Bachelor of Commerce (Honours) in Management Studies

at Humber College - Lakeshore Campus Canada

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Work Placement
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area

Humber’s Bachelor of International Development degree program is an interdisciplinary program that provides you with a solid theoretical foundation in sustainable international development studies and its related disciplines, as well as professional and technical skills in development management. The program is designed specifically to bridge the gap between theory and practice by building hands-on project management skills and capabilities. The program fosters a comparative understanding of developed and developing countries - countries of the global North and South - through directed study, analytical research and opportunities to travel that provide cross-cultural learning experiences.

Your core courses, in which you’ll develop professional competencies, include four streams: international development studies, supplementary disciplines, management skills and research skills.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe and critically evaluate the values, key theoretical approaches and concepts in international development.
• Demonstrate critical thinking in relation to international development policy and practice.
• Analyze international development through a variety of disciplinary lenses.
• Examine the roles and responsibilities of various actors within the field of international development.
• Design, plan, implement and evaluate international development projects using a variety of methodologies.
• Examine and apply various qualitative and quantitative research methods and assess the appropriateness of their use.
• Implement effective management of key financial, information and other resources associated with international development projects.
• Exercise initiative, personal responsibility and accountability in personal, professional and group contexts related to international development.
• Analyze cross-cutting themes of gender and environmental sustainability and their effects on international development projects.
• Communicate and work effectively in diverse environments.
• Critically analyze the practical and ethical implications of doing international development work across borders and cultures.
• Critically examine political, social and economic behaviours of various societies and their impact on sustainable international development.

Work Placement

• The 14-week/420-hour work placement is from May to August following Semester 6. A placement advisor will support your efforts to find a position that fits your academic and career goals. Your placement will give you the opportunity to explore the field of international development, as well as gain the hands-on, real-world experience that employers value.  We will work with employers and our partners to help you identify the best opportunities to pursue.

If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences. 

You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester. 

You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients. 

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Employers in Canada, and around the world, recognize the value of Humber's Public Relations advanced diploma program. Our program provides hands-on training and develops skills in professional media writing, strategic communication planning, presentation, social and digital media content development, social media analytics, media relations, and marketing communications to name a few. Over the course of your studies, you will compile an impressive portfolio of work. Learn from the pros. Humber’s PR faculty has significant work experience and subject matter expertise. At Humber, you are more than a number. Your instructors get to know you by name and offer personalized instruction. To keep the program content current, relevant and leading edge, external industry experts regularly review the curriculum.  

The first semester of the program could be described as a sampler program. You will get a taste of other media disciplines such as advertising and graphic design, journalism, media communications, advertising, and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Students will participate in a mandatory work placement which takes place in the last semester of study. Upon graduation, you will have the knowledge to plan, develop and execute effective public relations plans using social and traditional media. Opportunities include employment in corporations, charities, government, PR firms and many others. Our graduates have landed jobs at high-profile companies in a huge variety of sectors ranging from Corus Entertainment, Molson and Bell to MLSE, RBC and Toronto International Film Festival.

Humber’s Event Management graduate certificate program is one of the most comprehensive event management programs available. We provide you with essential skills such as venue selection, timing, approvals, professional etiquette, staging, selection of food and beverage, budgeting, staffing, and evaluation. You will learn to design, develop, co-ordinate and manage a broad range of events such as corporate meeting planning; film, documentary and music festivals; not-for-profit experiential events and galas; brand experience; consumer events; and trade shows, to name a few. Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, human resource and volunteer management, sponsorship, catering management, budgeting, risk management, and event evaluation. Faculty are chosen for their expertise and experience in the event management field and many continue to work in the industry.

Work Placement
Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you have learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area.

Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.

The Humber Experience
Whether it is a connection with music festivals, corporate meeting planning, fundraising or not for profit experiential marketing, students in this program come into classroom and find like-minded people who love to plan, organize, create, execute, manage and excel in the world of events. It is a dynamic fast paced, adrenalin-based career that when done right makes the work look effortless. Taught by industry experts who have the credentials to deliver content at the postgraduate level, this comprehensive program curriculum is layered with industry-focused assignments that give the experience necessary to work in this growing field.

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Humber’s Bachelor of Commerce - International Business degree program will help you develop the knowledge and applied skills you need to carve out a career not only in a multinational company but also in nimble, fast-paced small- and medium-sized businesses and entrepreneurial ventures. Our program combines a balanced approach to teaching business featuring case studies, problem solving, modelling and data analytics in support of decision-making. Course content, skill-building activities and writing and applied projects maintain a strong focus on the three pillars of international business: marketing, finance and operations.

