Diploma in Marketing Management

at Kwantlen Polytechnic University - Richmond Campus Canada

The B.Sc. in Health Science program is designed to prepare students for public and private sector careers in health research, health practice, health product production and distribution, and health management. It also prepares students for entry into schools of health or graduate studies.

The objectives of the degree are as follows:

• To provide students with a strong foundation in the basic sciences together with writing and critical thinking skills.
• To provide students with a broad knowledge of the various health professions involved in the Canadian health system.
• To equip students with the skills and knowledge necessary for employment in health service delivery, health research, production and distribution of health products, and other health-related fields.
• To provide students with the educational prerequisites necessary for entry into a) post graduate degrees in the sciences, and b) qualified health professional programs (e.g. medicine, dentistry, physiotherapy, medical technical programs, pharmacy).
• To provide students with the opportunity to integrate an understanding of complementary medicine (e.g., naturopathy, traditional Asian medicine) with the basic sciences.

The B.Sc. in Health Science is designed around a core of required basic science and health science courses, complemented by health science and open electives that provide graduates with a solid science foundation but also with critical health research, communication, and management skills for future success.

The Bachelor of Journalism program is unique in B.C., featuring multimedia storytelling experience utilizing the most current technologies. Students use industry-standard software to produce journalism that draws on the full range of multimedia storytelling possibilities, including animation, interactivity, audio, and video. Students participate in academic studies and practical training through seminars, labs, and off-campus work experiences. The Journalism program prepares graduates for such positions as multi-media journalists, editors, researchers, and freelance writers. Our grads also work as communications professionals in such fields as media relations, corporate communications, and public relations. The Bachelor of Journalism gives students valuable transferable skills that can be put to use in many fields of endeavour, including working in a multimedia environment, using social media and journalistic research skills in professional settings, and understanding the many facets of the collection and dissemination of information via the media.

Communication Studies courses are also an important part of the program, including exploration of such issues as media law and ethics, media and diversity, and media and social change.
Faculty members in KPU's Journalism department include award-winning journalists with career experience and academic credentials. Many faculty members continue to work as journalists.

The KPU Creative Writing Department offers students a community of creativity in which writers discover a purposeful craft and explore the gifts of the imagination. We offer award-winning faculty, small class sizes, and a rigorous approach to the discipline of writing. The department is known for a strong sense of community which supports writers to discover their voice and develop their craft.

Learning in the Creative Writing Department is based on foundational principles of mentorship, discovery, purposefulness, and learner autonomy. Faculty demonstrate an authentic spirit of inquiry intended as a model for learners. In turn, learners engage with a teaching environment that is collaborative, creative, and respectful. We embrace emerging and experimental teaching methods in support of a dynamic educational community that is innovative, interdisciplinary, and socially and culturally responsible.

In the Creative Writing Department, learner engagement extends beyond the classroom to encompass learning from community and industry partners and peers. Creative Writing provides an excellent foundation in communication skills as well as the development of divergent and creative thinking abilities. Graduates with these skills are highly sought in today's dynamic workplace.

The Bachelor of Business Administration (BBA) in Accounting program allows graduates to earn a business degree that prepares them to obtain a professional accounting designation in Canada (CPA designation).

In Canada, a degree is required for acceptance into the accounting designation. The BBA in Accounting offers courses in financial and management accounting, tax, audit, finance, economics, and other core business functions such as marketing and operations and information management, satisfying the undergraduate requirements of the accounting designation.

Co-operative Education
The BBA in Accounting degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management.  Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs.  Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

The Fine Arts Certificate is a self-contained program that allows students to continue to the Fine Arts Diploma Program, the BFA Visual Arts Degree, or to apply to other art schools or universities. The credits may also be applied and used to build portfolios for other KPU programs such as Foundations of Design, Graphic Design for Marketing, Interior Design or Fashion Design.

The Fine Arts Certificate is a foundation year program of related courses concerned with the fundamentals of visual art and visual communication. Like all Fine Arts programs, it can be taken on either a full-time or part-time basis. It provides a period of study, exploration and intense development of ideas and techniques.

The Associate Degree is designed to provide an educational experience that prepares students for work, citizenship, and an enriched life as an educated person, and to lay a solid foundation for further study in the field of Psychology.

Students with an Associate of Arts Degree in Psychology who are interested in continuing their degree studies at KPU can pursue the Bachelor of Applied Arts, Psychology degree, a Bachelor of Arts, Major in Psychology degree, a Bachelor of Science in Applied Psychology degree, or a Minor in Psychology when combined with another bachelor’s degree program. For more information, please see the BA Major or Minor in Psychology and BAA or B.Sc. Psychology program descriptions.

The Bachelor of Arts, Major in English program focuses on the diverse literatures of the English-speaking world, including the full range of British, Canadian, and American literary traditions, diasporic literature and literature in translation, oral and written Indigenous narratives, and classic and contemporary film. This degree will allow students to develop the knowledge, core competencies, and skills characteristic of a traditional Bachelor of Arts program, while preparing them to respond critically and creatively to a wide range of issues and challenges in our community and in society in general. In addition to critical reading, writing and thinking skills, students who complete a Bachelor of Arts in English will be prepared for entry into the labour market through the incorporation of essential employability skills into all of our courses. They will also benefit from the expertise and the commitment to teaching excellence of our faculty, as well as from the small class sizes that characterize undergraduate study at KPU. Arts degrees have high levels of student satisfaction, and the literacy and analytical skills developed in such programs will prepare students to become constructive members of society and to fit well into the workplace.

The Associate of Arts Degree (AA) in Asian Studies will introduce you to the discipline and prepare you for further study. By completing the AA Degree you will gain a broader understanding of the world in which you live and will become a more informed and engaged citizen. You can choose to focus on a particular geographic region; however, we recommend that you complete as broad a range of courses as possible.
Asian Studies courses are reading and writing intensive; therefore, it is strongly recommended that you complete your English requirements within your first two semesters.

While obtaining the benefits of study across several disciplines, students in this program concentrate on theories of crime, law, and the administration of justice in Canada. Students are immersed in a multidisciplinary approach to understanding crime in context, how different communities respond to crime in Canada, crime statistics, and different methods that can be used in researching crime and social control.