Diploma in Advertising and Marketing Communications

at Georgian College - Barrie Campus Canada

This program is designed to assist Internationally Educated Nurses (IENs) to work as part of an inter-professional healthcare team in geriatric and palliative care settings. Students acquire the knowledge and expertise to enhance an individual’s quality of living and dying as part of an end of life process.  To meet the individual needs of the client during this transitional phase of their life, students examine current theories and explore best practices to build skills in assessment, planning, intervention, and evaluation. Through a combination of classroom instruction and lab, students focus on the importance of communication, spirituality, ethics, law and culturally responsive nursing care for an aging or end-of-life population.  Students will have an opportunity to consolidate their classroom learning with one practicum placement in a variety of settings that may include hospital, community, home care or long term care.   

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and apply strategies that promote self-esteem, dignity, and independence of geriatric and palliative clients and family to support health, aging, and/or dying and death;
• Communicate effectively to strengthen interprofessional collaborative practice in the delivery of person and family-centred care;
• Provide holistic and culturally responsive care to geriatric and palliative clients and families to ease the stress of aging and/or dying an death;
• Comply with legislation, regulations and ethical standards in the provision of care for geriatric and palliative clients within the health care context;
• Apply an evidence-based perspective to inform care plans, programs and services for geriatric and palliative clients;
• Develop and use personal/professional strategies and plans for professional growth and to improve job performance in a Canadian health care operations context;
• Evaluate the efficacy of care measures delivered to geriatric and palliative clients to manage their symptoms and ensure comfort.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

In this program, students focus on networking, operating systems, system administration, virtualization, and security related to new computer networks and the maintenance of existing computer networks. As an official Cisco Networking Academy partner, certified instructors assist students preparing for industry recognized certifications such as the Cisco Certified Network Associate (CCNA) Routing and Switching. Students gain experience in problem solving, and effective oral and written communications through examination of current industry trends and requirements. Students acquire professional and entrepreneurial skills for industry and self-employment, as well as real life experience through participation in co-op work terms.

In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit and social service agencies. Students are provided with hands-on experience and focus on the entire research process. Students formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.

Students in this program prepare for work with architects, engineers, designers, and project managers as an integral part of the team developing, presenting, and executing building designs. The program equips a student with comprehensive understanding of current competitive architectural and construction environments that challenge professionals in the field, including traditional and emerging construction technologies and materials, the current codes and standards, and business and entrepreneurial essential strategies. Various aspects of architectural design are present in a continuous stream throughout the curriculum, starting from design fundamentals and ending in the third year with the two-semester major architectural project. These projects are supported by courses dedicated to industry-standard computer applications, such as Autodesk® AutoCAD® and Revit®, and leading-edge technologies related to Building Information Modeling, such as virtual reality and building scanning.

In this program,students experience a unique blend of health care and business management. Through theory and practical experience in labs/clinics, students learn to competently dispense eyeglasses, contact lenses and sub-normal vision devices, and learn about basic refraction. Students gain  a strong foundation of ocular sciences in optics and anatomy,  and are provided the expertise necessary to layout and edge lenses for frame insertion, as well as repair, customize and modify eyewear to the patient/clients' needs. Emphasis is also placed on professional services. Through critical thinking, problem solving, and entrepreneurial skills, students learn to  how to establish and operate a small business, how to use effective sales techniques, and enhance communication and interpersonal skills in order to be successful in the optical retail environment.

Upon successful completion of the academic and co-operative education semesters, students are eligible to write the national registration examinations which allow them, if successful, to practice in Canada as a Registered Optician.

Students are provided a degree-level education in business with a special focus on management and leadership. Students explore current issues, trends and technologies preparing them to adopt innovative approaches to evolving management and leadership issues. Entrepreneurship is a Georgian College signature learning experience, and a number of core and optional courses focused on entrepreneurship and intrapreneurship are offered. Interactive curriculum delivery in this program promotes critical thinking and problem solving. A strategically sequential co-op structure serves to maximize the link between theory and practice.

Students are prepared to assist in a wide variety of entry-level office settings by gaining skills and knowledge to support the management of an organization. By learning three key and interdependent functions: organization, processing information, and communication, students achieve a solid foundation to allow for further educational growth. Students may elect to transition for an additional year into enhanced and specialized learning leading to an Office Administration–Health Services or Office Administration-Executive diploma.

Initially, students in all Office Administration streams enroll in a common first semester. In their second semester, they have course selection options to complement the prescribed general curriculum. Students' interests, skills, and career goals may lead to year 2 of the Office Administration – Health Services or Office Administration-Executive diploma.

Learn the dynamics of the industry with experiences that go far beyond the classroom. Paid co-op work term. Travel, study and work abroad.

Discover the dynamic world of tourism. Students experience supportive academic instruction while engaging in active, experiential learning that incorporates current developments such as social media and sustainability in the tourism industry. A practical, paid co-op work term allows students to develop valuable knowledge and skills that will set them apart in a world of exceptional career opportunities. Join this growing, global industry and explore a world of possibilities. Sustain. Engage. Discover. Experience.

Students focus their learning on acquiring knowledge and skills in administrative-based courses by the use of diverse technology to be able to effectively perform in an executive environment. Students have the opportunity to develop supervisory, leadership, and training skills.

Students in all Office Administration streams enroll in a common first semester. As they gain experience and background, they have course selection options to complement prescribed office administration curriculum and further their interests, skills, and career goals.