Bachelor of Applied Management in Sales and Marketing

at Waikato Institute of Technology (Wintec) - Hamilton City Campus New Zealand

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Digital marketing
In addition to core communication skills, writing, multimedia storytelling, and creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:

• Social media and brand strategy
• Campaign development and delivery
• Marketing communication
• Analytics and reporting 

Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.

Students in this program will learn the knowledge and skills to deliver quality information technology services and develop effective communication skills to support and enhance various organisations and industries.

Students can choose to specialise in one of the following five specialisations:

Network engineering
For those seeking a career in the field of network engineering, network administration, cyber and network security.

Software engineering
For those seeking a career in software engineering, software development, big data and analytics, mobile applications development, and software testing.

Web development
For those seeking a career in web design/development, web applications development, and mobile applications development.

Students in this program will learn theoretical and technical knowledge in a specialised field of science such as:

Food technology is about the science of food. People who choose this pathway can work in entry level positions as food technologists who develop new food products, analyse the components of food, or; food safety officers who audit the food manufacturing industry.

Environmental technology is about the science of conservation, biosecurity and environmental management. People who choose this pathway can work in entry level positions as biosecurity officers who help manage pest animal and plant control, and help conserve local environments.

Biotechnology is about the 'doing' of science, this includes quality assurance of laboratory practices, the analysis of samples and reporting on sample results. People who choose this pathway can work in entry level positions as researchers or laboratory technicians.

This program is highly practical. Alongside learning theory, students will spend time in the laboratory developing the essential practical skills that are useful in the workplace.

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Creative media 
Along with core communication skills, writing, multimedia storytelling, and basic digital marketing, students will develop further skills to be creative content producers. Students will learn:

• Media production and delivery
• Creative research and development
• Photography
• Video production

Students will generate dynamic, creative media solutions. They will produce a range of engaging content for delivery across a variety of platforms, that respond to a brief, and appeal to their intended audiences.

Quantity surveyors manage the finances of construction projects. A working day could include liaising with clients, industry professionals and site workers; measuring quantities of materials; estimating; preparing claims, cash flows and construction programmes, and much more.

Students in this programme will learn the practical skills for quantity surveying, including estimating and feasibility, quantification, pricing, and financial administration of a project during construction. With experience, students will be able to extend their work to include larger and more complex building projects and carry out tasks related to cost planning and financial control.

Students in this program will learn the knowledge and skills to deliver quality information technology services and develop effective communication skills to support and enhance various organisations and industries.

Students can choose to specialise in one of the following five specialisations:

Database administration
For those seeking a career in database administration, data warehousing and business intelligence, and mobile applications development.

This program is for those with a degree in another subject who want to progress their career into human resource management. Students will develop specialist skills in staff management, recruitment, employee performance, employee up-skilling and development, and conflict resolution. This program includes a work placement and research project.

All modules in the Graduate Diploma in Human Resource Management are compulsory.

Modules:

• Industrial Relations
• Human Resources
• Organisational Behaviour
• Advanced Human Resource Management
• Contemporary Issues in Human Resource Management
• Professional Practice
• Professional Work Placement
• Professional Project

The Postgraduate Diploma in Applied Informatics program has been developed to meet increasing demand from industry and organisations for professionals with interdisciplinary knowledge and information management skills. This program provides a professional development pathway for graduates with a relevant degree. Students will learn about the social, cultural, and organisational settings in which information is used. Areas of specialisation could include e-commerce, strategic planning, organisational behaviour, and services management.

This programme is about the use of information systems as solutions in business environments. Students will learn how the analysis and implementation of information systems can deliver information to the right people in the most effective time and ways.

This program is for those with a degree in another subject who want to progress their career into accounting.

Students will learn the theory and practice of accountancy, critical thinking, decision-making, and business analysis. The course also includes financial reports and business tax regulations. Before completing their study, students will complete an accounting project for a real business as their final assignment.

To enrol in this program potential students will need to demonstrate knowledge of recording and processing financial transactions using a double entry accounting system and the preparation of financial statements, as well as show an understanding of analysis and interpretation of financial statements and reports.

This program provides students with postgraduate study leading towards professional and higher academic practice. Students will learn within a research-focused learning environment, and will extend their domain of practice through research in their chosen area.

Students will extend their domain of practice through undertaking a body of sustained, independent research. This in-depth investigation is in the student's chosen area of communication, design, music or visual arts practice within a research-focused learning environment. The program will prepare students for high level investigation of, and intervention within their chosen academic or professional field.