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Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

at York University - School of Continuing Studies Canada

Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

8

Duration

York University - School of Continuing Studies

Location

Post-Graduate Certificate in Digital & Content Marketing Assistant Fee

$15199

Tuition Fee

$12000

Average Cost of Living

$79

Application Fee

1

Backlogs Allowed

Post-Graduate Certificate in Digital & Content Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor's degree.

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

8

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.0

Minimum Writing

6.0

Minimum Speaking

Other Courses by York University - School of Continuing Studies,Canada

Political Science encompasses not only the actions of governments, political parties and the courts, but also political movements in society and in the power relations of everyday life.

Choose from a rich and diverse range of courses that allow you to focus on a number of topics such as:

  • Global politics
  • Political economy and political power
  • Development and inequality in the Third World
  • Social justice
  • Ethics
  • Law and democracy
  • Violence and security

This breadth of choice will help you to gain a comprehensive understanding of critical issues facing our world and the political context in which they exist while acquiring in-demand analytical and communications skills.

  • You will learn to conceptualize and to think critically about crucial dimensions of political life, both values and processes, especially those linked to such issues as the uses and abuses of power; the articulation of rights and responsibilities; and the intersections of community and nation-state with more globally-defined realities.
  • Our first-year classes are taught by our most distinguished scholars who not only cover the essentials, but also design the courses with flair and expertise.
  • Our Political Science professors are internationally known. Professor Leo Pantich is the Canada Research Chair in Comparative Political Economy and Professor Leah Voskos is the Canada Research Chair in Feminist Political Economy.
  • We are well known in many areas including Canadian Politics, Comparative Politics, International Relations, Political Theory and Women and Politics

36 month

Duration

$ 29495

Tuition

Education & Training

Bachelor of Education

The Bachelor of Education (BEd) degree qualifies successful graduates to teach in K-12 schools and to be recommended for certification with the Ontario College of Teachers. Our program provides students with the knowledge and skills necessary to enter the teaching profession as confident and effective teachers.

 

48 month

Duration

$ 29495

Tuition

Linguistics is concerned with discovering the organizing principles of human languages and applying these principles to the description of individual languages. Using systematic descriptions of language and language usage, linguists also investigate how language interacts with intellectual and cultural life. Linguistics has applications to teaching, speech-language pathology and the applied sciences of communication engineering and computer science.

York's focus is on sociolinguistics and as a result, the program can provide you with a social and cultural perspective on almost every aspect of the humanities and social sciences.

  • Take advantage of our smaller class sizes and get to know your professors.
  • Focus both on core aspects of linguistics (phonology, syntax, morphology, and semantics), as well as sociolinguistics, linguistic variation and change, discourse analysis, psycholinguistics, and language acquisition.
  • The Department offers more than 20 different courses a year which investigate the relation between language and society and between language and thought.

36 month

Duration

$ 29495

Tuition

Learn what it takes to lead HR teams and projects as you investigate everything from compensation practices to labour relations.

What you will learn
This full-time post-degree certificate program was developed by an advisory committee of senior human resources executives to prepare you for excellence. Consisting of ten courses covering the core human resources topics as determined by the Human Resources Professional Association (HRPA), this program will help you better understand:

  • Human resources management
  • Organizational behaviour
  • Finance and accounting
  • Human resources planning
  • Occupational health and safety
  • Training and development
  • Labour relations
  • Recruitment and selection
  • Compensation
  • Business Communications for Human Resources Professionals

Program Benefits

  • Benefit from a curriculum that integrates critical soft skills that employers want in new hires
  • Become a member of the Human Resources Professional Association (HRPA) at the student rate
  • Fulfill coursework required for the Certified Human Resources Professional (CHRP) designation
  • Program recognized by the HRPA
  • Develop skills through experiential assignments and projects
  • Learn from practicing HR instructors
  • Build your professional network as you advance through the program with the same cohort of peers
  • Complete the program in nine months of accelerated study

9 month

Duration

$ 18999

Tuition

Anthropology is the study of different societies around the world — their origins, development and cultural similarities and differences.

