Advanced Diploma in Business Administration - Marketing

at George Brown College - St. James Campus Canada

The Deafblind & Intervenor Studies program is a one-year certificate that will prepare you to work with individuals who have a combined vision and hearing loss. Significant components of this program are delivered online. This program is open to both Deaf and non-Deaf students.

Preparing students to be the eyes and ears for people who are Deafblind
Do you have a passion for helping others? Want to work in a dynamic and evolving sector? Are you creative and a good communicator? If you want to make a difference, consider becoming an intervenor and work with people who are Deafblind.

This one-year Ontario college certificate will prepare you to work with individuals who have a combined vision and hearing loss. You will learn various communication methods to support individuals with deafblindness in accessing information and interacting more fully with their environment.

Most courses are delivered online with some in-person content (semester 1 is delivered fully online; the first seven week of semester 2 are taught in-person and the second seven weeks are taught online).

What you will learn

• How to work with Deafblind children and adults – many of whom are often medically fragile.
• American Sign Language (ASL) – a visual language that is adapted to accommodate for the vision loss of those with this dual sensory loss.
• Professionalism, values and ethics, health and aging.
• How to interact with members of the Deafblind community both virtually and in-person. For those attending from outside of the Greater Toronto Area (GTA), interactive sessions will be arranged in your community.
• You will get hands-on experience through field practice. This may be completed across Canada in your community through George Brown College partnerships.

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centred, socially conscious, and economically viable digital solutions.

Digital experience design includes related fields such as service design, user experience design and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas and anticipating future trends.

In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.

This design degree curriculum focuses on three areas of learning based on the digital experience design process:

• Think: design thinking, theory, culture and research
• Make: designing, building and testing digital experiences
• Ship: entrepreneurship and the commercialization of digital products

Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
• Explain the relationships between digital interactive experiences and products and other fields of practice and study.
• Provide human-centred and research-based solutions and design opportunities across sectors.
• Determine the usability of interactive systems to optimize the performance of a product or service.
• Incorporate key theoretical concepts of design to inform the planning, production and critique of interactive digital experiences.
• Develop applications based on trends in digital experience design.
• Incorporate relevant technological systems in the process of developing digital experiences.
• Use human-centred design principles to develop and test digital products, systems and services to enhance the aesthetic and functional experience.
• Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
• Create interactive products, systems and services using appropriate technologies, materials and manufacturing methods.
• Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
• Manage a design project by applying business, legal and ethical principles.
• Conceive of economically viable projects with accompanying business models

Students in the Business Administration – Project Management advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

PROGRAM LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

Do you want to learn French patisserie? Join this specialized French pastry and culture program, learn from the experts here in Canada and then live, learn and get work experience in France!

Through this program, you will:

• Experience hands-on learning in both Canada and France with the pre-eminent French chef professors in the country.
• Build your knowledge of French pastry and culinary traditions and embrace emerging trends in French pastry.
• Benefit from our partnership with Ecole National Superieure de la Patisserie (ENSP), the world-famous Ducasse school, one of France’s finest pastry chef schools.
• Experience the vineyards, cheese producers and local markets of France as your open-air classroom.
• Study in some of the best patisseries, bakeries, restaurants and hotels, where you will get attention, training and an inspiring experience.
• After your experiences in France, demonstrate what you’ve learned through events, placements and showcasing your newly acquired skills back at George Brown College. Our faculty already have a reputation for excellence among French patisseries in Toronto and globally and this program and its unique opportunities will make you a sought-after employee when you graduate. "A bientot!"

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply techniques such as reconstituting, revising, laminating and assembling to traditional French pastry and baking, using emerging trends in the French patisserie.
• Converse in basic French and use correct terminology within a food service operation.
• Identify the holistic practices in French gastronomy through field education and/or gastronomic theory.
• Prepare French pastries and baked goods within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines, and processes.
• Develop unique baking, pastry or confectionary product and manage the commercialization and marketing of that product.
• Manage the production, sales and business aspects of a personally created line of French pastries and baked goods.
• Work collaboratively as part of a culinary team, and conduct oneself in a professional manner.

