Diploma in Marketing Management

at Kwantlen Polytechnic University - Richmond Campus Canada

The B.Sc. in Health Science program is designed to prepare students for public and private sector careers in health research, health practice, health product production and distribution, and health management. It also prepares students for entry into schools of health or graduate studies.

The objectives of the degree are as follows:

• To provide students with a strong foundation in the basic sciences together with writing and critical thinking skills.
• To provide students with a broad knowledge of the various health professions involved in the Canadian health system.
• To equip students with the skills and knowledge necessary for employment in health service delivery, health research, production and distribution of health products, and other health-related fields.
• To provide students with the educational prerequisites necessary for entry into a) post graduate degrees in the sciences, and b) qualified health professional programs (e.g. medicine, dentistry, physiotherapy, medical technical programs, pharmacy).
• To provide students with the opportunity to integrate an understanding of complementary medicine (e.g., naturopathy, traditional Asian medicine) with the basic sciences.

The B.Sc. in Health Science is designed around a core of required basic science and health science courses, complemented by health science and open electives that provide graduates with a solid science foundation but also with critical health research, communication, and management skills for future success.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media.

Communication Studies courses are also an important part of the program, including exploration of such issues as media law and ethics, media and diversity, and media and social change.
Faculty members in KPU's Journalism department include award-winning journalists with career experience and academic credentials. Many faculty members continue to work as journalists.

The one-year General Business Studies Certificate Program is designed to provide students with a broad range of fundamental business skills and an understanding of the business environment. Many classes are offered in the evening to accommodate part-time students.  The Certificate program requires completion of 10 courses and emphasizes real world business applications in key functional areas.

Students may select their elective courses according to the following guidelines for specialization in Business Management or Marketing and have the specialization documented on their transcript.

Courses in the certificate program may also be applied towards the Business Management Diploma program at KPU.

The Associate Degree is designed to provide an educational experience that prepares students for work, citizenship and an enriched life as an educated person, and to lay a solid foundation for further study in the field of Anthropology:-

Athropology is the study of humankind. Studying anthropology offers an opportunity to expand your studies of humanity across various subfields: Social/Cultural, Archaeology, Biological Anthropology, and Linguistics (Languages offered through LANC department). At KPU, we also have many opportunity for students to apply anthropological methods in real settings, by working in conjunction with communities, individuals and/or interdisciplinary teams, to solve problems, as part of an additional subfield we call Applied Anthropology; we believe in teaching about the practical aspects of the world as well as the theoretical.

Depending upon your interests, anthropology can give you both arts and science credits. As an Anthropology student at KPU, you can focus on a Social/Cultural or Archaeological/Biological stream. Our main concepts are "culture" and "people". That's the reason anthropology courses teach people skills - every profession requires expert knowledge in this subject.

The Associate of Arts Degree in Sociology is a provincially recognized two-year academic credential program. The aims of this program are to provide students with an entry point into a Bachelor of Arts degree program, to create greater ease in transferring credits to other post-secondary institutions, to enrich students’ intellectual lives, and prepare them with academic knowledge and skills applicable to various work contexts. Students are exposed to an overview of central topics in sociology, fundamental sociological theories and concepts, studies in Canadian society and specialized subject areas in sociology.

Students who complete the Associate of Arts Degree in Sociology and wish to continue their studies at KPU may enter the Bachelor of Arts Major or Bachelor of Arts Minor in Sociology degree program with relative ease. Additional course credits at the 2000 level are required for graduation in these programs so students should be sure to consult the program information on our BA degrees.

The Associate of Arts Degree in Sociology meets common academic standards at post-secondary institutions throughout the province. This means that students may apply for ‘block transfer’ of course credits from their first two years of study at KPU to programs at other universities in British Columbia. Completion of BA programs in sociology at other institutions will also require additional courses at the 2000 level.
Arts Degree Advisors can assist students in ensuring they meet entrance and graduation requirements for the BA in sociology degree programs at KPU.

The Bachelor of Arts, Major in General Studies degree program provides you with the opportunity to develop a degree program that suits your unique interests, combining courses across different Arts disciplines. Working with an Arts Degree Advisor, you can create a personal program of study that helps you reach specific career and personal goals, intentionally developing a broad interdisciplinary liberal arts education. Completing this degree will normally involve a selection of courses from a number of departments that form around a unifying theme.

The program includes:-

• Development of disciplinary knowledge, core competencies, and transferable skills characteristic of traditional Bachelor of Arts programs
• Preparation for entry into the labour market by incorporating essential and employability skills in all courses
• Increasing your capacity to respond innovatively to emerging trends in society
• Opportunities for forging connections within the South Fraser region by completing research, volunteering, or working in your field of interest while completing your KPU degree

The Foundation in Entertainment Arts program is a full-time, one-year, cohort program to prepare you for advanced studies in animation, visual effects, or game design. Students who are interested in a career in entertainment arts will be taught how to observe, represent, and ultimately development fundamental visual decision-making skills in a variety of formats.

With classes such as figure drawing, colour and design, sculpting, and more, the students will be able to create increasingly expressive, dynamic, and consistent artistic works, while establishing a well-rounded technical base. Graduates of this program will be well-positioned to pursue intermediate or advanced programs of study in line with their specific professional goals in the industry.

You will receive foundational, hands-on training in the industry software and workflows. Students will also work to develop a strong personal portfolio which will help prepare graduates for the advanced diploma programs in entertainment arts.

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

The B.Sc. Major in Biology is a foundational degree program strongly grounded in scientific methodology and practical skills. The structure and breadth of courses offered is designed to equip graduates with a high level of competency in the knowledge, skills and experience necessary for competitive entry into the workforce in a wide range of fields. Graduates will also be well prepared for entry into a professional school or graduate studies program.

Central to this program is the provision of a lab intensive experience where students learn first-hand, the appropriate use of equipment and techniques to investigate living organisms and how they function. Upper level courses build upon the core knowledge and skills developed in 1st and 2nd Year, allowing the exploration of more advanced biological concepts and practical techniques. This culminates in a community focused research or directed studies project which requires students to apply the knowledge and skills they have learned.

The Accounting Diploma program prepares graduates for entry-level accounting positions in the work force or to continue their studies at KPU in the Bachelor of Business Administration (BBA) in Accounting.

The Diploma program includes courses in financial accounting, management accounting, finance, taxation and auditing. Graduates will also take courses in economics, business math, business statistics, Simply Accounting, information management, English and communications. The Accounting Diploma is carefully aligned with the requirements of the CPA accounting designation.