Bachelor of Business in Tourism and Event Management - Pathway to Master of Management in Marketing

at University of South Australia - City West Campus Australia

What you'll learn

Emerging trends and technologies, contemporary design issues, construction challenges and research are key focuses of this graduate diploma. You will also:  

• develop design proposals

• foster client relations

• survey building sites

• learn how to translate traditional drawing and design methods to specialised computer programs

• develop research methodologies  

In this degree you will learn contemporary management skills and study areas such as strategic management and human resources. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn
The Master of Management (Human Resource Management) comprises 12 courses. You will complete four core courses and six Human Resource Management specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Managing employee performance and rewards
• Managing the global workforce
• Employment law

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will developed skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will also go on to develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• The principles and practices of tourism
• Tourism impacts and sustainability
• People, leadership and performance

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

This industry-accredited degree will provide you with a strong foundation of knowledge in accounting combined with business, taxation, auditing, finance and sustainability. You will learn about the current economic, legal and political influences affecting global business as well as develop critical problem solving, decision-making, communication, teamwork and technical skills.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

•     Financial and management accounting
•     Taxation and company law
•     Auditing
•     Sustainability accounting
•     Global and contemporary accounting issues
•     Strategic financial analysis.

This degree explores the intricacies of product design, further building on your existing knowledge and skill set. You will develop the tools and techniques to investigate and analyse human centred design problems and develop techniques to manage complex design projects. You will also develop knowledge and skills in design thinking principles and practices as they are applied to industrial design projects. Emerging materials and processing technologies will be covered, as will manufacturing, technical skills and 3D design.

What you'll learn
Human-centred research and design thinking processes, as applied to industrial design problems, are the core of your experience. You’ll use various techniques to investigate design problems, come to a deep understanding of the context, and then develop and implement innovative and appropriate solutions for the problem. Emerging materials, processing technologies and sustainability are also key focuses, and you will develop an advanced understanding of product design and graduate with the ability to develop and design:

• physical products
• systems
• interfaces

You will also acquire:

• high-level design thinking skills using a variety of methods and processes
• high-level technical skills needed for digital prototyping and the development of 3D design
• the ability to use knowledge of existing and emerging materials and processing technologies for high and low-volume manufacturing
• the ability to work through complex industrial design problems
• cognitive skills needed to review and analyse research

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.

What you'll learn

Emerging materials, processing technologies and sustainability are key focuses of this graduate diploma. You will also develop an advanced understanding of industrial design and graduate with the ability to develop and design physical products, systems, interfaces, and environments for cultural and economic exchange. You will also develop:

• high-level technical skills needed for digital prototyping and the development of 3D design

• the ability to use knowledge of existing and emerging materials and processing technologies for high and low volume manufacturing

• the ability to work through complex industrial design problems

• cognitive skills needed to review and analyse research

What you'll learn

This degree will see you graduate with the confidence and practical capabilities needed to succeed in this competitive field. You will:

• Gain a solid foundation in the theoretical aspects of design, and through valuable hands-on projects and industry placements you will also gain practical knowledge and skills that will see you transition with ease into the workplace
• Gain an understanding of industry trends – delve into the world of workplace design, as well as the expanding field of furniture design with hands-on experience in the production and fabrication of furniture
• Apply design processes and strategies to a range of interior architecture projects, many of which are professional projects with real clients; alternatively you may choose to complete workshop-based courses where you can create furniture prototypes.