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Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

at York University - School of Continuing Studies Canada

Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

8

Duration

York University - School of Continuing Studies

Location

Post-Graduate Certificate in Digital & Content Marketing Assistant Fee

$15199

Tuition Fee

$12000

Average Cost of Living

$79

Application Fee

1

Backlogs Allowed

Post-Graduate Certificate in Digital & Content Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor's degree.

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

8

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.0

Minimum Writing

6.0

Minimum Speaking

Other Courses by York University - School of Continuing Studies,Canada

York offers one of the largest, most productive and innovative communities of scholars engaged in interdisciplinary research and undergraduate and graduate teaching in sociology.

Sociology looks at social relations, interactions and power dynamics to gain insight into how society works. Sociology is the study of societies and the way that they shape people's behaviour; beliefs, and identity. Probably the most important thing about sociology is that it enables us to make sense of the rapidly changing world that we live in. Perhaps most fundamentally of all, sociology enables us to understand ourselves. The way that we think, behave, and feel, indeed our very sense of identity, is socially produced.

In York's Sociology program, you'll gain a comprehensive understanding of how human action and consciousness both shape and are shaped by surrounding cultural and social structures. Develop excellent reading, writing and key critical and analytical reasoning skills. Learn research techniques that can be applied to virtually any aspect of social life:

  • Criminal justice system and social regulation
  • Social class and inequality
  • Organization, welfare or education reform
  • Health care
  • Race and racism
  • Discrimination and law
  • Gender relations
  • Migration and how families differ and flourish

At either campus, you will study with great professors such as Stuart Schoenfeld, a specialist in the sociology of the environment; Françoise Boudreau, the recipient of several awards for outstanding teaching; Donald Carveth, a renowned psychoanalyst frequently featured on CBC and other media; and Brian Singer, a specialist in social and political thought.

36 month

Duration

$ 29465

Tuition

What are the roots of international terrorism? How is world trade affecting the balance of rich and poor nations? What is the effect of the Internet on diplomacy and social movements? This program, offered by our renowned Political Science Department, helps you answers questions such as these.

Global Political Studies encompass international relations, foreign politics and domestic government policy. Topics include:

  • Foreign and security policy
  • Political economy
  • Democratic reform
  • War and conflict (including internal strife)
  • New social movements
  • An examination of the changing "world order" in its economic and political forms

The Global Political Studies program allows students to specialize in international or global politics by combining courses in two of the Department's fields:

  • International Relations
  • Comparative World Politics

Through this program, you will gain the skills required to analyze global political forces, as well as a broad education. This program provides an excellent background for future public service work abroad, for private sector employment in areas dealing with international issues or for graduate studies in international relations or comparative world politics.

  • You'll learn to conceptualize and think critically about global politics and issues such as the uses and abuses of power; rights and responsibilities; and the intersections of community and nation-state with globally defined realities.
  • Engage in open discussions with your peers on some of the most contentious political issues and learn to identify the possibilities of acting politically to bring about change.

48 month

Duration

$ 29495

Tuition

Study this multidimensional discipline that includes design engineering, renewable energy, developing medical diagnostic devices, advanced manufacturing and materials, robotics and automation. Students will develop a broad range of technical skills and the knowledge to complete diverse engineering tasks for a cleaner and healthier environment. Career paths include: engineer and/or specialist in clean energy, aerospace, automotive, and manufacturing sectors.

Our Mechanical Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB).

What You'll Learn
You will start with learning the fundamental knowledge that serves as the foundation for mechanical engineering.
After first year, you will have the chance to focus in and explore what you are most passionate about – Mechanism Design, Manufacturing Engineering, Instrumentation, Electrical Systems, Fluid Dynamics, Solid Mechanics and CAD (computer-aided design).

Some Courses You'll Take  

  • Engineering Graphics and CAD Modelling
  • Machine Elements Design
  • Instrumentation and Measurement Techniques
  • Fluid Mechanics
  • Application of Simulation Tools for Design and Analysis
  • Solid Mechanics and Materials Lab
  • Macro and Micro Manufacturing Methods
  • Electrical Systems for Mechanical Engineers

48 month

Duration

$ 29496

Tuition

Computer Security is a multi-faceted and challenging field. Ensuring the privacy of personal data, preventing unauthorized access to computer systems, ensuring back-up contingency plans in the event of data loss and protecting systems from malicious activity such as viruses and worms are just a few areas you can get involved in.

What You'll Learn 
In our Computer Security program you will build a solid background in computer science and math. You will study a variety of courses, including cryptography and operating systems. Computer security is the specialized part of computer science that studies threats to computer systems and networks. It is the science and practise of how to mitigate them. You will become an expert on all those topics. 

