Diploma in Advertising and Marketing Communications

at Humber College - Lakeshore Campus Canada

Humber’s Addictions and Mental Health graduate certificate program will empower you with the knowledge and skills you need for a rewarding career. Learn to deliver responsive, culturally relevant, client-centered assessment and support services to diverse individuals and groups. Practise ways to effectively collaborate and transform lives as a valuable part of a professional support team.

You will acquire the knowledge, skills and abilities required by front-line workers in order to deliver effective addictions and mental health services while promoting empowerment, self-determination and optimum quality of life to individuals with addictions and mental health issues.

Recovery principles, empowerment practice, and the impact of early and ongoing trauma in the lives of individuals across the lifespan are examined in the curriculum.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Analyze and apply current knowledge and services in the addictions and mental health fields using a bio-psycho-social-spiritual framework.
• Provide and evaluate holistic, client-centred, gender-based, and culturally relevant assessments and interventions to individuals, groups and families within social and cultural contexts across the lifespan.
• Integrate skills and knowledge from a range of frameworks and contexts in addictions, mental health and concurrent disorders to provide non-biased services to women and those from diverse and varied populations.
• Educate individuals, families, groups and the community regarding issues and approaches through knowledge translation, knowledge exchange and the dissemination of relevant and current research and practice via formal and informal education.
• Access, utilize and advocate for culturally sensitive community supports and services for individuals, families and the community.
• Actively participate in and contribute to, relevant networks, groups and organizations promoting development, improvement and advancement in the fields of addictions and mental health.
• Work collaboratively within interprofessional teams providing ethical, effective, timely, and coordinated holistic services.
• Practice ethical and responsible behaviour in all aspects of work.
• Research and integrate the contribution and the participation of the client, family, and community as partners in designing and implementing care and services.

Work Placement
Use and sharpen new skills while gaining crucial on-the-job work experience during a mandatory field placement that takes place in Semester 3. The field placement, which is typically unpaid, is arranged with the assistance of a field placement co-ordinator.

You will have an opportunity to provide evidence-informed, client-based and educational services to diverse individuals and groups experiencing addictions and mental health related challenges.

Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Situate music business decisions within key historical and current contexts of the music industry.
  • Articulate the unique responsibilities of key personnel in the music industry.
  • Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
  • Develop and implement a viable and realistic business plan for a professional musician or musical company.
  • Develop and implement a music marketing plan that includes sonic branding.
  • Collaborate with a team to market an artist or new music.
  • Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
  • Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
  • Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
  • Prepare and interpret financial statements to inform music business decisions and/or practices.
  • Identify and access public and private sources of capital to support music business plans.

Work Placement

• Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial/jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Learning  Outcomes
Upon successful completion of the program, a graduate will:

• Describe the history and the development of the public relations profession and its practice.
• Examine current trends, emerging issues and global best practices in public relations.
• Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
• Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
• Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
• Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
• Write clear, targeted materials that are appropriate for the intended audience and medium.
• Produce visually effective print, graphic and digital communications materials.
• Present communication strategies utilizing effective verbal and presentation skills.
• Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
• Evaluate organizational challenges to interpret the role of communications.
• Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
• Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.

Work Placement

• You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Humber’s Arts Administration and Cultural Management graduate certificate program is for those who wish to combine their passion for arts, culture and heritage with business acumen and management skills. This distinctive program promotes diverse, multidisciplinary performing and visual artistic expressions supported by organizational competence in revenue development (earned and contributed), management of human resources (artists, volunteers, companies), planning (financial, strategic, special events, career), and communications (multiplatform, digital, marketing).

