Graduate Certificate in Project Management + Marketing Management (Bundle Program) (Co-op)

at Sheridan College - Hazel McCallion Campus Canada

Sheridan’s Marketing Management degree prepares you for an exciting career in marketing, advertising, promotion or sales.

Learn modern strategies from industry professionals
Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge
In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning
Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Internship & Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide. Learn more about Co-operative Education and Internships at Sheridan.

A General Arts and Science diploma is perfect for you if:

• You're not sure you're ready for university
• You want to build a strong foundation for a university degree
• You need a fresh start in small classroom settings
• You want holistic, personalized advising
• You’d like to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science diploma program will allow you to:

• Experience a multidisciplinary program
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic, communication and research skills
• Define your academic, career and personal goals

Sheridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales:-
Exceptional educators, innovative learning
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do
Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
Develop and deliver sales presentations and advertising plans.
Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Advertising – Account Management
In this graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

What’s the “Plus” in TESOL Plus? In one program, you’ll be able to earn three certifications — CELTA, TESL Canada and TESL Ontario. Employers look for these qualifications. If you want to teach ESL learners in Ontario, across Canada or abroad, these highly-respected certifications will qualify you to teach anywhere.

Teach English abroad with CELTA certification
If you want to teach English abroad, the Certificate in English Language Teaching to Adults (CELTA) may be your ticket. CELTA is known around the world, and many employers ask for it by name. Sheridan is an official CELTA Centre, accredited by the University of Cambridge. You’ll get the practical training that meets Cambridge’s high CELTA standards—and be certified when you graduate.

Teach in Canada with TESL Canada or Ontario with TESL Ontario
TESL Ontario sets the standards for ESL teachers in the government-sponsored sector and is perfect for those who want to teach in Ontario.  If you want to teach anywhere in Canada, you’ll need qualification from TESL Canada. When you successfully complete Sheridan’s program, you may apply for both your TESL Canada (Standard 2) certification and your TESL Ontario certification.

Teach English while you study
Get the practical skills to teach English to a range of ESL learners. In this program, you’ll observe experienced instructors, while learning current methodologies and developing your teaching skills and techniques in authentic ESL classrooms. You’ll also have a dedicated practicum course in both terms, where you may work with ESL students at Sheridan, newcomers to Canada through our Language Instruction for Newcomers to Canada (LINC) program or students off-campus.

In your first term practicum, you’ll have an instructor for a maximum of 6 students, and in your second term practicum, you’ll have a mentor to guide and support you throughout your teaching.

Build an e-portfolio and gain PBLA (Portfolio-based Language Assessment) instruction
Sheridan's TESOL Plus program gives you the opportunity to create an electronic portfolio containing your assignments, lesson plans and other resources. You will also receive valuable instruction in PBLA, key content for school board and LINC employment which can put you ahead of the game for employment in all sectors. Upon graduation, you can show your e-portfolio, complete with PBLA content, to potential employers to highlight your skills and make yourself more marketable.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.

Business Analysis and Process Management
Sheridan's Business Analysis and Process Management graduate certificate program is accredited by the Canadian Supply Chain Sector Council through its National Accreditation Program, gives students the skills they need to improve operational efficiency, save money, and drive business value. Throughout this program, students will learn to:

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing
In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.