Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

PhD in Chemical Engineering is the highest academic degree awarded in the study of Chemical Engineering.

Smart materials are materials that can respond to external stimuli such as stress, moisture, electric/magnetic field, temperature and pH. They are at the core of sensors used in smart electronics and comprise a huge variety of materials including piezoelectric, shape-memory, photovoltaic, thermoelectric, ferrofluids and self-healing materials. A student opting for this specialisation will be exposed to the properties, synthesis and application of these materials, and will be able to explore one of these material systems in-depth through the dedicated project work.

In this specialisation, students learn about essential concepts such as data structures, algorithms, OOPS concepts using Java, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data, models, algorithms and empirics.

The Integrated (B.Des) - (M.Des) - in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.

B.Sc. in industrial chemistry offered at UPES is a three-year undergraduate course. This course is one of the sought after course due to its immense scope and ever rising popularity in the job sector. The course provides extensive knowledge on the development, optimization, monitoring of various chemical processes that are widely used in industry to convert raw materials into useful products for society. This course allows its aspirant to be ready for industrial filed and public sectors by providing them advanced technical skills with necessary managerial and life skills.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This is a 5-year full-time course, which explores the role of international economic law in the contemporary global economy. It provides an overview of the legal foundations of the global economy and the regulatory frameworks governing international trade and investment relations.

The emphasis of the course is upon how international trade economics interacts with domestic investment law and cross-border investment law keeping in view MNC’s as well as other state and non-state actors.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

The program provides students with a vast knowledge of laws around media and entertainment and business, which is crucial in the professional world. The course comprises of 10 semesters with a pedagogy using innovative classroom teaching techniques, workshops, and case studies. Lectures are conducted by full-time faculty and eminent industry fellows. The college facilitates internships with firms that not only help in the practical application where students can better understand their interests, it also expedites early placements.

PhD in Chemistry is the highest academic degree awarded in the study of Chemistry.