Students in the advanced diploma Business Administration – Supply Chain and Operations Management program will be prepared to perform marketing forecasting, demand management, production planning and other functions, in careers that include logistics, transportation, warehousing, exporting, planning and forecasting. The supply chain and operations management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general, and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices.
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards.
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing.
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management.
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain.

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Event Planning program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Students are exposed to industry tactics used in designing, planning, marketing, budgeting, execution and evaluation of events. Management skills, small business development and state of the art technology for the current marketplace is explored. The program is taught online and in class lectures. Group work and individual assignments are highlighted by a capstone project and externship.

Your Field Education Options
This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications and fundraising initiatives.
  • Plan, design and coordinate effective site and facility operations.
  • Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  • Implement strategies for effective human resource management in the planning and operating of a variety of events.
  • Create, plan and implement effective programming for events.
  • Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  • Identify, select and use appropriate business administration skills in the operation of events.
  • Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  • Coordinate food and beverage services appropriate to the event.
  • Use principles of sustainability in the management of events.

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Develop a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
• Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
• Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
• Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
• Apply the principles of business ethics and corporate social responsibility to business decisions.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

The Honours Bachelor of Commerce (Financial Services) is a four-year business degree that was developed with employers to create graduates who can thrive in today's financial services industry. After the first year of studies, students can choose from either the Accounting or Financial Planning specialization.
Whether you are seeking a career as a professional accountant or a financial planner, this program provides the skills, knowledge and real-world experience to help you succeed.

The program includes:

• Work integrated learning experiences that amount to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the program learning outcomes
• Accounting, banking management, administration and financial planning theory, as well as the practice of applying concepts in the real word
• A state-of-the-art facility that includes network-ready wireless classrooms and study areas
• Curriculum that is current and has been developed with input from our industry partners, the Chartered Professional Accountants of Ontario and the Financial Planners Standards Council.

PROGRAM LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Communicate information and concepts clearly and concisely using the most appropriate methods for the message, its purpose and its audience.
• Work effectively in teams to achieve desired goals and outcomes by managing projects, resolving conflicts, addressing differing points of view and demonstrating self-awareness, self-confidence and self-management.
• Solve business problems by interpreting data from primary and secondary sources in qualitative and quantitative analyses.
• Evaluate risk, economics, environmental, ethical, legal, political, sociological and technical factors to support strategic decisions.
• Formulate and communicate sound arguments using critical evaluation of research, personal and societal contexts.
• Develop solutions to financial problems using relevant business and statistical models.
• Assess the overall financial performance of an individual or organization and prepare appropriate financial reports.
• Adhere to appropriate professional, legal and ethical codes of conduct and comply with government and industry regulations.
• Use appropriate business software to manage data, analyze financial information, and create business reports.
• Demonstrate awareness of uncertainty, ambiguity and limits of knowledge and how these might influence analysis and decisions.
• Gather and evaluate data, formulate arguments and solve problems using appropriate methods of research and enquiry.

YOUR FIELD STUDY OPTIONS

• Work experience is required as part of this program.

Work Experience
The Honours Bachelor of Commerce (Financial Services) degree includes Co-op experience(s) that amounts to no less than 14 weeks of full-time equivalent work (420 hours), either in one block or in multiple cumulative blocks appropriate to achieving the learning outcomes.

The Co-op experience usually occurs between your sixth and seventh semesters if taken in one block and all 420 hours must be completed before the seventh semester. This work experience provides you with the practical experience employers value. Organizations in the following categories are engaged as field education partners for the Financial Services degree:

• Financial institutions
• Accounting and accounting-related organizations
• Small businesses
• Not-for-profit organizations
• Government offices
• Major corporations

Students in the Business Administration – Project Management (with work experience) advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills, and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

This Centre for Business program (B156) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Project Management without work experience should apply to B126.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
• In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.