Diploma in Advertising and Marketing Communications

at Georgian College - Barrie Campus Canada

Students are introduced to skills and knowledge needed to succeed in recreation and leisure services. The curriculum includes: community recreation, outdoor adventure, arts, culture, heritage, leisure, fitness, retirement activities, life enrichment in long term care, adaptive-therapeutic recreation, facility operations, programming and event planning. Business administration fundamentals are incorporated with courses in marketing, accounting, technology, human resources, entrepreneurship and research. Experiential learning opportunities include a paid co-operative work semester, field trips, and participating in a number of events or programs working with children to seniors. Students gain proficiencies in leadership and group facilitation by designing, delivering and evaluating diverse, inclusive, relevant, environmentally sustainable recreation leisure and wellness initiatives.

In this program, students are prepared for professional and essential support positions in the automotive industry by providing general business and specialized automotive education. Through eight months of co-op work experience and opportunities to network with industry professionals, students explore the automotive industry and learn from industry experts. Upon completion of the program students have the skills, knowledge, and experience to build a career across a broad range of sectors in the automotive industry.

Students gain the required skills to install, service, and maintain the environmental systems for residential buildings, including working with a variety of gas appliances, as well as an introduction to refrigeration and air conditioning. Students examine energy efficient and environmentally friendly approaches; and read, utilize, and produce Heating, Refrigeration, and Air Conditioning (HRAC) drawings using industry standard software. Students gain the required skills to obtain the Technical Standards and Safety Authority (TSSA) Gas Technician 2 (G.2) exams in order to become a licensed gas technician.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

This program is designed to prepare students for exciting employment opportunities in the $15 billion Canadian golf industry, both on the golf course and off. Theoretical concepts taught in the classroom are blended with practical learning opportunities gained through exposure to various golf facilities. At the golf course level, students examine the many aspects of golf operations such as agronomy, hospitality, retail and golf event planning. Away from the golf course, students have the opportunity to explore a variety of career paths at facilities that support the game. Students gain professional and managerial skills for industry and self-employment, as well as practical experience through participation in a work term and extensive field trips to golf courses and golf industry properties.

Work-integrated learning
This program includes a co-op work term component where you will gain practical, on-the-job experience in your field.

This program offers the student an introduction to college studies, with emphasis on critical thinking and analytical skills developed while studying courses in the Social Sciences and Humanities. Many students use the General Arts and Science program as a transition to further studies at either the college or university level. Students can also choose to continue from the one-year certificate to the two-year diploma in General Arts and Science.

In this program,students experience a unique blend of health care and business management. Through theory and practical experience in labs/clinics, students learn to competently dispense eyeglasses, contact lenses and sub-normal vision devices, and learn about basic refraction. Students gain  a strong foundation of ocular sciences in optics and anatomy,  and are provided the expertise necessary to layout and edge lenses for frame insertion, as well as repair, customize and modify eyewear to the patient/clients' needs. Emphasis is also placed on professional services. Through critical thinking, problem solving, and entrepreneurial skills, students learn to  how to establish and operate a small business, how to use effective sales techniques, and enhance communication and interpersonal skills in order to be successful in the optical retail environment.

Upon successful completion of the academic and co-operative education semesters, students are eligible to write the national registration examinations which allow them, if successful, to practice in Canada as a Registered Optician.

This program is designed to prepare students with the knowledge and skills needed to provide support services to people living at home, in long term care or acute care facilities, and to function as integral members of the health care team. Upon successful completion of this program, students learn to effectively communicate with clients, families and members of the health care team, and to provide safe and competent care for individual clients experiencing physical, cognitive, emotional and behavioural challenges. Personal Support Workers (PSWs) are unregulated health care providers who work under the supervision of a regulated health care professional or in the supported independent living environment under the direction of the client.

Students acquire the knowledge and skills required to perform in the administrative health field. Students learn document production, medical terminology, transcription, electronic health records, human anatomy, as well as courses in communication and social sciences. Students have the opportunity for hands-on learning.

Initially, students in all Office Administration streams enroll in a common first semester. Eligible students in this program are offered the opportunity for office experience within the health services community.

Students focus their learning on acquiring knowledge and skills in administrative-based courses by the use of diverse technology to be able to effectively perform in an executive environment. Students have the opportunity to develop supervisory, leadership, and training skills.

Students in all Office Administration streams enroll in a common first semester. As they gain experience and background, they have course selection options to complement prescribed office administration curriculum and further their interests, skills, and career goals.