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Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Overview

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Other Courses by University of Petroleum and Energy Studies,India

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The course is a combination of the study of commerce and law. By completing this integrated program, a student becomes well-versed in two different professional fields as a comprehensive concept with a focus on the impacts of digitisation in the legal industry. Students learn about different digital technologies and solutions, and their effects in the field of law.

60 month

Duration

$ 180500

Tuition

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This programs’ problem-based learning mechanism, emphasizes on genomics, proteomics and metabolomics. Besides the curriculum for Plant Biotechnology planned with theoretical studies, students will be having hands on experience performing some of the techniques used to detect genetic variations and its implications in plants. Students will be subjected to problem solving sessions to enhance their ability to apply and design their own research projects.

48 month

Duration

$ 206500

Tuition

M.Sc. (Petroleum Geo-Sciences)- Environmental Geo-Chemistry

Environmental geochemistry has grown rapidly over the last decade and is the core of environmental sector. Global environmental consultancy market is the primary destination for suitably skilled graduates. This field is currently growing at its strongest rate for five years. Environmental Geochemistry expertise is key to many aspects of the day-to-day work of environmental consultants, geologists, civil, structural and mining engineers, environmental regulatory authorities, mining and oil companies.

Environmental geochemistry is concerned with the sources, distribution and interactions of chemical elements in rocks, soils, waters, air and biological material. It concerns studying a wide variety of environmental materials using a range of analytical tools that include field investigation, chemical instrumentation, and digital modelling.

Environmental geochemistry graduates are well suited for environmental consulting, specializing in interpretation of complex datasets and chemical behaviour, or for analysing scientific data for a commercial or research laboratory. The M.Sc. Environmental Geochemistry program has been developed in response to this demand for high-level skills in this field.

24 month

Duration

$ 235000

Tuition

Integrated (B.Des) - (M.Des) in Graphics Design prepares students to become proficient and compelling visual storytellers with a focus on the evolving industry and technology. Students are exposed to image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

60 month

Duration

$ 235500

Tuition

The B. Tech. Applied Petroleum Engineering Upstream Spl in Specialization in Digital oilfield training is the panacea for intricacies of today’s oilfield business. There is scarcity of digitally trained workforce in E & P sector, which is major roadblock in the adoption of digitalization in the oil and gas industry.

Keeping this in mind, UPES offers digital oil field specialization to B Tech students of petroleum engineering. Digital oilfield concept blends business process management with digital technologies for workflow automation, productivity maximization, and cost reduction, resulting in O&G operation risk minimization.

A thorough implementation of digital oilfield can aid E&P as well as service companies enhance operational efficiency, production optimization, data integration, teamwork, and workflow automation. Furthermore, productivity gains can be achieved through enriched understanding of the subsurface, long-distance monitoring of drilling and completion operations, and logistics optimization.

48 month

Duration

$ 230000

Tuition

In this vastly digitized world of cyber, Security is a vital aspect. Also, the internet has made our systems vulnerable to numerous cyber-attacks. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, through this specialization one will learn the intricacies of cyber focussing on security, crimes or attacks. Students will learn to apply forensic investigation and analysis tools with rightful relevance to law practices and procedures. Cyber Security professionals are hugely demanded in all areas allied to Cyber/IT.

24 month

Duration

$ 135000

Tuition

UN has shortlisted 17 Sustainable Development Goals (SDGs) as prime focus. From these 17 goals, 9 goals are directly and indirectly are addressed by Sustainable Energy Engineering (SEE). For SEE professional, sky is not the limit. SEE, finds opportunities from Underwater to over the sky. SEE, will ensure the generation of ‘Green Energy’, however they will also focus on the ‘Sustainability in Energy’. Growing demand for constant and reliable power supply in line with efficient resource utilization, rising penetration of captive power projects coupled with increasing techno financial assistance by regulatory arms will drive the growth of the global market. Sustainable Engineering is the process to generate energy through the processing of organic and inorganic sources. Positive regulatory reforms toward effective management of trash along with stringent government targets to integrate renewable energy resources will drive the industry dynamics in the coming years. This course is aligned with the present trends in the industries at global level keeping all aspects of technological advancement their performance analysis and technology deployment support structure to make the learner develop the required knowledge and skills as per the need of the industries.

48 month

Duration

$ 230000

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Pharmacy

B. Pharmacy is a four-year undergraduate professional program spread across eight semesters which deals with the study of medicines. The core subjects of the program include pharmaceutical chemistry (chemistry of medicinal compounds), pharmaceutics (manufacturing of dosage forms such as tablets, capsules etc.), pharmacology (action of drugs on the body and action of body on the drugs) and pharmacognosy (medicinal drugs obtained from plants and other natural sources). In addition to the core subjects defined by PCI, electives such as Artificial Intelligence, Machine Learning, Design Thinking and Data Analytics are offered to the students.

48 month

Duration

$ 101000

Tuition

Creative Arts & Design

Bachelor of Design in Game Design

UPES School of Design’s Under Graduate Programme in Game Design revolves around 3D modeling, concept art, script writing and game mechanics. The students explore various game design concepts in workshops and gain an understanding of game design across various platforms and media such as Board, Mobile, PC, Gaming Consoles, AR/ VR and AI.

48 month

Duration

$ 235500

Tuition

PhD in Aerospace Engineering is the highest academic degree awarded in the study of Aerospace Engineering.

36 month

Duration

$ 50000

Tuition

View All Courses by University of Petroleum and Energy Studies, India

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