Bachelor of Communication in Digital Marketing

at Massey University - Auckland Campus New Zealand

Develop skills critical to effective communication in a rapidly changing global environment.The Bachelor of Business (Global Communication) at Massey will develop your critical skills in analysing communication in global contexts, strengthen your understanding of global sustainability challenges, and enhance your ability to communicate across cultures.

Undertake a shorter, more flexible study option with the Diploma in Science and Technology at Massey.
Later you may have courses you have passed under the diploma qualification credited to a bachelor’s degree. That will be on the proviso that the courses comply with the regulations of the degree in question.

The course is open to anyone who has gained admission to Massey University, but in some cases, specific courses may require a subject background at level 3 NCEA.

The Graduate Diploma in Arts (Economics) will give you the equivalent of an undergraduate major in economics without completing a second bachelor’s degree. The Graduate Diploma in Arts (Economics) is a bridging tool for graduates in other subjects to get the equivalent of a major in economics.

Massey provides you with the technical skills and knowledge to take your place in the fastest-growing industry in the world. Connect with the industry while you study to get a head start in software development.
Massey’s Bachelor of Information Sciences (Computer Science) will give you the skills to become a sought-after ICT professional, able to take on a wide variety of roles in the software industry.

Massey teaches students the applied skills and knowledge needed to succeed. Massey is the only university in New Zealand specialising in the C and C++ programming languages that are highly sought after by employers. You’ll also learn Java, Python, SQL and other languages. Every computer science course includes practical assignments.

With Massey’s Postgraduate Diploma in Construction (Digital Built Environment) you’ll gain construction management skills for the modern world.
You’ll gain knowledge in the following areas:

• Application of Building Information Modelling (BIM) tools across the lifecycle of a building project.
• Examine data collection and analysis techniques, and their application in construction research.
• Become familiar with new technologies such as drones, virtual reality, 3D printing and other technologies as they apply to the construction industry.
• Develop a broad understanding of current construction industry operations, systems and technology. These include:
  • The project life cycle
  • Stakeholder management
  • Sustainable buildings and smart living spaces
  • Lean production
  • Offsite construction
  • Logistics.

From here you can go deeper into digital technologies in the construction industry, or develop the research skills that will support your further study.

Much of our knowledge of the wider world and ourselves comes from the various 'screens' popular culture and the mass media use to entertain, inform, and instruct. The social, economic, and cultural importance of the mass media for communication in modern life requires critical analysis and understanding. In a world where it is difficult to escape the impact of the media, media studies provide analysis. It gives you an understanding of the production, consumption, and content of the media industries.

The approach is interdisciplinary – you’ll draw on on areas like:

• Linguistics
• Textual analysis
• Cultural studies
• Aesthetics
• Politics
• Ideologies of gender, race, social class, and national identity.

You’ll also learn about the media industry's codes, conventions, and production techniques.

The course includes a practical component as a useful learning supplement.

A Massey University Bachelor of Engineering with Honours (Mechatronics) equips you with the knowledge and skills you will need to develop your own mechatronic systems. These skills will help you develop effective solutions to the problems you will face in the industry.

The degree strikes a balance between a broad engineering education and practical abilities.

Massey University’s Postgraduate Diploma in Science and Technology (Conservation Biology) gives you the opportunity to join the pathway to in-depth research at a master's level. The qualification consists of 90 credits of taught courses and 30 credits of research.

The qualification gives you the opportunity to show your analytical thinking and high-level research capability. 

The Postgraduate Diploma in Construction (Construction Project Management) is the stepping stone to a research-based degree such as a master’s.

Massey University’s Postgraduate Diploma in Construction (Construction Project Management) is a pathway to in-depth research at a master's level.The program gives you the opportunity to show your analytical thinking and your high-level research capability.

Specialise in Linguistics for your Bachelor of Communication at Massey

The Bachelor of Communication (Linguistics) you will explore how the brain manages language and the unwritten rules of interaction. 
In the Bachelor of Communication (Linguistics), you will explore how language works to generate meaning and how it is used not only to share information, but also to manage social relations and influence behaviour. You will also learn about the unwritten rules that shape all of our social interactions.