Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

In this program, a student learns about the basics food preservation and conservation. In this particular specialization, the Design of food process plant, Food plant location, Food plant layout, requirements like water supply, Electricity supply, clean environment and location, Contraction material used, Waste management, cleaning and sanitisation are main course content. The equipment used during food processing, packaging requirement, utensils, standards related to material used in construction of food processing equipment’s, standardisation of food process, arrangements of equipment’s in best possible way.  The food processing Industry visit carried out for practical knowledge.  Food Industry Trainings are also carried out. Scope and importance of food plant engineering, Processing methods and their requirements, Preservation by drying, Preservation by low temperature, heat treatments, and Food conversion operation. In this a student learns about various techniques and procedures involved in food packaging. This subject helps a student to understand the importance of processing of various kinds of food products. This course covers both practical and theoretical aspects of food industry.

The B. Tech. Applied Petroleum Engineering spl. in Gas (APEG) is a unique program which allows the students to have the feel of both the upstream – natural gas exploration and production & downstream - natural gas processing and distribution. The students understand the concepts of how natural gas reserves are explored, extracted, processed and then distributed. Students study courses like Enhanced oil recovery, Gasification & Gas to Liquid Technology, liquefied natural gas, city gas distribution etc., with hands-on experience using software like PIPESIM, SIMSCI PIPEPHASE and MATLAB. The graduate students have a huge scope in companies like Exxon Mobil, Chevron, Petronet LNG, Shell, Halliburton, Adani gas, Reliance, etc

B.Sc. Clinical Research, a three-year full-time undergraduate program, will help in building up a strong foundation towards various clinical and pre-clinical research aspects. The curriculum will include, Pharmacovigilance, Scientific Writing, SAS, Ethics in Clinical Research, design thinking and application of artificial intelligence in Clinical Research thus imparting skills required in this industry.

Students pursuing Banking, Financial Services and Insurance will learn about essential computer science concepts such as algorithm, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Data Science and Informatics are translated along with core competencies at appropriate positions. 

The specialisation covers the all the traditional computer science subjects (DBMS, OS, Networks, Data structure, JAVA, etc.) and domain-oriented subjects (3D Modeling, Animation, Game development). The course gives the complete overview of how the graphics is created or a game is developed.

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

This integrated program is focused on innovative research training in the field of microbiology to pursue a career in industry, academic or government research laboratories. The program offers specialization in Food Microbiology, Biochemical processes and Analysis besides minors in diverse areas such as Engineering, Computer Science, Management, Law, Design and Media.

The course is dynamic in nature and gives students the time and space to explore different aspects of the digital media landscape. The thematic focus for study majorly revolves around Mass Media and its roots in social communication; Digital Marketing; Social Media; Digital Media Communication; PR and Advertising and Digital Media and Contemporary Relevance. Enrolled students will get equipped in skills related to advertising, public relations, digital storytelling, podcasting, etc.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

Forensic science is a highly advanced research method used in criminal and civil investigations to address critical questions. An integral part of the criminal justice system, it includes techniques such as the analysis of fingerprints, DNA analysis, and ballistics and explosives.

This course has been designed keeping in mind the close interrelation between law and forensic science to make students well-versed with the fundamental and advanced concepts of forensic science and its application in legal jurisprudence.