Graduate Certificate in Sport and Event Marketing (Co-op Optional)

at George Brown College - St. James Campus Canada

Community Worker (Fast-Track) is a dynamic social justice program grounded in the principles of and respect for human rights and anti-oppression practice. Students are prepared to work with largely urban-centred, diverse communities across a range of issues (i.e. poverty, housing, food-justice, immigration and settlement, etc.) in ways that are responsive to their multiple and changing needs.

If you are passionate about human rights and social justice, committed to working with diverse communities, bring a mature and professional approach to your education and field work, and are prepared to take on a course load of 20+ hours per week, this program is for you.

What can you expect from the Community Worker (Fast-Track) program?

• The three-semester Community Worker (Fast-Track) program combines classroom instruction with supervised field placements. Theory, analysis and practice are presented through a variety of innovative instructional tools developed from popular education and learner-centred approaches to teaching and learning.
• Highly participatory classes of dialogue, debate, activities, interactive lectures, guest speakers and panels, and group work provide students with a program of study that is current, exciting and critically engaging.

What key skills will you learn?
Throughout the program, students will have the opportunity to develop a variety of important and high-demand skills, including:

• Anti-oppressive and intercultural practice in working with diverse populations (including youth, immigrant communities, Indigenous populations)
• Critical analysis, research and writing
• Group facilitation and leadership
• Individual and group counselling
• Conflict mediation and restorative justice
• Community organizing, activism and advocacy
• Community development, project design and proposal writing
• Policy analysis and rights-based advocacy

Features of the Community Worker program include:

• Strong ties with over 350 agencies across the Greater Toronto Area (GTA).
• Founder and lead organizer of the annual Tommy Douglas Institute that brings communities, students, educators and activists together to explore higher education and social justice in the 21st century.
• The full-time Community Worker (C101) program has been graduating community workers for more than 40 years.

Program courses are organized into four core areas:

• Community work theory and practice
• Social and political analysis
• Group skills and counselling
• Field placement and seminar

Not only will you develop relationships with our community partners through field placements, you will also meet with sector professionals in your classrooms at networking events, guest panels and program electives taught by agencies and practitioners currently working in the field (i.e. Community Legal Issues, Urban Aboriginal Peoples’ Perspectives in Community Development, Housing and Homelessness).

Who are the Community Worker (Fast-Track) faculty?
The experienced educators that make up our faculty bring their passion for education and change to create a highly engaging and dynamic learning environment. Coming from backgrounds in local, national and global activism, they remain active on social issues and maintain close ties to communities, activists and organizations.

What kind of students enrol in the Community Worker (Fast-Track) program?
Graduates from other degrees and diploma programs interested in learning more about social justice and community development enrol in this program. Our students are a diverse group of students with broad social and community experiences.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish constructive relationships with individuals concerned with community work.
  • Describe their personal values and motivation as a community worker.
  • Serve in a variety of grassroots community organizations especially in the areas of co-operatives, seniors and community legal services.
  • Be comfortable in community work roles ranging from direct service to classical advocacy and organizing.
  • Understand and articulate the special needs of multicultural groups.
  • Analyze social inequalities and demonstrate creativity in the organization of new services and institutions to meet community needs.
  • Work with groups to identify their own needs.
  • Access existing services and community resources.

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

The Theatre Arts – Performance program at George Brown's School of Media and Performing Arts offers you vigorously concentrated, career-oriented training in the fundamental skills, practicalities, traditions and professionalism needed to work as a professional actor in theatre, television and film.

The conservatory, hands-on training is an integrated curriculum in which almost all subjects are related directly to the acting profession. Five skill courses form the core of our classical approach to training the actor: voice, speech, movement, music and dance. The acting curriculum features improvisation, contact improvisation, storytelling, poetry, text analysis, contemporary and classical scene studies, neutral mask, character mask, clowning, commedia dell’arte, television and film technique, and audition preparation. Further classes include: stage combat, dialectology, theatre history, the business of acting, and the Alexander Technique.

Besides great partnerships with Soulpepper Theatre Company, Tarragon Theatre and Theatre by the Bay, George Brown has run a successful mentorship program for a number of years. In the final year, students will be paired with a successful theatre practitioner. This partnership starts in the students’ final semester and continues for roughly a yearlong period. Mentors will meet with the student at a minimum three times as the student graduates and begins to transition out into the field. This program has been not only a success for the students but mentors have also expressed how great the experience has been and how rewarding it is to be there for the students as they graduate.

Program Learning Outcome

• The graduate has reliably demonstrated the ability to:
  • Perform in a variety of theatrical contexts by applying acting, movement, and voice techniques as required.
  • Develop and present strategies for personal, career and professional development within the performing arts industry.
  • Apply and analyze theatre traditions and current trends from a variety of historical and cultural contexts to enhance personal creativity and theatrical performance.
  • Investigate and articulate personal reasons for pursuing creative work in the theatre.
  • Complete all work in compliance with industry standards and policies and professional ethics.
  • Use entrepreneurial and project planning skills to develop production and administrative aspects of professional theatre.
  • Perform vocal material – solo and choral – and execute staging and choreography as required by a theatrical performance.
  • Create and devise original works of theatre individually and collectively to perform in front of an audience.

