Bachelor of Creative Advertising

at Humber College - Lakeshore Campus Canada

Humber’s Public Administration graduate certificate program is the first of its kind in Canada providing all of the knowledge, skills and experience graduates need to become successful public service employees. Designed and taught by public administration professionals, this program is your key to succeeding quickly in a public sector job. You will receive advanced training in communications, policy analysis, project management, information technology, public finance, governance, leadership and human resources management. Experienced faculty, most of whom currently work in the public sector, will guide you through the core of the curriculum, with guest speakers addressing specific topical issues. The practical, skills-based curriculum provides the foundation for long-term career success by exposing you to the primary activities of public administration and by providing networking opportunities with civil servants from across the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe the machinery of government in Canada, including the roles and responsibilities of executives, legislatures and the judiciary, as well as the relationships between all levels of government.
• Define ethics and values which are key to public administration and explain how they apply at all levels of public administration.
• Explore and compare public administration practices found in industrialized countries, especially member states of the European Union and the United States.
• Discuss current issues affecting Canadian public administration and examine how those issues are managed from a public management perspective.
• Discuss key elements of strategic planning processes and examine how these apply to public administration.
• Understand and relate to governments from two perspectives: as business entities with strategic plans, budgets, and core businesses; and as organizations composed of complex human behaviour.
• Explain key economic and finance concepts such as externalities, public and private goods, deficit financing, debt repayment, and fiscal federalism.
• Demonstrate how governments plan, manage and report on the collection and expenditure of public funds.
• Discuss information technology and software applications used in public administration as well as current information technology issues faced by public sector IT managers.
• Prepare and manage human resources in public administration, including the preparation of HR plans, recruitment and selection processes, supervisory skills, negotiating skills and conflict resolution skills.
• Describe the role that communications plays in the public sector and work with stakeholders and partners to meet the information needs of the public, the media, political staff and the bureaucracy.
• Examine how governments develop, implement and evaluate programs in general and learn how to use specific research and analysis tools to contribute to that process in particular.
• Identify the methodological and conceptual issues associated with evaluating and maintaining quality services in the public sector.
• Identify the skills and knowledge required by project managers and project management teams in the public sector.
• Understand and fulfill leadership responsibilities in the public sector by assessing individual leadership traits and behaviours and apply this understanding to the broader theories and concepts of leadership.
• Understand, contribute to, and manage partnerships in the public sector, broadly defined.

Work Placement

• You will gain on-the-job work experience with an eight-week (minimum) work placement within the public sector. With faculty support, you will find placements with an appropriate organization.

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
• Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
• Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
• Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
• Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
• Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
• Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
• Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
• Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
• Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.

Work Placement - Students will participate in a mandatory work placement in their final semester of study.

Humber’s Film and Multiplatform Storytelling graduate certificate program is designed to address the growing demand for trained professionals capable of producing film and media content tailored for multiplatform delivery. Delivered in a hybrid format (combining online and in-class training), this program will train you to create compelling short films documentaries, interactive videos, virtual/augmented reality experiences and innovative transmedia projects.

The program will cultivate your ability to adapt to a constantly changing multiplatform media industry through engagement with a range of traditional and emerging media forms. You will also develop strong entrepreneurial and collaboration skills and initiative through team-based and individual projects. Professional communication skills are fostered including interpersonal, intercultural, networking and presentation skills.

You will learn how to access traditional and innovative funding opportunities while building personal brands as creative, cross-disciplinary, global storytellers. The program uses leading-edge curriculum design and online delivery that surpasses conventional perceptions about online education.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Evaluate the potential business opportunities of a story, including funding, audience targets and marketing.
  • Pitch and present multiplatform film projects in writing, orally and using a variety of multimedia and web-based methods.
  • Access public and private sector funding for film and/or multi-platform media projects
  • Write original stories that are at once personal and universal, thoughtful and compelling, honed through a rigorous writing revision process.
  • Adapt stories for production across various media and/or film.
  • Select optimal technologies and platforms for telling a given story.
  • Create time-based and interactive media projects from ideation to production phases.
  • Adhere with applicable legal, ethical and professional standards of the media industry.
  • Display professionalism and openness when receiving constructive critique and story suggestions.
  • Develop and apply strategies for personal and career development through activities such as research, experimentation, mentorship and networking.

Work Placement
This program includes a work placement component to give students an opportunity to gain valuable practical experience or mentorship in their area of interest in the creative industries. The 160-hour placement is done in the summer semester after two semesters of study and practice.

