Advanced Diploma in Business Administration - Marketing

at George Brown College - St. James Campus Canada

The Community Worker program is a two-year (four semester) Ontario College Diploma program that integrates local and global perspectives within a multi-level understanding of the historical, social, political, economic and systemic ways in which current issues have developed and are experienced by communities. Grounded within social justice and human rights, we provide students with the critical analyses, knowledge, skills and attitude required to work with a diversity of largely marginalized and urban-centred individuals and communities on a range of social issues.

This program is recognized by the Ontario College of Social Workers and Social Service Workers (OCSWSSW). Graduates of this program can apply to receive the additional designation of RSSW (Registered Social Service Worker). Extra fees may apply. For more information Click On

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

The field of International Business encompasses a variety of disciplines including finance, sales, marketing, and human resources. Consequently Business Administration – International Business program graduates will be prepared to perform in a variety of specialized areas such as international market entry and distribution, international trade management, international negotiation and trade research, international marketing, international trade finance, planning, logistics, legal aspects of international trade and other functions related to business in general and international business in particular. Graduates of this program will have demonstrated their knowledge, skills, and abilities related to international business, and will have prepared for careers that include negotiators, freight forwarders, logistics, and marketing.

You will learn about:

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation.

PROGRAM STANDARDS AND LEARNING OUTCOMES:

• The graduate has reliably demonstrated the ability to:
  • Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
  • Conduct, evaluate and present market research to support an organization’s international business decision-making.
  • Prepare and analyze documentation and follow procedures to support the movement of products and services in the organization’s global supply chain.
  • Analyze the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
  • Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
  • Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
  • Identify and interpret relevant international financial documents and assess financial strategies that support an organization’s integrative trade initiatives.
  • Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
  • Develop and present an international business plan.
  • Plan, implement and evaluate team projects by applying project management principles.
  • Analyze principles of corporate sustainability, corporate social responsibility and ethics, and apply them to an organization’s integrative trade initiatives.
  • Select and apply current technologies to support an organization’s integrative trade initiatives.
  • Develop and present a plan for ongoing personal and professional development to enhance work performance within the international business field.

This fast-track program is designed for students with a two-year Hospitality diploma or degree in a related field wishing to pursue a degree in business focusing on hospitality.

Qualified applicants who have completed one of the following diploma programs may be eligible:

• Food and Beverage Management (H132)
• Hospitality – Hotel Operations Management (H133)
• Special Events Management (H131)
• Tourism and Hospitality Management (H130)

Honours Bachelor of Business Administration (Hospitality) (Fast-Track) students will complete a bridging semester from May to August and then go on to complete all outstanding credits toward their degree. This pathway will give students an opportunity to earn a degree credential in two additional years plus the one summer semester, or more, depending on the total transferable credits granted (please see ’How to Qualify and Apply’ section for specific admission requirements).

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders the hospitality sector is pursuing. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs.

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, facilities, risk management, research, sustainability and corporate social responsibility.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management abilities, with every student working on projects individually and with team members.

Applied Learning – Benefit from Hands-on Training:-
Co-operative education is an important component of this degree program. Students spend two paid summer terms working full-time in industry, giving them a chance to apply the knowledge they have acquired in a real-life, hands-on situation. Students obtain practical experience and further develop their skills – an asset for our graduates and their future employers. Students also establish valuable contacts with potential employers, and many graduates find full-time employment with their co-op employer.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The program may also appeal to practitioners working in the field who want to gain additional formal training and job coaching experience. The career development sector includes non-profit/community-based, government, post-secondary and private/corporate organizations.

The key objective of the field is to assist clients to be self-sufficient in career exploration, skill acquisition, job search and maintenance. Career Development Practitioners coach and counsel others on:

• Job search
• Career planning
• Career choice and change
• Academic and training advising
• Identifying and meeting staffing needs

Practitioners may work with specialized and diverse groups such as:

• Youth
• Women
• People with disabilities
• Immigrants and refugees

This program has been designed to meet the changing needs of the sector and will help meet demand for trained Career Development Practitioners in the GTA and beyond.

What key skills and knowledge will you gain?

• Emerging trends and techniques in job search and career exploration
• Individual and group facilitation/counselling
• Job development and employer engagement
• Ethics and professional practice
• Career development theory
• Diversity, accessibility, equity and inclusion
• Use of technology and social media
• Career and employment information resources
• Employment legislation and programs

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply evidence-­based career development practices in advising diverse client groups.
• Utilize self­-reflective and critical thinking skills to enhance counselling, teaching and learning strategies with groups and individuals.
• Develop a commitment to ongoing professional development to actively respond to changing labour market and professional requirements.
• Integrate appropriate career information resources and tools with career and employment strategies to enable clients to meet their employment goals.
• Perform needs assessments and develop subsequent interventions using techniques and skills that enable diverse ranges of clients to meet employment goals.
• Design consulting, advising and teaching strategies that incorporate trends and issues of the changing labour market to assist clients in job search and career transitions.
• Integrate emergent technologies into the full spectrum of Career Development processes and applications to maximize service delivery to clients navigating changing labour market requirements.
• Adhere to relevant legislation and social policy to plan programs, interventions and referrals for client groups.
• Use current work search tools and strategies to facilitate successful client job search.

