Bachelor of Arts (Honours) in Professional Communication

at Toronto Metropolitan University Canada

The Business Management program provides students with a specialization in their chosen vocation, a practical and comprehensive knowledge of all basic functions of business, an awareness of social, political, and economic issues facing contemporary society, a questioning attitude to encourage and assist change, an ability to employ analytical skills for decision-making, and a desire to continue to learn and develop. It is considered important that all students in the Business Management program demonstrate an ability to write in clear and correct English. A lack of competence in written work submitted may be reflected in the final grade. Further development of writing and communication skills can be obtained through the elective English and Communication courses.

The first two semesters are common to all students. The curriculum provides students with a general overview of business in society, introduces them to all the basic business functions, and develops their awareness of social, human and economic issues through the introduction of the liberal studies.

In third-semester students enter their major in one of: Economics and Management Science, Entrepreneurship, Global Management, Human Resources Management, Law and Business, Marketing Management or Real Estate Management. The Marketing Management Major has a specific entrance requirement which is outlined within the curriculum. In addition, students continue studies in general business courses and the liberal studies area to broaden their perspective. The major started in the third semester is continued throughout the program.

The Marketing Department in the Ted Rogers School of Business Management co-ordinates an interdisciplinary Minor in Sales Management and Service Quality. This Minor provides students with the knowledge, skills and tools to manage customer relationships and to work effectively as a member of a sales team.

A limited number of students who have completed a three-year Business Administration diploma program with a minimum 'B' average from a recognized Community College, are admitted each year. These students are usually approved directly into the third year of the program. This opportunity is available on either a full- or part-time basis.

Experience has shown that our graduates are well-equipped to offer valuable services to the business community. Many graduates will go into the business world and will find complete satisfaction in their progress to greater responsibilities. The students are not simply learning to react to business pressures. They are prepared to operate pro-actively. Students work in the classroom and on real-life projects, learning how the process of solving problems works. The professors immerse the students thoroughly in their disciplines and then add the dimension of experience making Business education at Ryerson more relevant in the business world.

Information & Communication Technology (ICT) is crucial to the innovation and productivity of every industry, including energy, health care, life sciences, media and culture, publishing, advertising, natural resources, financial services, construction, retail or education. It is a critical tool for every level of government. It impacts the daily lives of every Canadian. ICT is an essential contributor to the creativity, innovation, customer satisfaction, productivity, safety, and competitive advantage of Canadian businesses.

For these reasons, demand for ICT-based solutions are projected to continue outpacing overall economic growth. This means a continued above-average demand for workers. However the nature of these jobs is changing. The popular image of an ICT worker as some sort of "nerdy" technologist is outdated and does not reflect today's reality. Canadian ICT industry leaders project that almost half of the future jobs demands in ICT will be for people who combine two sets of competencies such that they are:

• Business professionals who have the knowledge, skills and personal qualities to lead and support the effective, competitive use of information technologies; and
• Specialized technologists - IT-focused and/or multidisciplinary - who operate at the leading edge of innovation in every field.

The Ted Rogers School of Information Technology Management is a leader in providing a degree that meets this need and, in 2010, it began offering Canada's newest and world-leading ICT degree - The Bachelor of Commerce in Business Technology Management. This degree has been developed with the close participation of Canada's leading employers and provides students with the education - the knowledge, skills and experience - that sets them up for success in their careers in this exciting field.

Students build their knowledge and skills on two foundations. They study the core business disciplines, such as marketing, operations, accounting, finance, human resources, and law. They receive a solid grounding in the world of ICT in subjects such as systems analysis and design, ICT architecture and infrastructure, and privacy and security. In their senior years, students integrate the knowledge from these two foundations to learn how ICT can make a difference in every business studying the strategic application of ICT, the role of ICT in activities such as supply chain, sales and customer relations. They learn about project management and the integration of ICT into business.

In addition to providing a broad and deep understanding of both business and ICT, the program also has an emphasis on building personal and interpersonal skills and on providing students with real-life work experience, with case competitions, in-depth consulting projects with real clients and employment opportunities in the field, including internships, part-time work practica and an optional Co-op program. In addition, students have access to a wide range of Minors, including Marketing, Accounting, Finance, Law, and Human Resources.

