Integrated Bachelor of Design - Master of Design in Interaction Design

at University of Petroleum and Energy Studies India

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This is designed for media professionals/entrepreneurs interested in learning the tools required to effectively publish or manage a website or digital content online. Students interested in starting & managing their own website/Youtube platforms/Blogs/Digital platforms for media houses for companies or for their own influencer networks are a good fit for the course. The broad themes in this specialisation include: Mobile Media & Web Journalism, Information Visualisation, Basic HTML, CSS, Javascript & Digital Content Management.

The Construction Management specialization is curated for professionals in the construction and civil engineering industry. It  deals with the skills and knowledge of building dams, bridges, highways, water supply systems, modern townships, waste management, and pollution prevention.

UPES School of Design’s Under Graduate Programme, B.Des. in Animation and VFX prepares students with a strong grounding in design, video and audio skills, alongside modeling, rigging, texturing, lighting, digital cinematography, digital color grading, and 3D digital graphics. The course modules also cover motion graphics and virtual studio skills, alongside compositing, 3D tracking, particles, and dynamics.

This specialization introduces blockchain and cryptocurrencies and benefits to industries such as banking, finance, healthcare, real estate and software. This program is developed to give students a practical and theoretical knowledge of information security issues in various industry sectors and help them to develop secure applications with an in-depth understanding of blockchain concepts, designing and developing automated smart contracts, implementation of industry specific blockchain models and frameworks, and protection against attacks.

Looking at the worldwide requirement of converting the dependencies of countries economy on sustainable and environment friendly technology M. Tech. in Renewable Energy Engineering provides the in-depth knowledge of various domains of Renewable Energy Sources like Solar, Wind, Hydro, Biofuel, Hydrogen etc.

This program is equipped with advance tools and lab setup equipped with advance testing kits and provision of engaging the students in real time field visits to perform the feasibility study of various Renewable Energy Systems. This program offers the blend of placement opportunities in various verticals of Renewable Energy Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Renewable Energy Products Manager, RE project developer etc.

Learners will have the opportunity to gain the knowledge in Renewable Energy Technology, Solar PV and Solar Thermal Systems, Wind Energy Systems, Biomass Conversion Technology, Green Buildings, Project and Financial Management, Smart Grid etc. Students has the opportunity to work in funded research projects and consultancy projects from Government and other funding agencies with wide opportunity to go for higher studies.

The Green Energies specialization explores Solar, wind, Hydro, Biofuel, Hydrogen and various other green energy sources.

UN has shortlisted 17 Sustainable Development Goals (SDGs) as prime focus. From these 17 goals, 9 goals are directly and indirectly are addressed by Sustainable Energy Engineering (SEE). For SEE professional, sky is not the limit. SEE, finds opportunities from Underwater to over the sky. SEE, will ensure the generation of ‘Green Energy’, however they will also focus on the ‘Sustainability in Energy’. Growing demand for constant and reliable power supply in line with efficient resource utilization, rising penetration of captive power projects coupled with increasing techno financial assistance by regulatory arms will drive the growth of the global market. Sustainable Engineering is the process to generate energy through the processing of organic and inorganic sources. Positive regulatory reforms toward effective management of trash along with stringent government targets to integrate renewable energy resources will drive the industry dynamics in the coming years. This course is aligned with the present trends in the industries at global level keeping all aspects of technological advancement their performance analysis and technology deployment support structure to make the learner develop the required knowledge and skills as per the need of the industries.

Integrated (B.Com (Hons)) - (MBA) - E-Commerce aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more.

This course is aligned with the latest technologies and models of sales and marketing, with a focus on the genesis of the lead source of marketing in the digital age. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.