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.  Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills, including:

• Creating a strategic marketing plan
• Conducting a product analysis
• Using social media and advertising for product promotion
• Using databases to create consumer relationships

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports. You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.

Humber’s Media Communications diploma program is designed to meet industry demands within multi-faceted areas of the communications industry. Students graduate with a diverse range of marketable skills in photography, graphic design, web design and writing, social media, and videography.

In the program, you will learn how to:

• Be effective transmedia storytellers across multiple platforms
• Produce corporate video and audio for the web and other applications
• Design, write for and edit effective websites
• Shoot professional photographic images in both the studio and on location environments
• Create and edit content using current software applications such as Photoshop, InDesign, Illustrator and Premiere Pro
• Learn how to establish, operate and market your business through a course in freelance and project management
• Research, write and design communications such as media kits, blogs and brochures

Courses are designed with industry input, ensuring you are learning current and relevant information in state-of-the-art labs from industry experts – people who know the trends and effective methods of communications.

The first semester of this program is shared with the two-year Advertising and Graphic Design diploma, the three-year Journalism advanced diploma, the two-year Advertising and Marketing Communications diploma, and the three-year Public Relations advanced diploma programs, allowing the flexibility to continue in any of these five programs in second semester.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Perform the duties, tasks and activities required of a media communications specialist in business, government and the not-for-profit sectors.
  • Research and gather information in print, audio and visual formats for communications’ products and strategies.
  • Analyze clients’ communications needs and implement solutions for business, government and the not-for-profit sectors.
  • Create audio, visual and print communications according to the client’s purpose and audience.
  • Design and create content for websites, using current software applications.
  • Capture, scan, download, save, store, and manipulate digital images using current software applications.
  • Produce corporate video and audio using current software applications.
  • Create and manage content for presentations at in-house meetings and media conferences.
  • Adhere to ethical and legal guidelines in communications practice.
  • Maintain professional relationships with business associates and clients.
  • Develop a portfolio of communications’ products and strategies for a variety of projects and audiences.

Work Placement
Students will participate in a mandatory work placement which takes place in the last semester of study. During that time, students hone their skills in professional environments, developing digital communication solutions. They build complete portfolios which, when they graduate, have them standing out from their competitors as corporate communications professionals.

The only program of its kind in Ontario, the Forensic Identification graduate certificate provides you with leading-edge forensic knowledge and skills for public and private policing. As the only graduates of this program in the province, it is designed for students who are interested in becoming frontline investigators. The program’s unique hands-on approach provides expert instruction utilizing the most modern criminal forensic technology within a specialized curriculum. You will study advanced fingerprint development and analysis, physical matching of footwear and tool marks, digital photography, DNA and blood profiling, forensic interviewing, fraudulent document examination, rules of evidence, and trial procedure.

Training takes place in a state-of-the-art crime scene studio and forensic lab located at the Humber Centre for Justice Leadership. This innovative facility features a simulation lab for processing forensic evidence from staged crime scenes including photography, fingerprint development, advanced evidence collection techniques, and digital crime scene mapping. The centre also features four interviewing labs for practising interviewing techniques and assessing credibility. Finally, your forensic investigation skills and knowledge are put to the test in our mock courtroom.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Mitigate personal, public and legal risk during crime scene investigations by adhering to industry established ethical and technical standards
• Document crime scenes using various methods including scale diagrams, models and charts to present forensic evidence in judicial proceedings
• Preserve evidence using established forensic techniques and standards to aid investigations
• Employ a range of fingerprint collection and analysis techniques to contribute to investigations
• Evaluate the legality, reliability and limitations of forensic interviewing techniques to inform professional practices
• Analyze bloodstain pattern evidence to establish its value, meaning and limitations
• Articulate justification for arrest, search and seizure to aid in judicial proceedings
• Assess the authenticity of documents to support and validate evidence in civil and criminal investigations
• Communicate with colleagues and the public in high-stress environments to contribute to investigative goals and to maintain the human rights of everyone involved

What Makes This Program Different?

• While there are several universities that offer forensic programs with a theoretical science-based curriculum, Humber is the only public college in Canada that provides a comprehensive hands-on approach to forensic identification.
• From day one, we'll have you in our state-of-the-art labs, such as our crime scene lab, forensic studio, interview rooms, and our realistic mock courtroom, working on a variety of engaging forensic-based projects. In two semesters, you’ll develop career-ready skills in forensics, making you a highly desirable candidate to employers in the Criminal Justice field.