The Business – Human Resources program at George Brown College in Toronto provides students with a practical approach to human resources management that prepares them for a variety of careers within this growing field. They will learn to:

• Design human resources policies and programs that adhere to employment legislation
• Attract, retain and develop a productive workforce
• Manage employee diversity
• Ensure health and safety at the workplace
• Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Students in the Business Administration – Supply Chain and Operations Management (with work experience) advanced diploma program will be prepared to perform marketing forecasting, demand management, production planning and other functions in supply chain management, in careers that include logistics, transportation, warehousing, exporting, procurement, planning and forecasting. The supply chain management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain

This Centre for Business program (B162) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Supply Chain and Operations Management without work experience should apply to B122.

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Examine the connections between strategic objectives, stakeholder expectations, and supply chain functions, processes and roles, to support decision-making, problem-solving and coordination of tasks.
  • Determine the value added and financial implications of supply chain decisions on overall business profitability, efficiency and stakeholder satisfaction.
  • Ensure supply chain activities and transactions are compliant with relevant legal, regulatory and contractual obligations, and industry and organization standards and policies for quality, health, safety, accountability, social and environmental responsibility.
  • Use risk mitigation tools and strategies to inform supply chain management decisions.
  • Manage the acquisition and sale of goods, services and materials in accordance with best practices and public and private sector stakeholder expectations across a variety of industries.
  • Plan and schedule material requirements and resource allocation and manage inventories for efficient production and fulfillment of customer orders and returns.
  • Manage the efficient handling and movement of goods, services, materials and related information within and between supply chains.
  • Contribute to the identification and management of continuous improvements to functions and processes within and between supply chains.
  • Use available technologies to enhance work performance and support supply chain functions, processes, transactions and communications.
  • Monitor relevant trends, emerging technologies, and local and global economic, political and environmental issues to enhance work performance and guide management decisions.
  • Perform tasks in accordance with policies and procedures for workplace health and safety and industry standards and best practices for professional, ethical and accountable conduct and communications.
  • Maintain relationships with a diversity of stakeholders to support the achievement of business goals.
  • Apply strategies for personal, career and professional development.

The Food Tourism Entrepreneurship graduate certificate prepares graduates to create "tastes of place" experiences that support local economies by fostering relationships between stakeholders in agriculture, hospitality and tourism. Exploring the geography of food and beverage, students will learn to develop partnerships to communicate and market unique experiences that emphasize sustainability and transparency. Graduates may find career opportunities at local and international tourism attractions, culinary travel groups/associations, restaurants, wineries, breweries, cideries, distillers, agricultural destinations, destination marketing and development organizations, and government agencies, in roles such as Culinary Tourism Program Manager, Marketing Travel Consultant and Conference Services Manager. 

The Food Tourism Entrepreneurship program will prepare graduates to harness local economies and cultures of food and drink production and consumption, and channel them into successful and resilient tourism “experience” enterprises. Geared towards diploma and degree graduates who want to specialize in food tourism development and entrepreneurship, this three-semester program builds on the strengths of George Brown's School of Hospitality & Tourism Management and our Chef School. Business graduates may also be interested in pathways in this field.

Students will learn to:

• Connect and work with businesses, communities and associations in municipal, regional, provincial, national and international locations.
• Support local economies by fostering relationships with stakeholders in agriculture, hospitality, tourism and agritourism.
• Bring creative entrepreneurship skills to the small and medium businesses that make up the food tourism sector.
• Continue to provide consumers with "taste of place" experiences that build on new business models and opportunities.
• Develop the partnerships and tools to generate, capture, communicate and market unique experiences that speak to consumer values of sustainability and traceability.

The first two semesters of this program each include six courses provided through hybrid delivery. The third semester includes six online hours per week plus work-integrated learning, an independent study project and an experiential learning trip.

Social Service Worker is an innovative program that provides students with an opportunity to learn theoretical models, approaches to practice, group facilitation, mental health supports, social innovation and anti-oppressive practice. This two-year program combines in-class learning with field placement.

This is an approved education program by the Ontario College of Social Workers and Social Service Workers (OCSWSSW).

Program Learning Outcomes
The Ministry of Trainining, Colleges and Universities program standards apply to all Social Service Worker Diploma Programs delivered by OCAAT institutions.

