Bachelor of Communication with endorsements in Digital marketing

at Waikato Institute of Technology (Wintec) - Hamilton City Campus New Zealand

Students in the Bachelor of Design programme will develop their creativity, innovation, and design capabilities to find new ways to visually and strategically solve challenges for brands and organisations.

Spatial design
Students will develop designs focusing on functional interior spaces and design fundamentals that span across both residential and commercial disciplines while learning the skills needed to thrive in the industry, including pitching to clients and overseeing a project from start to finish. They will learn:

• Design fundamentals for residential and commercial spaces
• People and communication skills to pitch to clients
• Construction knowledge and project management strategies

Students in the Bachelor of Design programme will develop their creativity, innovation, and design capabilities to find new ways to visually and strategically solve challenges for brands and organisations.

Visual communication
Students will add value to brands or organisations by creating artwork and graphic designs for digital media, magazines, brochures, advertising, packaging and products. They will learn:

• Graphic design for print, package, and publication
• Logo design and brand identity development
• Illustration
• Web and interactive design and motion graphics

This program is designed to provide students with a broad base of business knowledge, and gain role-specific skills in either accounting or leadership and management.

All strands will learn about business operational functions, business communication, the New Zealand business context and interpersonal relationships.

In the accounting strand students will study financial transactions, financial statements, budgeting and taxation, and decision-making and analysis. This strand may equip graduates to work towards the academic requirements for CAANZ’s Accounting Technicians College.

In the leadership and management strand students will study business planning, project management, and leadership.

This program provides students with postgraduate study leading towards professional and higher academic practice. Students will learn within a research-focused learning environment, and will extend their domain of practice through research in their chosen area.

Students will extend their domain of practice through undertaking a body of sustained, independent research. This in-depth investigation is in the student's chosen area of communication, design, music or visual arts practice within a research-focused learning environment. The program will prepare students for high level investigation of, and intervention within their chosen academic or professional field.

This program is designed for those who want to work with people learning English as a second or additional language. These programs are suitable for trained teachers as well as those with little or no teaching experience.

If students are currently teaching in primary, secondary, and tertiary education, they will be able to apply and integrate specialist knowledge and practical skills relating to teaching English to speakers of other languages to the students they teach.

Students will gain knowledge and practical skills relating to teaching English to speakers of other languages (ESOL) as well as the experience of applying and integrating these into particular teaching contexts. Students will gain knowledge of English linguistics, learners and language learning processes, and language teaching methodology. Students will also gain the experience of beginning to learn a new language and reflecting on their own language learning, and apply this experience to teach those who are learning English as a second or additional language.

Studying this program, students will be equipped with the skills for a multi-media career in journalism or communications.

Students in this program will develop news sourcing, writing and publishing skills; as well as technical skills in photography and videography. Students will put these skills into practice publishing regularly in the Wintec online newspaper, The Waikato Independent, and through projects with industry.

Students in this program will advance their ability to innovate in the workplace allowing them to immerse themselves into the enterprise environment and gain a postgraduate qualification whilst in employment. This program offers an accessible academic and professional career development opportunity in research and innovation at postgraduate level, relevant to all disciplines.

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Creative media 
Along with core communication skills, writing, multimedia storytelling, and basic digital marketing, students will develop further skills to be creative content producers. Students will learn:

• Media production and delivery
• Creative research and development
• Photography
• Video production

Students will generate dynamic, creative media solutions. They will produce a range of engaging content for delivery across a variety of platforms, that respond to a brief, and appeal to their intended audiences.

This programme is for those who want to enhance their degree or work experience with knowledge and skills in public relations, advertising, and media practices. Students will work on live projects with real clients, with support from tutors with industry experience.

To be successful in public relations or advertising, students must be an excellent communicator, a problem solver, a lateral thinker, interested in contemporary issues, creative and able to work under pressure. The Graduate Diploma in Communication (Level 7) can help develop students' abilities in these areas and prepare them for a career in these exciting industries.

In this program, students will gain a strong foundation of knowledge across a broad range of different information technology skills, as well as an advanced level of expertise in a selected specialisation.

Students will undertake core modules that cover the fundamental skills required for a career in IT, for example, software engineering, database architecture, web development, business analysis, communications technology, operating systems, systems administration, and network engineering. Students will also gain practical, industry-aligned skills that employers demand from our graduates as well as new and emerging fields including cloud computing, big data and analytics, DevOps, business intelligence, agile development, web and mobile app development, games development, AR/VR, intrusion detection, vulnerability assessment, and security.

Our degree is also designed to provide students with a broad skill-set and holistic understanding of the wider context of the IT business domain and the global IT industry, as well as specialist knowledge in a specific area. Technologies and tools used within the degree are ever updating but currently include python, C#.net, Visual Studio, Java, Android development, MS Server, Active Directory, Unity3D, Unreal, Cisco, Fortinet, HTML5, CSS, JavaScript, Laravel, PHP, MySQL, SQL Server, Oracle, Power BI, AWS, Azure, Hadoop, and much more.