Diploma in Media Studies and Professional Communication

at Red Deer Polytechnic Canada

Technology is everywhere - from the cars we drive to the cell phones in our hands to the heat in our homes. Electrical Engineering Technologists are professionals who apply the principles of electricity to develop, implement, and maintain systems that deliver power, transmit information, or control electro-mechanical devices. The Electrical Engineering Technology (EET) program at Red Deer College is a unique blend of the "traditional" discipline of power generation and distribution with the more contemporary specialization of Instrumentation and automatic control.

All Engineering Technologists learn fundamental skills in mathematics, sciences, computer programming, technical writing, and project management. EET students at Red Deer College pursue advanced studies in power distribution, maintenance and troubleshooting, PLC programming, Electric Machines, Industrial Data Networks and Data Acquisition Systems. Based on National Technology Benchmarks for Electrical Engineering Technology, this program, coupled with industry experience, will lead to the Certified Engineering Technologist (CET) and Professional Technologist (PTech) designations. Graduates will develop knowledge and skills that enable them to:

• Employ relevant industry health and safety standards, codes, policies and procedures in accordance with current legislation, regulations and organizational policy.
• Develop designs and specifications for electrical distribution and utilization systems.
• Design, select, deploy and maintain power electronics equipment and systems.
• Analyze and solve complex technical problems by applying principles of advanced mathematics and science.
• Design, specify, deploy and maintain rotating electrical machines and transformers.
• Design, specify, test, deploy and maintain industrial data communications networks, equipment, media, and software.
• Employ computer hardware and software to create, test, evaluate, and simulate electrical and mechanical systems.
• Apply the principles and practices of project management.
• Research, analyze, prepare, author, and communicate in written, verbal, nonverbal, and presentation formats, technical documentation appropriate for a variety of audiences.
• Identify, develop, and demonstrate strategies for maintaining continuing competency and practice standards associated with global industry trends and practices.
• Design, specify, deploy and maintain industrial control and automation systems.

The focus is on concept-based and intentional clinical learning.  Intentional clinical learning is a purposeful approach to providing students with the foundational knowledge and skills to provide safe quality patient care in today's complex health settings. 

The program begins with admission to RDC in Year 1 as a student in the University of Alberta Collaborative Baccalaureate Nursing Program with RDC. For the first three years, you are registered as an RDC student. During Year 3 you apply for official admission to the University of Alberta for your fourth year. As long as you meet the criteria (see below), you continue at RDC to complete your 4th year.

After completing year 4, you will convocate from the U of A with a BScN. As a graduate, you will be eligible to write the National Council Licensure Examination (NCLEX). This is required for a license to practice in Alberta as a registered nurse (RN).

History is the analysis of the human past. Courses are offered in three main areas: Canadian, European and British. RDC special interests include Western Canadian history, British Empire and Commonwealth, Modern British social history and Modern Europe. First year courses include Classics, Medieval, Early Modern World, and Modern World.

The Bachelor of Commerce program will provide you with background skills and knowledge in the various specialized areas of business, as well as in the humanities and social sciences. Emphasis is on developing the ability to analyze various organizational problems of a human and/or technical nature.

At RDC, students may complete Year 1 and Year 2 of the undergraduate business degree programs offered at Mount Royal University, the University of Alberta, the University of Lethbridge, Athabasca University or other Canadian universities. At RDC, students may complete Year 1 of the program offered at the University of Calgary.

When the student transfers to the University of his/her choice, a specialized area of study (a major) may be selected. These specializations include:

• Accounting
• Computer Science
• Economics
• E-Commerce
• Entrepreneurship & Innovation
• First Nations' Governance
• Human Resource Management & Labour Relations
• Finance
• International Business
• Marketing
• Political Science
• Supply Chain Management
• Others as offered by the University you choose      

Economics studies how households, businesses and governments make choices about how to allocate scarce resources in order to best satisfy individual and social wants. The tools of economics can be used to analyze issues as diverse as unemployment, inflation, globalization, discrimination, environmental issues, taxation, health care and professional sports. Each year courses are offered in microeconomics and macroeconomics, and in selected fields such as money and banking, labour economics, international economics, sports economics, development economics, and industrial organization.

Psychology is the scientific study of thought, emotion, and behaviour; with a focus on the dynamic interplay of biology and environment. Red Deer College offers both Bachelor of Arts in Psychology or Bachelor of Science in Psychology, with the option of pursuing an Honours degree in either program. Students will acquire knowledge of various areas of specialization within Psychology (e.g., social, cognitive, developmental, clinical, neuro/biological, health); embedded within the program are themes of wellness and creative problem-solving. Experiential learning such as community service and applied research provide valuable hands-on exposure to the application of psychology to solve problems and create positive social impact.  Research in and application of psychology are valued within a wide variety of contexts such as universities, schools, hospitals, clinics, legal professions, corporations, and non-profit organisations. Skills developed by psychology students (e.g., critical thinking, academic writing, research and analysis, the scientific method, interpersonal communication, and emotional intelligence) prepare them for future employment in a wide variety of contexts, as well as for graduate level education in psychology or a related field, or for entry into professional programs (e.g., law and medicine).

At the end of the end of a Bachelor of Arts or Bachelor of Science in Psychology at Red Deer College, students will be able to:

• Recognize the provisional nature, inherent complexity, and ambiguity of knowledge.
• Engage in scholarly inquiry to identify and investigate theoretical and applied questions using disciplinary methods and dissemination mechanisms.
• Demonstrate detailed knowledge in one or more specializations and integrate knowledge and perspectives across disciplinary boundaries.
• Demonstrate intellectual integrity and academic accountability.
• Reflect on diverse socio-cultural forces, and the importance of inclusive attitudes and practices.
• Analyse and interpret historical and contemporary events, texts, and data within and across disciplines.
• Demonstrate collaborative, independent, and inclusive attitudes and practices.
• Approach global and local issues from a critical and theoretically informed viewpoint.
• Recognize wellness as part of the human condition.

