Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ?

The course provides a bird's eye view of the digital marketing industry and the elements driving it. It gives an insight into print and internet branding along with the basics of brand strategy. The program emphasizes on the importance and use of conceptualization, copywriting, design, and development for digital marketing.

The M.Tech. Program in Energy Systems and Sustainability provides scope for engineering innovators / entrepreneurs with a mission to develop sustainable energy systems and solutions for the future. Program delivery is intended by aligning the content as per the industry working methodology. This program offers the blend of placement opportunities in various verticals of Energy and Sustainability Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Sustainability Manager etc. Learners will have the opportunity to gain the knowledge in Energy, Sustainability, Green Buildings, Project and Financial Management, Smart and Micro Grid, e-Vehicle & Energy Storage, Thermal Utilities performance, Sustainable Habitat, Performance Analysis of Electrical Equipment’s, Climate change & Sustainability, Process Optimization etc.

Students has the opportunity to work in Funded research projects and consultancy projects from Government and other funding agencies with wide opportunity to go for higher studies under student exchange program. The program specializations are:

The specialization Low Carbon Technologies studies systems having almost zero carbon footprint.

Students pursuing Banking, Financial Services and Insurance will learn about essential computer science concepts such as algorithm, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Data Science and Informatics are translated along with core competencies at appropriate positions. 

Integrated (B.Com (Hons)) - (MBA) - Banking and Insurance gives students an in-depth understanding of the economic, financial and banking affairs. It helps students gain adequate knowledge about the management of financial risk along with the general management areas such as strategy, marketing, and organisational studies. The specialisation aims to inculcate training and practical approach among the students by using modern technologies, and also to give adequate exposure to the operational environment in the field of banking.

In this specialisation students will have an understanding of concepts such as Algorithm, data structures, OOPS concepts with Java and Advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Development and Operation are translated along with core competencies at appropriate positions.

UPES provides unique and focused Integrated M.Sc-PhD course aiming to deliver expertise in theoretical and experimental understanding of Mathematics and its allied disciplines. The program is designed such that after completing it, students would be able to excel in academia, industries, and research. The faculty members in the department have diverse research expertise including but not limited to Reliability analysis and optimization, numerical analysis, fluid dynamics, differential geometry, image processing and data analysis, dynamical system and mathematical modelling, etc., which would provide students flexibility in opting for their PhD topic. The curriculum is designed to give exposure not only about the subject but also research ethics, communication and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.  

This is a domain-specific program that provides students with an understanding of the dynamic business environment of the oil and gas industry. The course allows students to integrate the core marketing concepts with the management concepts of the petroleum sector.
The subjects are taught by highly experienced instructors, supplemented by regular interactions from industry and academia leaders.?

PhD in Economics and International Business is the highest academic degree awarded in the study of Economics and International Business.

In the upstream oil and gas industry, digital transformation is changing how business is performed. Digital transformation of E&P proprietary data could save the industry as much as $1 billion each year while boosting production up to 8 percent. E&P data stored in warehouses on various old media technologies cannot be accessed on today’s platforms, and that signifying missed opportunities. Oil and gas organizations possess a wealth of subsurface information. Optimal use of E&P data differentiates production plateaus from fresh income-generating insights using historical data. Companies can forego around nearly 8 billion dollars a year in non-productive time as their geologists, geophysicists, engineers, and data managers spend up to 70 percent of  time filtering mountains of well (onshore and offshore) cores, logscans, and subsurface seismic data in many current and defunct software applications and databases.
Storage, management and organization of giant volumes of hard-copy proprietary records and media archives, and locating and accessing the specific data required for analysis, interpretation and processing, is unwieldy and challenging. This inefficiency renders only 1% of the existing data of any value.

Digitizing and transforming these valuable data into safe cloud-based data, puts priceless E&P information at the geoscientist’s and data manager’s disposal. It is stored privately and securely in the cloud. Digitized geoscience data, when combined with data analytics can be instantly read, interpreted, indexed, manipulated, verified and accessed with smart-tools incorporating artificial intelligence (AI) and machine-learning. Therefore, legacy data can be mined to discover useful patterns for prompt and wise decisions.