• The graduate has reliably demonstrated the ability to:
  • Develop respectful and collaborative professional and interpersonal relationships that adhere to professional, legal, and ethical standards aligned to social service works.
  • Record information accurately and communicate effectively in written, digital, verbal and non-verbal ways, in adherence to privacy and freedom of information legislation, in accordance with professional and workplace standards.
  • Integrate a practice framework within a service delivery continuum, addressing the needs of individuals, families and communities at micro, mezzo, macro and global levels, and work with them in achieving their goals.
  • Plan and implement accessible and responsive programs and services, recognizing the diverse needs and experiences of individuals, groups, families and communities and meeting these needs.
  • Examine current social policy, relevant legislation, and political, social, historical, and/or economic systems and their impacts for individuals and communities when delivering services to the user/client.
  • Develop strategies and approaches that support individual clients, groups, families and communities in building the capacity for self-advocacy, while affirming their dignity and self-worth.
  • Work from an anti-oppressive, strengths-based practice, recognizing the capacity for resilience and growth of individuals and communities when responding to the diverse needs of marginalized or vulnerable populations to act as allies and advocates.
  • Develop strategies and approaches to implement and maintain holistic self-care as a member of a human service profession.
  • Work with individuals, groups, families and their communities to ensure that service provider strategies promote social and economic justice, and challenge patterns of oppression, discrimination and harassment, and sexual violence with clients, coworkers and communities.
  • Develop the capacity to work with the Indigenous individual, families, groups and communities while respecting their inherent rights to self-determine, and to identify and address systemic barriers that produce ill-effects, developing appropriate responses using approaches such as trauma informed care practice.
  • Note: The learning outcomes have been numbered as a point of reference; numbering does not imply prioritization, sequencing, nor weighting of significance.

The Consulting postgraduate program prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment, or securing a business development role within an organization. Digital Transformation and the theories behind Digital Transformation are core frameworks for the first academic semester of the program. The second semester is a mix of client consulting project work and workshops further exploring consulting in a world continuously undergoing digital transformation. Students develop knowledge and skills by working individually and/or in teams, doing research, analyzing client problems and providing recommendations to real clients through our Consulting Hub.

Your Field Education Options

• Students will engage in various consulting projects in their second semester to gain experience and demonstrate:
  • Development of parameters of a consulting project and building a client/consultant relationship
  • Creation and implementation of a project plan for the term of a consulting engagement
  • Preparation and implementation of the terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules
  • Performing an environmental audit (external and internal) and conducting market research to diagnose the client problem(s)
  • Use of a range of consulting tools and techniques including: interviewing, research, and collaborative problem solving during the consulting process
  • Development and modelling of soft skills such as teamwork, customer service, communications and problem solving during the consulting process
  • Assessing the change readiness of the client’s organization through the use of change management skills and processes
  • Completing a client consulting project including contracting, data collection and analysis, recommendations and, as appropriate, implementation to the satisfaction of the client

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Establish the parameters of a consulting project and build a client/consultant relationship.
  • Create and implement a project plan for the term of a consulting engagement.
  • Prepare and implement terms of reference and contracts for the term of the consulting engagement, including billing and payment schedules.
  • Perform an environmental audit (internal and external) and conduct market research to diagnose the client problem(s)
  • Use a range of consulting tools and techniques including: interviewing, research, collaborative problem solving during the consulting process.
  • Develop and model soft skills such as teamwork, customer service, communications and problem solving during the consulting process.
  • Assess the change readiness of the client’s organization through the use of change management skills and processes.
  • Complete a client consulting project including contracting, data collection and analysis and recommendations and as appropriate implementation to the satisfaction of the client.

The Centre for Business has an established reputation for business education that focuses on critical thinking, innovative solutions, leadership and entrepreneurial mindsets, and engaging with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Management supports academic programs and industry projects such as:

• Analytics Hub
• Humology (human-technology) Lab
• Consulting Hub
• Enactus (social innovation platform)

Why the Bachelor of Business Administration (Business Analytics)?

Businesses have access to an abundance of data, creating opportunities for our graduates throughout high-demand sectors such as banking, government, pharmaceutical, finance, health care and telecommunications. In order for business leaders to make better decisions, they need analysts with a superior ability to interpret data from multiple sources. How do you ensure the appropriate data will be most effective for making optimal decisions? When do you involve human judgment? How do you tell a compelling story from the data? What are some of the most practical applications of current analytics technologies?  

In this business analytics degree program, you will learn an applied framework that incorporates business intelligence models, data management, data insights and frameworks, data science-based decisions, and value creation opportunities to build strong confidence when data is used for increased effectiveness in decision-making. Drawing on global experiences, your professors will prepare you for an analytics role not just in Canada, but in any country on the planet. 

Upon completion of the program, you will know the differences between various analytics approaches and be able to identify the most appropriate ones for your situation. More importantly, you'll know how to tackle big data and leverage it for better business decision-making and outcomes.

This program focuses on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills – including some programming using the latest software, applied statistical comprehension and database understanding – will be explored in the context of organizational data requirements.

Students in the Business Administration – Project Management (with work experience) advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills, and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

This Centre for Business program (B156) is part of our School of Management and is offered with Work Experience. Students wishing to apply for Business Administration – Project Management without work experience should apply to B126.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
• In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.