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Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Overview

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Other Courses by University of Petroleum and Energy Studies,India

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This course has been designed keeping in mind the close interrelation between law and forensic science to make students well-versed with the fundamental and advanced concepts of forensic science and its application in legal jurisprudence.

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48 month

Duration

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Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Audio is growing significantly in India as the next big digital platform. To cater to the growing demand in new radio formats, this specialization is designed to equip students to be Digital Content Creators with highly advanced skills for Radio & Audio Production. Students interested in either producing or editing podcasts, learning storytelling for the audio medium or understanding post-production process for an audio product are fit for this course. The broad themes explored in this course include: Digital Audio Storyboarding, Sound Design & Mixing, Audio & Podcast Production, Post Production, Distribution & Monetisation.

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Duration

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Tuition

Regulatory Affairs is a domain with a broad overview and the responsibility for collecting all kinds of data from the development processes and sending it to regulatory authorities. The courses will provide broad perspectives and integrated knowledge to the students from Innovation →Discovery → Approval→ Commercialization which implies regulatory affairs are essential to bring the product to the market globally. This course specialization provides a comprehensive education in the important aspects of Regulatory and Quality compliance in pharmaceutical industry. Students gets updated with the current regulatory and compliance issues and explore careers in these exciting times. Nowadays regulations and ever changing laws are driving demand for pharmaceutical regulatory affair professionals who can help companies successfully bring medical products to the market.

In addition this program also offers Artificial Intelligence and Machine Learning (AIML) applications in Clinical Research to upgrade Medical and Health Science. Machine Learning Techniques like pre-trained deep learning models and convolutional neural networks (CNN) provides excellent opportunities for drug-development processes and makes clinical trial more intelligent.

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Duration

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View All Courses by University of Petroleum and Energy Studies, India

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