Bachelor of Fine Arts (Honours) in Intermedia

at York University - School of Continuing Studies Canada

Do you know that Spanish is spoken by more than 400 million people in over twenty-one countries? Of the 56 million people who speak languages on the Internet other than English, Spanish speakers represent almost a quarter.

Spanish is the fourth most spoken language in the world. Both globally and locally, fluency in Spanish is a valuable asset in any career.. University graduates with a knowledge of Spanish and the Spanish-speaking world are in demand not only in the international business community, diplomatic circles, and international agencies and Non-governmental organizations such as the World Bank, the World Health Organization and the United Nations, but also throughout Canada and the United States. Spanish is a common home language in urban Canada and is the de facto second language of the United States.  Spanish is useful in careers from Social services and medical fields, to media and the arts: any fields that engage with the public.

The Spanish program introduces you to the language and literature of Spain and the Spanish-American world. Spanish represents many cultures and countries. The rich cultural heritage and ethnic diversity of the language is discovered through literature and linguistics and you can develop a strong command of the language itself through intensive training in listening, reading writing and speaking.

• Our professors are experts in their respective fields, dynamic and responsive teachers who look forward to sharing their perspectives on the Spanish-speaking world. 
• Our courses explore a range of topics from the development of the Spanish language to an examination of Renaissance and Baroque literature when Spain's prolific playwrights rivaled Shakespeare; from the literature of the Spanish Civil War to the vast, innovative work of Latin America's writers.
• Our program offers opportunities for experiential education and co-curricular activities, including opportunities to edit and publish creative work in Spanish and experience working with professors to conduct primary research. You will benefit from our respected Centre for Research on Latin America and the Caribbean on the economic development, political and social organization and cultural contributions of the region.

Why take our Public Relations program?
Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

Program Benefits
Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs.

What you will learn
Use the technology you need to get the public opinion you want
Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause.

You will gain in-depth public relations knowledge, including:

• Public relations fundamentals & strategy
• Digital storytelling
• Marketing principles
• Internal communications
• Data analytics
• Effective writing
• Presentation skills
• Reputation & crisis management
• Media relations
• Stakeholder engagement

In public relations, it’s all about the story. Make sure the story of your career is a success.

Gain an in-depth understanding of the impact of business on society and the relations between business, social structures and government - crucial factors in understanding the social environment of business.

Choose from an array of courses within 10 streams of study.
Choose from a dynamic array of courses that explore the political, social and cultural context of business, both in Canada and around the world, including:

• Economics
• Political science
• Law and governance
• Communications
• Business ethics

If you'd like to further specialize your studies, you may wish to pursue a certificate while working on your degree. Certificate programs offer additional background in areas such as management, finance, marketing and organizational behaviour.
Thanks to the flexibility of the program, you'll be prepared to work in public service, corporate business, community and international development, teaching, marketing, human resources, public relations, finance and labour relations.
Gain the knowledge to help you account for, evaluate and transform the various ways that business influences society and society influences business.

Gain insight into critical business topics such as strategic competition, the internal organization of firms and international issues facing businesses in the changing global marketplace.

Business Economics combines economic theories with the field of business administration. This field of study is concerned with the study and consequences of scarcity and strategic competition. Individuals, households, businesses and nations all experience some level of scarcity in that they do not possess all the resources to satisfy all their wants and needs. Decisions have to be made to balance those scarce resources in order to improve what can be achieved with them.

The Business Economics program is concerned with how:

• These decisions are made;
• The resources of a nation or business are allocated and utilized in the production of goods and services; and
• The rewards of these activities are distributed.

You will become acquainted with all the activities which illustrate the practical nature of the subject, such as commercial reports, articles in newspapers and periodicals and examples from daily life. This program integrates aspects of economics and business studies, focusing on the use of economic analysis and statistical methods to deal effectively with management problems in practical business fields. By applying economic theory to business management, you will become familiar with the analytical and decision-making techniques used in the business world and with the public and private institutional environments within which businesses operate.

Students who take our Marketing & Consumer Economics course work on a real-world market consulting project which gives them the opportunity to develop a full marketing plan for an outside organization.

Did you know that humans have been biotechnologists for nearly 6,000 years? Making wine, beer, cheese and yogurt involve the use of bacteria or yeast to convert a natural product, like milk or grape juice, into a more desirable fermentation product.

Biothechnology is the direct or indirect use of living organisms in an innovative manner in the production of goods and services, or to improve existing processes. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products.

York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

Many students ask, how does "biotechnology" differ from "genetic engineering"? Biotechnology is a broad term that applies to all practical uses of living organisms—anything from microorganisms used in the fermentation of beer to the most sophisticated application of gene therapy. Genetic engineering refers to a set of technologies that are being used to change the genetic makeup of cells and move genes across species boundaries to produce novel organisms.

This program has been designed to provide a well-coordinated synthesis of carefully selected courses in molecular and cell biology, genetics and biochemistry with others in computer science, economics, business and ethics. It combines the required technical and conceptual scientific rigor necessary for mastery of the discipline with a fundamental education relevant to socio-economic aspects of biotechnology.

York's program is designed to offer you the opportunity to prepare for a career in biotechnology and, at the same time, to provide a sound foundation for postgraduate studies in molecular biology, cell biology and biochemistry.
Students frequently compete in the Sanofi-Pasteur Healthcare & Biotechnology Venture Challenge. This is a unique opportunity for Biotechnology and Schulich MBA students to create business plans to get products out of the lab and on to the market. In 2010, teams comprised of York Biotechnology and Schulich MBA students were awarded with over $10,000 in prizes.