Our program starts with a foundation of business studies in areas such as consumer behaviour, micro and macroeconomics, finance and accounting, law, marketing, and operations management. Specialization courses in international business will give you the opportunity to gain practical skills through applied projects such as creating a full business and strategic plan to launch a business in an external market. You will gain experience developing processes from concept through to execution. Examples of specialization courses include Intercultural Communications, International Finance, Supply Chain Management and International Logistics, International Marketing, International Trade Law, and Strategic Business Analytics.

You will learn from experienced professors and a network of industry professionals who provide feedback and evaluation on industry projects. 

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work during your work placement term in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Art Foundation certificate program offers you the opportunity to investigate different areas of artistic media and develop portfolios for entry into further study. Expand your horizons with comprehensive training in the basics of current visual arts exploration within a diverse studio environment. Discover your strengths and creative options, and your future in the world of art.

This program integrates visual art skills across several media and is designed to encourage you to explore a wide range of techniques and concepts. You will work closely with experienced faculty from a variety of creative industries developing innovative approaches and building your strengths through a variety of painting, drawing, photography, digital design, video, animation and fine art classes, as you gain valuable insights about the art world. In just two semesters, you will gain a thorough understanding of many artistic disciplines and build well-developed visual literacy and creative skills. You will apply your acquired skills to create a portfolio that will support your personal work and/or prepare you to pursue related programs at Humber and beyond.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Analyze, simplify and deconstruct complex forms to solve artistic problems.
• Employ basic measurement systems to produce accurate proportional and perspective renderings.
• Create traditional and digital artwork which reflects adherence to accepted design principles.
• Apply basic principles of visual perception, simplification, organization and the nine-point value scale to create realistic images.
• Identify types and applications of drawing, painting and photographic tools and equipment used to produce original artworks.
• Apply basic principles of colour observation, colour and pigment mixing, and digital colorization to accurately depict value, hue and saturation.
• Create the illusion of three dimensions on a plane surface by applying techniques of texture, shading and linear perspective.
• Discuss and present a range of critical issues of visual culture, examining how images gain meaning in cultural arenas.
• Develop, refine and present drawings, digital images, animated images, video and photographs in professional portfolio format suitable for presentation to higher education admission panels or employers.
• Research and pursue opportunities for on-going artistic development.
• Define and use correct terminology to discuss and critique the impact of historical and contemporary visual, digital, animated, video and photographic images.
• Create photographic and video art for specific purposes using basic technical capabilities of cameras and computer imaging software.
• Plan and design animated sequences using basic classical animation.

The only program of its kind in Ontario, the Forensic Identification graduate certificate provides you with leading-edge forensic knowledge and skills for public and private policing. As the only graduates of this program in the province, it is designed for students who are interested in becoming frontline investigators. The program’s unique hands-on approach provides expert instruction utilizing the most modern criminal forensic technology within a specialized curriculum. You will study advanced fingerprint development and analysis, physical matching of footwear and tool marks, digital photography, DNA and blood profiling, forensic interviewing, fraudulent document examination, rules of evidence, and trial procedure.

Training takes place in a state-of-the-art crime scene studio and forensic lab located at the Humber Centre for Justice Leadership. This innovative facility features a simulation lab for processing forensic evidence from staged crime scenes including photography, fingerprint development, advanced evidence collection techniques, and digital crime scene mapping. The centre also features four interviewing labs for practising interviewing techniques and assessing credibility. Finally, your forensic investigation skills and knowledge are put to the test in our mock courtroom.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Mitigate personal, public and legal risk during crime scene investigations by adhering to industry established ethical and technical standards
• Document crime scenes using various methods including scale diagrams, models and charts to present forensic evidence in judicial proceedings
• Preserve evidence using established forensic techniques and standards to aid investigations
• Employ a range of fingerprint collection and analysis techniques to contribute to investigations
• Evaluate the legality, reliability and limitations of forensic interviewing techniques to inform professional practices
• Analyze bloodstain pattern evidence to establish its value, meaning and limitations
• Articulate justification for arrest, search and seizure to aid in judicial proceedings
• Assess the authenticity of documents to support and validate evidence in civil and criminal investigations
• Communicate with colleagues and the public in high-stress environments to contribute to investigative goals and to maintain the human rights of everyone involved

What Makes This Program Different?

• While there are several universities that offer forensic programs with a theoretical science-based curriculum, Humber is the only public college in Canada that provides a comprehensive hands-on approach to forensic identification.
• From day one, we'll have you in our state-of-the-art labs, such as our crime scene lab, forensic studio, interview rooms, and our realistic mock courtroom, working on a variety of engaging forensic-based projects. In two semesters, you’ll develop career-ready skills in forensics, making you a highly desirable candidate to employers in the Criminal Justice field.