Master of Business Administration with Concentration in Marketing

at Southern New Hampshire University USA

According to the Sales Education Foundation (SEF), more than 50% of business graduates enter a sales role upon graduation, and sales courses can make a big difference in future employment opportunities.2 Good thing SNHU’s Bachelor of Science in Business Administration with a concentration in Professional Sales has been recognized as a top 100 sales program in the country. Here, you’ll have the opportunity to learn from professionals with real-world experience, participate in peer coaching, experience a sales management simulation to make real-world sales team leadership decisions and even participate in a local, national or international sales competition.

The Bachelor of Arts in Communications major at Southern New Hampshire University helps you develop and deliver key messages to diverse audiences.

You'll learn communication theory and industry concepts, and build public speaking, presentation and interviewing skills. You'll also gain experience with business communication, graphic design and public relations through courses and minors in advertising, film, journalism, information technology or marketing. Electives in 3D animation and modeling, digital illustration and digital video production are also offered.

The Computer Information Systems (CIS) program is an undergraduate major for students who want to design and implement effective solutions to meet organizational and management needs for information and decision support. Graduates of the Computer Information Systems program are poised to take a leading role in shaping our information-based future, in both small and large organizations. Students completing the program through the School of Business will be well grounded in the fundamentals of organization theory, decision making, teamwork and leadership, as well as current and emerging information systems tools and technologies. They will be able to communicate effectively with stakeholders. They will be able to bridge the gap between IT and business units to improve processes and solve challenges now and in the future.  

Program Outcomes

• Utilize business intelligence applications that address a variety of business needs and analyze the underlying data models
• Analyze existing business information systems and identify new systems to meet an organization’s needs
• Develop communication strategies to bridge the IT and business units, using appropriate terminology and language to assist the units in working together effectively
• Apply systems analysis and design and project management concepts to develop and implement systems to support an organization’s goals

The Economics/Finance Program has a dual mission: to examine the behavior of the economy and its relationship to business and government, and to study the funding and investment needs of corporations, individuals and institutions. The primary goal of the program is to establish a solid foundation in the applied and theoretical areas of international and domestic finance, business and economics. Economics/finance majors develop the analytical and quantitative skills needed for corporate and individual financial management and economic modeling and forecasting.

Students who choose to major in the Economics/Finance Program will be prepared for careers in industry, financial organizations and government. Many go on to graduate school to continue their studies in economics, finance, other business-related disciplines or law.

Program Outcomes

• Demonstrate knowledge of basic estimators and their properties.
• Test hypotheses, forecast, and interpret results using economic data and financial models.
• Make strategic business decisions based on the application of economic and financial knowledge and tools.
• Effectively communicate economic and financial issues and opportunities to stakeholders.
• Critique government policy proposals using concepts such as optimization, equilibrium, and the incentives faced by economic agents.

Our program stands out from those at other four-year institutions of higher education in that we put students in a position to start engaging in professional activities while they learn. Students are encouraged to participate in field experiences at mental health clinics and social service agencies, publish in Psychological journals and books, present professional papers, administer psychological tests, simulate therapy sessions and/or lead student organizations. Our program includes faculty who have won teaching awards and published books and journal articles.

We offer specific concentration areas including child/adolescent development, forensic psychology and mental health. Students also enjoy a variety of extracurricular opportunities. We have a Psychology Student Association and an honors association, Psi Chi. Alumni have attended graduate school or continued on to work (after graduating with a Bachelor of Arts degree) in such areas such as mental health clinics, social service agencies and human resources.

Program Outcomes

• Apply foundational psychological theories, principles, and methodologies in accordance with ethical principles and professional standards
• Develop researchable questions and methods of inquiry that inform further study in the field of psychology
• Analyze and interpret data to communicate findings and implications to professionals in the field of psychology, interdisciplinary fields, and non-academic audiences
• Develop and promote professional mindsets and practices grounded in psychological evidence that foster unbiased, globally aware, and culturally responsive behaviors in individuals and communities

The Bachelor of Science in Business Administration concentration in Sport Management provides students the opportunity to learn about various elements of the sport industry including media, merchandising, hospitality, facility and event management, and others. Students explore sport management principles, the sociological impact of sport, and ethical theories while learning how these can be applied to address organizational needs across many functional areas related to the business of sports.

The Education Program provides students not seeking certification a degree in the field of education.

A plan of study allows the individual to design a program to accomplish career goals in the areas of educational services or related fields that do not require certification. Individuals may select courses from related disciplines to complete the 45 credit hours for the General Studies in Education program. Students design a plan of study with an academic advisor from the School of Education. Acceptance into the major requires approval by the Certification Officer.

Program Outcomes

• Organize and synthesize core concepts and principles across education and other subjects.
• Integrate and use tools of inquiry to become reflective, self-directed learners.
• Use technology to learn and support ongoing growth and connection to a global society.
• Identify cultural perspectives, norms, and traditions and see their connections to educational systems.
• Exhibit dispositions showing the potential to become effective, ethical, professional citizens.

This is a degree aimed at a student population from abroad. It is a 3+1 program for students who are earning a major at their home institution and want simultaneously to earn a degree from the U.S. It is possible to do so at Southern New Hampshire University through a BA in Liberal Arts. The student enters the program with 90 credits from an approved institution abroad and adds 31 credits from SNHU to complete a 121?credit degree as a Liberal Arts major.

Program Outcomes

• Analyze artifacts representing various local, national, and/or global cultures
• Practice the systematic study of social relations, human experiences, and patterns of change            
• Reason and solve quantitative and qualitative problems
• Demonstrate proficiency of the conventions of  Standard English including grammar, spelling, punctuation and mechanics
• Employ oral presentation skills, including the use of appropriate verbal and nonverbal skills
• Locate relevant information using multiple modes of inquiry
• Identify a developing sense of self as a learner
• Distinguish the practical and intellectual characteristics of a liberal arts discipline
• Appraise the value of multiple perspectives in order to work in complex and diverse environments

The Bachelor of Science in Business Administration concentration in Marketing introduces students to various professional areas within the fast-paced and ever evolving field of marketing. This concentration provides students with the opportunity to explore areas of marketing, through a business lens, in areas such as market research, social media marketing and communication, and consumer behavior.

Concentration Outcomes

• Utilize marketing principles to develop various aspects of the marketing mix to address challenges and achieve organizational goals

The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This has led to the need for business analysts now more than ever. By earning your Master of Science in Business Analytics from Southern New Hampshire University, you could learn to be the go-to person for making informed, data-driven decisions in any company or organization you work for in the future.

The MS in Business Analytics is one of the high-quality degree programs taught on our campus in Manchester, and it provides a market-relevant combination of a comprehensive education in business analytics with real-world applications.

In our MS in Business Analytics degree program, you’ll learn how to collect and interpret business data, communicate findings to stakeholders and execute strategic business decisions. A degree in this area could give you the knowledge, tools and skills necessary to pursue or accelerate a career in business analytics.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your master’s in business analytics at SNHU are:

• Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
• Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
• Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
• Efficiency and flexibility. Complete your graduate degree on campus in 12-18 months, with 3-5 courses per 16-week term.
• Minimal requirements. No GRE or GMAT required for admission.
• Networking. Tap into our nationwide network of alumni for tips and career opportunities.
• Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, NH, named a "Best Place to Live" by Money magazine.