Certificate in Business Fundamentals

at Conestoga College - Doon Campus Canada

Whether your dream is to work in global cities like London, Beijing or New York, or to work for a local company that deals in worldwide trade, the dynamic International Business Management degree at Conestoga will put you on the right track. This four-year, co-op Bachelor of Business Administration (Honours) program is designed to prepare students to manage international business endeavours and work in global companies. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. At the end of Year 2, students have the option of selecting a major in Human Resource Management (HRM), Supply Chain Management (SCM), Marketing Management (MM), Sustainability Management (SM) or continuing in the general stream. Program highlights include:

• Three paid co-op terms
• Choice of a major consulting project or a Bachelor's thesis
• Use of SAP© Business Suite Applications
• An emphasis on effective decision-making through data analytics and the Ivey Case methodology
• A strong international focus including a second language, international exchange opportunities, and dual-degree opportunities in Ireland and France.

Supply Chain Management - Global
The Supply Chain Management - Global program prepares students for careers in the fields of logistics, procurement, supply chain and operations. Through extensive practical learning activities, students enhance their knowledge of supply chain concepts applicable to a variety of sectors. Graduates will be well-prepared to support the management of job functions by examining the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles; determining the value-added and financial implications of supply chain decisions and design on business profitability, efficiency and stakeholder satisfaction; using risk mitigation tools and strategies; reviewing supply chain activities and transactions for compliance with relevant policies, standards, legal, regulatory and contractual obligations; collaborating with, and using leadership and communication skills to build strategic relationships with a diversity of stakeholders. This program has been approved for advanced standing towards attaining the Certified SCMP Designation. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Supply Chain Management - Global
The Supply Chain Management - Global program prepares students for careers in the fields of logistics, procurement, supply chain and operations. Through extensive practical learning activities, students enhance their knowledge of supply chain concepts applicable to a variety of sectors. Graduates will be well-prepared to support the management of job functions by examining the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles; determining the value-added and financial implications of supply chain decisions and design on business profitability, efficiency and stakeholder satisfaction; using risk mitigation tools and strategies; reviewing supply chain activities and transactions for compliance with relevant policies, standards, legal, regulatory and contractual obligations; collaborating with, and using leadership and communication skills to build strategic relationships with a diversity of stakeholders. This program has been approved for advanced standing towards attaining the Certified SCMP Designation. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Conestoga’s Media Foundations program helps you build a broad media skill set for online and broadcast media giving you an opportunity to explore areas of creative industries and to find your passion. Whether you want to be a photographer, multimedia content creator, producer, visual storyteller or a marketing and communications expert, and are not sure where to start, this one-year certificate program can help you build a solid practical and theoretical grounding in creativity, technology, media-related processes, and professionalism. Over two semesters, faculty with current industry experience will provide guidance as you generate ideas, write, present, capture images, and use online and social media platforms to strengthen your storytelling skills. You will work on both individual and collaborative team projects, using industry standard software and technology, giving you an opportunity to build a competitive portfolio of original work. Media Foundations prepares you for further education in various Creative Industries programs, such as Broadcast Radio, Broadcasting-Television and Independent Production, Journalism, Advertising and Marketing Communications.

Predictive Analytics
To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

The Business – Finance program is a two-year diploma that prepares students for entry-level careers in the financial services sector. Students will acquire a broad range of customer service skills for a variety of employment settings in all sectors of business and industry, including banks and other financial institutions, government offices, small businesses and financial planning firms. Graduates of the program are able to apply computer, communication and mathematical skills, and employ financial planning and service techniques to support activities, including the maintenance, preparation and presentation of individuals’ or organizations’ financial documents and statements and individuals’ tax returns. In addition, graduates collaborate on a number of more complex functions, including financial analysis, planning and control.

Massage therapists are important members of the interprofessional health care team, working with a broad range of patients. Massage therapy consists primarily of hands-on manipulation of the soft tissues of the body, specifically, the muscles, connective tissue, tendons, ligaments and joints for the purpose of optimizing health, through engagement not only of the musculoskeletal system but also of the neurological and circulatory systems. The Massage Therapy program is geared towards those individuals with an interest in health care and helping people, an aptitude for science and problem solving, and direct hands-on application of skills. This three-year advanced diploma is designed to meet the educational requirements for certification, through examination, as a Registered Massage Therapist by the College of Massage Therapists of Ontario. This fully-integrated program covers the basic biological sciences such as anatomy and physiology, massage therapy specific knowledge and skills, and clinical reasoning and therapeutic decision making.

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

This full-time, two-year, Ontario College Graduate certificate program will be of interest to graduates of engineering and engineering technology programs wanting to expand their theoretical knowledge by providing opportunities for complementary practical training and experience in a manufacturing shop learning environment. Through practical courses the student will be exposed to situations that arise in the workplace. Domestic and foreign trained individuals will benefit from this program's solid modeling, machining, and Computer Numerical Control (CNC) programming courses (machining option) or blue print reading and welding symbols courses (welding option). In addition, applied learning opportunities include manufacturing shop projects and a capstone project which consolidates the theoretical and practical content. Upon completion, students will be prepared to make an effective start in supervisory or managerial roles in a manufacturing environment. The program helps to develop leadership skills, and the ability to manage complex manufacturing processes and teams effectively to meet business goals. It includes quality assurance, process and project management with a focus on meeting challenges in a production environment from operational and strategic perspectives. Graduates will have an understanding of advancements in manufacturing processes, communications, human resources and safety practices to be able to effectively contribute in today's manufacturing sector.