Advanced Diploma in Applied Museum Studies

at Algonquin College - Ottawa Campus Canada

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

This one-year Drawing Foundations for Animation and Illustration Ontario College Certificate helps you to develop the strong drawing skills that are necessary for your evolution as an artist, to further your education in various creative visual art programs.

Expand your potential, using a wide variety of digital and traditional mediums to build creative works, while discovering your strengths and preferences along the way. Immersed in a studio environment, you explore life drawing, sculpting, and character, environment and creature design. You also create appealing environments that encompass a sense of character and a lived-in feel using proper perspective, texture and detail. Sculpting and painting with digital tools and software solidifies your understanding of the properties of light, value and colour and their influence in a 3D environment.

You have the opportunity to research and explore your abilities and interests in:

• Animation
• Comic books
• Book illustration
• Concept art
• Graphic novels
• Gaming
• Anime

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year Sommelier Ontario College Certificate program gives you the skills and knowledge to enter or advance a career in the wine profession.

Wine and beverage expertise has become an essential tool in the hospitality industry, creating a high demand for qualified professionals. In our sommelier lab, you acquire the specialized skills and extensive knowledge to meet this demand.

Gain knowledge of the viticulture and viniculture of primary grape growing areas around the world. Through tastings of a variety of wines, expand your ability to recognize distinctive aromas and flavours associated with various wine regions. Learn food and wine pairing skills, cellaring tips, marketing techniques, grape varieties, wine list development and the proper service of wine, beer and whiskeys.

Take your skills into the real world with a 40-hour field placement at a restaurant, wine shop, winery, wine retail outlet or wine show. This industry experience helps you build valuable connections and become career-ready. These connections have led some of our graduates to launch successful freelance writing or teaching-careers.

In this two-year Strategic Global Business Management Ontario College Graduate Certificate, you learn to navigate complex geopolitical climates and to develop positive cross-cultural relationships, so that your business can have global reach. You explore the ways that areas of business management work together to form a strategic global approach.

Extend your business management skills as you identify feasible opportunities to enter new global markets in ethical and socially responsible ways that comply to international policies, regulations, and laws. Identify how to manage projects, human resources, finances, marketing, sales, risk and continuity within international settings. Apply business principles to digital business environments through e-commerce, supply chain and social media marketing to support the business in a global market. Think innovatively to explore ways to leverage artificial intelligence and machine learning while protecting your business through cyber security and information management. The program culminates with a collaborative project complete with an industry partner, an opportunity that supports your growth as a strategic global business professional.

This one-year Ontario College Graduate Certificate program prepares students for a career in design research and strategy. Professionals in this field examine the intersection of research, technology, business and design to apply a human-centred approach to solving problems. These professionals work in a variety of fields, including private, public and government organizations, to provide strategic direction for system, product, policy and/or service design. The skills gained in this program complement a myriad of professional backgrounds, from designers, computer programmers and engineers looking to update their skillset to public servants and social scientists looking for new ways to draft policies and model services.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply a universal, interdisciplinary design approach to overcome complex problems and create intelligent solutions that address social, technological and economic challenges.
• Manage a holistic, human-centred process to deliver design strategies, products, systems and services for government, corporations and non-profit organizations.
• Design collaboratively in an interdisciplinary studio environment to produce communication, products, systems and service projects for a variety of media.
• Apply primary and secondary research methodologies to the design process using a think/make practice model to achieve project outcomes that meet user needs and adhere to industry standards.
• Adhere to the professional practices of a design studio to facilitate and manage the success of design teams in achieving project goals.
• Participate in an iterative, multi-phase design process in order to create testable prototypes and realized products.
• Liaise and negotiate project direction and process with stakeholders to produce strategies and outcomes that align with business objectives.
• Present and defend research results and design outcomes to a diverse audience using effective communication strategies.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The two-year Building Construction Technician Ontario College Diploma program provides you with the opportunity to learn the basics of the construction industry, including techniques, industry trends, and safety. This diploma program is offered in a condensed 42-week format, allowing you to quickly get the education you need, so you can get moving into your career.