Biotechnology is the application of science and engineering in the innovative use of living organisms to create new products that improve the quality of our food, our health and our environment. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products. York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

Glendon's Economics and Business program combines studies in business administration and economics with a focus on international business.

Your degree will provide you with the fundamental principles of economic theory and managerial and accounting skills for the business world. The professors’ real-world expertise combines well with Glendon's liberal arts setting, resulting in skills that are highly sought-after in the workplace: communications, analytical thinking, problem solving, adaptability and knowledge that is both broad and deep. Interested in internships? Those offered at Glendon provide practical work experience in capital investment agencies, corporations, banks, accounting firms, the insurance industry and more. Several of our courses are accredited by the Certified Professional Accountants of Ontario (CPA).

The School of the Arts, Media, Performance & Design (AMPD) is pleased to announce a new degree stream, the Bachelor of Fine Arts in Media Arts in the Department of Cinema and Media Arts.

The cultural effects on technology mean that cinema is no longer a stand-alone art form. It increasingly overlaps with other evolving areas, such as video games, mobile media, social media, streaming media distribution, 3D graphics and computer generated imaging, and digital archiving.

In AMPD’s new Media Arts program, students are invited to become critical thinkers by doing, making and collaborating. In this program, for example, students will have the opportunity to create multimedia digital publications, practice social justice by using social media to engage with a community, write a trans-media story meant to cross film and game platforms, render 3D for animation, virtual reality or a gaming environment, and produce interactive documentary. Drawing on the powerful legacy of cinema history, criticism and theory, students will actively create in the expanded field of media studies, media culture and media industries, in which cinema is an integrated element.

This new program is framed around a series of flexible media practice courses taken concurrently with media history, theory and criticism, culminating in a capstone project and a media industry placement.

The resulting BFA will offer students a broad, expansive view on multiple types of contemporary practice including television, Internet practices, mobile media, gaming, interactive media, and cutting edge digital technologies such as 3D and virtual reality. Students will graduate with the ability to blend curatorial, producing, and media-making abilities with the historical investigation of contemporary media, especially screen-based and social media.

Study this multidimensional discipline that includes design engineering, renewable energy, developing medical diagnostic devices, advanced manufacturing and materials, robotics and automation. Students will develop a broad range of technical skills and the knowledge to complete diverse engineering tasks for a cleaner and healthier environment. Career paths include: engineer and/or specialist in clean energy, aerospace, automotive, and manufacturing sectors.

Our Mechanical Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB).

What You'll Learn
You will start with learning the fundamental knowledge that serves as the foundation for mechanical engineering.
After first year, you will have the chance to focus in and explore what you are most passionate about – Mechanism Design, Manufacturing Engineering, Instrumentation, Electrical Systems, Fluid Dynamics, Solid Mechanics and CAD (computer-aided design).

Some Courses You'll Take  

• Engineering Graphics and CAD Modelling
• Machine Elements Design
• Instrumentation and Measurement Techniques
• Fluid Mechanics
• Application of Simulation Tools for Design and Analysis
• Solid Mechanics and Materials Lab
• Macro and Micro Manufacturing Methods
• Electrical Systems for Mechanical Engineers

This program is only open to students entering their first year of university.

If you have previously studied at university or college and are expecting to receive transfer credit, you must declare a major when you apply for admission.

An undecided or undeclared major enables you to begin your first year of studies without having to select a program in which to major. In this way you can discover your interests and strengths by taking courses from a variety of disciplines prior to declaring a specific major.

While exploring different areas, you may be surprised that you have an interest in something you'd never have studied otherwise. You'll have the chance to meet other students with many different ideas and interests to spark your imagination. When you do make the ultimate decision about what to major in, you'll know that the choice is your own.

Advance your career and prepare for management roles in the field of business through experiential, real-world learning activities taught by leading business experts.

What is the Post-Graduate Certificate Business Administration?
What do most successful managers, whether they work for start-ups, established corporations, or non-profit organizations have in common? A fundamental understanding of business principles. Whether you’re looking to build on existing experience or gain entirely new professional skills, our Post-Graduate Certificate in Business Administration is the perfect opportunity to prepare you for what comes next in your career.

Our accelerated delivery and comprehensive curriculum will allow you to strengthen and validate your business skill set and earn a valuable credential in just eight months. Better still, you will have the flexibility to balance your personal or career responsibilities while still achieving your professional and educational objectives.

What you will learn
This program is taught by an instructional team with years of professional experience in the business field. This experience gives them the ability to bring the curriculum to life and relate it to the current industry. Through practical, real-world, industry-minded assignments and projects you will learn to make strategic marketing decisions, effectively manage projects, and increase productivity and how to apply these learnings to real-world situations. You will also study current economic, social, and environmental business trends.

You will develop the core occupation-specific skills to effectively perform in the world of business, while also strengthening your cross-functional skills so you can excel in any role and industry. Our curriculum is critically reviewed regularly, ensuring you ear learning the most relevant and up to date lessons.

Program Benefits
Developed in consultation with industry experts, this program encompasses key business knowledge and skill areas though real-world projects, with minimal traditional testing. In the final capstone course you will apply all of your knowledge and business skills from previous courses in an exciting, hands-on format using online simulation software.

Our unique student-cohort model also allow you to progress with the same peer group from start to end. This mean a stable learning schedule, a logical smooth flow from one course to the next and the opportunity to build support networks, study groups and lasting connections with your classmates and instructors.