Graduate Certificate in Esports Marketing Management

at Seneca College- Seneca at York Campus Canada

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will attain skills and knowledge in both traditional and computer animation. As you learn to draw storyboards, design and animate characters and scenes, you will practice applying theories of motion, timing, storytelling and digital technology to produce high-quality animations and designs. The hands-on learning you receive will enable you to utilize the equipment, facilities and computer software currently used in the industry.

This program is designed to equip you to successfully compete in the world of 2D and 3D animation. You can expect to acquire and grow knowledge and skills relevant to producing animation for the web, television, games or film.

Skills
Throughout this program you will develop the following skills:

• Computer animation
• Animation production

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills
Throughout this program you will develop the following skills:

• Advertising
• Branding
• Business strategy
• Market research
• Marketing plans
• Sponsorship

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

The eight-month Art Fundamentals (AFD) certificate program provides a strong foundation in traditional and digital art. Designed to build skills in art, design, creativity, communication and critical thinking, AFD will prepare you for further education and a career path in fields such as animation, illustration and graphic design. You will experience hands-on learning under the guidance of working artists.

This two-year diploma program prepares you to work in various library environments, performing essential day-to-day library operations and working alongside librarians.  Learn to provide materials, information and services to library clients. Become an expert in acquiring, preparing and organizing all types of library materials, using software specific to the library and information industry.

Skills
Throughout this program you will develop the following skills:

• Deliver services including circulation, reference, interlibrary loan and programs to library clients
• Find information from countless sources for clients
• Acquire, prepare and organize all types of library materials
• Use software specific to the library and information industry
• Supervise circulation and acquisitions staff
• Promote libraries through the development of materials and advocacy in the profession

Field Placement
There are two three-week field placements in special libraries, public libraries and/or in school or academic libraries. The program assigns placements with input from the student. A police check is required for many libraries.  

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Are you looking forward to working in the fast-paced legal industry? This two-year legal paraprofessional program will equip you with the knowledge and skills required to work alongside lawyers on their cases in a corporate, government or law firm setting. The curriculum is taught by legal professionals with extensive experience who will focus your learning on real estate, corporate and commercial law, litigation, wills and estates, and family law. Through workshops, law firm tours, court visits, career preparation events, a field placement and speaking engagements, you’ll acquire the technical skills, principles and ethics required for practise.

Your fluency in English is critical for your success and there is a strong focus on effective communication skills, both verbal and written, throughout the program.

Skills
Throughout this program you will develop the following skills:

• Professional communication and proofreading
• Legal drafting
• Problem-solving  
• Organization and time management
• Ability to conduct research, review legislation and synthesize relevant information
• Ability to collaborate and work in group settings
• Proficiency in word processing and legal technology

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill

Seneca’s two-year diploma Journalism program will provide you with hands-on training for multiple platforms — broadcast, video, audio, multimedia, online and social media. You will work in integrated newsrooms across all platforms.

Starting on your first day, you will be in the field reporting and giving a voice to issues that matter. As the program develops you can specialize in sports, entertainment, aboriginal/environmental issues, investigative journalism, hosting/anchoring or documentary/multimedia presentations.

You can also pursue the concurrent credential Journalism program offered by Seneca and York University where you can earn a Seneca diploma and a Bachelor of Arts degree.

Skills
Throughout this program you will develop the following skills:

• Multiplatform reporting
• Content producing
• Documenting
• Multimedia presentation
• Specialized writing
• Pitching
• Audio and visual gathering
• Editing
• Investigating
• On-air performance

Field Placement
You will experience journalism in a professional multiplatform setting through six weeks of mandatory field placement.