Under the guidance of top baking professionals, you will develop core skills and unleash your creativity in a wide range of specialized areas, including:

• Chocolate and confections
• Wedding cakes
• Modern bakery cafe
• Tarts and pastries
• Plated desserts
• Artisan breads and breakfast pastries
• Petits fours, laminated dough and viennoiseries
• Ice cream and sorbets
• Artisan sugar confections

These skills will make you a sought-after graduate in the world of high-end bakery and pastry arts. Your classroom work will include a series of case studies designed to develop and perfect your baking skills. You will also complete an industry externship, gaining practical experience that will give you a real career advantage.

On the business side, you will learn the key skills that are necessary to run a successful baking operation, including:

• Business planning
• Leadership and motivation
• Sales and marketing
• Product packaging, showcasing and distribution methods

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Research and design a variety of bakery, pastry and confectionary-related products that meet the needs of a range of food service environments.
• Produce and present a variety of bakery, pastry and confectionary-related products that meet the needs of a range of food service environments.
• Apply fundamental nutritional principles, including recipe modifications, to all aspects of baking production, with an awareness of potential allergens and dietary requirements.
• Apply effective kitchen management skills in order to responsibly use resources in a baking and pastry operation.
• Identify effective business practices, including marketing and cost control in the management of a pastry and baking operation.
• Identify human resource management practices as they relate to the hospitality industry.
• Develop ongoing personal strategies and plans to enhance hospitality leadership in a baking and pastry arts environment.

This program was developed to enable integrated learning involving you, the college and our industry partners. It was created to meet the immediate industry need for highly skilled Culinary Management graduates with real-world kitchen experience and chef training.

In this program, you will work toward a Culinary Management diploma in four consecutive semesters. While this program is designed to deliver the same learning outcomes as Culinary Management (H100), you will also benefit from semesters 3 and 4, which are integrated directly with industry.

In the first semester, you will learn the fundamental culinary skills and theories required to work in a modern kitchen, as well as essential industry employability skills such as communications and mathematics for hospitality. In the second semester, you will develop more advanced culinary skills and broaden your food, wine, and culinary culture knowledge as you prepare to enter your field placements.

In the third semester, you will experience the culinary industry first-hand during your residency at our state-of-the-art learning facilities, The Chefs’ House and The Café, where you will work alongside emerging top talent while serving a public of discerning urban diners. This experience is concurrent with in-class and online theory-based Chef School courses to support your learning and development.

In the fourth semester, you will complete your studies with an integrated 14-week industry residency at one of our leading culinary and hospitality industry partners, concurrent with online theory-based courses. The online asynchronous learning forum affords the opportunity for either local or international placements.

This integrated program is ideal for self-motivated individuals who want to increase their culinary industry employability prospects upon graduation.

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.

The Screenwriting & Narrative Design program educates students on the challenge of writing a well-structured story within linear and nonlinear contexts. The elements of character, dialogue, scene, setting, texture, style and tone are rigorously explored. Students master the subtle variances of language employed through structured and open-world storytelling as they create memorable stories and scripts for film, TV, games and interactive media. Opportunities will be provided to work with fellow students (directors, actors and designers) on student-led projects as well as potential research projects.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Produce linear and non-linear narrative content to industry standards using current and relevant software.
• Create content employing traditional and non?traditional dramatic narratives with advanced application for entertainment writing within linear and non?linear mediums.
• Articulate the differences between the varying mediums’ production processes and how the writer integrates into each process.
• Investigate the varying guilds, associations, agencies, and groups and how they interact with relevance to the different industries.
• Differentiate the history of film, television, video game and interactive media from other media as well as the intersections between them.
• Analyze the evolving landscapes for production, distribution and content creation in order to anticipate challenges and opportunities arising from technological change and consumer demand.
• Prepare for employment in the field by evaluating the present business climate of the relevant film, television, video game, online, mobile and interactive industries, and using interview and presentation skills, resume writing skills, proposal and pitch development skills, and portfolio preparation.
• Conduct research using a variety of relevant research methods, including online and library resources to do effective world building and character creation.
• Engage and invoke an emotional response from an audience, recognizing and using relevant style and narrative structures including plot analysis, characterization, setting, dialogue, point of view, structure, length and originality.
• Evaluate personal and recognized works of entertainment writing for traditional composition techniques including “unity of effect” as these apply to both traditional rhetorical structures and narratives with branching structures and/or multiple narratively coherent conclusions.
• Manipulate point of view to develop narratives, analyze form and structure to apply evolving techniques, and compare setting and atmosphere to adjusting narrative time within linear and non-linear narrative.
• Assess personal and recognized works of traditional and interactive narratives for techniques in character development exploring limitations presented by traditional techniques in character development for non-linear and participatory character creation.