We offer both BA and BSc degrees, which share the same computer science and math requirements. In the BA program, you will complement your studies with courses from the Liberal Arts (e.g., humanities, social sciences). In BSc, the complimentary courses will be in the sciences (e.g., biology, chemistry, physics).

After third year, you can put your knowledge to the test by taking part in our paid internship program. We have teamed up with a variety of major companies to ensure you gain valuable professional experience. 

Some Courses You'll Take  

  • Object Oriented Programming 
  • Mobile App Development 
  • Design and Analysis of Algorithms 
  • Computer Security Management 
  • Applied Cryptography 
  • Computer Security Management and Forensics

36 month

Duration

$ 29496

Tuition

Environmental Studies & Earth Sciences

Bachelor of Science in Earth and Atmospheric Science

Specialize in one of these streams: Atmospheric Science, Geomatics Science or Space Science. Atmospheric Science explores meteorology from the turbulent micro-scale to the large synoptic-scale weather systems. Geomatics Science delivers the knowledge and skills to work with terrestrial, aerial and space-observing platforms. Space Science explores the near-Earth space environment, as well as other planets. 

What You’ll Learn
Atmospheric Science explores meteorology from the turbulent micro scale to the large synoptic scale weather systems. In our program, you will learn how we use computer models to forecast the weather and will develop a deeper understanding of the processes that drive severe weather, climate and climate change. You can top off your degree with a Certificate in Meteorology.

In Geomatics Science (formerly Earth Science), you will study about modern geophysics, Earth’s gravity field, satellite geodesy, reference systems, plus surveying and mapping with emphasis in the areas of geospatial science and applications. Our program provides you the knowledge and skills to work with terrestrial, aerial and space observing platforms. Add depth to your degree with a certificate in Geographical Information Systems and Remote Sensing.

Space Science explores the near Earth space environment as well as other planets. You will learn how to investigate and establish new satellite programs for optical aeronomy, dynamics and chemistry of the upper atmosphere and monitoring the recovering ozone layer.

36 month

Duration

$ 29496

Tuition

York's Portuguese & Luso-Brazilian Studies program covers not only the Portuguese language but also the culture, history and literature of the entire Lusophone (Portuguese-speaking) world across all continents. Learn about and engage with a diversity of cultures – their art, literature, music, history and social and political landscapes through courses such as:

  • Luso-Brazilian Cultures and Cinemas
  • Cannibal Brazil: Cultural Encounters in Literature and Film
  • Language in Context: Portuguese in the Greater Toronto Area
  • Mapping Brazilian Identity Through Fiction: History, Race and Gender

The Portuguese language is the fourth most widely used language in the world, spoken daily by over 250 million people.

Its study will prepare you for work both nationally and internationally, offering you instant entry to Portugal, Brazil, Angola, Mozambique, Cape Verde, Guinea Bissau, São Tomé e Príncipe, East Timor as well as numerous Lusophone communities around the world - Canada, USA, Germany, France, Switzerland, Australia, South Africa, Venezuela, Luxemburg  - and the territories of Macau and Goa.

We are the only university in Canada that offers a course solely dedicated to the region of the Azores. The Culture and Literature of the Azores delves into the uniqueness of this North Atlantic archipelago, whose natives make up the majority of the Portuguese immigrants in Canada.
Our program offers many opportunities for you to move beyond academics, exploring experiential education opportunities, and engaging in cultural events that will enliven your learning.

36 month

Duration

$ 29495

Tuition

Graduates of the ITEC program are uniquely positioned to plan, design, build and administer information systems.

Information technology deals with information and its use in organizations and society. York's Information Technology (ITEC) programs provide you with the educational background to pursue an exciting career in the application of computers to a variety of tasks faced by organizations today.

Unlike traditional computer science and engineering programs, which focus on developing broad computing skills, ITEC focuses on applications of software and information technologies and how they can be systematically designed and developed to meet critical business and organizational problems.
 
This way, ITEC prepares you to become a versatile Information Technology professional who possesses a strongly developed intuition about business, organizational and societal needs, and combines it with robust technical and methodological skills to analyze, design, implement, customize and manage information technologies to fulfil those needs. 

Bachelor of Commerce – Information Technology

The BCom - ITEC ensures that in addition to essential technical and methodological skills, graduates have a deeper and broader understanding of business and commerce. Thus, courses on accounting, marketing, organization behaviour, enterprise resource planning and strategy are added to the list of courses. 

