Certificate in Media Foundation

at George Brown College - St. James Campus Canada

The Video Design & Production program will prepare future professionals with the skills required in this emerging field by merging traditional filmmaking techniques with new mediums and distributive methodologies. Graduates will be armed with entrepreneurial knowledge and skills that will enable them to decide which path (employment or self-employment) is best for them. Students will be exposed to elements of both video design and video production including photography, immersive environments and auteurship, as well as the necessary video editing and post-production skills to create video for entertainment, marketing, advertising, education and social network strategies.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Create independent digital film projects according to project specifications using various production techniques.
  • Work effectively as a member of a digital film production team in various capacities and roles.
  • Manage scheduling and budget for digital film productions.
  • Capture quality moving images using appropriate camera/lighting equipment and techniques.
  • Develop a short film and television portfolio to showcase digital filmmaking skills.
  • Write story-driven, visual and cinematic scripts focused on effective dialogue, structure and character development.
  • Record and mix multi-track sound in a digital format using industry standard equipment and software.
  • Market and distribute digital film projects using industry and new media outlets.
  • Edit digital video on non-linear, industry standard software and equipment.

The Business Administration – Accounting (with work experience) three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B157) is offered with work experience. Students wishing to apply for Business Administration – Accounting without work experience should apply to B107.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP AND INTERNSHIP)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

This program was developed to enable integrated learning involving you, the college and our industry partners. It was created to meet the immediate industry need for highly skilled Culinary Management graduates with real-world kitchen experience and chef training.

In this program, you will work toward a Culinary Management diploma in four consecutive semesters. While this program is designed to deliver the same learning outcomes as Culinary Management (H100), you will also benefit from semesters 3 and 4, which are integrated directly with industry.

In the first semester, you will learn the fundamental culinary skills and theories required to work in a modern kitchen, as well as essential industry employability skills such as communications and mathematics for hospitality. In the second semester, you will develop more advanced culinary skills and broaden your food, wine, and culinary culture knowledge as you prepare to enter your field placements.

In the third semester, you will experience the culinary industry first-hand during your residency at our state-of-the-art learning facilities, The Chefs’ House and The Café, where you will work alongside emerging top talent while serving a public of discerning urban diners. This experience is concurrent with in-class and online theory-based Chef School courses to support your learning and development.

In the fourth semester, you will complete your studies with an integrated 14-week industry residency at one of our leading culinary and hospitality industry partners, concurrent with online theory-based courses. The online asynchronous learning forum affords the opportunity for either local or international placements.

This integrated program is ideal for self-motivated individuals who want to increase their culinary industry employability prospects upon graduation.

The Pre-Health Sciences Pathway to Certificates and Diplomas program prepares students to perform at a level that will assist them in gaining entry to a Health Sciences program at George Brown College, including Practical Nursing. It also gives students a basic understanding of social sciences and human relations. This helps them relate to people at college in further studies and at work in health care institutions or with health care providers. Throughout the program, students study biology and chemistry. Other courses include applied math, communications and general education electives.

Cooking is the art of diversity! Our one-year Culinary Skills certificate program has exactly what you need to begin an exciting career as a chef or cook: top-notch instruction and hands-on practice with professional chefs. They will teach you the fundamentals of ingredients and food preparation, and introduce you to the fascinating world of food culture. You'll gain hands-on experience in our cooking labs and learn about emerging culinary trends such as local and sustainable foods, nutrition and international influences in our special-focus courses.

Our one-year Culinary Skills certificate program will teach you the fundamentals of ingredients and food preparation. The key skills you will acquire include:

• Core cooking and baking skills
• An appreciation for nutrition, menu planning and food, beverage and labour cost control
• Solid knife skills and cooking techniques, gained through practice and repetition
• This program will broaden your knowledge and give you the chef training you need to succeed in today’s food service industry.
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Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Provide fundamental culinary preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces and the responsible, efficient use of resources.
• Support the development of menu options that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
• Apply fundamental business principles and recognized industry costing and control practices to food service operations to promote a fiscally responsible operation.
• Apply basic knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice, and operations within the food service industry.
• Use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations, and practices in the food service industry.

