Bachelor of Commerce (Honours) in Management Studies

at Humber College - Lakeshore Campus Canada

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
  • Complete all work in a professional, ethical and timely manner.
  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
  • Collaborate in professional team environments to produce and present creative solutions to client challenges.
  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
  • Develop a showcase portfolio to represent industry ready competency in art direction.
  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Apply computer applications/music technology skills in composition, arranging and production.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Child and Youth Care – Accelerated advanced diploma program prepares you to promote the optimal development of children, youth and their families. You will develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence- based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

Our accelerated program makes it possible for students with previous postsecondary education to fast-track through our program in 16 consecutive months without compromising the required work placement. Studies begin in September, with graduation projected for December of the following academic year.

Work Placement
Field placements are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and all are unpaid. Humber has established partnerships with agencies, schools, etc., that provide field placements. For the first placement, opportunities tend to be school-based and assigned. The second and third field placements are chosen by students from a list of opportunities then matched by the school. First and third field placements are three days a week and the second field placement is four days a week through the summer. This provides students with more than 1,000 hours of practical CYC experience.

Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.

This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, our in-house creative agency. As you learn fundamental advertising and marketing concepts, linkage projects will connect you with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester.

Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always on the leading edge of industry developments. Many of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Develop and implement solutions to problems encountered in the production phase of the graphic design process.
• Produce effective visual communications through the application of design theories and principles according to specifications.
• Use a variety of technologies to capture and manipulate design elements in producing a final product.
• Apply typographic skills and knowledge to produce effective visual communications.
• Communicate effectively with coworkers, supervisors, clients, and others; work in a professional manner; and maintain professional relationships.

Humber’s Theatre Arts - Performance program is known for its rigorous training in physical and devised theatre that enables you to find success wherever your career path takes you. We are nationally known for our innovative curriculum based in the creation of original work.

We believe in:

• Developing creative artists with a strong foundation in essential skills
• Ensuring our graduates have the business skills to make their livings as artists/performers
• Providing a well-rounded education as well as comprehensive training
• Developing collaborative work that is original, thoughtful and challenging
• Exploring intercultural and multidisciplinary theatre that speaks in the present to a vision of the future

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform dramatic roles in a variety of styles, such as in children's plays, plays geared for school audiences, experimental plays presented by alternate theatres, in standard repertoire of current and classical plays presented by regional theatres and festivals, as well as in musicals, revues and cabaret productions.
• Perform non-classical, vocal material – solo and choral - and execute basic dance steps and choreography as required by musical productions and classical plays.
• Apply different techniques required to perform on proscenium, thrust or arena stages, as well as open air theatres.
• Adapt performing style to the electronic media; working for the camera (film, television and video production) as well as the microphone as in various aspects in radio broadcasting.
• Provide services as drama resource person for community theatre, recreational programs, children's programs and private teaching.
• Accept employment as a professional actor and provide services to professional standards.

The Humber Advantage
Humber Productions

• Each year, Humber Theatre presents a number of original productions which demand the full creative engagement of performance and production students under the guidance of internationally recognized artists.

Hands-On Experience

• Students in Humber's Theatre Arts - Performance program are on stage throughout their time at school, building hours and hours of in-class experience.

Humber’s Art Foundation certificate program offers you the opportunity to investigate different areas of artistic media and develop portfolios for entry into further study. Expand your horizons with comprehensive training in the basics of current visual arts exploration within a diverse studio environment. Discover your strengths and creative options, and your future in the world of art.

This program integrates visual art skills across several media and is designed to encourage you to explore a wide range of techniques and concepts. You will work closely with experienced faculty from a variety of creative industries developing innovative approaches and building your strengths through a variety of painting, drawing, photography, digital design, video, animation and fine art classes, as you gain valuable insights about the art world. In just two semesters, you will gain a thorough understanding of many artistic disciplines and build well-developed visual literacy and creative skills. You will apply your acquired skills to create a portfolio that will support your personal work and/or prepare you to pursue related programs at Humber and beyond.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Analyze, simplify and deconstruct complex forms to solve artistic problems.
• Employ basic measurement systems to produce accurate proportional and perspective renderings.
• Create traditional and digital artwork which reflects adherence to accepted design principles.
• Apply basic principles of visual perception, simplification, organization and the nine-point value scale to create realistic images.
• Identify types and applications of drawing, painting and photographic tools and equipment used to produce original artworks.
• Apply basic principles of colour observation, colour and pigment mixing, and digital colorization to accurately depict value, hue and saturation.
• Create the illusion of three dimensions on a plane surface by applying techniques of texture, shading and linear perspective.
• Discuss and present a range of critical issues of visual culture, examining how images gain meaning in cultural arenas.
• Develop, refine and present drawings, digital images, animated images, video and photographs in professional portfolio format suitable for presentation to higher education admission panels or employers.
• Research and pursue opportunities for on-going artistic development.
• Define and use correct terminology to discuss and critique the impact of historical and contemporary visual, digital, animated, video and photographic images.
• Create photographic and video art for specific purposes using basic technical capabilities of cameras and computer imaging software.
• Plan and design animated sequences using basic classical animation.

