Certificate in Hospitality Services

at George Brown College - St. James Campus Canada

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

• Use current concepts/systems and technologies to support an organization's business initiatives.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
• This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision-making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Looking to launch your own small business or grow your current one? In just eight months, our Entrepreneurship Management program will provide you with the skills, knowledge and support to design a full business plan that includes business research, marketing, financing and web strategy.

Bring your business idea, develop your business plan and get feedback from faculty, entrepreneurs and fellow students, so at the end of the program, you are ready to launch your business. Students may also have the option of presenting their finished business plan to Futurepreneur to be considered for a loan of up to $15,000 and a mentor for two years. George Brown College supports entrepreneurial spirit and offers resources to help you start your own business. Find out more about opportunities offered through startGBC.

Upon successful completion of this program, you will have:

• Completed a full business plan for your proposed business
• Completed a financial plan including forecasting and cash flow
• Identified sources of funding
• Completed a marketing plan
• Prepared a website

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop, present, and analyze a comprehensive business plan adapted to the enterprise that adheres to professional standards and practices.
  • Assess and use current concepts/systems and technologies to support business initiatives.
  • Develop strategies for implementing effective marketing plans that reflect an analysis of relevant resources and practices of an enterprise.
  • Use accounting and financial principles to support the management and operations of an enterprise.
  • Select sales and customer service strategies and apply them to the needs of an enterprise.
  • Apply a range of human resource practices that support and promote small business objectives and goals and optimize all functional areas of a small business operation.
  • Implement principles of supply chain management and operations management and analyze their impact on the operations of a small business.
  • Conduct small business activities and transactions in compliance with pertinent legislation, policies, health and safety and other regulations, professional and business standards, as well as tax, insurance and other fiscal requirements.
  • Promote principles of sustainability and corporate social responsibility that apply to small business initiatives.
  • Prepare and follow a plan for ongoing personal and professional development to establish and maintain entrepreneurial networking and business relationships and opportunities.
  • Plan, implement, and evaluate projects by applying project management principles to support the operation and management of a small business.
  • Use market research to optimize the operation of a small business.
  • Select and implement risk management strategies to support all aspects of the operation of a small business.

The Honours Bachelor of Commerce (Financial Services) is a four-year business degree that was developed with employers to create graduates who can thrive in today's financial services industry. After the first year of studies, students can choose from either the Accounting or Financial Planning specialization.
Whether you are seeking a career as a professional accountant or a financial planner, this program provides the skills, knowledge and real-world experience to help you succeed.

The program includes:

• Work integrated learning experiences that amount to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the program learning outcomes
• Accounting, banking management, administration and financial planning theory, as well as the practice of applying concepts in the real word
• A state-of-the-art facility that includes network-ready wireless classrooms and study areas
• Curriculum that is current and has been developed with input from our industry partners, the Chartered Professional Accountants of Ontario and the Financial Planners Standards Council.

PROGRAM LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Communicate information and concepts clearly and concisely using the most appropriate methods for the message, its purpose and its audience.
• Work effectively in teams to achieve desired goals and outcomes by managing projects, resolving conflicts, addressing differing points of view and demonstrating self-awareness, self-confidence and self-management.
• Solve business problems by interpreting data from primary and secondary sources in qualitative and quantitative analyses.
• Evaluate risk, economics, environmental, ethical, legal, political, sociological and technical factors to support strategic decisions.
• Formulate and communicate sound arguments using critical evaluation of research, personal and societal contexts.
• Develop solutions to financial problems using relevant business and statistical models.
• Assess the overall financial performance of an individual or organization and prepare appropriate financial reports.
• Adhere to appropriate professional, legal and ethical codes of conduct and comply with government and industry regulations.
• Use appropriate business software to manage data, analyze financial information, and create business reports.
• Demonstrate awareness of uncertainty, ambiguity and limits of knowledge and how these might influence analysis and decisions.
• Gather and evaluate data, formulate arguments and solve problems using appropriate methods of research and enquiry.

YOUR FIELD STUDY OPTIONS

• Work experience is required as part of this program.

Work Experience
The Honours Bachelor of Commerce (Financial Services) degree includes Co-op experience(s) that amounts to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the learning outcomes.

