Graduate Certificate in Advertising - Art Direction

at Humber College - Lakeshore Campus Canada

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Work Placement
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area

Humber’s Child and Youth Care – Accelerated advanced diploma program prepares you to promote the optimal development of children, youth and their families. You will develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence- based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

Our accelerated program makes it possible for students with previous postsecondary education to fast-track through our program in 16 consecutive months without compromising the required work placement. Studies begin in September, with graduation projected for December of the following academic year.

Work Placement
Field placements are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and all are unpaid. Humber has established partnerships with agencies, schools, etc., that provide field placements. For the first placement, opportunities tend to be school-based and assigned. The second and third field placements are chosen by students from a list of opportunities then matched by the school. First and third field placements are three days a week and the second field placement is four days a week through the summer. This provides students with more than 1,000 hours of practical CYC experience.

Humber’s Bachelor of Commerce – Fashion Management degree program is designed for students interested in the business side of fashion and offers management courses tailored specifically to the fashion industry.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialized courses in the fashion management curriculum include twentieth-century fashion history, trend forecasting, retail and wholesale management, brand management, store planning and merchandising, global sourcing, and retail finance.

You’ll gain practical skills through applied projects during which you’ll develop processes and products from the idea stage through to execution. You will also develop business plans and apply your classroom learning to fashion industry analysis, financial management and e-commerce assignments that simulate the latest challenges in the fashion industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Explain key theories and concepts in textiles, colour, trends and fashion history.
  • Compare and contrast the Canadian and international fashion industries.
  • Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.
  • Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.
  • Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.
  • Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.
  • Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.
  • Acknowledge ambiguity and uncertainty of the fashion industry.
  • Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.
  • Conduct sustainable fashion management business with consideration for environmental, human and financial issues.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Film and Multiplatform Storytelling graduate certificate program is designed to address the growing demand for trained professionals capable of producing film and media content tailored for multiplatform delivery. Delivered in a hybrid format (combining online and in-class training), this program will train you to create compelling short films documentaries, interactive videos, virtual/augmented reality experiences and innovative transmedia projects.

The program will cultivate your ability to adapt to a constantly changing multiplatform media industry through engagement with a range of traditional and emerging media forms. You will also develop strong entrepreneurial and collaboration skills and initiative through team-based and individual projects. Professional communication skills are fostered including interpersonal, intercultural, networking and presentation skills.

You will learn how to access traditional and innovative funding opportunities while building personal brands as creative, cross-disciplinary, global storytellers. The program uses leading-edge curriculum design and online delivery that surpasses conventional perceptions about online education.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Evaluate the potential business opportunities of a story, including funding, audience targets and marketing.
  • Pitch and present multiplatform film projects in writing, orally and using a variety of multimedia and web-based methods.
  • Access public and private sector funding for film and/or multi-platform media projects
  • Write original stories that are at once personal and universal, thoughtful and compelling, honed through a rigorous writing revision process.
  • Adapt stories for production across various media and/or film.
  • Select optimal technologies and platforms for telling a given story.
  • Create time-based and interactive media projects from ideation to production phases.
  • Adhere with applicable legal, ethical and professional standards of the media industry.
  • Display professionalism and openness when receiving constructive critique and story suggestions.
  • Develop and apply strategies for personal and career development through activities such as research, experimentation, mentorship and networking.

Work Placement
This program includes a work placement component to give students an opportunity to gain valuable practical experience or mentorship in their area of interest in the creative industries. The 160-hour placement is done in the summer semester after two semesters of study and practice.

Humber’s Business Administration Co-op advanced diploma program allows you to develop extensive knowledge on how businesses work and become competent in the full range of skills needed to facilitate business operations. Courses in operations management, accounting, human resources management, marketing research and much more will give you the opportunity to cultivate key business skills such as communication, teamwork, project management and strategic business analysis. This program allows you to develop your leadership skills. You’ll learn to strategize, negotiate, set priorities, manage time and solve problems effectively. This program is built on a common platform of a solid business education – principles of management, marketing, business law, finance mathematics and microeconomics. The platform is shared with other business diploma programs in year one and is expanded on in year two. Students will then shift their focus and begin working towards their specialization in the third year.

Work placement

With support from an employment placement advisor, you are responsible for finding suitable paid co-op placements. Co-op work placements take place after Semesters 2 and 4. Each placement is 15 weeks (12 weeks mandatory).

Our graduates have the benefit of a high quality, broad-based business education with a strong foundation in accounting, finance, human resources administration, management, operations, business systems and marketing. Upon graduation, you’ll be well equipped to take on a wide variety of positions in areas including customer service, marketing, marketing research and sales, purchasing, HR administration, product and account management, event planning, accounting and financial planning, and budget analysis.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of Commerce – Supply Chain Management degree program provides grounding in both general business knowledge and specialized supply chain skills across a wide range of industries. Our emphasis on hands-on experience enables you to stand out in a highly competitive global marketplace. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on using current theories, methods and techniques to problem solve and develop supply chain management strategies.

Humber’s professors are widely known and respected for their real-world experience and industry contacts. Our supply chain specialists use case studies and a project-based curriculum to help you apply your classroom learning to real-life situations. A senior-level business project in your fourth year allows you to gain experience with problem solving and decision-making in a team-based environment.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In today’s hyper-competitive marketplace, operating as efficiently and cost-effectively as possible is critical. Because supply chain cost represents the majority of the cost of goods/services sold, knowledge of supply chain management is a top priority for employers. Supply chain management involves co-ordinating an entire network of companies and business processes across the globe to ensure that products are designed, produced, delivered and serviced smoothly and effectively. Your degree will prepare you to pursue a variety of careers including supply chain management; strategic sourcing, procurement and asset management; transportation and logistics; and warehousing and distribution. As a graduate, you will be in demand in industries such as consumer packaged goods, pharmaceutical products, service businesses, manufacturing, high-tech, automotive, retail and transportation. You may also use your degree to pursue graduate studies in a related field.

Humber’s Bachelor of Music degree program is unlike any other four-year music degree in North America. Combining studies in recording technology and entrepreneurial business strategy with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, the Bachelor of Music program equips you with the knowledge and skills needed for success in today’s music world. 

You’ll study with teachers who represent the who’s who of Canadian music, develop your musicianship on your own instrument through private lessons and ensembles, as well as in group classes exploring ear training, music theory, improvization, production, history and related subjects. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop. 

After two years of core music courses, you will continue to develop your instrument and performance skills, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology, pedagogy and more.  

You’ll develop musicianship and artistry by presenting your own recital in your third year, arranging and composing original material, and recording and marketing your own music 

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation. 

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
• Design and execute a marketing or social research project to provide recommendations and actionable insights.
• Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
• Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
• Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
• Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
• Mitigate risk by the detection of bias in research design and processes.
• Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
• Organize and analyze primary and secondary data using industry standard software tools.
• Conduct research projects in accordance with legal, ethical and professional standards.
• Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
• Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
• Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.

Work Placement

• Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.