Graduate Certificate in Sports, Entertainment and Event Marketing

at Seneca College- Seneca at York Campus Canada

Are you looking forward to working in the fast-paced legal industry? This two-year legal paraprofessional program will equip you with the knowledge and skills required to work alongside lawyers on their cases in a corporate, government or law firm setting. The curriculum is taught by legal professionals with extensive experience who will focus your learning on real estate, corporate and commercial law, litigation, wills and estates, and family law. Through workshops, law firm tours, court visits, career preparation events, a field placement and speaking engagements, you’ll acquire the technical skills, principles and ethics required for practise.

Your fluency in English is critical for your success and there is a strong focus on effective communication skills, both verbal and written, throughout the program.

Skills
Throughout this program you will develop the following skills:

• Professional communication and proofreading
• Legal drafting
• Problem-solving  
• Organization and time management
• Ability to conduct research, review legislation and synthesize relevant information
• Ability to collaborate and work in group settings
• Proficiency in word processing and legal technology

In this eight-month certificate program, your studies will focus on lyric and songwriting, studio preparation, performance, vocal skills, music theory and practice. The program offers basic training in technical and business skills essential to establishing your presence in the marketplace. You will experience hands-on learning through private and traditional classroom lessons led by working professionals in the industries.

In your last semester, you will receive mentoring to complete and showcase a recording project that will be evaluated by the panel of faculty members. The evaluation will assist with your entrance into the music industry. 

Skills
Throughout this program you will develop the following skills:

• Songwriting
• Ear training
• Vocal and performance  
• Basic business knowledge

Seneca’s two-year diploma Journalism program will provide you with hands-on training for multiple platforms — broadcast, video, audio, multimedia, online and social media. You will work in integrated newsrooms across all platforms.

Starting on your first day, you will be in the field reporting and giving a voice to issues that matter. As the program develops you can specialize in sports, entertainment, aboriginal/environmental issues, investigative journalism, hosting/anchoring or documentary/multimedia presentations.

You can also pursue the concurrent credential Journalism program offered by Seneca and York University where you can earn a Seneca diploma and a Bachelor of Arts degree.

Skills
Throughout this program you will develop the following skills:

• Multiplatform reporting
• Content producing
• Documenting
• Multimedia presentation
• Specialized writing
• Pitching
• Audio and visual gathering
• Editing
• Investigating
• On-air performance

Field Placement
You will experience journalism in a professional multiplatform setting through six weeks of mandatory field placement.

This two-year diploma program prepares you to work in various library environments, performing essential day-to-day library operations and working alongside librarians.  Learn to provide materials, information and services to library clients. Become an expert in acquiring, preparing and organizing all types of library materials, using software specific to the library and information industry.

Skills
Throughout this program you will develop the following skills:

• Deliver services including circulation, reference, interlibrary loan and programs to library clients
• Find information from countless sources for clients
• Acquire, prepare and organize all types of library materials
• Use software specific to the library and information industry
• Supervise circulation and acquisitions staff
• Promote libraries through the development of materials and advocacy in the profession

Field Placement
There are two three-week field placements in special libraries, public libraries and/or in school or academic libraries. The program assigns placements with input from the student. A police check is required for many libraries.  

This twelve-month diploma program will enable you to acquire the relevant administrative and technological skills to meet the demands of the current and emerging legal office environment. Through practical, hands-on training you will acquire a knowledge of legal office procedures, document production, specialized legal software, professionalism and ethics. Areas of study include litigation, family, corporate, real estate and estate law.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at a non-traditional time. Fluency in English, verbal and written, is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Familiarity with legal procedures and terminology
• Written communication, drafting and proofreading
• Organization and time management
• Problem-solving
• Proficiency in Microsoft Word and Excel, and specialized legal software

Field Placement
If you meet all the necessary academic requirements, you will be able to participate in an unpaid field placement that will allow you to acquire hands-on experience in a formal legal environment. You may have a shared responsibility for securing a placement. The placement may take place after the third semester of classroom studies, extending the length of the program by one month.

This twelve-month diploma program will develop the administrative and technological skills you will need in order to meet the demands of the current and emerging business environment. Through practical, hands-on training you will acquire a knowledge of business office procedures, document preparation, Microsoft Office applications, basic human resources practices, professionalism and ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at non-traditional times. Fluency in English is critical to your success in the program and the business environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication, drafting and proofreading
• Organization and time management
• Scheduling and task coordination
• Facility in basic accounting procedures
• Proficiency in Microsoft Office applications

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This three-year advanced diploma program will prepare you with the knowledge and skills necessary to create effective design solutions for interactive, print and experiential design projects. Fundamental principles and skills training, followed by immersive cross disciplinary learning, culminate with a graduate showcase portfolio and the opportunity to participate in a field placement. This program will prepare you to work as a designer in the communications industry.

Skills
Throughout this program you will develop the following skills:

• Design
• Typography
• Business writing
• Marketing

Field Placement
You will have the option to pursue a field placement or an In-studio practicum during your sixth semester of the program.

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.