BTM graduates will learn how to analyze business needs, design appropriate technology-based processes and solutions, and communicate these effectively. They will learn to lead work-based teams, participate effectively in projects and understand best practices of organizational change. They will develop skills in interpersonal communications, collaboration, and leadership. Graduates will be ready for high demand jobs in business analysis, project management, sales, consulting, customer and supplier management, and marketing support.

Through the student International exchange program, opportunities are available for students to spend a semester studying abroad. International experience gained in this way gives undergraduates a significant advantage in the competitive global economy. The school's international partners include universities in England, Holland, Italy, Scotland, France, Germany, Austria, Denmark, and Australia.

The graduate of this program is a hybrid business and ICT specialist who can define business objectives clearly, identify technology options to meet those needs, develop appropriate systems, implement and manage them.

Typical employment areas include both profit and nonprofit organizations, which use information systems as well as large and small information technology, telecommunications, and multimedia product and service providers. Some typical job titles of the graduates of the program include:

• Business Analyst
• Marketing Specialist
• Systems Architect
• ICT Product & Service Sales
• Project Leader/Manager
• eBusiness Analyst
• Information Systems Consultant
• Telecommunications Analyst
• Management Consultant
• Systems Integrator
• Database Analyst/Administrator
• User Support Specialist
• Network Administrator
• Business & ICT Educator/Trainer

The curriculum in the School of Image Arts is designed to educate artists, storytellers and digital media practitioners. The programs lead to careers in film, photography, digital media, visual arts and the cultural industries.

Graduates are capable of performing responsibly in the relevant industries as professionals in both creative and managerial positions, ranging from the commercial to the artistic and experimental.

The curriculum provides students with the necessary grounding to pursue graduate studies in a variety of media-related academic and artistic disciplines. The Film and Photography Studies Programs and the Integrated Digital Option provide an experiential education with a foundation in design, art history, and cultural studies.

There is a strong link between theory and practice in each of these programs. The curriculum is enhanced by a broad offering of liberal studies courses, and professional and professionally related electives. In the third year of the Film and Photography Programs students can decide to pursue the Integrated Digital Option. The focus of this Option is on cross-disciplinarity, hybridity and digital fluency.

The School of Image Arts houses both analogue and digital resources and students are expected to develop a professional proficiency in these tools. Access to facilities is governed by School policies and curriculum. Students will be required to own certain items of equipment appropriate to the program they enter. Please refer to the sections on Special Department Charges and on the Cost of Attending Ryerson in the Student Services portion of this calendar.

Photography Studies Program
The Photography Studies Program offers an integrated academic framework for undergraduate studies in the theory and practice of photography and related media, leading to career possibilities in the many creative, artistic and commercial fields that use the photographic image, or to further study at the graduate level. The aim of the program is to produce graduates capable of working effectively in traditional and digital image-making systems. The curriculum is designed for maximum flexibility. The foundation years provide a base for working in an interdisciplinary mode at the upper year levels. An atmosphere of creative and critical inquiry across all four years gives students a rich awareness of the visual, aesthetic, technological, and cultural issues affecting the creation of images, as well as an enhanced appreciation of the rapid and radical changes occurring in the professions they will be entering.

Integrated Digital Option
The Integrated Digital (ID) Option is available to film and photography majors starting in third year. The Option is comprised of studio and lecture courses in image-based media and visual studies. The Option is designed to expand creative and analytical skills beyond the borders of film and photography. Areas such as multi-channel, titling, web-based image book design are among the many cross-platform, interactive art practices offered within the Integrated Digital Option.

Professional and Professionally-Related Courses
From second year, students choose electives from the professional and professionally related offerings. These courses are designed to enhance and deepen a student’s professional practice and critical-theoretical knowledge. For example, professional courses include studio and location lighting, sound design, art direction, screenwriting. Professionally related courses include advanced courses in photo and film history, visual culture, national cinemas, history of animation and gaming, curatorial practices and advanced topics in film and photo criticism.

