Diploma in Marketing Management

at Kwantlen Polytechnic University - Richmond Campus Canada

The Bachelor of Applied Arts degree program is geared towards helping students gain the skills and experience necessary to be job-skills ready. The Bachelor of Applied Arts also emphasizes research skills, and gives students a bit of the grad school experience and skills, without going to graduate school. The program is more rigorous and challenging than the more flexible Bachelor of Arts, but includes courses hand-picked by faculty and employers to target hard and soft job skills. The Bachelor of Applied Arts is ideally suited for students interested in workplace expertise, tests and measurements, and UX design.

Lower-level students establish a foundation of knowledge in psychology, before concentrating on applications of psychology to modern community and workplace settings for their upper-level work. Required courses provide students with general, transferable workplace skills (e.g., Interpersonal Relations), as well as specific knowledge and skills used in a variety of public and private sector jobs such as program evaluation and technical writing. Electives provide further training in additional areas selected by the student.

Students also participate in a workplace practicum coordinated by KPU and co-supervised by faculty and employers in relevant fields of employment. This practicum placement will assist students in gaining workplace experience and in meeting potential future employers.

Those interested in further study and graduate school or who prefer more extensive research experience may augment their knowledge and skills by taking the  research-focused Honours program in Psychology. The Honours program affords students an opportunity to develop and report on a research project under the direct supervision of a faculty member within the Psychology Department.

Concentration in English at the Associate level is an excellent foundation for a variety of careers and further studies. Those who wish to pursue a B.A. Major or Minor in English are encouraged to take a variety of English courses within an Associate of Arts degree.

Transfer to a Bachelor of Arts Program:-
Students who complete the Associate of Arts degree in English are eligible for admission to KPU's Bachelor of Arts, Major or Minor in English programs, as well as to KPU's Bachelor of Arts programs in other areas, as long as other third year entry requirements are met.
Students who receive an Associate of Arts degree in English from KPU will also have appropriate course coverage to be eligible to enter the English Major program at any other university in British Columbia. (UBC has additional requirements that students will need to complete, and UVic strongly recommends that students also have reading knowledge of a second language; however, direct entry is available into the B.A. English programs at most other institutions, including SFU.)

Within its unique approach, this Bachelor's degree program provides emerging designers with a dynamic inter-disciplinary education that links innovation and creativity through the transformation of ideas into marketable products. KPU's Product Design degree provides a rigorous, hands-on education that combines a solid foundation in practical principles such as construction and economics with design, manufacturing and marketing techniques. Whether engaging in robust academic studies, intensive design studio sessions or collaborating with industry partners, graduates of this program complete their studies poised for success as professionals.

While product design covers a wide range of industries, KPU's program provides particular emphasis on the design and manufacture of recreational gear and technical goods, sportswear and accessories, protective, safety and rescue equipment to name a few. Students will also explore product design in medical, industrial and technological contexts as well as everyday consumer goods. These types of  products are consistent and growing in demand by all sectors of society, ranging from children, adults and seniors to persons with disabilities and medical needs.

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists.  They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design.  They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities.  Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.

WHY STUDY GRAPHIC DESIGN FOR MARKETING AT KPU?

What makes the GDMA Degree different?  In addition to developing skills in design and technology, graduates of GDMA acquire a solid marketing edge that sets them apart from other design school graduates.  They know how to create effective marketing communication designs that reach specific target audiences, strategically plan a marketing campaign to meet their client's needs, brand a company, design eye-catching packaging, and create websites and apps to promote businesses and not-for-profit enterprises in the marketplace.  GDMA graduates have the know-how to successfully and effectively get the job done!