Whether recording audio in-studio or in the field, as a Sound Design & Production student, you will learn to master technical skills and refine your artistic style.

Without a sound designer to create the perfect soundscape, the film, television and game industries are incomplete. Applying the technical and conceptual aspects of sound, you will become audio storytellers working alongside visual production artists to re-create the real world in a digital context.

You will learn how to create sound from scratch through capturing real-environment sounds as well as Foley creation. At George Brown's studio production facilities, you will learn mixing, video game audio, dialogue editing and ADR, sound design and recording to re-create audio landscapes.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Create sound files for live action dramatic short films, animated short films, video games and interactive media
• Produce a score recording session and arrange a provided composition to fit a given visual sequence.
• Collaborate with key principals and production personnel in the creation of complementary sound design for a storytelling environment.
• Design sound for the appropriate medium and genres considering the cultural and social significance of those designs.
• Plan audio design and production projects that reflect scope and vision for pre-production, production and postproduction.
• Apply entrepreneurial strategies relevant within the field of sound design to develop a viable business plan for freelance sound design professionals.
• Assess existing and emerging market trends in sound design products and services for production project purposes.
• Adhere to legal principles, government legislation and regulations, copyright and contract requirements and professional and industry codes of conduct.

The four-semester Business diploma program prepares students to carry out a variety of business functions within local, national and global settings. Graduates will have demonstrated a practical understanding of key principles and practices necessary for success in the field of business.

Students who graduate from this program are prepared to work in diverse team settings and contribute to projects with practical presentation and research skills. They can use their functional knowledge in many areas of an organization (including accounting, finance, human resources and marketing), to achieve strategies within cross-functional teams.

This learning experience will enable you to:

• Use current concepts/systems and technologies to support an organization's business initiatives.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
• This Centre for Business program is part of our School of Management.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision-making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Do you love the excitement of travelling and learning about fascinating world cultures? Do you want to be a leader in the tourism and hospitality industry? If your passion is to create memorable experiences and use your creativity to become part of the largest industry worldwide, then join the Tourism and Hospitality Management program at George Brown College!

Through this two-year tourism diploma program, you will learn about the exciting and diverse tourism industry with courses in culinary tourism, heritage tourism, sustainable tourism, hotel operations and event planning. Graduates gain the skills required to be progressive leaders within the industry, enriching the experience of tourists. You will receive industry certifications in food safety, responsible alcohol beverage service, TICO Travel Counsellor Certification and first aid (CPR).

As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. Completing the Tourism and Hospitality Management program will make you the kind of multi-talented graduate the local and international tourism industry is seeking in today’s competitive environment.

To better hone your international tourism and hospitality management skills you have the option of participating in an exclusive Experiential Study Tour.

Your Field Education Options
As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real world challenges and clients. Find out more about field education at Centre for Hospitality and Culinary Arts.

PROGRAM STANDARDS AND LEARNING OUTCOMES:-

• The graduate has reliably demonstrated the ability to:
  • Provide professional guest services to enhance customer satisfaction by anticipating, meeting and/or exceeding individual and organizational standards and objectives.
  • Create marketing plans informed and supported by market research, social networks, product knowledge and sales strategies.
  • Contribute to effective management in hospitality, tourism and leisure settings by implementing leadership skills and strategies.
  • Evaluate and apply effective financial management and accounting practices to support operations in the tourism industry.
  • Comply with relevant organizational and workplace systems, processes, policies, standards, legal obligations and regulations, and use knowledge of risk management principles, to support and maintain efficient, productive, safe, secure, accessible and healthy tourism operations.
  • Apply principles of teamwork and constructive relationship management to support positive workplace culture.
  • Integrate hospitality skills and knowledge to promote ongoing personal and professional development.
  • Design and deliver inclusive tourism and hospitality programs, products and services that comply with all relevant legislation, conform to relevant ethical guidelines and promote best practices of corporate social responsibility.
  • Analyze and implement sustainability practices in the tourism and hospitality industry by adapting to environmental, social, cultural, political and economic trends and issues.

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

The Business Administration – Accounting three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B107) is offered without work experience. Students wishing to apply for Business Administration – Accounting with work experience should apply to B157.

This Centre for Business program is part of our School of Accounting and Finance.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.