The Business Management program provides students with a specialization in their chosen vocation, a practical and comprehensive knowledge of all basic functions of business, an awareness of social, political, and economic issues facing contemporary society, a questioning attitude to encourage and assist change, an ability to employ analytical skills for decision-making, and a desire to continue to learn and develop. It is considered important that all students in the Business Management program demonstrate an ability to write in clear and correct English. A lack of competence in written work submitted may be reflected in the final grade. Further development of writing and communication skills can be obtained through the elective English and Communication courses.

The first two semesters are common to all students. The curriculum provides students with a general overview of business in society, introduces them to all the basic business functions, and develops their awareness of social, human and economic issues through the introduction of the liberal studies.

In third-semester students enter their major in one of: Economics and Management Science, Entrepreneurship, Global Management, Human Resources Management, Law and Business, Marketing Management or Real Estate Management. The Marketing Management Major has a specific entrance requirement which is outlined within the curriculum. In addition, students continue studies in general business courses and the liberal studies area to broaden their perspective. The major started in the third semester is continued throughout the program.

The Marketing Department in the Ted Rogers School of Business Management co-ordinates an interdisciplinary Minor in Sales Management and Service Quality. This Minor provides students with the knowledge, skills and tools to manage customer relationships and to work effectively as a member of a sales team.

A limited number of students who have completed a three-year Business Administration diploma program with a minimum 'B' average from a recognized Community College, are admitted each year. These students are usually approved directly into the third year of the program. This opportunity is available on either a full- or part-time basis.

Experience has shown that our graduates are well-equipped to offer valuable services to the business community. Many graduates will go into the business world and will find complete satisfaction in their progress to greater responsibilities. The students are not simply learning to react to business pressures. They are prepared to operate pro-actively. Students work in the classroom and on real-life projects, learning how the process of solving problems works. The professors immerse the students thoroughly in their disciplines and then add the dimension of experience making Business education at Ryerson more relevant in the business world.

Optional Co-operative
The Ted Rogers School of Business Management also offers co-op options for each of the seven majors, providing graduates with 16 months of work experience integrated into their academic experience.

Students wishing to be considered for the co-op option can apply for admission as early as the end of the first year of their program. Please be advised that admission deadlines vary by major. Admission is competitive, with the assessment of applicants taking the form of a competition based on academic performance, non-academic requirements, and potential to succeed in co-op work terms.

Students in the Politics and Governance and Sociology double major will learn how we shape and are shaped by formal and informal social and political institutions, norms, and practices from the local to the global level. They will learn to evaluate and analyze decisions, practices, and policies that emerge from a variety of sources, and to understand/assess them using a range of criteria, including empirical, theoretical and ethical bases. The program has a strong emphasis on practical research methods and offers a number of opportunities for experiential learning. These tools will give students the knowledge to strengthen our society and initiate progressive changes through formal and informal structures and institutions.

The core goals of the double major are to graduate students who will be able to:

• Discuss and explain how important decisions are made in today’s society – at the international, national, provincial and local level – by both governmental and non-governmental organizations and informal political institutions.
• Demonstrate knowledge of the socio-historical and global context of contemporary social relations and knowledge production, including ways in which a) structural inequalities and social injustice are manifested in individual and group identities; and b) social injustice, inequalities and identities have been legitimated, normalized, and institutionalized over time and c) people individually and collectively resist discrimination and inequality.
• Demonstrate knowledge and comprehension of classical and contemporary sociological theories and related interdisciplinary perspectives and debates.
• Evaluate and analyze political decisions, administrative practices, and policies that emerge from a variety of formal and informal institutions.
• Employ a variety of empirical, theoretical and normative approaches to evaluate and analyze global, national, and local political processes and events.
• Discuss the structure and function of global, national, and sub-national political institutions.
• Critically read, interpret, assess, conduct and evaluate research methods and methodologies, while demonstrating an informed knowledge and respect for epistemological and ethical issues.
• Demonstrate reflexivity; specifically, an awareness and comprehension of one’s own location in society as well as the different subject positions of the many individuals that make up our diverse society. Implicit in this process is an ongoing critical skepticism and awareness of the production, and the limits of knowledge.
• Exhibit effective communication skills in a variety of formats, including essay writing and oral presentations; demonstrate a facility with words and numerical language as well as the ability to debate cogently, discuss and exchange ideas.
• Demonstrate an ability to understand and critically interpret a wide range of texts in a variety of media, including both scholarly and popular writings.
• Demonstrate social engagement by bridging academic thought and research in relation to practical challenges, policies and strategic organization in local, national and global communities and forums.

