Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

With increasing population and depleting resources, an engineer must devise sustainable and cost-effective solutions that have a positive impact on the environment and society at large but are also cost-effective. The specialisation will equip students to implement environment-friendly and sustainable solutions in the construction of buildings. Students will gain knowledge of how technological advancements can be employed to achieve better resource utilization.

Structural Engineering is an innovative program, focused on the combination of recent advances made in the field of structural engineering.  This program allows structural engineer the flexibility and freedom for a better understanding of structural behavior with material and geometric non-linearity and loading uncertainties  It also engages in a comprehensive study of modern structural engineering subjects such as Analysis of Offshore Structures, Bridge Design, Construction Technology, etc.

The Students enrolling in this specialisation acquire proper training in petroleum engineering with a primary focus on exploration and production of oil and gas. Students gain a thorough knowledge of all major technical aspects in relation to the entire hydrocarbon value-chain and the strategic techno-commercial issues. The program offers the following three specializations:

Reservoir   Engineering Drilling      Engineering Production Engineering

Bachelor of Technology in Chemical Engineering with specialization in Process Design and Intensification is a specialization in Chemical Engineering to be launched in 2021, which deals with process designing as well as its intensification. Process design is the backbone of any chemical process industry, be it paints and polymers or pharmaceuticals and specialty chemicals. The designing of equipment, their placement in a process, designing and developing the flowsheets and finally improving the design to reduce operation cost and improve efficiency (intensification) becomes the base of any chemical process. The students will get a hands-on training and expertise in courses like Process Design, Process flow-sheeting, Process intensification, Chemical Engineering safety along with all basic chemical engineering courses. They will also be trained in software like ASPEN, MATLAB, PROSIM etc. which will allow the students to be industry ready.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

The course is a combination of the study of commerce and law. By completing this integrated program, a student becomes well-versed in two different professional fields as a comprehensive concept with a focus on the impacts of digitisation in the legal industry. Students learn about different digital technologies and solutions, and their effects in the field of law.

Internet of Things is generating a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, in this specialization students will have an addon in technologies and concepts of IoT and their applicability in smart cities and sustainability.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

Mechanical engineering is the study, design, development, construction, and testing of mechanical and thermal sensors and devices, including tools, engines, and machines. Mechanical engineering careers center on creating technologies to meet a wide range of human needs. Mechanical engineering has its roots in the industrial revolution with the advent of the steam engine, automated manufacturing, and the demands of railroad transportation requiring increasingly innovative and sophisticated engineering solutions. Mechanical engineers are also pioneers in the air travel industry. Mechanical engineers design everything from new batteries, athletic equipment to medical devices and from personal computers, air conditioners, automobile engines to electric power plants. These engineers also design machines that produce these innovations.  

Pharmaceutical Biotechnology can be defined as that branch of study which applies principles of biotechnology in development of therapeutics. This is one of the fastest growing areas in the pharma sector. Development of diagnostics as a point of care using pharmaceutical Biotechnology is widespread in todays’ world. Common biopharmaceutical products include proteins, antibodies, aptamers, recombinant DNA products, gene therapy, engineered enzyme, etc.  Pharmaceutical biotechnology companies develop tailor-made medicine for maximum therapeutic effects. A majority of therapeutic drugs in the current market are pharmaceutical application biotechnology principles such as antibodies, nucleic acid products and vaccines.

This multidisciplinary course has broad scope not only with theoretical knowledge, but with skill development opportunities and also focuses on practical content, exposure to pre-clinical studies and marketing. This course will cover all the technologies associated with production, manufacturing and registration of biological drugs. The various components of the course will better prepare students for a diverse career in either academia or industry.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

The B. Tech. Applied Petroleum Engineering Upstream Spl in Specialization in Digital oilfield training is the panacea for intricacies of today’s oilfield business. There is scarcity of digitally trained workforce in E & P sector, which is major roadblock in the adoption of digitalization in the oil and gas industry.

Keeping this in mind, UPES offers digital oil field specialization to B Tech students of petroleum engineering. Digital oilfield concept blends business process management with digital technologies for workflow automation, productivity maximization, and cost reduction, resulting in O&G operation risk minimization.

A thorough implementation of digital oilfield can aid E&P as well as service companies enhance operational efficiency, production optimization, data integration, teamwork, and workflow automation. Furthermore, productivity gains can be achieved through enriched understanding of the subsurface, long-distance monitoring of drilling and completion operations, and logistics optimization.