Graduate Certificate in Television Writing and Producing

at Humber College - Lakeshore Campus Canada

Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.

Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.

The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Discuss key historical influences on current practices in creative advertising
• Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
• Analyze the social, cultural, political, economic and technological influences on consumer behaviours
• Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
• Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
• Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
• Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
• Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
• Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
• Questions assumptions and biases through listening, reading and observing critically
• Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
• Collaborate effectively in team environments to achieve identifiable goals
• Employ entrepreneurial skills and thinking to identify market opportunities.
• Develop a showcase portfolio to represent industry ready competency in creative advertising

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Work Placement
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area

The Global Business Management Ontario Graduate Certificate program allows you to prepare for a wide variety of business management careers and gives you the time to decide which is best for you. No business experience, no prerequisite courses required – just your bachelor’s degree and the desire to find your place in the world of business management.

In your first year, the core curriculum covers the major functional areas of business and develops the qualities that every business wants in their managers: leadership, communications, creativity, problem-solving, teamwork, strategic planning and much more.

For your second year, you choose one of nine specialization streams to suit your individual needs and preferences. These streams include:

• Advertising Media Management
• Alternative Dispute Resolution
• Entrepreneurial Enterprise
• Event Management
• Fashion Management
• Financial Planning
• Human Resources Management
• International Business Management
• Marketing Management

Note: Specialization stream availability depends on the term in which second year is started.

The truth-telling role of journalism has never been more important than it is today. Humber’s Bachelor of Journalism degree program helps you develop all of the skills you will need to report on the biggest and most compelling stories in your community and around the world. Journalism is the perfect field for students with a desire to inform and engage the public. In addition to traditional skills like critical thinking, researching, reporting and interviewing, you will also learn how to use audio, text, video, and photos to create compelling online stories for a wide range of digital platforms.

You will study both the theoretical and practical aspects of journalism, and you’ll do it using the latest industry-standard hardware and software in Humber’s Newsroom. You will have access to and learn from instructors with deep and varied journalism experience. You will have the chance to pursue your interests with journalism classes that will teach you to cover sports, arts, politics, lifestyle and more. Breadth education electives will help you expand your knowledge in a variety of areas.

Our program has been designed with input from journalists and media professionals ensuring that it provides the skills required for a wide variety of journalism careers.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Write and edit content for a variety of story forms and web-based applications.
• Interview contacts and sources for a variety of media applications.
• Examine and apply various journalistic and academic research methods assessing the credibility of international sources.
• Analyze media theory and the role of the media in society.
• Adhere to professional and ethical codes of conduct, guidelines and legal requirements.
• Produce images and content for web-based applications.
• Demonstrate critical and creative thinking skills.
• Analyze society’s fundamental systems (political, legal, social diversity) and their connections to the journalistic world.
• Analyze media law and journalistic responsibility.
• Critique and analyze media practices and products.
• Develop entrepreneurial skills related to the business of journalism.
• Develop a portfolio of journalistic projects for work search purposes.
• Establish a professional media identity based on an analysis of personal interests, opportunities, benefits, risks, marketing, strategies and audience.
• Demonstrate conflict management strategies and negotiation skills required in journalistic work.
• Work effectively and assertively in teams to achieve desired goals and resolve differing or opposing ideas and points of view.

Work Placement

• You will complete a 14-week work placement in the summer between years three and four. This placement provides an opportunity to gain experience in your chosen field and to meet professionals in journalism and digital communications settings. Many of the placements are offered in the Greater Toronto Area, a hub for Canada’s media industry. The work settings and the work itself support your professional development and will provide you with both the knowledge and skills required to enter the profession, as well as the confidence to perform the work required.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills. 
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Police Foundations diploma program, offered on a full-time and online part-time basis, enjoys an excellent reputation within the criminal justice community. Our program’s current and relevant curriculum, developed with the insights and expertise of members of the college’s Police Foundations Advisory Committee, ensures you’ll learn the knowledge and skills needed to succeed in a justice related career. Practical courses allow you to learn about psychology, sociology, criminology, the criminal code, contemporary social and community problems, policing protocols and strategies, investigating and evidence, and conflict management. As well, instruction in fitness and lifestyle management will teach you about the importance of health and wellness and about the Constable Selection Process. Your professors, who have real-life work experience in public and private policing, will help you graduate with a range of security, problem-solving and administrative skills, and with a commitment to justice and to your community.

Graduates of the program will be subject to all requirements of the Ontario Constable Selection Process and local police requirements when applying for a position as a police constable in Ontario.

