Graduate Certificate in Global Business Management

at Humber College - Lakeshore Campus Canada

Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.

This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.

Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.

Humber’s Bachelor of International Development degree program is an interdisciplinary program that provides you with a solid theoretical foundation in sustainable international development studies and its related disciplines, as well as professional and technical skills in development management. The program is designed specifically to bridge the gap between theory and practice by building hands-on project management skills and capabilities. The program fosters a comparative understanding of developed and developing countries - countries of the global North and South - through directed study, analytical research and opportunities to travel that provide cross-cultural learning experiences.

Your core courses, in which you’ll develop professional competencies, include four streams: international development studies, supplementary disciplines, management skills and research skills.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe and critically evaluate the values, key theoretical approaches and concepts in international development.
• Demonstrate critical thinking in relation to international development policy and practice.
• Analyze international development through a variety of disciplinary lenses.
• Examine the roles and responsibilities of various actors within the field of international development.
• Design, plan, implement and evaluate international development projects using a variety of methodologies.
• Examine and apply various qualitative and quantitative research methods and assess the appropriateness of their use.
• Implement effective management of key financial, information and other resources associated with international development projects.
• Exercise initiative, personal responsibility and accountability in personal, professional and group contexts related to international development.
• Analyze cross-cutting themes of gender and environmental sustainability and their effects on international development projects.
• Communicate and work effectively in diverse environments.
• Critically analyze the practical and ethical implications of doing international development work across borders and cultures.
• Critically examine political, social and economic behaviours of various societies and their impact on sustainable international development.

Work Placement

• The 14-week/420-hour work placement is from May to August following Semester 6. A placement advisor will support your efforts to find a position that fits your academic and career goals. Your placement will give you the opportunity to explore the field of international development, as well as gain the hands-on, real-world experience that employers value.  We will work with employers and our partners to help you identify the best opportunities to pursue.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Employers in Canada, and around the world, recognize the value of Humber's Public Relations advanced diploma program. Our program provides hands-on training and develops skills in professional media writing, strategic communication planning, presentation, social and digital media content development, social media analytics, media relations, and marketing communications to name a few. Over the course of your studies, you will compile an impressive portfolio of work. Learn from the pros. Humber’s PR faculty has significant work experience and subject matter expertise. At Humber, you are more than a number. Your instructors get to know you by name and offer personalized instruction. To keep the program content current, relevant and leading edge, external industry experts regularly review the curriculum.  

The first semester of the program could be described as a sampler program. You will get a taste of other media disciplines such as advertising and graphic design, journalism, media communications, advertising, and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Students will participate in a mandatory work placement which takes place in the last semester of study. Upon graduation, you will have the knowledge to plan, develop and execute effective public relations plans using social and traditional media. Opportunities include employment in corporations, charities, government, PR firms and many others. Our graduates have landed jobs at high-profile companies in a huge variety of sectors ranging from Corus Entertainment, Molson and Bell to MLSE, RBC and Toronto International Film Festival.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Teaching English as a Second Language (TESL) graduate certificate program builds confident and knowledgeable teachers who have a full understanding of best practices in teaching English as a second language (ESL). Our innovative curriculum is based on the latest ESL teaching approaches, methods and assessment systems including the Canadian Language Benchmarks and the Common European Framework of Reference (CEFR). You will be exposed to a wide range of theoretical issues including adult second language acquisition, learning theories, linguistics, the emerging field of teaching with technology, and portfolio-based assessment. More importantly, you will have the opportunity to immediately apply this learning through classroom observations and practice teaching.

Faculty members are highly respected, dedicated professionals with graduate credentials in the field and bring extensive ESL teaching and teacher training experience.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Plan syllabi, modules, lessons, activities, and assessment that support all learners in achieving their learning goals, drawing on knowledge of language, curriculum, instructional context, while addressing learners' needs and interests.
• Explain the central concepts and conventions of the English language, including linguistic systems, language skills (listening, speaking, read, & writing), organizational patterns, pragmatics, and strategic competence in order to plan effective learning experiences.
• Select from a wide range of teaching resources (print, digital, and realia) and technological tools to best meet learners' needs and enhance learners' engagement and motivation.
• Adapt various curricular models within a given teaching context, in order to determine most appropriate teaching approaches, and/or frameworks, supporting documents and resources.
• Deliver clear, engaging language instruction- face to face, online, or blended- that applies context- appropriate teaching approaches, strategies, techniques, and digital tools and draws on knowledge of language and second language learning processes.
• Reflect on ongoing professional development needs, through collegial discussion, action research, and dynamic interaction with learners in order to self-assess and challenge developing practice.
• Implement context-appropriate methods of assessment to monitor learner progress and to guide both instructors and learner's decision-making.
• Interact with colleagues and students in ways that show respect for their diverse background and experiences.
• Apply the principles and theories of second language acquisition and adult education, which also include linguistic, psychological, and soci-cultural factors affecting language acquisition, to pedagogical decisions in ELT contexts.
• Communicate clearly, concisely and correctly, in the written, spoken and visual form in ways that fulfill the purpose and meet the needs of the students, employers, and peers.
• Seek and incorporate feedback, advice, and professional learning to continuously improve teaching practice.
• Curate a collection of professional artifacts reflecting a dynamic and evolving philosophy of language teaching and learning.

