Graduate Certificate in Marketing - Digital Engagement Strategy (Co-op Optional)

at Centennial College - Progress Campus Canada

In an evolving world of data overload, businesses are searching to turn opportunities into actionable results. This program will provide you with the necessary knowledge, skills, and hands-on experiences to place you at the center of where statistical analysis meets business insights.

Learn to translate the promise of big data into meaningful information using industry-leading tools and techniques. You will have broad and in-depth training in the analysis of big data, statistical and predictive modeling, data management, visualization, and data storytelling. You will learn to solve complex business problems as well as how to present complex insights efficiently and effectively.

The Electrical Techniques program helps students build the skills required for a career in the electrical industry. Students will gain both theoretical knowledge and hands-on practice in electrical fundamentals. During the program, students can develop the basic skills required to become an electrical apprentice. This program is the first step towards such as a career as a professional tradesperson. Students are also introduced to the fundamental elements of the trade (e.g. regulations and practices).

This two-year Financial Services diploma program is geared towards those who want an in-depth study of the industry while also gaining important industry certifications. As you attend both theoretical and practical courses, you'll also gain certifications in the Canadian Securities Course (CSC), life insurance (LLQP), mutual funds (IFIC) and retirement planning (RPC).

Once you successfully complete the Centennial College Financial Services courses, you'll be well prepared for a wide variety of positions such as personal banking representative, analyst and investment advisor.

Centennial College's Pre-Business program will help you to discover your path in the business world. If you're looking to enter a program within The Business School but may not currently meet the admission requirements, you can apply directly to this business certificate program or it may be offered to you as a recommended alternative.

During the two-semester Pre-Business program, you'll work to build your fundamental business skills while exploring your career and educational options. As such, you'll complete courses in:

• Communications
• Mathematics
• Microsoft Office
• Canadian and international business practices
• Strategies for business success
• Accounting fundamentals

A supportive learning environment in small classes, with additional advising opportunities to learn about potential pathways for future success will ensure you're prepared for further education.

Upon successful completion of the Pre-Business program, you'll be eligible to transfer, with credits, to a diploma or advanced diploma program within The Business School. Among these programs are Accounting, Marketing, Business, Supply Chain and Operations and International Business. Additionally, you'll be able to take your newly acquired skills to entry-level positions in the workplace.

Centennial College's Office Administration – General program will offer you the administrative support knowledge to succeed in today's office environment.

While you gain a wide range of administrative skills, you'll also polish your communication and human relations techniques. In small classes, experienced professors will lead you through The Business School offering, which will employ practical application of topics such as:

• Word processing
• Document production
• Office procedures
• Computer applications
• Keyboarding and Transcription
• Communications
• Cloud computing
• Desktop technologies
• Career planning and networking

The resulting Office Administration - General program credential will ensure you're career-ready for a variety of administrative assistant positions.

Centennial College's Project Management program will provide you with the solid fundamental knowledge to manage projects in a timely and cost-effective manner.

The Business School graduate certificate program is intended for applicants who previously completed a post-secondary education in any discipline and wish to increase their employability by working towards a globally-recognized certification in project management. It's also ideal for experienced project managers seeking to bring a new dimension of leadership to their work.

The Project Management courses in this college business program will follow A Guide to the Project Management Body of Knowledge, (PMBOK® Guide). Enhancing the use of this guide will be a curriculum that will include hands-on integration of technological tools such as Microsoft Project and leading-edge industry case studies with a focus on organizational leadership.

In the third semester, if you're an eligible candidate, you'll be able to participate in a full-time 14-week experiential learning opportunity (internship) with a participating organization that will allow you to gain valuable project management experience. During this time, you'll be required to participate in an online course and prepare assignments related to the experiential learning opportunity. You'll then be able to use the experience towards work requirements for the PMP®  and CAPM®  designations.

The Hospitality Skills program is crafted as a platform for you to develop the skills required to match the industry’s demand for qualified entry-level employees. In one year (two semesters), this program will set you up to master and apply a variety of practical skills and theoretical knowledge that will allow you the opportunity to work within the hospitality sector.

Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth. 

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. When you graduate, your diploma will highlight the co-op credential.

The Event Planning program will provide you with the skills and knowledge necessary for a rewarding career creating beautiful events and providing long-lasting memories for guests and clients. You'll be equipped to design, plan and execute diverse events, from corporate meetings and conferences to social functions such as weddings and community fundraisers. Event planning is increasingly playing a role in many organizations in a vast number of industries and sectors.

The Event Planning program will immerse you in all aspects of the event industry. Business courses in marketing, human resources and entrepreneurship will complement event courses in design, food and beverage and event operations, preparing you to be confident planning events in restaurants, hotels, resorts and convention centres.

The two years Centennial College’s Heating, Refrigeration and Air Conditioning Technician Program helps students to prepare for their career in this field.  The program helps you to acquire a broad knowledge of the design, installation and service techniques of heating and air conditioning systems for commercial and residential use. 

To guarantee you're completely arranged for your vocation, you'll gain the expertise you need through hands-on exercises, figuring out how to look after, size, and select gear for cooling and refrigeration application. The world has moved toward becoming innovation centered, with extraordinary steps being made in warming, refrigeration and cooling innovation. The Heating, Refrigeration and Air Conditioning Technician program traverses the zones of plan and building.