Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications

at University of Petroleum and Energy Studies India

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

UPES School of Design’s Postgraduate Programme in Interaction Design trains students to research, analyze, prototype, and design concepts in business, social, and cultural contexts within existing and emerging technologies. Students will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR and will be able to conceptualize user experiences around new and emerging technology, and design to make interfaces more usable, useful and pleasant.

The specialization prepares the students on subjects including Service Operations and Total Quality Management. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

The M.Tech. Program in Energy Systems and Sustainability provides scope for engineering innovators / entrepreneurs with a mission to develop sustainable energy systems and solutions for the future. Program delivery is intended by aligning the content as per the industry working methodology. This program offers the blend of placement opportunities in various verticals of Energy and Sustainability Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Sustainability Manager etc.

Learners will have the opportunity to gain the knowledge in Energy, Sustainability, Green Buildings, Project and Financial Management, Smart and Micro Grid, e-Vehicle & Energy Storage, Thermal Utilities performance, Sustainable Habitat, Performance Analysis of Electrical Equipment’s, Climate change & Sustainability, Process Optimization etc. Students has the opportunity to work in Funded research projects and consultancy projects from Government  and other funding agencies with wide opportunity to go for higher studies under student exchange program. The program specializations are:

The Specialization Sustainable Development explores systems that protect the environment while increasing socio economic growth.

In the upstream oil and gas industry, digital transformation is changing how business is performed. Digital transformation of E&P proprietary data could save the industry as much as $1 billion each year while boosting production up to 8 percent. E&P data stored in warehouses on various old media technologies cannot be accessed on today’s platforms, and that signifying missed opportunities. Oil and gas organizations possess a wealth of subsurface information. Optimal use of E&P data differentiates production plateaus from fresh income-generating insights using historical data. Companies can forego around nearly 8 billion dollars a year in non-productive time as their geologists, geophysicists, engineers, and data managers spend up to 70 percent of  time filtering mountains of well (onshore and offshore) cores, logscans, and subsurface seismic data in many current and defunct software applications and databases.
Storage, management and organization of giant volumes of hard-copy proprietary records and media archives, and locating and accessing the specific data required for analysis, interpretation and processing, is unwieldy and challenging. This inefficiency renders only 1% of the existing data of any value.

Digitizing and transforming these valuable data into safe cloud-based data, puts priceless E&P information at the geoscientist’s and data manager’s disposal. It is stored privately and securely in the cloud. Digitized geoscience data, when combined with data analytics can be instantly read, interpreted, indexed, manipulated, verified and accessed with smart-tools incorporating artificial intelligence (AI) and machine-learning. Therefore, legacy data can be mined to discover useful patterns for prompt and wise decisions.

The specialisation acquaints the students on subjects such as Manufacturing Operations for Fast-Moving Consumer Goods (FMCG), Lean Manufacturing et al. The program equips them to understand how an organization achieves high levels of efficiency in converting material and labour into goods and services and create linkages on their distribution.

Internet of Things will generate a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course.

UPES provides a unique and focused Integrated B.Sc-M.Sc program with specialization in analytical chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries and research fields. Students who are enrolled in integrated B.Sc.-M.Sc. with specialization in Analytical Chemistry program, can enhance their skills related to evaluation, measurement, and interpretation of scientific data. The plethora of research area among the faculty members provides an understanding of different future oriented aspects of chemistry.  The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

UPES provides a unique and focused M.Sc. program with specialization in Pharmaceutical  chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries, research, and commercial fields. Pharmaceutical chemistry involves study of synthesis and analysis of organic molecules which have therapeutic potential. The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

Pharmaceutical Chemist expertise in the synthesis, purification, characterization as well as in-silico screening of drug molecules.

It is an important branch of pharmaceutical research as it is major part of drug discovery and development phase. Major courses under pharmaceutical chemistry are organic chemistry, medicinal chemistry, pharmacology, pharmaceutical technology, pharmaceutical analysis, quality assurance and good laboratory practices.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This course is designed to train students in the intricacies of law as well as financial markets, making them proficient in all basic law subjects such as constitutional law, criminal law, and international law. In addition to these, it has an in-depth focus on laws related to banking, finance and insurance, the pillars of modern economies, and regulatory bodies related to these fields such as Securities and Exchange Board of India (SEBI), Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (IRDAI), Competition Commission of India (CCI), and Pension Fund Regulatory and Development Authority (PFRDA).