Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications

at University of Petroleum and Energy Studies India

The course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

UPES provides a unique and focused Integrated B.Sc-M.Sc program with specialization in organic chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries and research fields. Integrated B.Sc.-M.Sc. Chemistry with specialization in Organic Chemistry will help the students to understand the chemical synthesis of various chemicals, products and polymers. The plethora of research area among the faculty members provides an understanding of different future oriented aspects of chemistry.  The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This is designed for media professionals/entrepreneurs interested in learning the tools required to effectively publish or manage a website or digital content online. Students interested in starting & managing their own website/Youtube platforms/Blogs/Digital platforms for media houses for companies or for their own influencer networks are a good fit for the course. The broad themes in this specialisation include: Mobile Media & Web Journalism, Information Visualisation, Basic HTML, CSS, Javascript & Digital Content Management.

B.Sc. in Polymer  chemistry offered at UPES is a three-year undergraduate course. The program mainly include study of polymers synthesis, polymer properties, polymer processing, polymer testing, polymer degradation, polymer reaction, composites and applications. The course is career oriented and can provide various opportunities in the field of polymers.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

The program provides students with a vast knowledge of laws around media and entertainment and business, which is crucial in the professional world. The course comprises of 10 semesters with a pedagogy using innovative classroom teaching techniques, workshops, and case studies. Lectures are conducted by full-time faculty and eminent industry fellows. The college facilitates internships with firms that not only help in the practical application where students can better understand their interests, it also expedites early placements.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

Space Technology deals with the design and analysis of space vehicles, Space flight or space exploration. The curriculum covers areas such as, Space Science & Space Environment, Rocket Propulsion, Orbital Mechanics and Design of Aerospace Vehicles. In the recent year the space industry has undergone significant changes such as reusable launch vehicle and also sees a tremendous amount of increase in commercial opportunities. Most prominently space technology warns people of upcoming disasters ultimately, saves thousands of lives.

The students in this specialisation are exposed to essential computer science concepts such as algorithms, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. Emphasis is given to practical implementation of different aspects of Data Science and Artificial Intelligence with application in hydrocarbon sector.

This integrated program is focused on innovative research training in the field of microbiology to pursue a career in industry, academic or government research laboratories. The program offers specialization in Food Microbiology, Biochemical processes and Analysis besides minors in diverse areas such as Engineering, Computer Science, Management, Law, Design and Media.