Graduate Certificate of Event Marketing in Sports, Entertainment, Arts

at Seneca College- Seneca at York Campus Canada

This two-year diploma immerses you in the fast-paced field of live events. From meetings to conferences, fundraisers, trade shows and entertainment and sporting events, you’ll be taught how to plan and execute a wide range of live events. This includes producing content such as interactive presentations, videos, audio and multi-screen mixed media. You will also learn how to scout venues and create floor plans plus set up, operate and tear down the gear behind successful events.

Skills
Throughout this program you will develop the following skills:Event planning and production

• Audio and video production
• Interactive and wide-screen presentation creation
• Script writing
• Video projection
• Show calling
• Event planning and production

Field Placement
This program includes a valuable field placement that allows you to put your studies into practice in a professional setting. You'll be required to complete 150 hours of field placement before graduating from this program.

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Drawing on Seneca’s strength and reputation in digital media education, this program will equip you with in-demand knowledge and skills for the growing field of user experience (UX). The program will focus on business skills along with the technical and design capabilities needed to create dynamic interactive experiences in video games, mobile apps and other online environments. The curriculum will be complemented with courses that address critical thinking, global awareness and research methods to develop evidence-based, rich interactive design.

The program will also equip you with entrepreneurial skills to explore small-business opportunities and, in the fourth year of the program, you will work on a final capstone project about launching an idea from inception.

Skills
Throughout this program you will develop the following skills:

• UX design
• Digital media production
• Imaging and graphics
• 3D modeling and animation
• Creative coding
• Scripting techniques
• Business and entrepreneurial skills

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.

This one-year graduate certificate program offers practical experience for a career in technical, scientific, and computer-related communication. Today’s technical communicators are professionals who create technical content, develop user assistance, design websites, design and deliver corporate training, explain computers and technology to users, create multimedia materials, and develop support systems for consumer products.
You will learn technical writing and editing, graphic and web design, user experience, content strategy, and instructional design. Courses cover the skills necessary to adapt to emerging technologies and launch your career as a professional immediately upon completing the program. You will gain hands-on experience through optional work placement under an employer committed to helping you meet your learning goals.

Skills
Throughout this program you will develop the following skills:

• Design
• Research
• Edit
• Produce technical documents

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

The eight-month Visual Effects for Film and Television program is a leading provider for training in the dynamic and challenging special effects industry. This is a Houdini-certified school and all other software taught (Maya, Nuke) is industry standard. You will work on assignments that mirror the practical work you would do at a VFX studio to create a high-quality portfolio.

Skills
Throughout this program you will develop the following skills:

• Digital painting and retouching
• 2D/3D integration
• 3D modelling, texturing, rendering and lighting
• 3D tracking
• Procedural dynamics simulations

In this hands-on three-year advanced diploma program, you will focus on pharmaceutical analysis, product formulation and manufacturing, chemical instrumentation, biochemistry, microbiology and toxicology. You will receive the experience needed to perform experiments, manufacture tablets, ointments and creams with the precision required to meet pharmaceutical standards.

Your academic progress will be monitored during the first two semesters. Since the number of seats in the third semester is limited if you who fail to maintain a semester GPA of at least 2.5 during their first year and subsequent semesters will be transferred to an alternate program within the School of Biological Sciences and Applied Chemistry.

Skills
Throughout this program you will develop the following skills:

• Perform drug assays
• Manufacture tablets, ointments and creams
• Product formulation
• Statistical calculations and analysis
• Prepare organic and inorganic compounds using standard procedures
• Perform instrumental chemical analysis
• Maintain and test laboratory equipment to meet manufacture’s requirements