Graduate Certificate in Marketing Management Digital Media (Co-op)

at Lambton College - Mississauga Campus Canada

The traditional modes of classroom-based training are rapidly changing due to advancements in learning technology and more innovative media formats. The tech-savvy students and employees of today demand more personal and interactive ways to teach. Educators and industry are seeing the importance of how they teach to better accommodate the emerging generation of digital-age learners.

The eLearning Design & Training Development, Ontario College Graduate Certificate complements the practical skills of educational professionals by adding technology-based, online and mobile learning tools that can be effectively integrated into the learning and teaching environment. Learning management systems of today will be the key to unlocking a better educated student and employee in the future.

As a mobile college, this program aligns with the Lambton College strategic mandate to be a leader in mobile educational technology. The program curriculum will focus on meeting the growing need for highly skilled professional educators to assume leadership roles in program and instructional design, development, evaluation and online facilitation.

Students develop proficiency with industry-standard online learning tools including Articulate Storyline, LMS', Camtasia, Web Conferencing Applications; as well as e-learning, QA and AODA standards.

This program is designed to demonstrate the integration of multiple platform teaching technologies for individuals currently responsible for such roles as professional development within corporations, government and the public sector, as well as for online learning developers. Graduates can expect to develop and expand their knowledge of educational theory using state-of-the-art educational technologies.

In today's dynamic industry, skilled web designers and developers are in high demand in both typical technology firms and in the increasingly broad range of non-technical fields that need a customized and professional web presence.

The Interactive Media Management program at Lambton College considers not only functionality but also users' experiences, usability and feel about web applications that they use. In the program, students learn strategies to build and manage relevant interactive web and mobile contents that respond to different levels of audience needs. This is a project-driven program where students can integrate digital media technologies into business and public environments, and work on their projects individually or in collaborative settings from planning and prototype design to development and deployment. 

Students will use a wide range of techniques and emerging technologies in a hands-on training learning style to produce immersive and interactive media products and to gain deep knowledge in virtual spaces, video, audio, visual designs that greatly advance user experience and practices. 

The program focuses on the following major interactive media management areas:

• User experience and interfaces
• Interactive web and mobile design
• Integrating rich media and immersive technologies into real-world models
• Agile development and digital project management

The Supply Chain Management Ontario College Graduate Certificate program will enhance the credentials of successful students, enabling them to demonstrate understanding, knowledge, skills and expertise in supply chain to potential employers. It will further provide students with the ability to envision and produce their own supply chain career plan in preparation for employment.

Emphasis is placed upon learning the elements of supply chain strategic planning, network design, materials handling design and applications and operations. The program will enable students to analyze end-to-end supply chain processes and understand the importance of technology and software applications  in facilitating and supporting supply chain execution. Students will experience a mix of classroom study, online research, hands-on computer applications, individual assignments, group projects, topical quizzes, projects and field study.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students. Find out more about Lambton College’s co-op opportunities.

The Cyber Security and Computer Forensics, Ontario College Graduate Certificate program provides students with key concepts of information security, technical and practical job skills necessary to secure, protect and defend network infrastructures and an organization’s valuable data assets.

The curriculum provides for a broad understanding of cyber security concepts, industry best practices for information security and key security concepts that will protect an organization against fraud, data breaches and other vulnerabilities. The program is designed to prepare information and digital security professionals with the ability to manage, provide policies, standards, procedures, guidelines, policy framework, assess and mitigate risk and integrate advanced security solutions.

The growing Internet security sector requires an in-depth understanding of cyber security issues, and fundamental Internet architecture and protocols. In addition, network security skills such as packet, vulnerability, exploit analysis, and cyber security research are also discussed. Graduates will develop highly marketable skills that are required in the burgeoning cyber security field.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

Find out more about Lambton College’s co-op opportunities.

The Hotel & Resort Management Ontario College Graduate Certificate program is designed for students intending to pursue a career in the hotel and resort industry for supervisory and management roles. Students can expect to be immersed in an innovative curriculum, formed from industry expertise and managerial skills.

The content is related to the pillars of the hospitality industry, including: entrepreneurial thinking, accounting and finance, marketing and sales, food and beverage, accommodations and human resources. Courses will assist students with the knowledge and ability to transition directly into the industry at the knowledge and ability to transition directly into the industry at the conclusion of the program, with a strong understanding of the internal relationships between departments and the various business functions that drive performance in the hotel and resort industry.