Using the theories and methods of anthropology we explore how people in the world are subjected to, participate in and contest the processes of living in a world that is interconnected by new and powerful economic, cultural and technological forces.

Our program is ranked in the top 100 Anthropology programs in the world, and top 10 in Canada, according to QS Rankings, 2021. With 17 faculty members and five affiliates, we are one of the largest socio-cultural Anthropology departments in Canada. We offer a comprehensive and engaging program of study with a large selection of course offerings.

We offer a major program, as well as minors/certificates in Medical Anthropology and Advocacy & Public Engagement Training. Our programs focus on experiential education with a capstone placement course.  Our courses explore a wide variety of topics such as:

  • Development and the environment
  • Media and popular culture
  • Health
  • Illness and disability
  • Gender and sexualities
  • Tourism
  • Religion and science
  • Diasporic communities and displaced peoples
  • Violence and conflict
  • The colonial process

Other courses focus on processes of change in the prehistoric and historic past. Our overall goal is to prepare you to ask questions about contemporary, past and future social life and to provide you with the critical analytic tools to understand our place in the social and cultural diversity of the world, past and present.

36 month

Duration

$ 29465

Tuition

Natural Sciences & Mathematics

Bachelor of Science - Biotechnology (Honours)

Did you know that humans have been biotechnologists for nearly 6,000 years? Making wine, beer, cheese and yogurt involve the use of bacteria or yeast to convert a natural product, like milk or grape juice, into a more desirable fermentation product.

Biothechnology is the direct or indirect use of living organisms in an innovative manner in the production of goods and services, or to improve existing processes. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products.

York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

Many students ask, how does "biotechnology" differ from "genetic engineering"? Biotechnology is a broad term that applies to all practical uses of living organisms—anything from microorganisms used in the fermentation of beer to the most sophisticated application of gene therapy. Genetic engineering refers to a set of technologies that are being used to change the genetic makeup of cells and move genes across species boundaries to produce novel organisms.

This program has been designed to provide a well-coordinated synthesis of carefully selected courses in molecular and cell biology, genetics and biochemistry with others in computer science, economics, business and ethics. It combines the required technical and conceptual scientific rigor necessary for mastery of the discipline with a fundamental education relevant to socio-economic aspects of biotechnology.

York's program is designed to offer you the opportunity to prepare for a career in biotechnology and, at the same time, to provide a sound foundation for postgraduate studies in molecular biology, cell biology and biochemistry.
Students frequently compete in the Sanofi-Pasteur Healthcare & Biotechnology Venture Challenge. This is a unique opportunity for Biotechnology and Schulich MBA students to create business plans to get products out of the lab and on to the market. In 2010, teams comprised of York Biotechnology and Schulich MBA students were awarded with over $10,000 in prizes.

Biotechnology is the application of science and engineering in the innovative use of living organisms to create new products that improve the quality of our food, our health and our environment. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products. York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

48 month

Duration

$ 29495

Tuition

Natural Sciences & Mathematics

Bachelor of Science - Mathematics

The Mathematics program provides an excellent background for many occupations demanding skills in mathematical reasoning and techniques. The program emphasizes the understanding of concepts, abstraction and reasoning; these then become the tools for problem-solving, as well as the language and environment in which problems are solved.

Pure mathematics focuses attention on basic concepts and then takes those concepts and creates a practical application for them. Finance and cryptography are current examples of areas to which pure mathematics is applied in significant ways.

All Mathematics students (Mathematics, Applied Math, Statistics, Math for Commerce) take common first- and second-year courses. It is in the third and fourth years that the programs begin to differentiate.

For a Bachelor of Science (BSc) math degree, you will combine your math courses with other science courses such as physics, earth and atmospheric science, biology or computer science.

48 month

Duration

$ 29495

Tuition

The Financial & Business Economics program in the Faculty of Liberal Arts & Professional Studies is specifically designed for students who are interested in understanding the workings of financial markets, such as the stock market and the financing of companies. You'll gain a broad understanding of the economic framework upon which financial theory is based and gather the tools needed for navigating financial markets and business decisions.