Students in our BCom - ITEC program will pursue specializations in:

  • Business Systems Analysis: will prepare you for a career as an information technology analyst, systems analyst or information technology consultant.
  • E-Commerce Development: gives you the technical knowledge required for the design and development of consumer and business-to-business electronic commerce systems.
  • Information Technology Auditing & Assurance: responds to the growing demand for information system audit, control and security professionals. This stream was developed in close consultation with the Information Systems Audit and Control Association and will be of interest to students seeking the certified Information Systems Auditor designation.

4 years honours option also avilable for this program. For more information please visit program page.

36 month

Duration

$ 29495

Tuition

Our program encompasses subject areas that are exceptionally diverse while allowing you to design a custom made program suited to your interests.

This cross-disciplinary Faculty of Liberal Arts & Professional Studies program encompasses subject areas that are exceptionally diverse. In addition to Judaism as a religion, Jewish Studies explores the texts, histories, cultures, sociologies, languages and fine arts of the Jewish people from biblical times to the present.

  • Study the aspects within the context of the many western and non-western civilizations in which Jewish people have lived.
  • Examine Jewish interactions with non-Jewish people over the ages, evolving attitudes toward and images of Jewish people within a variety of non-Jewish cultures and the history of anti-Semitism, including the Holocaust.
  • Explores the Jewish experience with a view to understanding the human situation in its diversity and complexity.

36 month

Duration

$ 29496

Tuition

Anthropology is the study of different societies around the world — their origins, development and cultural similarities and differences.

Using the theories and methods of anthropology we explore how people in the world are subjected to, participate in and contest the processes of living in a world that is interconnected by new and powerful economic, cultural and technological forces.

Our program is ranked in the top 100 Anthropology programs in the world, and top 10 in Canada, according to QS Rankings, 2021. With 17 faculty members and five affiliates, we are one of the largest socio-cultural Anthropology departments in Canada. We offer a comprehensive and engaging program of study with a large selection of course offerings.

We offer a major program, as well as minors/certificates in Medical Anthropology and Advocacy & Public Engagement Training. Our programs focus on experiential education with a capstone placement course.  Our courses explore a wide variety of topics such as:

  • Development and the environment
  • Media and popular culture
  • Health
  • Illness and disability
  • Gender and sexualities
  • Tourism
  • Religion and science
  • Diasporic communities and displaced peoples
  • Violence and conflict
  • The colonial process

Other courses focus on processes of change in the prehistoric and historic past. Our overall goal is to prepare you to ask questions about contemporary, past and future social life and to provide you with the critical analytic tools to understand our place in the social and cultural diversity of the world, past and present.

36 month

Duration

$ 29465

Tuition

Put most simply, religious studies is the academic study of religion, exploring the range of phenomena that fall within the categories "religion" or "religious" from a variety of disciplinary perspectives. It brings together perspectives and approaches from history, sociology, anthropology, philosophy, and literature to gain a more comprehensive understanding of the individuals and traditions that constitute religions and cultures.

Because religions and the religious deal with questions of meaning and orientation, religious studies provides a place for you to explore in a disciplined fashion how and why humans have appealed to spirituality and the divine as they’ve struggled to make sense of themselves and their world. To study religion is to study responses, both behavioural and intellectual, to some of the great riddles and questions that face human beings, including: death, suffering, tragedy, and the nature of the self and the universe. Religious Studies is also a "teachable" subject for students who wish to combine their BA with a teaching qualification from York's Faculty of Education.

You can focus on the major religious traditions of the West and Near East such as Christianity, Judaism and Islam - or those of the Far East such as Hinduism, Buddhism and Sikhism or pursue a more comparative approach. You will also have the opportunity to learn about a variety of religious cultures including Chinese, Korean, Caribbean and Native North American.

In the core course, you will learn how to use various analytical methods to explore the rich variety of the world's religious traditions.

Our program gives you a thorough grounding in sophisticated text analysis and improves your writing skills - excellent preparation for any number of careers, including the clergy and law. Our classes are small and emphasize personal contact between students and professors.

  • Study religious expression in a variety of cultures including those of India, China, Korea and Native communities of North America, and visit the historical places discussed in class through a York International study abroad program.
  • Leonard Wolinsky Scholarship is awarded annually to two York undergraduates for one year's full-time study in an Israeli university.
  • In the area of research, Professor Amila Buturovic is in great demand by the media to comment on Islam in the modern world. Professor Buturovic also does research on Muslim poets from the former Yugoslavia.
  • The Moderator of the United Church of Canada, Rt. Rev. Marion Pardy, is a graduate of our Religious Studies program.

36 month

Duration

$ 29495

Tuition

View All Courses by York University - School of Continuing Studies, Canada

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