Bachelor of Arts Journalism and Mass Communication (Digital) -Digital Publishing/Website Management

at University of Petroleum and Energy Studies India

Pharmaceutical Biotechnology can be defined as that branch of study which applies principles of biotechnology in development of therapeutics. This is one of the fastest growing areas in the pharma sector. Development of diagnostics as a point of care using pharmaceutical Biotechnology is widespread in todays’ world. Common biopharmaceutical products include proteins, antibodies, aptamers, recombinant DNA products, gene therapy, engineered enzyme, etc.  Pharmaceutical biotechnology companies develop tailor-made medicine for maximum therapeutic effects. A majority of therapeutic drugs in the current market are pharmaceutical application biotechnology principles such as antibodies, nucleic acid products and vaccines.

This multidisciplinary course has broad scope not only with theoretical knowledge, but with skill development opportunities and also focuses on practical content, exposure to pre-clinical studies and marketing. This course will cover all the technologies associated with production, manufacturing and registration of biological drugs. The various components of the course will better prepare students for a diverse career in either academia or industry.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

Businesses conventionally handled within the commercial banking and insurance sectors are making creative use of the structured capital market methods, and substantial developments are taking place both in trading systems and in the post-trade infrastructure. Along with new opportunities, these changes present new regulatory and legal risk management challenges as well. The course provides a strong intellectual analysis of these markets, including insights from substantive private law, regulation, and practice.

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

UPES School of Design’s Under Graduate Programme in User Experience and Interaction Design blends technical know-how, interdisciplinary research and a creative artistic-scientific approach. This enables the development of creative interfaces that generate progressive and innovative applications for media design, media research, media art, and communication. The graduates will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR).

Integrated B.Sc.- M.Sc. (Physics) with specialization in Material Science aims to equip students both with the fundamental as well as advanced concepts in Physics as well as hands on training in synthesis and characterization of novel materials - finding applications in domains including but not limited to health, sanitation, defense, clean energy harvesting (solar cells, fuel cells, hydrogen storage, etc.), aerospace, semiconductors industry, etc. Students will also have opportunity to learn computational materials science, in which they will be equipped with various simulation software /techniques and numerical algorithms to simulate materials via computers. The students enrolling for this program will have opportunity to work with faculty members having exceptional academic and research credentials in theoretical and experimental materials science. Students will also have access to the state-of-the art material synthesis and characterization instruments installed in the campus. 

Logistics sector needs professionals for managing demand, procurement, transportation, production, warehouse, retail, and distribution operations. Considering this rising requirement of the market, the program was launched in the year 2011. It intends to provide support to industry 4.0 with a balanced content on Procurement, Materials Management, Global Supply-Chain Management, Multi-Modal Transportation, Retail, Logistics Information System, and Spreadsheet Modelling.

Business Process Disruptions focus on risks associated with business processes. In this program, the nature of disruptions are understood in detail with a focus on supply chain and logistics. The importance of continuous operations, criticality of IT in business processes, barriers to supply chain transformation, and threat of competitive forces is studied.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

This course explores in detail the types of rules, policies, and controls put in place to determine the behaviour of a corporation, and the intended outcome of those measures. Taking a practical look at how to identify, set, and uphold a corporate governance means that the students will be able to enrich their understanding and skillset in this area, with the support of experienced practitioners who can demonstrate real-life examples to contextualize what one learns.

The program covers various aspects of managing Aviation operations. It includes multiple facets like overseeing runway operations, terminal operations, peak hour passengers’ management, aircraft stands administration and airspace operations. This course aims towards building up foundation in understanding airport master planning and associated constraints.