Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

Integrated (B.Des) - (M.Des) in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

Cybersecurity has become an important buzzword because every business and company has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

Students pursuing Business Analytics and Optimization learn the essential computer science concepts such as Data Structures, Algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also learns Advance Statistical Analysis, Data Mining and Predictive Modeling, Business Intelligence, Business Strategy and Analytics, Operations Research and Optimization, Social and Web Analytics, BAO on cloud, Big Data Analytics, Content Analytics.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.

PhD in Petroleum Engineering is the highest academic degree awarded in the study of Petroleum Engineering.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

Bachelor of Technology in Chemical Engineering with specialization in Process Design and Intensification is a specialization in Chemical Engineering to be launched in 2021, which deals with process designing as well as its intensification. Process design is the backbone of any chemical process industry, be it paints and polymers or pharmaceuticals and specialty chemicals. The designing of equipment, their placement in a process, designing and developing the flowsheets and finally improving the design to reduce operation cost and improve efficiency (intensification) becomes the base of any chemical process. The students will get a hands-on training and expertise in courses like Process Design, Process flow-sheeting, Process intensification, Chemical Engineering safety along with all basic chemical engineering courses. They will also be trained in software like ASPEN, MATLAB, PROSIM etc. which will allow the students to be industry ready.

B. Pharmacy is a four-year undergraduate professional program spread across eight semesters which deals with the study of medicines. The core subjects of the program include pharmaceutical chemistry (chemistry of medicinal compounds), pharmaceutics (manufacturing of dosage forms such as tablets, capsules etc.), pharmacology (action of drugs on the body and action of body on the drugs) and pharmacognosy (medicinal drugs obtained from plants and other natural sources). In addition to the core subjects defined by PCI, electives such as Artificial Intelligence, Machine Learning, Design Thinking and Data Analytics are offered to the students.

Propulsion and Engine systems plays a vital role in development of various automobile, transport vehicles, aircrafts, rocket engines, ships and navel transport vehicle. The major source of energy to these systems is through the combustion and hence the design of combustion chamber plays a vital role. Computational Fluid Dynamics (CFD) explores the design, monitoring and analysis of propulsion and engine systems. The core part of the course consists of modules, which are considered to build the necessary foundation of the combustion modelling. The advancements in the combustion technology, challenges in designing advance combustion chambers like burners, IC engine Combustion systems, jet engine combustion systems, fuel injectors, supersonic combustors in Scramjets and Rocket engine combustions. The Modelling of these systems are associated with various challenges like flame stabilization studies, turbulence combustion, Spray Systems, multiphase combustion, Microgravity combustion, flames and reactive flows, This module covers Recent Trends in Modelling of Combustion and its available numerical models and computational tools along with the expectation for further developing CFD techniques in the field.

The program trains students to apply skills learnt in a classroom along with industry exposure in a developmental context. This prepares students for leadership positions – both in intrapreneurship and entrepreneurship scenarios. It also gives students the opportunity to explore their entrepreneurial mindset and compare their skills, strengths, and goals to those of successful entrepreneurs. In this highly engaging course, students will progress through a series of modules that will help them to identify and develop an aviation business idea.

This specialisation explores the complex legal issues arising out of international banking, trade, and business from the standpoint of both transactional perspective and dispute settlement mechanisms (litigation and arbitration). Particularly oriented towards practice in these fields, the modules have a distinctly international and comparative dimension whilst at the same time drawing strongly on the rich tradition and experience of Indian law.