Graduate Certificate of Public Relations in Corporate Communications (Co-op Optional)

at Seneca College- Seneca at York Campus Canada

The eight-month Art Fundamentals (AFD) certificate program provides a strong foundation in traditional and digital art. Designed to build skills in art, design, creativity, communication and critical thinking, AFD will prepare you for further education and a career path in fields such as animation, illustration and graphic design. You will experience hands-on learning under the guidance of working artists.

This two-year diploma program prepares you to work in various library environments, performing essential day-to-day library operations and working alongside librarians.  Learn to provide materials, information and services to library clients. Become an expert in acquiring, preparing and organizing all types of library materials, using software specific to the library and information industry.

Skills
Throughout this program you will develop the following skills:

• Deliver services including circulation, reference, interlibrary loan and programs to library clients
• Find information from countless sources for clients
• Acquire, prepare and organize all types of library materials
• Use software specific to the library and information industry
• Supervise circulation and acquisitions staff
• Promote libraries through the development of materials and advocacy in the profession

Field Placement
There are two three-week field placements in special libraries, public libraries and/or in school or academic libraries. The program assigns placements with input from the student. A police check is required for many libraries.  

This is an accelerated version of our Law Clerk program. If you have a previous postsecondary degree or diploma, you will finish this program in nine months instead of four semesters. The program will prepare you to work under the supervision of a lawyer in a fast-paced legal environment. In addition to learning about legal principles and ethics, you will obtain practical, hands-on training that will equip you for success in the workplace. The curriculum focuses on criminal, immigration, intellectual property, personal injury, real estate, corporate and commercial, and family law as well as litigation, wills and estates, etc. with an emphasis on the technological skills needed in these practice areas.

Taught by lawyers and law clerks with excellent professional experience, the program offers students opportunities to engage with current law clerks, leading industry experts, and legal recruiters through workshops, law firm tours, court visits, career preparation events, field placement, and various speaking engagements.

Fluency in English is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Liaising with clients, courts and other legal professionals
• Conducting legal research, reviewing legislation and synthesizing relevant information
• Editing legal forms and court documents
• Co-ordinating and organizing evidence
• Managing client records and billing procedures
• Helping interview witnesses and industry experts
• Drafting correspondence and documents using cutting-edge legal software
• Carrying out complex tasks with minimal supervision
• Proofreading and professional communication

Work Experience
Field Placement
If you meet all necessary academic requirements, you will be eligible to participate in 20 days of unpaid field placement at the end of your final semester, which gives you practical work experience, networking opportunities, and exposure to potential employers. With the support and assistance of the School's faculty and staff, you will play an active role in securing your placement. Successful completion of field placement is a requirement for graduation.

In this hands-on three-year advanced diploma program, you will focus on pharmaceutical analysis, product formulation and manufacturing, chemical instrumentation, biochemistry, microbiology and toxicology. You will receive the experience needed to perform experiments, manufacture tablets, ointments and creams with the precision required to meet pharmaceutical standards.

Your academic progress will be monitored during the first two semesters. Since the number of seats in the third semester is limited if you who fail to maintain a semester GPA of at least 2.5 during their first year and subsequent semesters will be transferred to an alternate program within the School of Biological Sciences and Applied Chemistry.

Skills
Throughout this program you will develop the following skills:

• Perform drug assays
• Manufacture tablets, ointments and creams
• Product formulation
• Statistical calculations and analysis
• Prepare organic and inorganic compounds using standard procedures
• Perform instrumental chemical analysis
• Maintain and test laboratory equipment to meet manufacture’s requirements

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.

In this two-year diploma program, you will benefit from practical training and learn the essential principles and techniques used in the biochemical sciences. You will gain hands-on experience needed to perform experiments and determinations with the precision required in a broad range of industries. That means getting hands-on training in the proper care and use of laboratory apparatus for wet and instrumental methods.

The program covers a broad range of topics, including organic and analytical chemistry, biochemistry, industrial microbiology, as well as pharmaceutical and instrumental methods.

Skills
Throughout this program you will develop the following skills:

• Perform assays and determinations with speed, precision and accuracy
• Care of laboratory apparatus for wet and instrumental methods
• Physical, chemical and microbiological analysis
• Conduct basic manual analysis
• Prepare organic and inorganic compounds
• Perform instrumental chemical analysis and report results

In this eight-month certificate program, your studies will focus on lyric and songwriting, studio preparation, performance, vocal skills, music theory and practice. The program offers basic training in technical and business skills essential to establishing your presence in the marketplace. You will experience hands-on learning through private and traditional classroom lessons led by working professionals in the industries.

In your last semester, you will receive mentoring to complete and showcase a recording project that will be evaluated by the panel of faculty members. The evaluation will assist with your entrance into the music industry. 

Skills
Throughout this program you will develop the following skills:

• Songwriting
• Ear training
• Vocal and performance  
• Basic business knowledge

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills

This one-year graduate certificate program offers practical experience for a career in technical, scientific, and computer-related communication. Today’s technical communicators are professionals who create technical content, develop user assistance, design websites, design and deliver corporate training, explain computers and technology to users, create multimedia materials, and develop support systems for consumer products.
You will learn technical writing and editing, graphic and web design, user experience, content strategy, and instructional design. Courses cover the skills necessary to adapt to emerging technologies and launch your career as a professional immediately upon completing the program. You will gain hands-on experience through optional work placement under an employer committed to helping you meet your learning goals.

Skills
Throughout this program you will develop the following skills:

• Design
• Research
• Edit
• Produce technical documents

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.