Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications

at University of Petroleum and Energy Studies India

Masters in Microbiology is a two year course that offers two specialization streams namely Food and Environmental Microbiology and Medical and Pharmaceutical Microbiology.

Medical Microbiology comprises and integrates the fields of immunology, bacteriology, virology, mycology, and parasitology. The common bond between them is the focus on the causes of infectious diseases and on the reactions of the host to the pathogens. The objective of specialized course of medical microbiology is to provide in-depth knowledge of the etiologic organisms causing diseased and the pathogenic mechanisms leading to clinically manifest infections into its host. This knowledge is a necessary prerequisite for the diagnosis, therapy, and prevention of any infectious diseases, indispensable for both biotech, pharma industries and academic sectors.

As pharmaceutical microbiology is crucial to the manufacture and production of drugs, biologics and devices, it is absolutely important that people working in these industries have a strong understanding and in-depth knowledge of pharmaceutical microbiological principles, techniques, processes and strategies in order to avoid any potentially costly and life-threatening failures and consequences.

Brands are understanding the importance of content and its role in driving organic traffic. The course focusses on improving a business’ website by increasing the organic traffic to attract more customers. The student is one step closer to becoming a complete digital marketer with expertise in search engine optimization.

The specialisation acquaints the students on subjects such as Manufacturing Operations for Fast-Moving Consumer Goods (FMCG), Lean Manufacturing et al. The program equips them to understand how an organization achieves high levels of efficiency in converting material and labour into goods and services and create linkages on their distribution.

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilar will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in market for commercialization.

Cybersecurity has become an important buzzword because every organisation has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

Students pursuing Business Analytics and Optimization learn the essential computer science concepts such as Data Structures, Algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also learns Advance Statistical Analysis, Data Mining and Predictive Modeling, Business Intelligence, Business Strategy and Analytics, Operations Research and Optimization, Social and Web Analytics, BAO on cloud, Big Data Analytics, Content Analytics.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.

The program equips students with the skills to gain the maximum benefit within the petroleum sector. Industry experts are invited to interact with the students and be part of events to provide their insights and share their experiences. The students learn how to successfully and responsibly market under challenging environments.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing

This program specialization encourages students to explore the key principles of pharmacokinetics (PK) including factors that affect the absorption, distribution, metabolism, excretion, and binding of drugs and integrate these principles into the process of monitoring, evaluating and adjusting dosing for patients. It provides students with the ability to interpret drug concentration measurements in the context of the therapeutic window, along with the derivation of dosage adjustments to maintain therapeutic concentrations. Upon completion of the course, the student will contribute at planning, design and analysis of clinical studies from pharmacokinetic and pharmacodynamic (PD) perspective. They will apply this information in the clinical drug development process. It will also provide hands on experience with pharmacokinetic data analysis, advanced PK/PD modeling research with emphasis on disease progression modeling and implementation of mechanism-based approaches.

UPES School of Design’s Postgraduate Programme, M.Des. in Fashion Design prepares young creative designers to become future fashion thinkers, makers and versatile professionals. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.