The program is situated within the creative milieu of Humber’s renowned programs in theatre, writing, visual and digital arts, music, photography, animation, television, and film. Real-world experience is gained through varied field placements in commercial, government and not-for-profit arts and culture organizations, and collaborative capstone projects which demonstrate to employers the breadth of graduates’ abilities.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Articulate the value of the arts through applied research into national and international arts, culture and heritage policies, current and historical.
• Plan, implement and manage revenue development activities to secure resources from charitable foundations, corporations, government and non-government sources, and donors, through special events, and via online platforms.
• Demonstrate understanding of the negotiation and administration of arts contracts and applicable human resources legislation, regulations and practices, including the recruitment and effective management of volunteers and boards of directors.
• Design and implement effective marketing, promotion, public relations, education and engagement strategies.
• Demonstrate, individually and in groups, a range of administrative skills pertaining to organizational structure, internal and external relations, facility management, and financial management.
• Demonstrate numeracy and planning skills related to fiscal management and control. 
• Communicate effectively in both written and spoken business communications.
• Demonstrate familiarity with computer applications used in arts, culture and heritage operations, including constituent relationship management, book-keeping, graphic design, spreadsheets, project management, and website creation and maintenance.
• Incorporate concepts of equity, pluralism, diversity and access into all facets of arts management practice.

Work Placement
Two field placements offer students relevant experience and the development of mentoring relationships. Students have participated in placements with more than 100 regional, national and international arts and culture organizations including The National Ballet of Canada; The Royal Conservatory of Music; The Stratford Festival; the Hockey Hall of Fame; The Toronto Alliance for the Performing Arts; and numerous galleries, theatres, concert halls, museums and festivals. Students are responsible, with assistance, for arranging their own field placement locations and terms, and for the completion of the required 420 hours.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Police Foundations diploma program, offered on a full-time and online part-time basis, enjoys an excellent reputation within the criminal justice community. Our program’s current and relevant curriculum, developed with the insights and expertise of members of the college’s Police Foundations Advisory Committee, ensures you’ll learn the knowledge and skills needed to succeed in a justice related career. Practical courses allow you to learn about psychology, sociology, criminology, the criminal code, contemporary social and community problems, policing protocols and strategies, investigating and evidence, and conflict management. As well, instruction in fitness and lifestyle management will teach you about the importance of health and wellness and about the Constable Selection Process. Your professors, who have real-life work experience in public and private policing, will help you graduate with a range of security, problem-solving and administrative skills, and with a commitment to justice and to your community.

Graduates of the program will be subject to all requirements of the Ontario Constable Selection Process and local police requirements when applying for a position as a police constable in Ontario.

Work Placement
While the program does not offer a work placement, self-initiated community service opportunities will be made available to help broaden your understanding of the role of justice services within the community at large.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Business Management – Entrepreneurial Enterprise graduate certificate program provides the practical skills and knowledge you’ll need to take on a wide variety of leadership roles in innovative entrepreneurial enterprises.

This program covers every area of entrepreneurship from the fundamentals of developing and refining ideas to launching, growing and managing the enterprise. You will be prepared to take on key management roles in entrepreneurial enterprises including operations, marketing and sales, finance, human resources and strategic planning. Plus, you will learn all you need to start and manage your own new enterprise.

Students in this program can participate in Humber’s Business funding competitions for a chance to obtain seed funding for their new enterprise and other contests and progams sponsored by Humber's Centre for Entrepreneurship. Students in this program automatically become members of Humber’s Centre for Entrepreneurship which gives them access to mentorship, coaching, networking events, seminars, workshops, and entrepreneurial facilities and workspaces.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop and implement a comprehensive business plan for a new business enterprise.
• Present an executive summary of a comprehensive business plan to potential financial backers.
• Set up and operate a basic bookkeeping and accounting system for a new enterprise that will enable effective financial management.
• Construct, interpret and analyze key financial statements.
• Devise marketing plans encompassing development, implementation, performance monitoring and adjustment using appropriate tools, techniques and applications.
• Execute leadership strategies by modelling ethical practices and corporate social responsibility to enhance a firm’s competitive position and sustainability.
• Comply with legal and regulatory requirements, tax and other financial requirements, and non-financial compliance requirements and controls systems.
• Apply various selling structures, methods and techniques to generate revenue and effectively manage client relationships.
• Develop and implement an effective human resource management plan to support new ventures and ongoing business operations.
• Build and manage relationships using communication, networking, teamwork and leadership skills.
• Use evidence-based analysis and decision-making in all functional business areas.
• Analyze and realign business strategies to contribute to the operational sustainability of new or ongoing small or medium size enterprise.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.