Bachelor of Computer Applications in User Experience (Honours)

at Jagran Lakecity University India

Considering the vastness of English studies today which is becoming multi-disciplinary both in text, authors and genres, the students will get an opportunity to read and write on Shakespeare, Romantic poetry, Victorian poetry and analyse the same in the light of literary theory and criticism. An in depth study of the different authors, will make the students explore and enhance and stretch their horizons pertaining to language and literature. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. This course aims the students to be able to understand the literatures belonging to different ages and to be able to analyze and interpret the same. The students will also be able to understand and appreciate literature as a reflection and reproduction of culture. In addition to this the course strives to enable students to comprehend movements like existentialism, surrealism, impressionism, imagism, Marxism, psychoanalysis, structuralism and post modernism. This Course provides students with an opportunity to assess their interests and be able to build a strong foundation for self literary works.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

Bachelor of Management Studies (BMS) is a 3 year distinguished undergraduate programme in management. It aims at developing young managers who may want to gain work experience before their MBA, go to a very reputed MBA with leg up, or try their hands at entrepreneurship and enhance value in their family businesses.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

Master of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills. This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design. This course would enable the learner in generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities.

Course Objective

Turn your talents into tools designed for the ever-changing world of new media. We offer a modern blend of fundamental basics, such as writing and reporting, along with innovative curriculum to prepare upcoming investigative reporters, social media editors and data analysts.

Students majoring in journalism and advertising specializations, enhance, train and sharpen skill sets designed for a versatile career in the field of new media, journalism and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of journalism.