From resolving community disputes, labour grievances and employment-standards complaints to representing clients in the civil justice system, our well-rounded Alternative Dispute Resolution (ADR) graduate certificate program benefits those wanting to be better conflict resolution facilitators, as well as agents representing parties in various dispute resolution processes.

With a core curriculum spanning community mediation, administrative tribunals, labour law, family law, conflict resolution in healthcare and conflict management system design, the program uses intensive workshop training and community engagement to teach the core principles of negotiation, mediation and arbitration. Applying these principles, participants learn to resolve disputes between individuals, businesses, stakeholders in the health sector, government agencies and within families.

It is an ideal program for recent university graduates wanting to enhance their academic credentials, as well as those currently employed in areas such as law, human resources, healthcare, education, social work, real estate and government. Students have the opportunity to apply the theory and skills they’ve learned at Humber's on-campus Dispute Resolution Clinic. Students gain practical experience through a mandatory four-week work placement (160 hours).

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Social Science – Criminal Justice degree program provides you with a broad-based understanding of the criminal justice system, why crime occurs and how best to respond to crime on both a societal and individual level. The curriculum combines both theory and applied skills, providing the breadth of knowledge and experience you need to meet the demands of working in this field. Special emphasis is placed on understanding the perspectives of offenders, front-line professionals, administrators, the community and others who come into contact with the criminal justice system.

In your first year of study, you will participate in a social science foundation year (common platform with other students from the Faculty of Social and Community Services). In years two through four, the curriculum will then focus on content specific to the criminal justice system. Your studies will allow you to develop knowledge and skills critical to a variety of fast-paced, ever-changing settings within the justice field. You will gain a fundamental understanding of key concepts and theoretical approaches developed in relation to crime, victimization, criminalization, criminal justice, sociology, policy studies, law, and correctional practice. Your courses will include an in-depth study of the nature and causes of crime, processes for managing crime, deviance, victimization, mental health, community safety, rehabilitation, recidivism, social policy, restorative justice, and alternatives to incarceration.

Humber’s multidisciplinary teaching approach emphasizes critical thinking, as well as analytical, organizational, research and writing skills. These are combined with the development of professional skills including communication, interpersonal skills, conflict management, problem solving, team building and leadership.

 Learning Outcomes
Upon successful completion of the program, a graduate will

• Describe and critically examine a range of key concepts and theoretical approaches within criminology and criminal justice and provide an evaluation of their application.
• Evaluate complex social problems in terms of criminological theories of crime, deviance, victimization, crime control and penal practice.
• Provide an analytical account of social diversity and inequality and their effects in relation to crime, victimization, crime control and penal practice.
• Analyze the value of criminological work as it applies to crime, crime victims, policing, criminal justice and penal policies.
• Outline and interpret the historical development of the Canadian Correctional System while discussing the core values and principles associated with the Criminal Justice System and evaluate the various ethical systems.
• Analyze the structure and operation of correctional facilities.
• Evaluate the complex role of the community in the Criminal Justice system while discussing the roles of the various players within the criminal justice system and the interdependence that exists among them.
• Identify the process of program management and measure the cost and effectiveness of correctional programs.
• Discuss the challenges and rewards of working with special populations in an institutional and community setting.
• Evaluate the effectiveness of institutional and community correctional intervention by comparing provincial, national and international jurisdictions while evaluating alternatives to the current correctional intervention strategies, with a view to anticipating future directions.
• Examine and apply a range of research strategies and methods and assess the appropriateness of their use.
• Formulate and evaluate criminological questions with clarity while analyzing the ethical implications of criminological research in a variety of applied research settings.
• Discuss criminological topics with an appreciation of criminological theory, of evidence, limitations, and of relevance to current debates and present conclusions in a variety of appropriate academic formats.
• Employ effective interpersonal communication skills and techniques to interact with clients, team members and the community overall, working effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view through the use of effective conflict management skills.
• Acknowledge the limits of knowledge in the field of social science and criminal justice through academic writing and professional practices.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals in the Criminal Justice System.
• Demonstrate ongoing self-reflection, self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals.

Work Placement
Students engage in one 420 hour field placement on a full-time or part-time basis. Field placements provide students with practical learning opportunities where they can apply theoretical and course-based content to real-world job experience. The field placements, which are typically unpaid, are arranged with the assistance of a placement advisor.