The program combines a rigorous quantitative and analytical approach with practical application. Through a blend of economic theory and applied tools of modern finance, you will develop a solid knowledge of the microeconomic principles underlying financial markets and instruments, the macroeconomic role of finance, and the quantitative tools commonly used for analyzing financial markets.

You'll take courses such as: Corporate Finance, International Monetary Economics and Financial Econometrics to gain insight into important subject areas including:

  • Budgeting
  • Saving
  • Investing
  • Borrowing
  • Lending
  • Insuring
  • Hedging
  • Diversifying
  • Asset management.

Your degree will prepare you for careers in the financial sector or graduate studies in finance or financial economics.

  • You'll study with professors who are actively engaged in the theoretical and empirical analysis of financial markets.
  • This highly structured and focused program equips you with highly marketable skills, readying you for a career in the financial sector.

48 month

Duration

$ 29496

Tuition

Computer Security is a multi-faceted and challenging field. Ensuring the privacy of personal data, preventing unauthorized access to computer systems, ensuring back-up contingency plans in the event of data loss and protecting systems from malicious activity such as viruses and worms are just a few areas you can get involved in.

What You'll Learn 
In our Computer Security program you will build a solid background in computer science and math. You will study a variety of courses, including cryptography and operating systems. Computer security is the specialized part of computer science that studies threats to computer systems and networks. It is the science and practise of how to mitigate them. You will become an expert on all those topics. 

We offer both BA and BSc degrees, which share the same computer science and math requirements. In the BA program, you will complement your studies with courses from the Liberal Arts (e.g., humanities, social sciences). In BSc, the complimentary courses will be in the sciences (e.g., biology, chemistry, physics).

After third year, you can put your knowledge to the test by taking part in our paid internship program. We have teamed up with a variety of major companies to ensure you gain valuable professional experience. 

Some Courses You'll Take  

  • Object Oriented Programming 
  • Mobile App Development 
  • Design and Analysis of Algorithms 
  • Computer Security Management 
  • Applied Cryptography 
  • Computer Security Management and Forensics

36 month

Duration

$ 29496

Tuition

Put most simply, religious studies is the academic study of religion, exploring the range of phenomena that fall within the categories "religion" or "religious" from a variety of disciplinary perspectives. It brings together perspectives and approaches from history, sociology, anthropology, philosophy, and literature to gain a more comprehensive understanding of the individuals and traditions that constitute religions and cultures.

Because religions and the religious deal with questions of meaning and orientation, religious studies provides a place for you to explore in a disciplined fashion how and why humans have appealed to spirituality and the divine as they’ve struggled to make sense of themselves and their world. To study religion is to study responses, both behavioural and intellectual, to some of the great riddles and questions that face human beings, including: death, suffering, tragedy, and the nature of the self and the universe. Religious Studies is also a "teachable" subject for students who wish to combine their BA with a teaching qualification from York's Faculty of Education.

You can focus on the major religious traditions of the West and Near East such as Christianity, Judaism and Islam - or those of the Far East such as Hinduism, Buddhism and Sikhism or pursue a more comparative approach. You will also have the opportunity to learn about a variety of religious cultures including Chinese, Korean, Caribbean and Native North American.

In the core course, you will learn how to use various analytical methods to explore the rich variety of the world's religious traditions.

Our program gives you a thorough grounding in sophisticated text analysis and improves your writing skills - excellent preparation for any number of careers, including the clergy and law. Our classes are small and emphasize personal contact between students and professors.

  • Study religious expression in a variety of cultures including those of India, China, Korea and Native communities of North America, and visit the historical places discussed in class through a York International study abroad program.
  • Leonard Wolinsky Scholarship is awarded annually to two York undergraduates for one year's full-time study in an Israeli university.
  • In the area of research, Professor Amila Buturovic is in great demand by the media to comment on Islam in the modern world. Professor Buturovic also does research on Muslim poets from the former Yugoslavia.
  • The Moderator of the United Church of Canada, Rt. Rev. Marion Pardy, is a graduate of our Religious Studies program.

36 month

Duration

$ 29495

Tuition

View All Courses by York University - School of Continuing Studies, Canada

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