The Honours Bachelor of Commerce (Culinary Management) meets industry demand by preparing students with the depth and breadth of knowledge commensurate with an honours level, undergraduate commerce degree specializing in culinary management. Combining commerce, culinary, food studies, and externship experiences, this degree program prepares graduates for kitchen, operations management, food development, or entrepreneur positions. Through our culinary management courses, students will gain an understanding of eight key areas:

• Culinary Proficiency
• Culinary Theory
• Accounting and Finance
• Marketing and Communications
• Human Resources and Risk Management
• Specialized Business
• Research
• General Knowledge (Liberal Studies)

Your Field Education Options
Take part in a unique and robust externship. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can in turn be added to your resumé.

In addition to more formal on-the-job work experience, George Brown College strives to provide learning opportunities with real-world challenges and customers.

Program Learning Outcomes
The graduate must maintain good standing with a minimum 2.3 program GPA (67% or above). Graduates will have reliably demonstrated the ability to:

• Distinguish among and apply current practices from industry and scholarship relating to accounting, marketing, customer service, human resources, supply chain management, health and safety, costing and pricing, hospitality, and risk management.
• Identify, appraise and/or apply various methods, skills, tools and systems used in a variety of disciplines related to culinary practice and study.
• Research and analyze societal, environmental, cultural, economic, culinary and/or market demands at local, regional and international levels.
• Collaborate effectively as part of a diverse culinary management team in order to develop strategies to realize organizational objectives in a variety of food service environments.
• Drawing on fields of study and practice, develop and manage strategic partnerships, customer service and relationships.
• Plan and execute fundamental contemporary cooking techniques that reflect an advanced knowledge of food theory and practice, nutrition and professional systems used in the culinary industry.
• Use management theories and methodologies in order to provide recommendations for realizing organizational objectives specific to different kinds of culinary operations.
• Develop a new food product, business and/or event, in order to facilitate market realization.
• Apply advanced management techniques and theories to support large-scale, multi-unit culinary operations.
• Monitor changing practices and evolving knowledge related to culinary management to select strategies for lifelong learning and professional advancement in the field of study.
• Examine personal strengths, weaknesses, and knowledge limitations in order to develop strategies that promote growth and build leadership potential.
• Communicate information and concepts using advanced verbal and written skills that reflect disciplinary norms.
• Use qualitative and/or quantitative information to develop cogent arguments, make sound judgments and apply concepts, principles and techniques that inform or enhance diverse types of culinary operations.

Do you want to learn Italian cooking? Join this specialized Italian culinary and culture program; learn from the experts here in Canada and live, learn and work in Italy too! Acquire the techniques that make Italian cuisine famous around the world. Experience the special connection between food and life in Italy. Embrace the kitchen experiences and courses in Italian art and culture that will deepen your understanding of this great tradition. The Culinary Arts – Italian postgraduate program delivers this and more.

Through this program, you will:

• Experience hands-on learning in both Canada and Italy with the pre-eminent Italian chef professors in the country.
• Build your knowledge of Italian culinary traditions and embrace emerging trends in Italian cuisine.
• Benefit from our partnership with ALMA, the world-famous Scuola Internazionale di Cucina Italiana, near Parma, Italy, which is one of Italy’s finest chef schools.
• Experience the vineyards, cheese producers and local markets of Italy as your open-air classroom.
• Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience.

You will put theory into practice as you are showcased alongside Italian top talent and serve discerning urban diners in the heart of Toronto’s culinary scene. After your experiences in Italy, showcase what you’ve learned at The Chefs' House, George Brown's signature restaurant.

This program has a long-standing reputation for excellence among Italian restaurateurs in Toronto and beyond, which will make you a sought-after employee when you graduate. “Che bello.”

Program Schedule

The schedule for the Culinary Arts – Italian postgraduate program currently operates from Monday to Friday.

Note: some classes may begin at 7 a.m. and others may run until 10 p.m.

Your Field Education Options
Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients. Find out more about field education at the Centre for Hospitality and Culinary Arts.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create and implement an authentic Italian menu including food preparation and service, and the selection of wines that reflect the regional differences found in Italy.
  • Converse in basic Italian and use the correct Italian terminology within a culinary operation.
  • Identify, assess and select appropriate food products for authentic Italian Cuisine.
  • Integrate into the Italian culture through the use of language, interpersonal interactions and professional conduct.
  • Prepare Italian cuisine within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines and processes.
  • Develop and present a marketing plan for a restaurant consistent with regional demographics and culture.