Bachelor of Arts in Public Policy with Specialization Human Development

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Smart materials are materials that can respond to external stimuli such as stress, moisture, electric/magnetic field, temperature and pH. They are at the core of sensors used in smart electronics and comprise a huge variety of materials including piezoelectric, shape-memory, photovoltaic, thermoelectric, ferrofluids and self-healing materials. A student opting for this specialisation will be exposed to the properties, synthesis and application of these materials, and will be able to explore one of these material systems in-depth through the dedicated project work.

UPES School of Design’s Postgraduate Programme, M.Des in Transportation & Mobility Design educates and prepares students with relevant skills and knowledge to resolve the prevailing and future challenges around mobility. The curriculum includes developing the ability to work on conceptual ideas, acquired thorough knowledge of developments in the automotive industry, strong comprehension of the use of modern methods and aids in transportation design.

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data Scientist not only does the exploratory analysis to discover insights from it, but also uses various advanced machine-learning algorithms to identify the occurrence of a particular event in the future. Data Science is primarily used to make decisions and predictions making use of predictive causal analytics, prescriptive analytics (predictive plus decision science) and machine learning.

The specialization in marketing prepares the students on subjects like Digital Human Resource Management, Compensation Management etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This is designed for media professionals/entrepreneurs interested in learning the tools required to effectively publish or manage a website or digital content online. Students interested in starting & managing their own website/Youtube platforms/Blogs/Digital platforms for media houses for companies or for their own influencer networks are a good fit for the course. The broad themes in this specialisation include: Mobile Media & Web Journalism, Information Visualisation, Basic HTML, CSS, Javascript & Digital Content Management.

Pure mathematics includes developing the fundamental tools used by mathematicians, such as algebra and calculus, describing multi-dimensional space, or a better understanding of the philosophical meaning of mathematics and numbers themselves. Pure mathematics is the study of the basic concepts and structures that underlie mathematics. Its purpose is to search for a deeper understanding and an expanded knowledge of mathematics itself. 

The full term of two years and the syllabus for the program is divided into four semesters. This Master’s program is also an ideal preparation for various PhD programs in basic sciences and engineering.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a 5-year integrated law degree program – the first two years of the program focus primarily on arts and the last three on law subjects. The program prepares students for both national as well as international criminal justice systems. It has both classroom teaching as well as practical components like moot courts, law internships, workshops, guest lectures, national and international academic events, legal debates, and interaction with legal luminaries.

The specialization in marketing prepares the students on subjects like Financial Institutions and Markets, Behavioural Finance, etc. The program instils the skills, knowledge and aptitude required to develop a holistic understanding of the specialized area, so that the student becomes industry ready.

The specialisation acquaints the students on subjects such as Manufacturing Operations for Fast-Moving Consumer Goods (FMCG), Lean Manufacturing et al. The program equips them to understand how an organization achieves high levels of efficiency in converting material and labour into goods and services and create linkages on their distribution.