Bachelor of Arts in Media Arts and Cultures

at University of New Brunswick - Fredericton Campus Canada

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real-world experience and perspectives. In fact, many of your marketing courses allow you to apply your learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.

Why Marketing at UNB?
At UNB’s Fredericton campus you can specialize in marketing by completing an honours or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Experiential learning:

• Marketing internship
• Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Coursework requiring partnerships with local businesses to develop marketing strategies

Skills you will acquire:

• Identify customer needs through market research
• Develop research methodologies
• Analyze, interpret, and present data
• Implement marketing strategies to promote products and services
• Plan and execute marketing plans
• Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations
• Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research

The Classical Studies program is designed for students who wish to study the ancient civilizations of Greece and Rome either as a secondary interest (e.g. a double major) or as preparation for entrance into further professional studies (architecture, education, journalism, law, library science, museum studies). 

Classical Studies offers students the option of studying the ancient civilizations of Greece and Rome with only minimal or no language study.  It is a perfect fit for those who wish to develop their interest in and knowledge of Ancient Greece and Rome but who do not wish to continue their study of ancient societies into a career or post-graduate study.

Biology is the science of life, and as a department we want to foster a fascination with the biological sciences, develop scientific literacy, and build a solid foundation for careers in biology and related professions. 

Contemporary biology asks many questions due to the vast scope of disciplines related to biological sciences, ranging from the smallest molecules and cellular components, to individual organisms such as microbes, plants and animals, to the larger environment, ecosystems and the biosphere. 

The Biology program is available as a four-year Bachelor of Science degree with majors and honours programs, or as a minor within range of interdepartmental programs.

Why Biology at UNB?
Our Biology Department has an outstanding reputation, both nationally and internationally.  As a student, you will benefit from our stellar accomplishments in research and acclaimed graduate and undergraduate programs. The impact of our professor’s research has led to numerous significant research grants, and to some faculty members being nationally recognized as Canada Research Chairs.

 Hands-on learning

• Lab Courses - focus on not only biological theory but also practical hands-on application of knowledge and experimental design.
• Marine Block - upper-year students can dedicate an entire fall semester to field courses that give students an opportunity to gain intensive skills in field sampling, data analysis, and presenting research findings.
• Co-operative Work Experience program - qualifying motivated and skilled students develop relationships with employers to experience hands-on learning in the real world.
• Senior Research Projects and Independent Studies - allow students to work on real-world biological research projects in areas of individual interest. 

Skills you will acquire:

• Hands-on, practical biological skills in lab and field settings
• Application of current biological concepts and theories
• Effective experimental design in laboratory- and field-based research
• Statistical analysis and presentation skills
• Critical thinking and writing skills
• Organization, prioritization, and time-management
• Working independently and in collaboration as part of a research team

The Law in Society program explores the intimate relationship between law and contemporary societies. The program allows students to study this relationship from an interdisciplinary perspective that may include the philosophic, historic, political, economic and sociological foundations of law. The Law in Society program is a superb preparation for graduate study in the humanities and social sciences, as well as for professional studies including law, public administration, policing, social work, and business.

Why Law in Society at UNB?
The interdepartmental and inter-faculty structure of the UNB Law in Society program provides students with unique opportunity to explore a diversity of topics and perspectives in the interfacing of law, policy, justice, and social order from a range of perspectives with the flexibility of tailoring the program towards students’ interests. 

Skills you will acquire:

• Critical thinking
• Critical reading and writing
• Analytical skills
• Multidisciplinary understandings of current social issues
• Ability to situate current events in broader context – seeing the “big picture” 

Drama is available as a concentration within the English major. The requirements for this program are that a student complete the normal English Major requirements in terms of both historical coverage and course restrictions as explained under Major in English, along with courses from relevant drama areas. Drama is also available as a minor within the Bachelor of Arts degree.

Bachelor of Arts
Arts is a four year degree that covers a broad range of subject areas concerned with the study of human beings and the evolution and nature of global societies, ideas, and institutions.

In your first two years of Arts, you will select courses in fields like humanities, languages, social sciences as well as science and business to provide you with a broad foundation for advanced study in your chosen subject area during the final two years.

In the Chemical Engineering program at UNB, you’ll learn how to transform raw materials into useful products while protecting the environment, managing resources, and meeting strict health and safety standards. You’ll also explore chemical processes that improve efficiency, reduce costs, and increase safety and security. Examples include the development of more affordable drugs, more efficient fuels, and better pollution controls. In other words, you’ll explore ways to make the world a better place. 

