Bachelor of Science in Marketing

at University of New Haven USA

The Hotel and Resort Management Concentration focuses on training students to fulfill management-level careers in hotel and resort industries. After gaining functional business competencies, students specialize in areas that are critical to success in a range of leadership and managerial positions within hotels, restaurants, spas, resorts, clubs, and theme parks. Students in this concentration are exposed to several experiential learning and industry collaboration opportunities.

Students earning a B.S. degree in Hospitality and Tourism Management with a concentration in Hotel and Resort Management are required to complete 121 credits, including the University core curriculum (41 credits), Hospitality and Tourism Management major requirements (36 credits), Hotel and Resort Management concentration (12 credits), Writing Across the Curriculum elective (3 credits), fieldwork (2 credits), service requirement (1 credit), internship (3 credits) and free electives (23 credits).

Graphic design is an activity of visual communication; its study is the critical analysis between form and content. The BFA in Graphic Design examines communication through the use of words, symbols, and images, and explores the graphic designer’s ability to bring clarity and visual aesthetics to communication through an understanding of the means of production, theory, and design practice.

The introductory courses in the graphic design program concentrate on basic design vocabulary, composition, color perception, and drawing. The curriculum continues and progresses through semiotics and practical techniques associated with typography, illustration, problem-solving methodologies, and applied design projects in branding, way-finding, and advocacy. The BFA in Graphic Design prepares students for the professional environment of graphic design found in independent design studios, agencies, and corporations. Additionally, the rigorous course of study provides students with the foundation to continue with graduate studies in the field.

Program Outcomes

Students in this program will:

• Demonstrate the principles and elements of art and design.
• Illustrate how graphic design themes and styles have been influenced by historical events.
• Develop a body of cohesive artwork which aligns with personal professional goals.
• Formulate a personal creative research project in an area of interest and produce a successful thesis exhibition.

The objective of the Master of Science in Accounting program is to provide an in-depth framework for corporate, forensic, AI/analytics, and taxation accounting inquiry, devised in structure and content from the entire scope and process of accounting-information-based economic decision-making. The existence of such a framework is intended to provide graduate accountants and professional practitioners with an opportunity to share in the development and assessment of issues of accounting interest within a decision-making context. Additionally, the Master of Science in Accounting program is designed to provide non-accountants and practitioners with the accounting credits requisite for certification.

The AI/Analytics concentration provides the tools for data analysis used in auditing, predictive modeling, forensic accounting, and business operations analytics.  These tools will enhance the traditional skillsets provided in the Master of Science in Accounting core.  This is a cutting-edge field in the modern American marketplace.

Program Outcomes:

• Students will demonstrate familiarity with the fundamental concepts and knowledge in their concentration areas of Corporate, Forensic, Tax, or AI/Analytics.
• Students will be able to apply knowledge from 1.1 toward analysis and analyze data using technology and information systems and using appropriate quantitative and analytical techniques.
• Students will able to integrate knowledge from functional Accounting areas and formulate solutions that consider both the internal and the external environments of an organization.
• Students will be able to analyze the effects of business transactions using Accounting fundamentals.
• Students will able to demonstrate an understanding of social responsibility in accounting and its effects on stakeholders.
• Students will able to demonstrate the ability to apply a variety of ethical principles within the Accounting practice.
• Students will be able create well written documents related to Accounting topics.
• Students will recognize and explain how different Accounting sub-disciplines interrelate.

The Master of Science in Human Resources is designed to prepare professionals to advance their careers in the field of human resources. The program emphasizes the strategic role that human resources plays in the achievement of a firm’s competitive strategy, while providing students with the knowledge and skills needed to be effective human resource leaders. Specific focus will be on the emerging set of human resource competencies and skills needed to navigate the evolving human resources field including globalization, diversity and inclusion, corporate social responsibility, and strategic leadership.

Students will examine each of the major human resources functional areas including recruitment and selection, compensation and benefits, performance management, employee relations, change management, and learning and development. Students will also learn about key human resource processes, human resource analytics, and the set of skills needed to be a strategic business partner with an organization’s business lines and other enabling functions.

This program requires 36 graduate credits: 21 credits from core courses, 12 credits from one of three concentrations, and 3 credits from a restricted elective.

Program Outcomes: 

By the end of the program students will be able to: 

• Exhibit sophisticated knowledge of HR/business management practices that lead to professional HR career-related success.
• Employ strategic thinking necessary to be an effective business partner.
• Demonstrate reasoning leading to ethical, legal and socially responsible decision-making.
• Demonstrate compelling oral and written communication capabilities.
• (For the Talent Management Concentration)
• Create plans to recruit, hire, train, retain, and motivate a diverse and global workforce.
• (For the Organizational Leadership Concentration)
• Demonstrate interaction skills in working effectively with others and change management skills in such a way as to be influential in a leadership capacity.
• (For the Employee Relations Concentration)
• Effectively utilize and apply conflict intervention and negotiation strategies in the management and resolution of workplace disputes.

