Diploma in Photography

at Centennial College - Story Arts Centre Campus Canada

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

• Digital Strategy
• UX Design
• Content Strategy and planning
• Interactive storytelling
• Analytics
• Digital project management (gant charts, budgets, project management, agile methodology)
• Researching and surveying the interactive media management landscape

Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry. 

Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this graduate certificate program, you'll:

• Develop expertise in reaching target audiences with creative messages;
• Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
• Expand your knowledge of emerging media;
• Master industry-specific syndicated research databases and software;
• Complement your in-class education with a 14-week industry field placement.

The Script to Screen – Advanced Television and Film program at Centennial College offers a comprehensive, in-depth and hands-on understanding of what goes into developing and producing quality feature films and TV shows.

This multidisciplinary two-semester post-graduate program — facilitated by the School of Communications, Media, Arts and Design in the hub of Toronto's film and television district — will be especially beneficial for writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge.

The major focus of the first semester will be on creating, pitching, outlining, developing, drafting and polishing production-ready short film scripts. During the second semester, you'll have the opportunity to prepare, perform in, shoot and/or post a number of these productions.

Additionally, Script to Screen – Advanced Television and Film will see you deconstructing classic films, television shows and scripts of all genres. The program will also provide advanced instruction from industry professionals in your major and minor areas of craft interest, along with extensive employment information.

Program Highlights

• The Script to Screen – Advanced Television and Film program is unique among the few other post-graduate film and television offerings currently available in the Greater Toronto Area.
• Instead of immediately streaming you into master classes, the first semester will ensure you obtain a solid working knowledge of the various roles people have when working on a film or television production.
• The amount of included foundational lessons will allow you to better collaborate, improvise, problem-solve, and empathize with your fellow cast and crew members.
• The program will focus on dramatic filmmaking, comedy and several other genres. It will not, however, include documentary filmmaking.
• At a time when student films continue to be key to gaining a foothold in the business, the time and effort devoted to script development in Semester 1 and production and post-production in Semester 2 will result in higher quality student films than are customarily produced.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media.
In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.
Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind-the-scenes and share these worlds with audiences that want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information.

Program Highlights

• The interdisciplinary Lifestyle Media curriculum will include writing, visual communications, social media and entrepreneurship.
• You'll gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
• There will be a strong focus on social media and web production, including analytics and measurement.
• You'll participate in an industry field placement in an area of your interest.

Centennial College's Game – Art ?program will allow you to gain the skills to launch a career in the dynamic, ever-expanding and intensely creative interactive game industry. In just 16 consecutive months, the offering will prepare you for a career of imagination, innovative design and storytelling. 

You'll receive intensive hands-on training in Game – Art? and learn to build traditional 3D art assets for games, develop game environments and characters, and express your one-of-a-kind creativity. Developed by industry professionals and School of Communications, Media, Arts and Design instructors with a forward-thinking approach towards the next wave of interactive games, this games diploma program is well-respected in the industry. 

The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Toronto.
The courses in this Public Relations Graduate Certificate program, which is based at the Story Arts Centre campus, reflect the thinking that no two days in PR are alike. The industry experts who teach the courses ensure you:

• Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people.
• Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders' opinions and tell an organization's story to the media.
• Connect with the PR industry.

You may want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.

Program Highlights:-

• This Public Relations program's curriculum highlights learning by doing while emphasizing employability skills and landing a job.
• The offering leads the way in social media and PR content.
• Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you are close to the heart of Toronto's PR industry.
• You complete a full-time, eight-week field placement in the industry.
• Student membership in one of the following associations is included in your tuition and fees: The Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC).

Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, players and fans, you'll develop specialized talents in:

• Sports writing (print, TV, radio, online, social media)
• Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
• Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
• Social media (Twitter, Facebook, Pinterest, etc.)
• News journalism that meets the changing needs of sports coverage (courts, police, etc.)
• Advanced interviewing techniques
• Sports beat journalism
• Print and online imaging
• Hosting in-studio and in the field
• Newspaper and online layout

You'll also have the opportunity to participate in the program's annual trip to baseball spring training, where you'll be able to apply skills and build confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world will complement your training.

The Animation - 3D program at Centennial College runs for 16 consecutive months and, in that time, prepares you to successfully launch a career in digital animation.

Created in 1996, this animation program takes place at the School of Communications, Media, Arts and Design. Its intensive approach has become internationally recognized, on top of kick-starting the careers of hundreds of talented digital artists.

The 3D Animation program focuses on production-style training and offers a unique project-based learning experience that is applauded within the animation, visual effects and game industries. You'll develop skills for careers in animation, film, television, broadcast design and games.

Program Highlights

• The Animation - 3D program gives you 24-hour access to computer labs and workstations.
• Subjects covered also include life drawing, acting for animation and storyboard training.
• Class sizes are small, at a maximum of 21 students per class, giving you the opportunity to work closely alongside industry professionals who collectively have amassed more than 1,000 hours of instruction.
• Training is enhanced by industry-leading guest speakers, participatory workshops and company studio tours.
• You are assisted in producing demo reels that showcase your abilities to potential employers.
• This School of Communication, Media, Arts and Design program boasts an industry field placement. While this opportunity is unpaid, it lasts eight weeks and offers valuable on-the-job training and industry contacts. You will be provided with a list of Toronto studios accepting interns. When seeking industry field placement opportunities, you will be required to make direct contact with animation studios.
• An active alumni network allows you to build your own list of industry contacts.

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

The Advertising Account Management program will prepare you for a successful career in the client service area of the advertising, marketing and communications industry.
If you like creating, planning, managing and working in collaborative teams, this communications and media program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, courses will cover areas such as:

• Advertising
• Digital, mobile and social media platforms
• Event marketing
• Direct marketing
• Management of integrated communications plans from inception to final production

Not only will a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you'll also have the opportunity to apply your knowledge to the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada that includes a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you'll obtain knowledge of the day-to-day operations of account management and gain hands-on experience to highlight in your portfolio and on your resume. Many students have been offered full-time or contract positions during their field placement.