Graduate Certificate in Sport and Event Marketing (Co-op Optional)

at George Brown College - St. James Campus Canada

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Honours Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders in the hospitality sector. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment[i]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs[ii].

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, marketing, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management and leadership abilities, with every student working on projects individually and with team members.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Assess the impact and implications of external environmental factors on the hospitality industry, its sectors, organizations and stakeholders.
• Explain the results of original research that has been conducted using social science research principles and methods.
• Apply management knowledge and technical ability for effective operation and organization of a variety of hospitality enterprises.
• Justify ideas generated, decisions made and actions taken to address business opportunities, challenges, risks and crises.
• Interpret quantitative and qualitative data to support business decisions, operations, and strategic initiatives.
• Present information clearly, concisely, persuasively, professionally and respectfully using appropriate and alternative modes/means of communication in a variety of hospitality contexts and situations.
• Display ethical behaviour and social responsibility in personal and professional pursuits.
• Design creative marketing, sales and customer service strategies for chosen market segments.
• Apply strategies to keep current in the field, respond effectively to change, and support personal and professional development.

The Screenwriting & Narrative Design program educates students on the challenge of writing a well-structured story within linear and nonlinear contexts. The elements of character, dialogue, scene, setting, texture, style and tone are rigorously explored. Students master the subtle variances of language employed through structured and open-world storytelling as they create memorable stories and scripts for film, TV, games and interactive media. Opportunities will be provided to work with fellow students (directors, actors and designers) on student-led projects as well as potential research projects.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Produce linear and non-linear narrative content to industry standards using current and relevant software.
• Create content employing traditional and non?traditional dramatic narratives with advanced application for entertainment writing within linear and non?linear mediums.
• Articulate the differences between the varying mediums’ production processes and how the writer integrates into each process.
• Investigate the varying guilds, associations, agencies, and groups and how they interact with relevance to the different industries.
• Differentiate the history of film, television, video game and interactive media from other media as well as the intersections between them.
• Analyze the evolving landscapes for production, distribution and content creation in order to anticipate challenges and opportunities arising from technological change and consumer demand.
• Prepare for employment in the field by evaluating the present business climate of the relevant film, television, video game, online, mobile and interactive industries, and using interview and presentation skills, resume writing skills, proposal and pitch development skills, and portfolio preparation.
• Conduct research using a variety of relevant research methods, including online and library resources to do effective world building and character creation.
• Engage and invoke an emotional response from an audience, recognizing and using relevant style and narrative structures including plot analysis, characterization, setting, dialogue, point of view, structure, length and originality.
• Evaluate personal and recognized works of entertainment writing for traditional composition techniques including “unity of effect” as these apply to both traditional rhetorical structures and narratives with branching structures and/or multiple narratively coherent conclusions.
• Manipulate point of view to develop narratives, analyze form and structure to apply evolving techniques, and compare setting and atmosphere to adjusting narrative time within linear and non-linear narrative.
• Assess personal and recognized works of traditional and interactive narratives for techniques in character development exploring limitations presented by traditional techniques in character development for non-linear and participatory character creation.

Cooking is the art of diversity! Our one-year Culinary Skills certificate program has exactly what you need to begin an exciting career as a chef or cook: top-notch instruction and hands-on practice with professional chefs. They will teach you the fundamentals of ingredients and food preparation, and introduce you to the fascinating world of food culture. You'll gain hands-on experience in our cooking labs and learn about emerging culinary trends such as local and sustainable foods, nutrition and international influences in our special-focus courses.

Our one-year Culinary Skills certificate program will teach you the fundamentals of ingredients and food preparation. The key skills you will acquire include:

• Core cooking and baking skills
• An appreciation for nutrition, menu planning and food, beverage and labour cost control
• Solid knife skills and cooking techniques, gained through practice and repetition
• This program will broaden your knowledge and give you the chef training you need to succeed in today’s food service industry.
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Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Provide fundamental culinary preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces and the responsible, efficient use of resources.
• Support the development of menu options that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
• Apply fundamental business principles and recognized industry costing and control practices to food service operations to promote a fiscally responsible operation.
• Apply basic knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice, and operations within the food service industry.
• Use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations, and practices in the food service industry.

The Supply Chain Management graduate certificate program prepares you for careers in a variety of sectors by familiarizing you with the concepts and systems used in supply chain design and performance.

Supply chain management is the backbone of organizations in industries as diverse as transportation, pharmaceutical, oil and gas, and retail. It ensures the efficient flow of products and services from the sourcing of materials to final use. With the increasing complexity and uncertainty of local and global economies, the need for skilled professionals in this field has never been greater. This program will help you launch a career that combines technical expertise with innovative thinking and relationship-building.