This program is taught in a hybrid format using the Student-Centered Hybrid Learning Approach. This program requires students to purchase mandatory courseware. This fee will be applied to the student account in the third term.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

The Lambton College Advanced Project Management - Information Technology, Ontario College Graduate Certificate provides students with highly marketable skills in IT service and project management. This program includes all 10 project management knowledge areas based on the PMI® A Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Sixth Edition, Project Management Institute, Inc., 2020.

Students apply skills in initiating, planning, executing, monitoring, and controlling and closing to a wide range of projects. In addition, students expand their IT service management skills by understanding the integrations between IT operations and project management and through collaborative team projects. Use of agile and waterfall project management software tools will enable students to meet the challenging demands of this complex field.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

The Lambton College Marketing Management - Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals who can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.

Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Student utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studies, and students will integrate these into various projects. The final term will enhance all earning outcomes through a research or co-operative education work term.

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

The Computer Programmer, two-year diploma program offers students the opportunity to study current trends in web technologies, computer programming, database, project management, and mobile development. This intensive, two-year program concludes with a work term for eligible students.

Web technology topics include HTML5, CSS5, JavaScript, AJAX, JSON and NodeJS. Students work with server-side programming languages including Microsoft C#.NET, Python and Java. In the database components, students perform all aspects of database design and work with SQL/NOSQL on several database management systems (DSMS). Students demonstrate their knowledge and skills by developing solutions to real world, three tiered (client, server, database) problems.

Major coursework is assigned as term projects that span entire terms allowing students to actively engage in the evaluation, design and implementation of real world software applications. As a result, student develop deep content knowledge as well as critical thinking, collaboration, creativity and communication skills.

In addition, general education, business, math and communication courses help students expand their organizational, critical thinking and communication skills.

The widespread use of computer technology in all industries, from manufacturing, transportation, construction, education, health and financial institutions means that computer programmers are the key people shaping the solutions of today and tomorrow. 

Co-op Info
Co-op students have the opportunity to apply classroom learning to the workplace. Co-op placement opportunities help students gain valuable work experience that may assist them in finding permanent employment after they graduate. Students have access to our Co-op & Career Advisors who provide comprehensive co-op and career development services and resources for co-op students.

The Lambton College International Business, Ontario College Diploma program prepares graduates for exciting and rewarding careers in the global workplace. Students will study foundational business knowledge as well as gain specialized global business knowledge and communications skills required to work in a career in international business.

In the first year, students will be introduced to business courses in marketing, accounting, computer applications, business principles and ethics. Important studies in business communications and mathematics round out the year. The second year will move into international business courses that deal with topics such as international commerce, global supply chain documentation, sales of goods, and marketing from an international trade perspective. Graduates will gain specialized career expertise, technical knowledge and skills in international business.

Upon meeting graduation requirements, pending accreditation approval graduates will possess the necessary course preparation to apply for the Diploma in International Trade from the Forum for International Trade Trading (FITT). This program enables students to fulfill the educational component for Certified International Trade Professional (CITP)® designation from FITT as well as the Certified Associate in Project Management (CAPM)®. See the FITT website and the Project Management Institute (PMI)® website for additional requirements such as, mandatory examination and work experience to complete the designations. Separate registration, eligibility and fees determined by FITT and the (PMI)® will apply.

The Lambton College Interprofessional Practice - Gerontology, Ontario College Graduate Certificate focuses on preparing graduates to work interprofessionally to enhance their professional practice to care for aging adults and families who require complex and/or long-term care within institutions or in the home in Canada. In the program, students develop skills in collaborative patient-centred care and inclusive practice.

Program curriculum includes comprehensive patient assessment and team approaches to client and family centric care planning and delivery. Students also study various age-related changes in social, psychological and biological functions to evaluate the implications of these changes on individuals' ability to interact with their social and physical environments and on individuals' care needs.

As a culmination of program learning, students participate in both an interprofessional field placement within a community organization as well as a community project, which includes the completion of an associated capstone project research paper. Program curriculum along with real world experiences prepares graduates for employment in a range of Canadian work settings including senior centres, day and leisure programs, research and education services, retirement homes, long term care homes, group homes and home support services.