The Bachelor of Arts, Major in English program focuses on the diverse literatures of the English-speaking world, including the full range of British, Canadian, and American literary traditions, diasporic literature and literature in translation, oral and written Indigenous narratives, and classic and contemporary film. This degree will allow students to develop the knowledge, core competencies, and skills characteristic of a traditional Bachelor of Arts program, while preparing them to respond critically and creatively to a wide range of issues and challenges in our community and in society in general. In addition to critical reading, writing and thinking skills, students who complete a Bachelor of Arts in English will be prepared for entry into the labour market through the incorporation of essential employability skills into all of our courses. They will also benefit from the expertise and the commitment to teaching excellence of our faculty, as well as from the small class sizes that characterize undergraduate study at KPU. Arts degrees have high levels of student satisfaction, and the literacy and analytical skills developed in such programs will prepare students to become constructive members of society and to fit well into the workplace.

The BSc. Major in Physics for Modern Technology will give students a solid background in physics and also in the applications of physics to modern technology. Physics is a major driving force behind the development of new technology, and in turn, new technologies allow scientists to push forward the boundaries of knowledge. The relationship is symbiotic, so this program is aimed at those who have an interest both in fundamental science and in the practical application of that science in an industrial and/or laboratory setting. As well as studying physics, students will gain technical skills that are highly relevant to work that is going on in local industry.

The KPU Creative Writing Department offers students a community of creativity in which writers discover a purposeful craft and explore the gifts of the imagination. We offer award-winning faculty, small class sizes, and a rigorous approach to the discipline of writing. The department is known for a strong sense of community which supports writers to discover their voice and develop their craft.

Learning in the Creative Writing Department is based on foundational principles of mentorship, discovery, purposefulness, and learner autonomy. Faculty demonstrate an authentic spirit of inquiry intended as a model for learners. In turn, learners engage with a teaching environment that is collaborative, creative, and respectful. We embrace emerging and experimental teaching methods in support of a dynamic educational community that is innovative, interdisciplinary, and socially and culturally responsible.

In the Creative Writing Department, learner engagement extends beyond the classroom to encompass learning from community and industry partners and peers. Creative Writing provides an excellent foundation in communication skills as well as the development of divergent and creative thinking abilities. Graduates with these skills are highly sought in today's dynamic workplace.

The two-year Business Management Diploma will prepare program graduates for entry-level management positions. The program's foundation courses provide an understanding of the basic skills and techniques required to be effective in today's business environment. Graduates will take specialized courses in management essentials, human resources management, business law, negotiations, operations management, enterprise development, business planning and international business. The program emphasizes real world business applications of key management concepts.

Classes are exciting, practical and participatory. They may include a combination of lectures, exercises, case studies, in-class assignments, projects, student presentations, group work, role-play, structured simulations, field trips and guest speakers. Many classes are offered during evenings to accommodate part-time studies.

All courses may be applied for credit toward any of the following KPU Business Degrees:

• Bachelor of Business Administration (BBA) in Entrepreneurial Leadership
• Bachelor of Business Administration (BBA) in Human Resources Management
• Bachelor of Business Administration (BBA) in Marketing Management

Many of the courses included in this program are articulated with other universities and colleges for ease of course transferability to and from KPU.  Please refer to the BC Transfer Guide at www.bctransferguide.ca regarding the transferability of courses to and from specific institutions in British Columbia.

The goal of the Bachelor of Arts Major in Anthropology Program at KPU is to prepare students for life, work, and research in diverse local and global communities. At KPU we offer two streams of study: Archaeology-Biological and Social-Cultural. The Archaeology-Biological stream has a unique component in that our current anthropology field school involves direct interaction at a high level with First Nations communities and Anthropology professionals, and has been endorsed by the British Columbia Association of Professional Archaeologists, the first such endorsement in Canada. The Social-Cultural stream prepares students for a knowledge- and information-based economy in a world that is increasingly globally interconnected. Learning in this area of our field is conducted through a high degree of community service work involving brokering between divergent stakeholders. The emphasis of Anthropologists at KPU is the applied aspect of our profession. Our teaching is realized through hands-on activities, lab work, and community events whose experience has the ultimate goal of understanding any aspect of humans and their activities.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media.

Communication Studies courses are also an important part of the program, including exploration of such issues as media law and ethics, media and diversity, and media and social change.
Faculty members in KPU's Journalism department include award-winning journalists with career experience and academic credentials. Many faculty members continue to work as journalists.