Bachelor of Communication with endorsements in Digital marketing

at Waikato Institute of Technology (Wintec) - Hamilton City Campus New Zealand

Students in this program will learn the knowledge and skills to deliver quality information technology services and develop effective communication skills to support and enhance various organisations and industries.

Students can choose to specialise in one of the following five specialisations:

Network engineering
For those seeking a career in the field of network engineering, network administration, cyber and network security.

Software engineering
For those seeking a career in software engineering, software development, big data and analytics, mobile applications development, and software testing.

Web development
For those seeking a career in web design/development, web applications development, and mobile applications development.

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Digital marketing
In addition to core communication skills, writing, multimedia storytelling, and creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:

• Social media and brand strategy
• Campaign development and delivery
• Marketing communication
• Analytics and reporting 

Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.

Studying this program, students will be equipped with the skills for a multi-media career in journalism or communications.

Students in this program will develop news sourcing, writing and publishing skills; as well as technical skills in photography and videography. Students will put these skills into practice publishing regularly in the Wintec online newspaper, The Waikato Independent, and through projects with industry.

This degree is for those who want to engage in fields of art including painting, photography, screen-based media, installation, street art, sculpture, curation or illustration. Students will study in a community where individual vision and personality are valued as a relevant contribution to our society.

Students will develop and gain a deep understanding of creativity in art and use this to respond to situations that demand combinations of ideas, technologies and techniques that result in new forms of knowledge and making. Such knowledge is powerful in the careers that will sustain and transform our world.

The Postgraduate Diploma in Applied Informatics program has been developed to meet increasing demand from industry and organisations for professionals with interdisciplinary knowledge and information management skills. This program provides a professional development pathway for graduates with a relevant degree. Students will learn about the social, cultural, and organisational settings in which information is used. Areas of specialisation could include e-commerce, strategic planning, organisational behaviour, and services management.

This programme is about the use of information systems as solutions in business environments. Students will learn how the analysis and implementation of information systems can deliver information to the right people in the most effective time and ways.

This program is for those with a degree in another subject who want to progress their career into human resource management. Students will develop specialist skills in staff management, recruitment, employee performance, employee up-skilling and development, and conflict resolution. This program includes a work placement and research project.

All modules in the Graduate Diploma in Human Resource Management are compulsory.

Modules:

• Industrial Relations
• Human Resources
• Organisational Behaviour
• Advanced Human Resource Management
• Contemporary Issues in Human Resource Management
• Professional Practice
• Professional Work Placement
• Professional Project

Students in this program will learn theory and technical knowledge in a range of natural and physical sciences. Students will also learn a range of practical skills, laboratory methods, and the soft skills necessary for further studies in the field of science. Areas of study include chemistry, biology, microbiology, food nutrition, and environmental sciences.

This program is highly practical. Alongside learning theory, students will spend time in the laboratory developing the practical skills that are useful in the workplace.

This program is for those who want to learn to confidently nurture and care for women through pregnancy, childbirth, and up to the first six weeks following birth. Students will gain a wide range of knowledge and skills to work autonomously, be fully responsible for the wellbeing of women and babies, and support families safely and appropriately.

Students study full-time and are required to complete the program within five years, as prescribed by the Midwifery Council of New Zealand (MCNZ). On application to MCNZ, a sixth study year may be approved. The first year is mainly theory-based, with the second- and third-year split between practical and theory, and the fourth year is predominantly practical.

This program is designed to provide students with a broad base of business knowledge, and gain role-specific skills in either accounting or leadership and management.

All strands will learn about business operational functions, business communication, the New Zealand business context and interpersonal relationships.

In the accounting strand students will study financial transactions, financial statements, budgeting and taxation, and decision-making and analysis. This strand may equip graduates to work towards the academic requirements for CAANZ’s Accounting Technicians College.

In the leadership and management strand students will study business planning, project management, and leadership.

Supply Chain Logistics explores how to recognise, analyse and solve global logistics and supply chain issues. This moves beyond the logistics of production & engineering into the broader range of activities that effectively links suppliers, distributors, manufacturers, wholesalers and retailers to end-users.

This program is for those with a degree in another subject who want to progress into supply chain and logistical management positions. This program includes a work placement and research project.

Core studies include learning how to identify important phases of supply chain and logistical management from internal and external perspectives; evaluating and critiquing existing operations; identifying supply chain and logistical issues, and creating effective and sustainable management solutions.

Other relevant topics include project management, operations management and e-commerce in relation to supply chain logistics. The final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all that has been learnt in the classroom.??? This is a great experience, where students get the opportunity to showcase their skills and talents and build networks and business relationships that can lead to job opportunities.