A paramedic has a level of knowledge, skill, and treatment capabilities that are significantly beyond those of an Emergency Medical Technician (EMT) and which can dramatically improve a patient’s outcome at the hospital. In response to the need for these uniquely trained emergency medical care professionals, the University of New Haven developed its paramedicine program. This program will prepare you to become a new breed of first responder – one who holds dual certification as both a firefighter and as a paramedic.

Hands-on learning will be a major part of your education. You’ll ride along with ambulance services and take patients’ vitals. You’ll practice doing chest compressions and starting IV lines on high-fidelity mannequins. You’ll become part of teams who care for patients in whatever medical emergency unfolds. The goal of the paramedicine program is to make your education as real-world as it gets.

Through this program, offered in conjunction with Yale New Haven Hospital, you will also:

• Become an Emergency Medical Technician (EMT)
• Gain more than 700 hours of clinical and internship experience through multiple models of EMS services, including hospital-based and fire-based
• Expand your knowledge through classes in anatomy and physiology at the Yale University School of Medicine
• Become eligible to sit for the National Registry Paramedic exam at the completion of your studies
• Have a chance to join the Pre-Health Professions (PHP) Scholars Program, which can serve as a launching pad for pursuing a career or further study in healthcare

Our Cybersecurity and Networks program prepares you for these careers with a combination of practical skills and cutting-edge knowledge, leading you to success as an Information Security Analyst, Digital Forensic Examiner, Network Engineer, or System Administrator — to name just a few of your possible career titles.

There are two versions to the program. One version is for those who already hold a bachelor’s degree in computer science or a closely related field, while the other is for those with no prior education in these areas. Those coming to the program without this education simply complete a set of four additional bridge courses on the topics of programming and computer systems. These will help you transition from your previous background to a level of readiness that enables you to successfully pursue the rest of the degree program.

A Serious Project Prepares You for the Real World of Cybersecurity and Networks

You will complete a substantial project that will demonstrate your level of expertise and professionalism so that you can hit the ground running when you land that coveted position in your chosen area. There are three ways to satisfy the project requirement: a thesis for which research would be done; taking a course in which a significant project occurs; or taking a separate course specifically dedicated to a project.

The Master of Public Administration is the most widely accepted and valued professional degree in the field of Public Service. Our MPA program provides students with the core skills and knowledge necessary to be a successful professional in Public Service, as well as offering students an opportunity to complete a concentration in one of five timely areas: 1) Municipal Management, 2) Public Financial Management, 3) Public Safety, 4) Nonprofit Management, and 5) Fire and Emergency Medical Services. Our MPA accommodates the needs of students new to the field as well as those already working in public service. In both cases, we seek students who are motivated to increase their knowledge and gain the skills necessary to take on challenging assignments in public service, particularly at the state and local level.

Program Outcomes:

• Complete and understand the basis for public administration and the development of the public administration paradigm.
• Students should have begun to analyze and interpret real world data and its presentation to an audience.
• Student should be able to judge his/her fit into the organization as well as its internal dynamics.
• Student should be able to handle themselves in a variety of challenging environments.

As a mental health counselor, you’ll help individuals, groups, and families overcome challenges by providing them emotional and psychological support and assist them in improving their well-being.

As part of our innovative M.A. program in clinical mental health counseling, you'll study theories and skills related to mental health, substance use, and trauma interventions and learn how to apply them to connect with individuals and groups from diverse backgrounds.

Our 60-credit program is designed to meet the program requirements to be a Connecticut Licensed Professional Counselor (LPC). You will gain extensive fieldwork experience through counseling practicum opportunities and internships that match your interests and professional goals while developing the skills and knowledge to enhance and enrich individuals, families, groups and communities.

As part of our program, you can also supplement your education with the unique opportunity to pursue a concentration in forensic mental health or community development.

It’s an incredibly dynamic field, with almost unlimited promise for the treatment of health conditions, and there’s no better place to enter it than in the hands-on, student-centered, and career-focused learning environment of our master’s program in biomedical engineering.

Explore all of the fascinating focus areas

The program provides you with exciting opportunities to explore multidisciplinary focus areas that address:

• Medical devices such as artificial lungs, replacement heart valves, pacemakers, dental implants, catheters, stents, and hip and knee prostheses
• Biomaterials in medicine (metals, ceramics, polymers, nanomaterials)
• Biomedical Imaging
• Biomedical Instrumentation — for example, biosensors and bioanalytics
• Tissue Engineering

With a biomedical engineering master’s degree from the University of New Haven you will be superbly prepared to take your place in the field as a competent engineer with skills set sought by the global market and as a researcher capable of independent investigation. You will also have another skill to add to your set— the ability to present results of an independent investigation cogently. In the 21st century, engineers are expected to be comfortable in communicating their ideas and findings. In fact, it has become a must for employers.

Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.