Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilars will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in the market for commercialization.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

The specialization in marketing prepares the students on subjects like Financial Institutions and Markets, Behavioural Finance, etc. The program instils the skills, knowledge and aptitude required to develop a holistic understanding of the specialized area, so that the student becomes industry ready.

Dietetics and holistic wellness covers all information concerned with the diet planning and its effects on health, especially with the practical application of a scientific understanding of diet calculation. Dietetics and holistic wellness prepares students to use advanced knowledge about food and diet to help, prevent as well as treat diseases and maintain holistic wellness. Dietetics is a science that deals with the adequacy of diet during normal life cycle and modifications required during diseased condition. Holistic wellness is associated with an active process of being aware and making choices that lead toward an outcome of optimal holistic health and wellbeing. This specialization enable the students to learn the methods of assessing human nutritional requirements, dietary assessment and diet planning. It imparts the understanding of the concepts of diet therapy, basic dietetics, public health, therapeutic nutrition and alternative wellness therapies. It deals with diet monitoring, food exchange and calorie calculation. This specialization covers all Incidence, etiology, pathology & metabolic aberrations, clinical manifestation, complications, dietary management &counseling of Acute and chronic fever, Surgery, burns and trauma. 

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

The course trains students to assist clients in setting up and managing their businesses across India. The program is a blend of legal functioning of the corporate entities with compliances required by them. Students will be able to provide end-to-end advisory service regarding the most suitable form of organization, based on the client’s specific needs and objectives. This may include incorporation and setting up of all types of Companies, creating a business setup in India through a branch or liaison office, obtaining statutory approvals and licenses for starting a business from local, municipal, state, and central government authorities.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a 5-year integrated law degree program – the first two years of the program focus primarily on arts and the last three on law subjects. The program prepares students for both national as well as international criminal justice systems. It has both classroom teaching as well as practical components like moot courts, law internships, workshops, guest lectures, national and international academic events, legal debates, and interaction with legal luminaries.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The course trains students to assist clients in setting up and managing their businesses across India. The program is a blend of legal functioning of the corporate entities with compliances required by them. Students will be able to provide end-to-end advisory service regarding the most suitable form of organization, based on the client’s specific needs and objectives. This may include incorporation and setting up of all types of Companies, creating a business setup in India through a branch or liaison office, obtaining statutory approvals and licenses for starting a business from local, municipal, state, and central government authorities.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

BBA Accounting and Information Systems delivers knowledge regarding the computer-based method for tracking accounting activity in conjunction with information technology.
The course opens doors to work in financial services industries, with emphasis on marketing strategies and overcoming challenges

The course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.