Humber’s Bachelor of Music degree program is unlike any other four-year music degree in North America. Combining studies in recording technology and entrepreneurial business strategy with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, the Bachelor of Music program equips you with the knowledge and skills needed for success in today’s music world. 

You’ll study with teachers who represent the who’s who of Canadian music, develop your musicianship on your own instrument through private lessons and ensembles, as well as in group classes exploring ear training, music theory, improvization, production, history and related subjects. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop. 

After two years of core music courses, you will continue to develop your instrument and performance skills, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology, pedagogy and more.  

You’ll develop musicianship and artistry by presenting your own recital in your third year, arranging and composing original material, and recording and marketing your own music 

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation. 

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s International Development graduate certificate program is designed for individuals who want to see the world and make a difference within it. This program provides graduates with the skills and knowledge required to manage, develop and grow international development and disaster relief projects anywhere in the world. Graduates may find themselves in some of the most difficult environments in the world, or they may work in developed countries changing policies to make a difference in the Global South. Faculty are chosen for their field expertise and experience in international development – most continue to work with numerous international non-governmental organizations (NGOs) or United Nations agencies while teaching at Humber part time.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Contribute directly to project planning and the articulation of project goals having national or regional objectives, including the preparation or modification of proposals and bids, and the negotiation of program/project elements and budgets.
• Implement strategies to secure project funding.
• Establish administrative systems and procedures relating to program approval processes, reporting systems, technical assistance requirements, procurement, international travel and project termination/evacuation.
• Assist in the co-operative management with partners of specific program and project elements, including the development of implementation plans and strategies, in-course project monitoring and evaluation, and project modification as required.
• Assume responsibility for the management of key financial and physical resources associated with projects, including planning, procurement, monitoring and reporting on progress, reviewing and revising initial plans based on in-project performance, and preparing reports for further analysis and review.
• Demonstrate effective human resource management and labour relations skills relating to projects, including the recruitment and supervision of project personnel and effective interaction with external specialists or consultants acting under contract.
• Perform statistical analysis in a business environment.
• Interpret and apply national and international regulations.
• Demonstrate an understanding of individual and corporate ethics in a business environment, and the importance of effective leadership and team-building in joint ventures based on international co-operation.
• Communicate and work effectively in cross-cultural environments.
• Use industry specific language to describe challenges, solutions and opportunities across the ID arena.

Work Placement

• You will gain industry experience and build your international development network with an eight-week (minimum) work placement within the development/humanitarian sectors. Many students choose to do this placement overseas but it can also be done here in Canada.
• With the program co-ordinator’s support, placements are found through a combination of your interests and contacts with graduates and industry partners. The educational foundation for the work placement includes learning how to optimize resumés, LinkedIn profiles and cover letters, as well as covering the broad set of skills needed to be comfortable and safe working outside of Canada.

Humber’s Protection, Security and Investigation diploma program gives you the skills needed to attract employers’ attention in the growing private/corporate security and public safety fields.

You will learn from industry experts using the latest technology-based methods in investigations, crime and intelligence analysis, security systems, and conflict resolution.

Small classes enhance courses designed to meet current needs and integrate theory with practical learning experiences. You will learn how to use protection, security and investigation techniques and technologies to accurately monitor, assess and document behaviours, situations and events; and to collect, preserve and present admissible evidence. You will also learn public relations skills, how to resolve conflicts and how to act justly when working with diverse populations.

This program is designed to meet both private and public sector demand for graduates who have expertise in protection, security and investigation, as well as a strong knowledge of the criminal and civil justice systems in Canada.

Note: Optional information sessions may be held throughout the year for applicants who wish to learn more about this program.

Work Placement
Semester 4 students can compete for a limited number of job shadowing opportunity with various GTA-based organizations in the corporate security and private investigations fields. This is an optional component of the program.
 

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.