Courses are provided through varied modes of delivery, with a focus on applied and experiential learning. You will learn not only the foundational knowledge, but also the leading methods in supply chain optimization, risk management and sustainable sourcing. As a graduate of this program, you will have the skills needed to deliver value and competitive advantage for organizations.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Examine the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles, to guide decision-making, problem-solving and coordination of tasks.
• Determine the value added and financial implications of supply chain decisions and design on overall business profitability, efficiency and stakeholder satisfaction.
• Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
• Use risk mitigation tools and strategies to inform supply chain management decisions.
• Contribute to the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
• Contribute to the strategic planning and scheduling of material requirements, resource allocation and inventory for efficient production and fulfillment of customer orders and returns.
• Coordinate the efficient handling and movement of goods, services, materials and related information within and between supply chains.
• Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
• Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
• Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
• Use leadership and communication skills to establish and manage strategic relationships with a diversity of stakeholders and support the achievement of business goals.
• Develop and apply ongoing strategies for personal, career and professional development.

The Acting for Media program goes beyond just acting for film and television and comprises training needed to succeed as a screen actor: acting technique, movement, voice and script analysis. Students will learn to articulate themselves through screen characterization, on-camera experience, and audition etiquette and standards. Graduating students will have a solid knowledge base of the industry including its history, structure and hierarchy and professional standards. Workshop simulations, on-camera exercises, voice-over demonstrations, green screen training and training in motion capture suits provide students with the skills needed to be a successful actor in the field.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Present oneself for employment as a professional actor and provide services that meet professional industry standards and ethics.
• Create a character as intended by the writer through the study of screenplays, storyboards and commercial copy.
• Develop a believable character appropriate for the role and to the technological requirements of each recorded media discipline.
• Convey and sustain truth of character using relevant technical skills with appropriate emotional depth and clarity throughout the shooting of production.
• Work collaboratively with agents, casting directors, producers, directors and film crews.
• Develop and apply strategies for personal, career and professional development to enhance work performance and maintain currency within the industry.
• Employ improvisational skills for problem-solving and character development.
• Prepare materials that showcase his/her skills as both an actor and an entrepreneur.
• Perform the activity required for the character according to the recorded media.

Interaction Design is an interdisciplinary field merging design skills such as user experience, interface development and graphic design with programming to create meaningful experiences between the user, digital and physical platforms, such as websites, wearables and mobile devices.

Modified by the psychological, social, economic and cultural factors that shape our present and future world, this ever-evolving field envisions new ways of human-computer interaction within systems, services, products and spaces across multiple industries.

Throughout the Interaction Design program, students will be expected to address such topics as mixed realities, immersive environments, usability, spatial relations and human factors. An emphasis on usability testing, research, collaboration and real-world projects distinguish this program.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Collaborate in a team environment with various stakeholders to design multi-disciplinary products and services.
  • Apply the appropriate tools that allow for designing, building, visualizing, and programming digital interactive experiences.
  • Assess the requirements of a complex interactive media project.
  • Plan the development and execution of an interaction design project in response to resource and budgetary requirements.
  • Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
  • Make interactive products, environments, systems and services using appropriate technologies, materials, and manufacturing methods.
  • Perform all work in compliance with regulations, legislation, security policies, industry standards and codes of ethics.
  • Use research skills to assess and inform optimal digital user experience within interactive interfaces.
  • Apply creative and innovative thinking techniques to manage change and solve design problems.
  • Make recommendations based on human computer interaction design guidelines to improve user experiences with interaction design.
  • Design an interactive product or service that delivers a usable interactive experience.
  • Contribute to a variety of interactive platforms and environments, incorporating the principles and elements of design.
  • Create a design solution in accordance with strategies, recommendations and state of the art methodologies.

If you want to work as a baker or pastry chef, this is where you start. This one-year certificate program will help you launch a career in baking and pastry arts. You’ll learn all the basics of pastry, cakes and decorating through hands-on training and classroom learning. You’ll also gain specialized knowledge in areas such as artisanal breads, chocolate techniques and fermentation, as well as menu management and nutrition.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Identify the workings and the effects of ingredients on one another and predict how the end product will be affected.
• Perform problem-solving and troubleshoot recipes.
• Perform basic techniques involved in the daily production of a bakery or pastry shop.
• Recognize and produce both classical and modern baked goods.
• Apply food safety principles and practices as identified by the local health unit.
• Apply basic mathematical principles and recipe conversions, bakery formulations and percentages.
• Practice skills used in the daily operation of a bakery, including cost controls, food cost, percentages, labour cost and inventory controls.

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

The Pre-Health Sciences Pathway to Advanced Diplomas and Degrees (A108) program prepares you to gain entry to health science programs at a college or university. You will develop your knowledge and skills in communication, mathematics, human anatomy, biology, physics, and organic/inorganic chemistry so that you are well-prepared for the rigours of a degree or advanced diploma program. This program contains advanced level English and elective courses that may be eligible for transfer credits in other programs where applicable.

As a graduate from this program, you are eligible to apply to the following advanced diploma programs at George Brown College:

• Dental Hygiene
• Denturism
• Dental Technology
• Hearing Instrument Specialist