Ryerson’s BA in Professional Communication (ProCom) provides students with solid grounding in research, analysis and practice so that they can pursue careers as savvy improvisers and reflective communication practitioners. Students in the ProCom BA develop critical and analytical skills for understanding the role of communication on personal, interpersonal and global levels. Through instruction on theory, methods of inquiry and critical thinking, students are exposed to a variety of topics, including communication technologies, social identities, professional practices and intercultural communication. Additionally, to prepare students to communicate creatively and thoughtfully in the digital and global age, experiential learning is a fundamental aspect of the ProCom BA.

The School of Professional Communication has connections to local organizations and industries, and these connections are integrated into classroom learning. Combining those experiences with theories and applications related to language, image, sound and media, students graduate prepared to assume responsibility for communication in areas such as public relations, internal communications and digital media development.

In the first year students receive a foundation in communication theory and practice, which will act as an underpinning for the entire program. The second and third years focus on further integration of theory and practice in oral, written and digital modes. Students also learn how to apply their learning to areas such as governance, health care, new media, and profit and nonprofit organizations. The fourth year provides a capstone experience with students researching and conducting their own projects within organizations.

Courses cover a range of topics, with students having the flexibility to focus their studies in the following streams:

• Organizational/corporate/nonprofit charitable stream
• New media/technical communication stream
• Governance/public policy/international communication stream
• Science/health communication stream

Studying History will develop students’ proficiency in critical thinking, and enhance their ability to question, research, argue, understand, and communicate. All of these skills are vital in enabling them to succeed in a wide range of careers and participate in the life of the world around them as informed citizens.

History students take courses in the subject to pursue their interests (along with foundational, elective, and liberal studies offerings). They might wish to explore the formation of societies in the ancient world, or contemporary problems in historical perspective, or the great diversity of themes in the centuries between. Beyond examining significant issues that fascinate historians, Ryerson’s program has distinctive career-focused components. Students take a progression of specially designed foundational, historian’s craft, and senior seminar courses to develop their research, analytical, and communications skills in ways that will help them succeed in today’s knowledge-based world. They also may wish to explore distinctive options: heritage management courses for those thinking of museums, historic sites, and related fields as potential career choices; experiential learning opportunities to perform real-world work in History; and a thesis course for students considering graduate school or wishing to conduct in-depth investigations on historical topics that have captured their imaginations.

Curriculum Information
History draws on the theories, methods, and practices of a broad range of humanities and social sciences. Therefore, the History program builds on a common first-year platform shared with other programs in the Faculty of Arts, with specialization in History occurring in years two through four of the degree.

Semesters One and Two: In the first year, which is shared with the BA programs in Criminology, English, Environment and Urban Sustainability, Geographic Analysis, Language and Intercultural Relations, Philosophy, Politics and Governance, Psychology, and Sociology, students take their first two university-level History courses from a number of choices that explore the subject across a range of themes, time periods, and geographical contexts. Students also acquire skills and knowledge in two foundational courses, Academic Writing and Research, and Critical Thinking, and they choose electives from a broad range of areas.

Semesters Three through Six: In second year, students take their third foundational course, Research Design and Qualitative Methods, and the first of the Department of History’s signature Historian’s Craft (or H-Craft) offerings, Reading, Writing and Using History as well as Hearing, Seeing and Speaking History, followed by another two H-Craft courses in third year. Additionally, students select from a range of focused courses in History and other subjects during this two-year period, applying the skills developed in their foundational and H-Craft studies to their broader educational endeavours as they develop their intellectual and professional prowess.

Semesters Seven and Eight: In the last year of the program, as students consider the opportunities they will pursue after graduation, they solidify their historical expertise and sharpen their professional competence by taking two senior seminars (or a senior seminar and a thesis course), as well as other offerings to complete the 40 courses of the degree (of which 20 are in History).