Chemical Engineering is available as a major in the Bachelor of Science in Engineering program. Two option programs within the technical electives stream are available: Energy Conversion Engineering and Biomedical Engineering. 

Why Chemical Engineering at UNB?
UNB’s Chemical Engineering program consists of award-winning professors in teaching and research as well as students who have been recognized nationally for the quality of their senior design projects. In addition, our small class sizes mean greater interaction between you, your instructors, and your peers. 

Hands-on learning:

• Co-operative Education (Co-op) program
• Laboratory experience
• Chemical plant design course/project

Skills you will acquire:

• Communication (written and oral)
• Problem solving
• Critical thinking
• Teamwork
• Organizational
• Interpersonal

Logistics is one of the most important jobs in the world. Without it, world food shortages would lead to utter chaos, and society as we know it would cease to function.

Study Logistics at UNB and you’ll learn what it takes to move materials, people, energy, and information, while reducing cost, improving customer service, and providing an organization with greater flexibility and competitiveness.

Why Logistics at UNB?
At UNB's Fredericton campus, you can concentrate your BBA in logistics and, you’ll learn from innovative instructors recognized for innovative logistics research. In addition, business grads with logistics and data analysis training are in high demand, both in New Brunswick and around the world.

Hands-on learning:

• Co-operative Education (Co-op) program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Logistics competition sponsored by New Brunswick businesses

Skills you will acquire:

• Managing uncertainty and risk within supply chains
• Segmenting different customer products and channels, and designing optimal logistics strategies
• Identifying, designing, and implementing forecasting methods
• Identifying, designing, and implementing inventory replenishment policies
• Selecting optimal transportation routes

Finance is about finding the most effective way to use the money you have, the money you'll make, and the money you'll spend.

UNB’s Finance program will teach you how to plan, manage, and analyze an organization’s financial activities and make important investment decisions that will maximize profits. You’ll learn about key business principles, such as investments, budgets, and mergers and acquisitions, and you’ll explore how individuals and businesses use resources over time.

Why Finance at UNB?
At UNB's Fredericton campus you can specialize in finance by completing the honours or concentration, and you’ll have the opportunity to train at UNB’s state-of-the-art Financial Lab and work toward Bloomberg certification.
You’ll learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater interaction between you, your instructors, and your peers.

Experiential learning
Experience financial management first hand through the following:

• Finance internship
• Co-operative Education (Co-op) program accredited by the Canadian Association for Co-operative Education.
• Student Investment Fund coursework – manage a fund now worth over $8 million, and prepare for Chartered Financial Analyst (CFA) designation
• Finance club – networking opportunities with financial professionals
• Certificate programs in business administration

Skills you will acquire:

• Proficient with financial software such as Bloomberg (can lead to Bloomberg certification)
• Manage assets and liabilities of a publicly-owned enterprise
• Manage and analyze financial assets (securities)
• Understand how global economic situations impact financial planning and decisions
• Understand capital markets

The Department of Culture and Media Studies houses specialists in media studies, literatures, film, music, and languages. This multidisciplinary group is dedicated to fostering broad understandings of culture while also offering opportunities for students to engage critically and creatively with an array of media arts, global cultures and musical traditions.
The language courses are a continuous series and must be taken in the normal sequence. Students with some prior knowledge of Spanish should have this assessed in order to be placed at their proper level. The first two years provide students with a solid working knowledge of Spanish. Students may change streams in consultation with the Department.

Understanding that every corner of the world conducts business differently is what international business is all about.

UNB’s International Business concentration attracts students interested in working for a multinational corporation or for an organization that deals with distant markets. Our program explores the challenges and opportunities facing global enterprises and focuses on subjects like accounting, finance, and economics. After completing the coursework, you’ll be ready to conduct business on a global scale.

Why International Business at UNB?
You can supplement your specialization in International Business with one of our international exchange programs.

You’ll learn from top-notch instructors recognized nationally and internationally for teaching and research. Small class sizes mean greater interaction between you, your instructors, and your peers.

Hands-on learning:

• Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Coursework – help local companies investigate market potential in other countries, incorporate international strategies into projects, and prepare export marketing plans

Skills you will acquire:

• Accounting, finance, and economics skills
• Implement strategic plans
• Manage international projects
• Understand labour-management relations, international financial management, and theories of international trade