Bachelor of Science in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The Master of Arts in Teaching (MAT) allows students who have an undergraduate degree in areas other than education the opportunity to earn a master's degree, as well as gain certification to teach special education to students in kindergarten through age 21. Students can earn state licensure and a master's degree in just two years. The MAT program provides integrated coursework focused on diverse learners, as well as field experiences that require theoretical and practical knowledge application.

Offered through the Department of Teaching and Learning, the MAT prepares candidates for Learning Behavior Specialist I licensure, which requires teachers to build a knowledge base to identify and intervene with students who exhibit a wide range of disabilities, including learning disabilities, cognitive impairments, autism, social/emotional disabilities and physical disabilities or other health impairments. Students with undergraduate degrees in teacher education are not eligible for this program.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

GIS Development and Database Administration
In order to function effectively, every organization needs to make sure its database is always secure, available and performing at maximum capacity. A database administrator is a central figure in securing, maintaining and fine-tuning databases. A Geographic Information Systems (GIS) database stores geospatial information consisting of a combination of maps, 3D images, and space or time coordinates, among others. A database administrator who is trained to handle the complexities of large volumes of GIS data will be a sought after asset to any organization.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Theory and Composition
The theory and composition specialization at SIUE allows students to gain experience in creating their own music and in understanding and explaining the principles and structures of music. In addition to the core curriculum, students specializing in theory and composition take advanced courses in analysis, arranging, and modern music, as well as private lessons in composition. Over four years, our students build a portfolio of their music while working directly with faculty and guest artists, and receive opportunities every semester to hear their music performed. Classes in music theory and composition are taught exclusively by full-time professors, and composition lessons are always one-on-one with a professor.

The focus of this specialization is to prepare students for graduate study or immediate employment, with a nearly 100% placement rate. The rigorous curriculum emphasizes fundamentals of form, harmony, orchestration, notation and musicianship applicable to any style or genre of music, from traditional concert music to film and game music.

At SIUE, we have a graduate student-to-faculty ratio of two-to-one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research. The Department of Mathematics and Statistics at SIUE provides learning and research opportunities in many areas and students are exposed to various cultures from diverse faculty members in the College of Arts and Sciences.

What can I do with a degree in Mathematics?
Professionals holding positions as mathematicians, statisticians and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to the U.S Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

The construction management program in the Department of Construction at SIUE blends business and engineering coursework to provide graduates with the knowledge and skills necessary for the multi-faceted aspects of careers in construction management. Students in the School of Engineering study engineering fundamentals and construction management practices and procedures, and integrate a business administration minor to develop a strong foundation that allows them to rapidly advance in the construction industry.

What can I do with a degree in Construction Management?
The construction industry is one of the largest components of the U.S. economy, and according to the U.S. Bureau of Labor Statistics, the construction management field is expected to grow 10% through 2028. The scope of construction ranges from single buildings to mega-projects with total costs in the billions of dollars.

Continual changes in the industry require construction professionals with a diverse set of skills and knowledge in business management, engineering principles and construction methods and technology.

Students who like solving problems creatively and expressing their point of view should think about pursuing a degree in theater and dance at SIUE. Theater is the study of literature, history and production of live theatrical performances. Students pursuing a degree in theater and dance from SIUE will complete an intense curriculum that will prepare them to take the next step in their professional careers or go on to graduate school. Students explore and build on their artistic talents - not only as actors and dancers, but as casting agents, box office managers, choreographers, set and lighting designers, and theater managers.

The theater and dance program in the College of Arts and Sciences at SIUE is known for its small class sizes and the artistic freedom afforded to its students. Faculty members encourage students to take risks to discover their creativity, and performance opportunities are ample. Each year, the department offers four theater productions, a dance concert, two student productions, a one-act festival, summer stock theater productions, an annual dance festival and a four-day experimental theater festival in the spring. The Department of Theater and Dance encourages a diverse mix of students and a well-rounded education with a solid liberal arts foundation.

What can I do with a degree in Theater and Dance?
Students with a degree in theater and dance find careers as actors, playwrights, screenwriters, directors, production designers, dancers, choreographers and critics. Theater and dance students obtain the skills to pursue a wide range of career paths within and outside the arts.

Design/Technical
The specialization in design and technology offers a curriculum that enables students to develop skills as designers, technicians and craftspeople, as well as the visual communication skills necessary in the collaborative world of the theater. While students are enrolled in introductory courses, they are also working backstage and in the shops putting learned skills to practical use as technicians and crew on departmental productions.

Industrial engineers design, produce and deliver quality products (parts or services) to customers at affordable prices in a timely manner. This process involves not only designing and producing value-added products, but also planning and managing people, processes, systems, equipment and other resources efficiently and cost-effectively. In the Department of Industrial Engineering within SIUE's School of Engineering, students learn the knowledge and skills necessary in engineering and management and are uniquely positioned to work in a variety of industries, such as automobile and aircraft manufacturing industries, healthcare organizations, shipping and logistics, and business.

What can I do with a degree in Industrial Engineering?
SIUE graduates of the industrial engineering program are employed as industrial engineers, manufacturing/production engineers, quality engineers/managers, operations/system engineers/managers, and process design engineers at various major corporations. These corporations include Boeing, Caterpillar, Inc., Pepsi, Pinnacle Foods, Schnucks, Kraft Foods, Eaton Corporations, Nestle Purina, Lockheed Martin, Lowe's, GM, Mallinckrodt, Bayer, Chrysler, Emerson Electric, Motorola, American Airlines, USPS, Intelligrated Systems, Anheuser-Busch InBev, BJC Health Care, AT&T and MasterCard, among other reputable companies.

Do you want a society where people live long, healthy lives? Public health works to address health disparities, injuries and premature deaths. Our Bachelor of Science in public health program provides a foundation in social and behavioral sciences, educational strategies, epidemiology, health policy, grant writing, and occupational and environmental health sciences.

Why Public Health?
While healthcare practitioners treat diseases and injuries often one individual at a time, in public health we:

• Promote healthy behaviors, social and physical environments
• Conduct health promotion and education campaigns
• Improve health policies
• Monitor and prevent the spread of diseases
• Use data to improve the health of communities

In essence, public health focuses on the four "Ps":

• Prevention
• Promotion
• Protection
• Population health

What can I do with a degree in Public Health?
There are many careers for those with a degree in public health, including:

• Community Health Educator
• Disaster Preparedness Coordinator
• Environmental Specialist
• Injury Prevention Specialist
• Patient Navigator
• Outreach Educator
• Health Communication Specialist

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.