological principles to the study of humans).

 

36 month

Duration

$ 50640

Tuition

The UNSW Bachelor of Arts is a three-year degree when studied full time. As you develop your worldview through personalised course combinations, you’ll define a future life purpose suited to your passions and skills.

Defy the limit of a singular career focus with industry-crossing skills in critical thinking, problem-solving, effective communication, and informed research. What’s more, you’ll develop these skills while exploring what fascinates you, with subjects from creative arts and the humanities to social sciences, languages, and business.

Prepare to challenge your assumptions and apply new thinking to academic traditions and real-world problems. How can we think differently about climate change? Human rights? The ethical future of technology? Broaden your understanding of the world and gain the skills to make a difference.

English
We believe English is more than simply academic – it’s an opening to the world, a passport to different realities, and a stick of dynamite to narrow-mindedness and prejudice. Delve deep into memorable stories, poetic patterns, ringing phrases, and imaginative landscapes in one of the world’s top 50 universities.

36 month

Duration

$ 38640

Tuition

Health Sciences, Nursing and Emergency Services

Master of Forensic Mental Health

Explore the ways our criminal justice and mental health systems interact. Forensic mental health services assess and treat people with mental health problems who have a history of or are at risk of criminal offending. Professionals in this field might also work in civil legal settings, such as the family court. Forensic mental health is a major consideration for professionals in a range of fields, including medicine, law, nursing, criminology, psychology, occupational therapy and social work.

The Master of Forensic Mental Health was established in response to a local need for trained professionals to work in this expanding field. This progressive degree brings together a diverse cross-section of experiences and perspectives from mental health professionals, members of the legal profession and those involved in the criminal justice system. Through live video discussions, students can exchange viewpoints and insights in an interdisciplinary setting.

24 month

Duration

$ 25680

Tuition

The Master of Global Health (Extension)/Master of Health Leadership and Management double degree is an innovative approach to postgraduate health education, enabling you to specialise in both global health and health management and complete a research project in global health. This double degree meets a well-recognised need to strengthen public health, health leadership and health management capacities within resource-constrained settings in international and global contexts.

We will equip you with specialised professional knowledge and skills to work internationally in health departments, with non-government organisations (NGOs), and with international and bilateral aid agencies. You will gain sophisticated knowledge and skills in public health and health management that can be applied to a broad range of highly complex population health issues in international settings.

24 month

Duration

$ 51360

Tuition

Join the forefront of scientific innovation and artistic practice. This double degree offers a broad and flexible education, which you can tailor to your interests and career goals.

From earth science to psychology, mathematics to biotech, our advanced-level science degree will prepare you for a wide range of careers. No matter which specialisation you choose, you’ll gain in-demand transferable skills that can be applied to almost any industry.

In your fine arts degree, you can explore your chosen specialisation in animation and moving image, art theory, music and or visual arts. You’ll learn from experts in practical and theoretical classes as you develop your artistic practice.

With expertise across two disciplines, this double degree will broaden your skillset and expand your career possibilities.

60 month

Duration

$ 47520

Tuition

The UNSW Master of Public Policy and Governance is a two-year full-time postgraduate degree, that applies a social science perspective to real-world questions of policy, research and management in modern organisations. Through this master’s degree, you’ll prepare for roles that require research and analytical skills, and a practical appreciation of the processes of policymaking, policy analysis, and policy implementation.

This degree helps you to develop the skills and perspectives needed for the assessment, evaluation, and sensitivity of public policy. You’ll explore the impacts research, public policy and governance have on clients, customers and the public.

12 month

Duration

$ 36750

Tuition

The Master of Global Health and Master of Health Leadership and Management is a double degree providing the essential knowledge, skills and attributes to carry out senior managerial and leadership roles in population, clinical and departmental health services. It is designed for those keen to work internationally in health departments, with non-government organisations (NGOs), and with international and bilateral aid agencies. You will gain a deep understanding of topics such as health promotion, health care economics and financial management, epidemiology, workforce management and clinical governance, as well as having the opportunity to study tropical disease control, immunisation policy, infectious diseases intelligence or bioterrorism.

20 month

Duration

$ 45317

Tuition

View All Courses by University of New South Wales - Kensington Campus, Australia

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