Work Placement
While the program does not offer a work placement, self-initiated community service opportunities will be made available to help broaden your understanding of the role of justice services within the community at large.

Humber’s Bachelor of Commerce – Supply Chain Management degree program provides grounding in both general business knowledge and specialized supply chain skills across a wide range of industries. Our emphasis on hands-on experience enables you to stand out in a highly competitive global marketplace. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on using current theories, methods and techniques to problem solve and develop supply chain management strategies.

Humber’s professors are widely known and respected for their real-world experience and industry contacts. Our supply chain specialists use case studies and a project-based curriculum to help you apply your classroom learning to real-life situations. A senior-level business project in your fourth year allows you to gain experience with problem solving and decision-making in a team-based environment.

The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

In today’s hyper-competitive marketplace, operating as efficiently and cost-effectively as possible is critical. Because supply chain cost represents the majority of the cost of goods/services sold, knowledge of supply chain management is a top priority for employers. Supply chain management involves co-ordinating an entire network of companies and business processes across the globe to ensure that products are designed, produced, delivered and serviced smoothly and effectively. Your degree will prepare you to pursue a variety of careers including supply chain management; strategic sourcing, procurement and asset management; transportation and logistics; and warehousing and distribution. As a graduate, you will be in demand in industries such as consumer packaged goods, pharmaceutical products, service businesses, manufacturing, high-tech, automotive, retail and transportation. You may also use your degree to pursue graduate studies in a related field.

Humber’s Bachelor of Commerce – Fashion Management degree program is designed for students interested in the business side of fashion and offers management courses tailored specifically to the fashion industry.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialized courses in the fashion management curriculum include twentieth-century fashion history, trend forecasting, retail and wholesale management, brand management, store planning and merchandising, global sourcing, and retail finance.

You’ll gain practical skills through applied projects during which you’ll develop processes and products from the idea stage through to execution. You will also develop business plans and apply your classroom learning to fashion industry analysis, financial management and e-commerce assignments that simulate the latest challenges in the fashion industry.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Explain key theories and concepts in textiles, colour, trends and fashion history.
  • Compare and contrast the Canadian and international fashion industries.
  • Use various problem solving and empowerment approaches, inquiry, analytics and research methods and creative strategies to inform marketing, supply chain, operations and business decisions.
  • Evaluate marketing and sales strategies and assess their impact on consumers and the achievement of business goals.
  • Formulate business strategies that assess costs, benefit, risks, opportunities and that address organizational goals and external trends.
  • Use persuasive language, evidence-based arguments and active listening to communicate effectively with individuals, team members and/or business with diverse skills, expectations and behaviours.
  • Communicate effectively in oral, written, digital and visual forms, appropriate to external and internal stakeholders.
  • Acknowledge ambiguity and uncertainty of the fashion industry.
  • Work effectively within increasingly diverse and dynamic environments integrating leadership attributes with a global mindset.
  • Conduct sustainable fashion management business with consideration for environmental, human and financial issues.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Humber’s Theatre Arts - Production diploma program provides you with the skills and knowledge needed to launch your career working in the professional theatre industry. You will learn how to build exquisite props, puppets, costumes, set pieces and painted scenery; how to incorporate light and sound into a theatrical performance; and how to serve the collaborative team through stage and production management. You will develop hands-on expertise mounting productions for the Humber Theatre season in partnership with students enrolled in our Theatre Arts - Performance program. The Humber Theatre season is fully integrated with the academic curriculum to ensure a balanced learning environment.

We focus on creative work in a collaborative artistic environment with professional discipline, broad-based training and education in all areas of production for the performing arts, while instilling a commitment to lifelong learning in this constantly changing field.

All of our faculty have substantial industry experience, and part-time instructors have full-time professional careers. As well, professional directors, designers, rehearsal stage managers, fight directors and other specialists outside of the faculty are brought in for the Humber Theatre season and other projects. We hire directors and designers who are known for their unusual and innovative approaches. Their creativity brings constant challenges, excitement and learning opportunities to the Humber Theatre production season and enhances in-class instruction. These professionals often provide our students with contacts, references and employment

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Design and construct the physical elements for stage and actors to achieve production-specific goals.
• Provide a cohesive production experience through the integration and operation of theatre technology.
• Collaborate with all members of a production team to enable the creative expression of diverse ideas and concepts.
• Maintain safety standards for theatre operations.
• Manage all phases of a theatre production to industry standards.
• Integrate applied research on national and international theatrical history and culture to inform professional discussions.