Bachelor of Arts in Communication Studies

at York University - School of Continuing Studies Canada

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

The Bachelor of Education (BEd) degree qualifies successful graduates to teach in K-12 schools and to be recommended for certification with the Ontario College of Teachers. Our program provides students with the knowledge and skills necessary to enter the teaching profession as confident and effective teachers.

The School of the Arts, Media, Performance & Design (AMPD) is pleased to announce a new Specialized Honours Bachelor of Fine Arts in Intermedia, offered collaboratively by the Departments of Computational Arts and Visual Art and Art History.

Foster the skills of teaching and learning

Education is future-oriented — it's about development and growth even when we are studying the past. Education is giving or receiving knowledge, developing the powers of reasoning and judgement, using inspiration, tapping into creativity, taking risks and developing emotional and intellectual resilience. In our society, education implies school and whether you teach others or are in the process of learning yourself, education focuses on knowledge and on the intellect. Through the fine art of bringing out what is latent in a person, we learn as we teach.

To foster the skills of teaching and learning, York offers several Education programs. Click on the program name below to learn more about the program.

The Bachelor of Education (BEd), Technological Education is a full-time, professional degree program held at York University's Keele campus. Graduates will be qualified to teach one of the following technological subjects at the Intermediate-Senior (grades 9 to 12) certification levels:

• Communication Technology
• Computer Technology
• Construction Technology
• Green Industries
• Hairstyling & Aesthetics
• Health Care
• Hospitality and Tourism
• Manufacturing Technology
• Technological Design
• Transportation Technology

Study the health of the world’s population that is intertwined with broader issues, including wealth disparity, environmental degradation, government policy and human rights. Students in York’s Global Health degree examine these and other issues in small classroom settings benefitting from direct interaction with their professors and fellow students. Combine your classroom learning with a fourth-year field placement offered with organizations locally or internationally.

Global Health Courses
All students, whether in the BA or BSc options, are exposed to the major issues that are at the forefront of global health through core courses, including:

• Global Health Governance and Leadership
• Global Health Policy, Power and Politics
• Health and Human Rights
• Determinants of Health: Local to Global
• Chronic Diseases and Care
• Communicable Diseases and Care
• Healthcare Planning for Communities
• Healthcare Ethics
• Agents of Change in a Global World (strongly recommended as an elective course)

Pathways to Medical, Professional Schools & Post-Graduate Training
Taught by professors in all areas of the Faculty of Health – Health Policy & Management, Kinesiology & Health Science, Nursing and Psychology – the Global Health degree provides an excellent foundation for medical school, professional schools (e.g. law, teaching), graduate school and post-graduate training (e.g. nursing).

Global Health as a 2nd Degree
Students who hold an undergraduate degree from an accredited institution and are admissible according to Faculty of Health and York University policies may pursue a second degree in Global Health at York University. With full-time study (i.e., 15 credits per term), students may be able to complete an Honours BA/BSc degree in Global Health in as little as four terms (two calendar years). Students pursuing a Specialized Honours BA/BSc degree in Global Health may complete the program in six terms (3 calendar years).

Students will be assessed as eligible for an Honours or Specialized Honours degree in Global Health if they have graduated with an Honours or 90-credit bachelor’s degree. Students will be granted transfer credit in accordance with the University’s residency requirement. Depending on the program of study from an applicant’s first degree, it is likely that all general education and many elective course requirements will be waived. This will allow students to focus exclusively on their Global Health major course requirements as they fast-track their studies.

Think about downloading music or popping a disc into your MP3 player. Imagine how tedious it would be if the data-download took 10 minutes! The specialized hardware and software must produce instantaneous results and for that you need lightening-fast algorithms — designed by computational mathematicians — to perform the task.

Computational Math uses computers to solve mathematical and scientific problems — deciphering the fundamental problems in science and engineering with potentially broad social, political and scientific impact. For example, computers can perform only the simple arithmetic processes: add/subtract, multiply/divide.

To solve complex, real-world problems, computational mathematicians focus on developing algorithms to perform more complicated math — differentiation, integration etc. Computational mathematicians are also concerned with simulating a physical process — such as genome sequencing — to validate theories beyond the laboratory.

York's program in Computational Math combines the study of math, computer science and specialized computer applications. It's a more specialized program in computation than Applied Math.

You will choose from three areas of concentration:

Applied & Industrial Math involves traditional applications of math to science and engineering.
Financial Math is geared to the need of the financial and banking sectors.

The School of Kinesiology & Health Science at York University is an integrated unit which offers undergraduate and graduate degree programs and is responsible for co-curricular (practica) and service programming in Athletics & Recreation for all students of the University.

Kinesiology & Health Science is the study of human movement and the relationship between physical activity and health. Most students enter the Kinesiology and Health Science Program because they have a keen interest in physical activity and health and plan to work in an applied health or education field.