Upon successful completion of this graduate certificate program, offered over 16 months, graduates will have the knowledge and practical skills to work as Human Resources professionals in a variety of Human Resource settings. This program will also prepare graduates for the Chartered Professional in Human Resources (CPHR) designation.* The program has been specifically developed to align with the Human Resources Institute of Alberta accreditation framework. Graduates of an accredited program who achieve a minimum overall average of 70% (2.7 GPA) in the program may apply to the CPHR to waive the National Knowledge Exam (NKE) requirements towards the CPHR designation with Chartered Professionals in Human Resources Canada (CPHR) member associations**. Graduates who do not achieve a minimum overall average of 70% in the program will be better equipped to write the National Knowledge Exam in preparation to obtain the CPHR designation. The entrance requirement of an undergraduate degree in any field ensures that students in the program will receive instruction commensurate with their background.

Program Outcomes:

• Explain and demonstrate the strategic importance of human resources practices as they relate to the organizational strategy, best practices and trends in human resources.
• Identify key elements of ethical behaviour and professional code of conduct for HR professionals; provide examples to illustrate ability to balance interests, promote organizational values, and manage risk.
• Demonstrate the value of human resources initiatives and their impact on employee engagement and organizational results; explain the importance of involving key stakeholders.
• Identify and explain the components of creating and executing an effective workforce plan and employee value proposition.
• Outline the steps to implement an effective performance management system.
• Identify and explain employment legislation and labour and employee relations strategies used to manage risks and create a respectful, productive and engaging work environment.
• Describe the components of a total rewards structure and outline methods to evaluate a total rewards structure.
• Illustrate the steps involved in job evaluation and market comparison.
• Identify learning priorities and adult learning principles, as well as methods for measuring learning initiatives that support a learning environment, align with business strategy, and provide a return on investment.
• Develop health, wellness and safety policies and procedures in accordance with relevant legislation, regulations and standards; promote a healthy workplace as per organizational policy.
• Use metrics and HR information systems to measure and report on effectiveness of key performance indicators, and to make informed decisions.

The program prepares the graduate to become an Occupational and/or Physical Therapist Assistant and is delivered over five academic terms. Upon
graduation, students will be prepared to work as an Occupational and/or Physical Therapist Assistant. Program outcomes are designed to enable successful transition to the role of the Occupational and/or Physical Therapist Assistant, assisting students to:

• apply a variety of communication strategies to effectively and respectfully build positive relationships through verbal, nonverbal, written and technological means with clients, families, care providers, and other stakeholders
• establish positive, effective, and collaborative relationships with an inter-professional team and others to achieve optimal client care.
• manage time and prioritize competing priorities in collaboration with occupational therapists, physical therapists and support the delivery of effective and efficient practice
• responsibly advocate, encourage change, and promote the health and well-being of clients, communities, and populations, while applying knowledge and influence within the OTA/PTA role
• maintain, enhance and share knowledge, skills and attitude through self-reflective practice, relevant goal setting, networking, quality improvement, self-care, and self-directed learning to continue to be lifelong learners
• practice in a legal, ethical and professional manner demonstrating conduct that meets expectations of members of society and the profession.
• perform responsibly and effectively through application of evidence-based disciplinary knowledge contributing to the development, implementation and modification of treatment plans while under the supervision and in collaboration with the occupational and/or physical therapist
• demonstrate sensitivity to the individual’s culture, diversity, and abilities by establishing, developing, fostering, maintaining and bringing closure to client-centered, positive therapeutic relationships
• collect, document and complete client records in a thorough, objective, accurate, confidential, and nonjudgmental manner. Through effective interpretation and communication of this data, students will participate in determining client progress toward specific outcomes as established in the plan of care by the Occupational Therapist and/or Physical Therapist.
• recognize and apply principles that support safety in the workplace and adhere to all guidelines, procedures, protocols and standards to ensure personal safety and contribute to the safety of others.

If you are fascinated by the words and images that we see every day in traditional mass media and social media, and you’re looking for an opportunity to work in a fast-paced career that requires maturity and excellent writing skills, consider the Media Studies and Professional Communication diploma at RDC.
 
In this program, you’ll study how mass media such as television, advertising and even video games influence, and are influenced by, society; you’ll also gain valuable knowledge to help you succeed in a variety of careers that require superior strategic communication skills. The combination of media studies and professional communication will allow you to adapt to an ever-changing job market by giving you strong critical thinking skills, and the tools to create effective messaging for your employer.

Completing the diploma program will open doors to employment in corporate, government, and not-for-profit organizations; graduates can also transfer to several universities to complete a Bachelor’s degree in Communications Studies or another discipline.

Our program offers

• Small class sizes with dynamic learning activities
• A blend of theoretical knowledge and practical skills
• An interdisciplinary approach that equips you to evolve in your career
• Dedicated instructors who will help you succeed
• A practicum placement that will give you experience in the communications field

Program Outcomes

• Demonstrate the oral and written skills necessary to communicate clearly, concisely and persuasively while adapting to different audiences and purposes.
• Employ current qualitative and quantitative research methods in addressing both complex theoretical questions and concrete professional challenges.
• Explain the history and application of communication theories related to topics such as mass media production, new media literacy, intercultural and interpersonal relations.
• Identify historical and contemporary trends and implications of various forms of mass media and technology.
• Apply critical media theory to oral, written and audiovisual communications in order to appraise sociocultural messaging, power dynamics, and bias.