The Co-op experience usually occurs between your sixth and seventh semesters if taken in one block and all 420 hours must be completed before the seventh semester. This work experience provides you with the practical experience employers value. Organizations in the following categories are engaged as field education partners for the Financial Services degree:

• Financial institutions
• Accounting and accounting-related organizations
• Small businesses
• Not-for-profit organizations
• Government offices
• Major corporations

Theatre Arts – Preparation is a dynamic one-year program, specifically designed for students to obtain the basic skills required to compete for a place in professional theatre schools.

This exciting program develops knowledge and skills in the performance, business and production aspects of the performing arts, helping you to clarify future education and career objectives. Blending theory and practical skills, this program will help you develop the confidence, creativity and fundamental acting skills for this growing industry.

Courses will be taught by artists and teachers from the performing arts professions. You will have ample opportunity to meet Canadian artists, directors, designers, writers and technicians.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Employ improvisational skills for problem-solving and character development.
  • Analyze different styles and genres of performance.
  • Develop a career and professional development plan to enhance work performance and maintain currency with industry.
  • Identify career opportunities in the performing arts industry, including opportunities for innovation and entrepreneurial arts work therein.
  • Work collaboratively to prepare and present an interdisciplinary performance.
  • Interact in a professional manner appropriate to the performing arts industry.

The Business – Human Resources program at George Brown College in Toronto provides students with a practical approach to human resources management that prepares them for a variety of careers within this growing field. They will learn to:

• Design human resources policies and programs that adhere to employment legislation
• Attract, retain and develop a productive workforce
• Manage employee diversity
• Ensure health and safety at the workplace
• Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

The Pre-Health Sciences Pathway to Advanced Diplomas and Degrees (A108) program prepares you to gain entry to health science programs at a college or university. You will develop your knowledge and skills in communication, mathematics, human anatomy, biology, physics, and organic/inorganic chemistry so that you are well-prepared for the rigours of a degree or advanced diploma program. This program contains advanced level English and elective courses that may be eligible for transfer credits in other programs where applicable.

As a graduate from this program, you are eligible to apply to the following advanced diploma programs at George Brown College:

• Dental Hygiene
• Denturism
• Dental Technology
• Hearing Instrument Specialist

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Honours Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders in the hospitality sector. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment[i]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs[ii].

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, marketing, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management and leadership abilities, with every student working on projects individually and with team members.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Assess the impact and implications of external environmental factors on the hospitality industry, its sectors, organizations and stakeholders.
• Explain the results of original research that has been conducted using social science research principles and methods.
• Apply management knowledge and technical ability for effective operation and organization of a variety of hospitality enterprises.
• Justify ideas generated, decisions made and actions taken to address business opportunities, challenges, risks and crises.
• Interpret quantitative and qualitative data to support business decisions, operations, and strategic initiatives.
• Present information clearly, concisely, persuasively, professionally and respectfully using appropriate and alternative modes/means of communication in a variety of hospitality contexts and situations.
• Display ethical behaviour and social responsibility in personal and professional pursuits.
• Design creative marketing, sales and customer service strategies for chosen market segments.
• Apply strategies to keep current in the field, respond effectively to change, and support personal and professional development.

George Brown College's Child and Youth Care program combines best practice principles and a relational approach that is anchored in the values of the U.N. Convention on the Rights of the Child and the Ontario Association of Child and Youth Care Code of Ethics.

Students learn to engage purposefully and effectively with children, adolescents and families who struggle with emotional, behavioural and developmental challenges that impair their abilities to relate to others.

Specific focus is on recognizing the impact of mental health challenges on children and youth.

Students learn to translate theory into practice to move youth from potential risk to resilience.

Your Field Education Options
Field placement plays an important role in the Child and Youth Care program.

The first year provides students with an opportunity to develop a solid foundation of skills to build upon. The subsequent academic courses come to life in a wide range of supervised field placements in the second and third years of the program.

Second-year students can expect to be in placement two days a week and third-year students can expect to be in placement three days a week over 28 weeks (includes both the Fall and Winter Semester).

These placements may take place in professional settings such as:

• residential care
• hospitals
• shelters
• schools
• community outreach programs
• day treatment

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and maintain relationships with children, youth and their families applying principles of relational practice and respecting their unique life space, cultural and human diversity.
  • Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
  • Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
  • Plan, implement and evaluate interventions using evidence?informed practices in the areas of therapeutic milieu and programming, and group work to promote resiliency and to enhance development in children, youth and their families.
  • Advocate for the rights of children, youth and their families and maintain an anti-oppression perspective and cultural competence in diverse cultural contexts.
  • Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
  • Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
  • Use evidence-based research, professional development resources and supervision models to support professional growth and lifelong learning.