York has one of the largest course offerings in Kinesiology in Canada, including more than 50 professionally focused practicum courses that let you apply your studies to everything from game strategy and injury assessment to event management.

Designed to inspire, develop and enhance creative and critical thinking, the curriculum in AMPD's Department of Dance fosters deeply embodied and intellectual learning. Canada's largest and most comprehensive dance program educates innovative, thoughtful and articulate dance professionals, prepared to be engaged leaders in diverse environments.

Program Structure
Dance students take a common first year and then branch into one of two streams according to their interests and goals. Upper-year students may audition to join the department's resident company, the York Dance Ensemble. They also have the opportunity to gain hands-on training in lighting design for dance, to embrace emerging media and integrate technology into their dance practices, and to extend their professional experience through field placements, collaborative research and guest teaching.

Streams
Choreography/Performance
This stream centres on studio work in contemporary/modern dance, with options in urban, contemporary/ballet and world dance forms. Students acquire specialized knowledge and skills in movement observation, production and performance, informed by an understanding of choreographic elements and principles, somatics and embodied storytelling. they learn to create and present original works in a variety of performance spaces incorporating professional production values and contemporay media technologies.

Dance Education
Students in this stream explore practical and theoretical aspects of teaching dance in a variety of communities and settings, including innovative approaches and experience working with children, youth, adults in all stages of life, marginalized individuals and people with disabilities. Graduates are prepared to enter the field as educators in recreational, community-based and private settings.

Featured Facilities

• Five spacious rehearsal studios
• Two choreography studios
• Black box dance theatre-studio
• A 600-seat thrust stage
• Strate Dance Studio Theatre
• Pilates conditioning equipment
• Extensive costume collection
• Audio and video recording facilities
• Extensive library collection of dance books and periodicals
• Dance-specific computer software and peripherals

The field of psychology is dedicated to the scientific study of behaviour including thought, feeling and action, and viewed from social, developmental and biological perspectives. You can study virtually all the areas of psychology since our department is the largest – and one of the best – in Canada.

Undergraduate students have the option of working toward either a Bachelor of Arts or a Bachelor of Science degree in Psychology. Students may choose to focus on specific areas of interest such as neuroscience or abnormal psychology or follow a more generalized program that covers a wide variety of aspects of the discipline. The Psychology program is structured so that you are exposed to the breadth of psychology but may also tailor your degree program to focus on specific areas of interest.

• The BA psychology program exposes you to a full range of psychological concepts and applications.
• The BSc option adds a focus on the physical sciences (chemistry, physics, and biology) to a full range of discipline-specific courses.

Reasons to choose Psychology at YORK U

• Our Specialized Honours Psychology Program (both BA and BSc) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision and prepares students wishing to go on to graduate school. 
• We offer an extensive and diverse selection of courses taught both in classroom settings and on the Internet. There are also evening and summer courses offered for working students who wish to pursue their studies on a part-time basis.
• Learn from leading researchers in the field: Joel Katz, Canada Research Chair in Health Psychology; J Douglas Crawford, Canada Research Chair in Visual-Motor Neuroscience; and Gordon Flett, Canada Research Chair in Personality & Health
• Participate in research in one of our many research centres, including the renowned Centre for Vision Research, the LaMarsh Centre for Child and Youth Research, and the York University Psychology Clinic.
• Engage in active research alongside your professors. Psychology students often contribute to the Trauma and Attachment Report, a weekly online research report.
• Bridging courses are available for those missing either a math or science prerequisite for entry to the BSc degree.
• The courses Writing in Psychology (2010) (for all Psychology majors), Professionalism and Communication in Psychology (3000) (Specialized Honours Students only), and Critical Thinking in Psychology (4180) (Honours students only) provide transferable skills that employers are looking for.

York's School of Kinesiology & Health Science has been consistently ranked among the top three programs in Ontario and among the top 25 in the world according to the ShanghaiRanking's Global Ranking of Sport Science Schools and Departments.

Kinesiology & Health Science is the study of human movement and the relationship between physical activity and health. Most students enter the Kinesiology and Health Science Program because they have a keen interest in physical activity and health and plan to work in an applied health or education field.
York has one of the largest course offerings in Kinesiology in Canada, including more than 50 professionally focused practicum courses that let you apply your studies to everything from game strategy and injury assessment to event management.

The program provides both an arts and a science perspective to the study of human movement and students can apply to either the Bachelor of Arts (BA) or Bachelor of Science (BSc) program.
York's Kinesiology & Health Science program includes:

• Academic theory
• Laboratory
• Tutorial
• Physical activity practica experiences

The program is constantly evolving in response to societal changes and shifts in faculty and student interests. You will take a common core of required academic courses which encompass the major areas of emphasis in the discipline:

• Ergonomics
• Anatomy
• Physiology
• Teaching and coaching
• Sport administration
• Athletic therapy
• Aging
• Epidemiology
• Health promotion
• Gender and sport