Bachelor of Science in Russian

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The broadcasting major offers courses leading to a wide variety of careers in the broadcasting and media industries. Building on a solid base of instruction in radio, television, mobile and online journalism, the major has broadened its curriculum in response to advancing technology across the broad range of media. Broadcasting offers courses in news gathering and dissemination, videography, data visualization, Web design, sales, management, and other specializations including the use of audio, video and mobile technology. Courses are designed to develop both a comprehensive understanding of theoretical principles and professional skills. Most courses involve extensive practical laboratory work in addition to classroom lectures and discussions.

Many of the broadcasting faculty members have extensive industry experience at major television and radio outlets in Columbus, Ohio; Detroit, Michigan; San Francisco and Los Angeles, California; Kansas City, Missouri; and Omaha, Nebraska. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as a chapter of the National Broadcasting Society, Midwest Broadcast Journalists Association, and the Radio Television Digital News Association.

The undergraduate degree program in psychology is designed to provide you with educational and research experiences that can prepare you for graduate or professional school in academic psychology, medicine, dentistry, nursing, public health, and law—to name a few. The bachelors degree program in psychology can also prepare you for diverse careers in applied fields such as counseling, business, and health and human services. If you plan to major in psychology, we recommend that you meet with our advisors as early as possible to plan a program of study consistent with your interests and goals.

The graphic design major prepares students to integrate creativity with visual communication to create a wide variety of print and digital products. The School of Art, Art History and Design offers two undergraduate degrees for this major. Both include a solid base of knowledge in the principles and history of art and design. The bachelor of arts (BA) degree, with nearly fifty percent of its courses in the major, requires students to complement this foundation with another area of study. The bachelor of fine arts (BFA) degree expands on the basic coursework by providing additional experience in graphic design and related studio art areas. This intensive degree holds seventy percent of its courses in the major and is intended for those who want to work in a design career or pursue graduate study in graphic design.

Philosophy is the critical study of the fundamental concepts and assumptions involved in all central areas of human experience, including religion, morality, science, and art. The department offers an introduction to philosophy course designed for the general student, as well as introductory courses in logic and current issues.

The basic philosophy curriculum includes courses in the history of philosophy covering the period which begins with the development of rational inquiry by the philosophers of ancient Greece and which concludes with the construction of the modern philosophical systems of the Enlightenment as well as courses in each of the major fields of philosophical study: ethics, which is concerned with the basis of morality; metaphysics, which explores different views about what fundamentally exists; epistemology, which examines the nature and limits of human knowledge; and logic, which studies general methods of reasoned argument and analysis.

A number of courses reflect the role of philosophy in investigating the fundamental concepts and assumptions of other disciplines, including courses in medical ethics, the philosophy of law, the philosophy of science, and the philosophy of mathematics.

Other courses focus on the role of philosophy in the critical analysis of basic evaluative conceptions and assumptions. Courses in political philosophy critically examine the evaluative concepts and assumptions involved in our beliefs about government, individual liberty, and social and economic justice. Courses in the philosophy of religion do the same for beliefs about the nature and existence of God and about the relations between faith and knowledge.

The department also offers courses in aesthetics, the philosophical study of art, music, and literature understood as fundamental forms of human culture and significant expressions of the human spirit.

The interdisciplinary character of philosophy, together with its focus on evaluative issues and its unique emphasis on general methods of reasoned argument and analysis, leads to an unusually broad and intellectually sound major for students preparing themselves for such professions as law, medicine, social work, government service, and the ministry. The philosophy major is indispensable for those who wish to prepare for a career as a philosopher within a college or university setting.

Athletic training is the art and science of treating athletic injuries. The Commission on Accreditation of Athletic Training Education (CAATE) develops and maintains guidelines for colleges and universities to provide an education for athletic training and verifies that those standards have been met. The University of Nebraska–Lincoln athletic training program is currently granted accreditation status by the CAATE. The underlying philosophy of this program is the same as with all other components of the University of Nebraska athletic medicine program.

The athletic training education program is dedicated to providing students with educational programming that is recognized as excellent. It is dedicated to providing students with opportunities to have clinical experiences with teams noted for excellence, in facilities noted for excellence. It is also expected that students will display excellence in academic and clinical settings and will adhere to the highest standards as put forth in the National Athletic Trainers Association Code of Professional Ethics. The University of Nebraska–Lincoln athletic training education program is dedicated to the continual assessment of our program and our students in order to maintain our standards.

The athletic training education program is housed in the Department of Nutrition and Health Sciences. Completion of the entire program constitutes a major field of study. Students completing the course of study are eligible to sit for the National Athletic Trainers Association Board of Certification Examination.

The mechanized systems management (MSYM) major prepares students for delivery, management, and technical support of engineered systems for agriculture, food, energy, and water. Students will develop technical, systems analysis, and management skills. This major is ideal for students interested in working with machinery and equipment systems from a practical perspective. The MSYM program includes hands-on coursework in power and machinery systems, processing and handling equipment, and sensors and controls combined with coursework in business, management, agriculture, and natural sciences that prepares students for a wide range of careers in a variety of industries related to agriculture, food, energy, and water. The program offers four options for specialization:

• Production Option
• Business Option
• Technical Option
• Processing Operations Option

Students in the MSYM major benefit from small classes and personalized faculty advising. Students have the opportunity to work part-time in the Nebraska Tractor Test Laboratory and numerous departmental research projects. Students are encouraged to participate in student clubs such as the Mechanized Systems Management Club, the Tractor Restoration Club, and the University of Nebraska–Lincoln Quarter Scale Tractor Team.

Economic analysis is useful in many decisions made by individuals, businesses, nonprofit organizations, and governments. In addition to opportunities in teaching, economists are employed in many branches of government and on the staffs of corporations in manufacturing, insurance, banking, brokerage, and financial services. Economists often serve as consultants, either individually or in consulting firms. Today's economists deal with problems ranging from monetary and fiscal policy, monopoly and competition, environmental improvement, labor relations, regional development, urban reconstruction, economic development, and international business and finance. Economics is also a popular major for students planning to enter professional and graduate programs, particularly in law, foreign service, labor relations, business administration, or policy analysis.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.