Workplaces in Canada are safer than ever before, thanks in large part to occupational health and safety professionals. Ryerson graduates working in this progressive field help prevent injury and illness by anticipating, evaluating and controlling physical, biological, chemical and other hazards in workplaces. Drawing on their specialized knowledge, these professionals help develop and implement initiatives that improve health, safety and well-being in work environments across every sector.    

Why Occupational Health and Safety at Ryerson?

• Occupational Health and Safety at Ryerson is the only degree-level program of its kind in Canada.
• Our curriculum integrates a strong foundation in occupational health and safety with relevant courses in the sciences, law, epidemiology, and a range of specialist areas (e.g. occupational hygiene, ergonomics, physical agents, control measures, safety management systems, toxicology and risk assessment). A balanced education prepares you to become the well-rounded and highly skilled professional that industry demands.
• You’ll have access to outstanding learning opportunities in the classroom and in the workplace. Qualified students can apply to gain important real-world experience through paid co-operative education opportunities.
• Plus, we support your success with:
  • Workplace visits
  • Opportunities for laboratory testing and analysis
  • Presentations and seminars
  • Independent research project

Students will learn to evaluate and analyze political decisions, administrative practice, and policies that emerge from a variety of sources, and to evaluate them on a range of criteria, including empirical, theoretical and ethical bases. The program offers a number of professional electives drawn from five traditional sub fields of Political Science: Canadian, Comparative, Global, Policy, and Theory. Students may choose depth in a small number of thematic categories, or choose breadth by sampling in several such categories.

Curriculum Information
Politics and Governance draws on the theories, methods and practices of a broad range of Social Sciences and Humanities disciplines. The Politics and Governance program thus builds on a first year that is common to eight other programs in the Faculty of Arts (i.e., Criminology, English, Environment and Urban Sustainability, Geographic Analysis, History, Language and Intercultural Relations, Philosophy, Psychology and Sociology), with specialized study in Politics and Governance in the following years.

Semesters One and Two: Students are introduced to Politics and Governance through a 'survey course' which provides a broad overview of what might be expected in the subject area. Students also take one additional core course that explores Canada's political landscape through the lens of political culture and citizen participation. In addition to these two Politics and Governance courses, students must complete two courses teaching key skills in Critical Thinking and Academic Writing and Research. Finally, students select two or three courses from other social science disciplines (course prefixes CRM, ECN, EUS, GEO, PSY, SOC, SSH); two or three courses from humanities disciplines (course prefixes ACS, ENG, FRE, PHL, SPN); and one course from outside the Faculty of Arts.

Semesters Three and Four: In second year, students are required to complete the introductory course in each of five sub-fields, exploring the actors and institutions of Canadian government, the emerging institutions and practices of global governance, controversial policy topics, western political thought, and comparative politics. In addition, students will delve into the qualitative and quantitative research methods necessary to study politics and governance effectively.

Semesters Five through Eight: In the upper years, students complete the remaining two introductory courses (Nonprofit/Voluntary Sector, Social Identity and Citizenship), and then pursue the study of political and governance issues in greater depth. Students may choose to focus upon courses within one or two of the thematic categories subfields or to sample broadly from several such categories. Either way, it will be possible to explore such topics as provincial politics; race and ethnicity; human rights (both within Canada and in a Global context); economic, education, environmental, foreign, and social policy; the governance of urban areas (both in Canada and elsewhere); political thought; voters, elections, and parties; and Indigenous Governance and Justice. In addition to program courses, students choose courses from a broad range of disciplines that complement their professional studies and broaden their career preparation. These include courses in Accounting, Child and Youth Care, Communication, Criminology, Disability Studies, Economics, English, Entrepreneurship and Strategy, Finance, Food Security, French, Geography, Human Resource Management, Business Technology Management, Law, nonprofit and Voluntary Sector Management, Organizational Leadership, Sociology, Spanish, Psychology, Urban Planning, and sciences such as Biology, Chemistry, Mathematics, and Physics.

As a Ryerson-trained child and youth care practitioner, you will design and implement theoretically sound and evidence-informed therapeutic interventions, programs and services that aim to partner with young people, their families and their communities in the process of bringing about positive change — for young people, families, neighbourhoods and communities. Your practice will include life-space work, advocacy at the individual and system levels, and a children’s rights perspective that seeks to ensure young people’s participation in the decisions that affect them.