Work Placement
Students will complete a 50-hour graduated teaching practicum. Unlike many other institutions, our practicum is fully arranged and supervised, giving student teachers the time to focus on their learning and preparation. Students fulfill their practicum requirements in a variety of settings which may include:

• Humber’s English Language Centre in the English for Academic Purposes program
• Humber’s Continuing Education department, enhanced language training (ELT)-related programs
• Humber’s Writing Centre
• Adult ESL and Language Instruction for Newcomers to Canada (LINC) classes in the Dufferin-Peel Catholic District School Board and community agencies

Humber’s Bachelor of Behavioural Science degree program provides you with the knowledge, skills and abilities required for in-depth work in the behavioural science field with individuals throughout the lifespan. The program is firmly grounded in the theory, principles and practices of behavioural science (applied behaviour analysis and cognitive behavioural approaches) and psychology. Applied behavioural analysis uses behavioural rules in everyday situations to help people change their behaviour to improve quality of life. The program focuses on data obtained through observation as it investigates behaviour, cognitive events and the influence of envronmental factors on behaviour.

Courses in the first two years of the program provide a strong foundation in behaviour analytic approaches, psychology, research and ethics, while highlighting specific special populations. This is followed in the final two years with further in-depth study of ethics and professionalism, individual and group counselling, issues in behavioural psychology, further special populations, and two courses of senior thesis work. Overall, the program emphasizes critical thinking, analytical skills, interprofessional practice and leadership. 

Learning Outcomes

Upon successful completion of the program, a graduate will:

• Critically review and utilize research and evidence in behavioural assessment, intervention and education.
• Analyze and review current theories, treatment options, and professional practices in Behavioural Science and general psychology.
• Examine and explain the application of Behavioural Science with specific populations.
• Design, implement and present single subject research.
• Research, analyze and interpret qualitative and quantitative information in Behavioural Science within the wider context of clinical psychology and pharmacology.
• Apply theories and best practices for individual and group counselling in a behavioural context.
• Integrate and deliver behavioural services within a wide range of community settings including social, health and educational.
• Design, conduct and analyze behavioural and cognitive behavioural assessments.
• Propose, design, write and evaluate, utilizing behavioural measures, behavioural and cognitive behavioural interventions for a variety of client groups.
• Plan, co-facilitate and evaluate cognitive behavioural groups.
• Design and deliver educational material using a variety of modes, utilizing principles of adult education and knowledge translation.
• Write professional-style reports, behavior assessment and intervention plans, and educational materials.
• Teach mediators to implement assessment and intervention plans, and educational materials.
• Explain and teach behavioural concepts using accessible language and/or terminology depending on the needs of the learner, colleague, client or other stakeholder.
• Deliver professional services according to ethical guidelines within the scope of practice.
• Acknowledge the limits of knowledge in the field of behavioural science through professional practices and academic writing.
• Work collaboratively within an inter-professional team to deliver behavioural services to a variety of clients.
• Practice leadership and adult education principles to contribute to the development of the field of behavioural science and organizational development.
• Manage and direct own continuous learning, pursuing opportunities for constant renewal of skills, knowledge and attitudes.

The Global Business Management Ontario Graduate Certificate program allows you to prepare for a wide variety of business management careers and gives you the time to decide which is best for you. No business experience, no prerequisite courses required – just your bachelor’s degree and the desire to find your place in the world of business management.

In your first year, the core curriculum covers the major functional areas of business and develops the qualities that every business wants in their managers: leadership, communications, creativity, problem-solving, teamwork, strategic planning and much more.

For your second year, you choose one of nine specialization streams to suit your individual needs and preferences. These streams include:

• Advertising Media Management
• Alternative Dispute Resolution
• Entrepreneurial Enterprise
• Event Management
• Fashion Management
• Financial Planning
• Human Resources Management
• International Business Management
• Marketing Management

Note: Specialization stream availability depends on the term in which second year is started.

Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.

This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, our in-house creative agency. As you learn fundamental advertising and marketing concepts, linkage projects will connect you with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester.

Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always on the leading edge of industry developments. Many of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Develop and implement solutions to problems encountered in the production phase of the graphic design process.
• Produce effective visual communications through the application of design theories and principles according to specifications.
• Use a variety of technologies to capture and manipulate design elements in producing a final product.
• Apply typographic skills and knowledge to produce effective visual communications.
• Communicate effectively with coworkers, supervisors, clients, and others; work in a professional manner; and maintain professional relationships.

Humber’s Community and Justice Services diploma program focuses on both the community and the institutional sectors of the justice system. Our curriculum combines theory and applied skills, giving you the breadth of knowledge and experience needed to meet the demands of an entry-level position in this field. You’ll be prepared for occupations where you will work with offenders and other high-risk client groups and will explore the development of community programs, restorative justice initiatives and preventative measures. In addition, we practise inclusivity from a broad anti-oppressive perspective and place a strong emphasis on the practice of interpersonal, problem-solving and assessment skills.

Our faculty are skilled, committed, and have direct work experience within community and institutional correctional services. As a result, our program boasts strong community links. Additionally, experts also deliver further specialized community justice training. Our advisory committee regularly reviews our curriculum, ensuring our program is always on the cutting edge of developments in the field. 

You will have an opportunity to practise your skills during a supervised, comprehensive work placement in an institutional or community setting in Semesters 3 and 4, two days per week.

Our program allows you to help contribute towards creating safe and healthy communities. You may be involved in a variety of roles within the community such as:

• Community justice worker
• Provincial or federal adult correctional officer
• Provincial youth service officer
• Open custody youth worker
• Community crime prevention worker
• Victim services worker
• Residential worker
• Law enforcement officer

Gain the competitive edge that will qualify you for positions in a variety of settings such as:

• Community-based advocacy agencies
• Institutional or community correctional settings
• Law enforcement departments
• Courts