Master of Arts (Hons) in Economics

at Heriot-Watt University - Edinburgh Campus United Kingdom

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

Edinburgh has a long and well-established reputation in banking and finance. Heriot- Watt University has particularly close links with the financial community, this programme having been established when the Deputy Managing Director of the Royal Bank of Scotland left his post to become Professor of International Banking at Heriot-Watt.

The programme covers the core theories and concepts in international banking and finance, such as the operations of the forex market, the international money market and the international credit market. An awareness is also developed of ethical and professional issues relevant to the banking and financial industries.

The programme is designed for those seeking careers in the banking or finance divisions of national and international corporations. Previous graduates from the programme have gone on to become bankers, stockbrokers, tax consultants and financial advisors with corporations across the globe.

The MSc International Management and Business Communication programme concentrates on developing professional communication skills in business contexts, as well as an understanding of intercultural and international business issues.

While students on this programme are not required to work in any language other than English, the skills you develop can of course be applied in any professional communication context, regardless of language. There is a broad range of optional courses in professionally relevant subjects so that students can choose exactly which areas they would like to specialise in and can therefore tailor the programme to their interests and their professional needs.

If you would like to pursue study of another language in addition to English, you may prefer to take the MSc Translating for Business degree, which allows you to develop language, communication and translation skills specific to a business context in English plus your choice of one or two other languages from French, German and Spanish.

Heriot-Watt Mechanical Engineering degrees are ranked 1st in Scotland and top 10 in the UK by the Guardian University Guide 2020. An industrial panel are involved to ensure the course content reflects the changing needs of industry and that our graduates have the knowledge and practical skills required to successfully gain employment.

Student teaching benefits from our strong industrial links, in particular the involvement of the industrial panel in the assessment of 4th year design projects, providing a realistic client scenario.

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

Heriot-Watt University's Interpreting and Translating MSc degree is a twin-focus programme of study which will prepare you for an exciting, international career as a professional translator and interpreter in one or two of the following languages combined with English:

• Chinese
• French
• German
• Spanish

This specialist programme has been tailored to meet the needs of industry and will allow you to develop the ideal balance of theoretical knowledge and practical skills.

Studying MSc Interpreting and Translation at Heriot-Watt University will give you access to our excellent translation and interpreting facilities which include our recently refurbished interpreting labs.

Your learning will focus on developing a professional standard of expertise in specific areas of interpreting and translation such as:

• Technical and scientific translation
• Subtitling and audio-visual translation
• Use of Computer Aided Translation tools
• Sight translation
• Simultaneous interpreting
• Consecutive interpreting and note taking
• Sight translation

You will develop these skills to the highest standard and learn about the different approaches and skillsets required from interpreters when working in distinct professional contexts such as healthcare, court and legal, educational and conference interpreting.

The MA in Economics and Business Management requires no prior knowledge of the core subject areas of management or economics. The course offers flexibility, allowing students to tailor their choices to suit their own interests. It provides students with the skills necessary for an understanding of both economic and management situations but which are equally transferable to many other situations.

This programme combines the core principles and techniques of international finance. It develops student knowledge and understanding of academic finance and of the financial sector, including theory, empirical research and practical issues. It is designed for those who wish to pursue a professional career which calls for familiarity with the financial world.

The programme is also designed to provide the knowledge base and the analytical and research skills necessary for doctoral study in finance. Many graduates pursue careers in the financial sector, some within Edinburgh, a major centre for fund management, and home to two of the world’s largest banks.

The programme enables students to understand core theories and concepts in finance; understand and use a range analytical techniques, for example the analysis of a company's financial statements or the application of models to value financial assets; evaluate methods of empirical research and empirical findings; develop practical knowledge of financial markets and institutions and financial decisions within companies; carry out original research via a dissertation; and develop transferable skills, particularly in analytical techniques, communication and teamwork, relevant to employment in the financial sector or in academic research.