Hands-on from day one, learn various skills that give you the foundation to get started in the construction industry, including:

• How to safely work on a construction site
• Drafting
• Structure design
• Building of different structures in our modern lab setting
• Industry-standard computer applications such as AutoCAD

All practical classes are taught in the Algonquin Centre for Construction Excellence (ACCE) facility. ACCE is fully outfitted with up-to-date equipment and tools, which gives you the opportunity to learnboth traditional, as well as advanced technology used in today`s construction industry.

Interactive Media Design is a two year Ontario College Diploma program designed to prepare you for a variety of careers in the digital media industry. Web-design and programming, as well as video and motion graphic skills, are in demand in all employment sectors. You explore the primary elements of media project planning and development with equal importance given to the creative and the technical aspects. This balanced learning experience prepares graduates to be generalists in the media industry, meaning you can jump into a wide variety of roles as you begin your careers.

Strong emphasis is placed on hands-on media production through courses in computer-based web design and programming, as well as video and motion graphics. Through a number of program-specific elective courses, you can focus your path towards specializing as a video producer or a web developer, or you can choose to remain as a generalist, depending on your interests. You plan and execute individual and team-based projects under the guidance of a faculty, industry experts in the media field. You gain practical experience working with live clients through applied projects. You navigate these learning opportunities with the operating system of your choice, such as Apple OS X, Windows or other platforms.

This industry-driven program provides you with the diverse skillset that makes you adaptable in today`s dynamic job market across all sectors. Graduates may find employment in a wide variety of fields utilizing their skills in dynamic media development, web design and programming, photography, videography, motion graphics, project management, UX design, graphic design and content management. Other opportunities involve start-up businesses and a wide variety of alternate professional fields.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Culinary Management is a two- year Ontario Diploma program that is curated to train the students to become professional chefs by putting a great emphasis on the advanced culinary skills, hands-on experience and managerial training. The curriculum includes courses on sanitation and safety procedures, food preparation, computer applications, the control of food costs, baking techniques, and nutrition and menu planning and the students are required to complete all the industry- related certifications to graduate. 

The students get multiple chances to participate in various activities, event s and competitions at the different hotels, restaurants and event facilities to develop their skills and knowledge. Students are required to complete a mandatory 40-hour field placement per term in order to graduate from the program.

The graduates of the program can seek employment in food preparation and service establishments like cafeterias, restaurants, senior care facilities, hotels, cruise ships or catering companies.

Graduates from the Food and Nutrition Management Ontario College Graduate Certificate program take their careers in the food services industry to the next level. This one-year program builds on your culinary/hospitality skills and gives you the knowledge and real-world experience needed to succeed in the lucrative health care sectory of the food services industry.

The program combines in-class learning with online projects. You learn about a variety of topics, including:

• Advanced normal nutrition
• Clinical nutrition
• Physiology
• Food modification
• Quality management of sanitation and safety procedures
• Facilities design
• Labour relations
• Food service management of healthcare standards, and
• Financial and business management.

Expand your skills to work in many areas of the industry, including long-term care facilities, hospitals, and retirement homes.

The program has earned a five-year Accreditation from the Canadian Society of Nutrition Management. This provides the highest level of certification in the field of nutrition management, giving you the competitive edge you need to be successful.

Gain real-world experience during 175 hours of field placement. Most of the placements are in a long-term care facility, where you participate in the supervision of food and nutrition services. Make valuable connections with the opportunity to leave a lasting impression.

After graduation, you may find employment in the management of various areas of nutritional care and food preparation and food service in:

• Hospitals
• Long-term care facilities
• Retirement homes
• Contract food service management companies, and
• Commercial/retail settings

Some expected responsibilities may include planning, managing and supervising a food service department within a healthcare facility. Duties may include diet calculations, diet and nutrition counselling, nutrition promotion, employee training and supervision, food production, financial forecasting and quality assurance.