Bachelor of Arts Digital and Mass Media (Broadcasting) -Digital Audio Broadcasting: Radio Production, Podcasts and Distribution

at University of Petroleum and Energy Studies India

UPES School of Design’s Under Graduate Programme, B.Des. in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This specialised undergraduate program deals with the business, policy governance, regulatory, and legal aspects of various non-renewable/fossil fuels and renewable energy sources. The course covers the business cycle operations, regulatory policies, governance mechanism and all-round legal perspectives in the entire energy basket market including commercial, taxation, and environmental governance aspects.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

This course covers framework for integrated planning of businesses and supply chain strategy. The focus is on strategic alternatives for logistics and supply chain like alignment, agility, and adaptability. Further, strategic alternatives like efficient and responsive supply chains, speculative and postponement strategy are studied in detail. Also, customer specific performance metrics of supply chains like fill rate and on time delivery are studied.

Plant Biotechnology assist developing new varieties of crop like genetically engineered crop, marker assisted selection, genetics and genomics, etc. This field of study helps in identifying and mapping genes, discovering their functions and transferring desired gene to specific plants as per requirement. This branch of study also focuses on all aspects of genetic engineering process to enhance efficiency, expression and precision of added gene.

This programs’ problem-based learning mechanism, emphasizes on genomics, proteomics and metabolomics. Besides the curriculum for Plant Biotechnology planned with theoretical studies, students will be having hands on experience performing some of the techniques used to detect genetic variations and its implications in plants. Students will be subjected to problem solving sessions to enhance their ability to apply and design their own research projects.

Continually growing program that meets the need of the evolving 21st century civil engineering industry. Get trained on a range of topics including designing, planning, construction, repair & maintenance and rehabilitation. Gain knowledge to provide sustainable civil engineering solutions, considering environment and societal impacts.

Avionics deals with the design and analysis of electronics and communication systems used in the aerospace industry The prescribed courses of study and syllabi cover areas like, Radar Systems, Fly-By-wire flight Control System, Signal and Embedded Electronics, Avionics System Design and aerospace engineering Subjects Viz,. Aerodynamics, propulsion and structures.

The laboratories are well equipped with state of art technology, which will enable students to learn on job skills while pursuing their curriculum.

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

Logistics sector needs professionals for managing demand, procurement, transportation, production, warehouse, retail, and distribution operations. Considering this rising requirement of the market, the program was launched in the year 2011. It intends to provide support to industry 4.0 with a balanced content on Procurement, Materials Management, Global Supply-Chain Management, Multi-Modal Transportation, Retail, Logistics Information System, and Spreadsheet Modelling.

This specialisation covers computer science fundamentals such as data structures, algorithms, object-oriented programming, android development, Linux administration, database management systems and also provides students with insights into the world of open-source and open standards along with exposure to open-source communities and open-source development methodology.

The course includes specialized subjects such as IT Applications and Open Standards, Dynamic Paradigm in Open Source and Open Standards, Marketing and Services in OSS, Open Source Mobile platform and OSS Development Methodology that provide hands-on capabilities on various aspects of this highly specialized domain.