Advanced Diploma in Advertising And Marketing Communications Management

at Algonquin College - Ottawa Campus Canada

The two-year Broadcasting – Radio Ontario College Diploma program prepares you with the creative production, hosting, and technical operation skills needed for a career in radio broadcasting and podcasting. You gain practical experience working at Algonquin College’s two radio stations – CKDJ 107.9 FM and AIR AM 1700. With the help of a second-year mentor, you are on the air within three weeks of starting the program.

Find your passion in on-air performance, audio production, and creative writing for radio and podcasting. Courses cover all areas of these two industries including:

• On-air performance
• Audio production
• Podcasting
• Voiceover announcing
• Broadcast journalism
• Basic video production and photography
• Creative writing and storytelling
• Promotions and marketing

While working at the campus radio stations, you put the theory you learn into practice. In the first level of the program, you study alongside Journalism and Broadcasting – Television students, building a strong foundation in transferable media skills while exploring these related fields. As well, during your first level, you are scheduled for weekly shows on CKDJ 107.9 FM and AIR AM 1700. The importance of teamwork is a focus while operating both Algonquin College stations. In this program, you are given the opportunity to
work on interprofessional teams with other media programs. In the second year, you will have the opportunity to choose a specialty elective course that aligns with your media interests. Towards the end of the program, you continue to expand and apply your skills during a field placement in the industry.

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year, two-semester Veterinary Assistant Ontario College Certificate program provides you with a strong foundation of theory and practical skills necessary to provide quality care and support in the veterinary clinics and related animal care settings. Areas of study include animal handling and restraint techniques, surgical preparation, common diseases, animal behavior, laboratory procedures, grooming techniques, business procedures, client service skills. The development of strong interpersonal and communication skills is emphasized. The program relies on a variety of course delivery formats including traditional in-class labs and lectures, hybrid and off-site labs. The focus is primarily companion animal care, with additional information on large animal, shelter animal and laboratory animal care.

Employment opportunities for veterinary assistants are varied and may include veterinary clinics, animal shelter and rescue organizations, wildlife sanctuaries, research facilities, grooming and pet care businesses.

Join a growing industry and gain opportunities worldwide.

The two-year Hospitality - Hotel and Restaurant Operations Management Ontario College Diploma program provides you with specialized managerial skills for the hospitality and tourism industry through a mixture of theory and hands-on classes delivered by industry professionals.

Learn about:

• Hotel and restaurant operations
• Management skills
• Computer applications in hospitality and tourism
• Financial management
• Marketing

The first year of the program provides introductory industry and business courses to help prepare you for entry-level positions. The second year focuses on developing management skills to help solidify long-term career success in the hospitality and tourism industry.

Experience a variety of restaurant operations-related roles in Restaurant International, Algonquin College`s student-operated restaurant and teaching facility. Some of these classes happen during the evening and weekends, to prepare you for the variety of shift work in the industry. Before graduation, you will have completed a minimum 500 hours of practical industry work experience.

Students who graduate from this program with a minimum of a B average can further their education by bridging into year three of the Bachelor of Hospitality and Tourism Management (Honours) degree program, after completing four bridging courses offered at Algonquin College.

There are a growing number of job opportunities - available both locally and globally - in this dynamic industry. Graduates may find employment in:

• The food and beverage industry
• The accommodation sector
• Tourism services
• Sales and marketing
• Transportation
• Events and conferences
   

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

• Advertising
• Retail
• Services
• Information technology
• Telecommunications
• Manufacturing

You may find positions such as:

• Assistant brand manager
• Brand manager
• Brand strategist
• Brand marketing manager
• Key account manager

With a focus on organizational and creative writing, the two-year Professional Writing Ontario College Diploma program teaches you the skills and flexibility to work as a writer in a variety of fields. You learn writing skills for electronic and print media from nationally recognized writers, authors and communications experts.

Acquire the necessary skills to write independently and collaboratively in freelance and organizational settings. With attention to detail, learn to research, write, edit and proofread. Many writers balance freelancing with other employment, so the program focuses on the development of creative skills along with knowledge of the existing market for fiction and creative non-fiction in Canada. You gain highly marketable communications, writing, and editing skills that are useful in many industries in both for-profit and non-profit sectors.

During the program, local freelancers lead workshops and may mentor you in the field. You participate in a work environment for a seven-week field placement where you have the opportunity to apply your writing skills while building connections with potential clients and employers.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Recognize the fundamental concepts of storytelling.
• Write for media in Canada with an awareness of historical and cultural contexts.
• Demonstrate understanding of the production process of print, live events, broadcast, the Internet and film.
• Employ computers and writing software proficiently.
• Work in independent, collaborative, and organizational settings.
• Write in a broad range of styles appropriate to a variety of media.
• Write scripts for presentations, live events and speeches.
• Create plots, characters and themes that engage audiences.
• Effectively edit their own and others` writing.
• Demonstrate superior time management skills.
• Manage their writing career on sound small-business principles.
• Market their writing skills in their chosen field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Information Communications Technologies (ICT`s) are a critical aspect of modern digital health ecosystems, supporting healthcare delivery through the provision of timely and reliable information for patient care, scientific research, strategic decision-making, data analytics and consumer health applications. This four-year bachelor`s degree prepares students for a career in today`s digital health workforce by providing knowledge, skills and competencies in the related domains of health technology studies, business technology management, and software development. Students build a multidisciplinary set of competencies through immersive learning simulations, innovative laboratory exercises and applied digital health projects in order to leverage essential technologies and systems to become successful healthcare technology professionals. Students inform and shape the future of healthcare by contributing to the design, development and improvement of innovative healthcare technologies, such as mobile health apps, hospital information systems, clinical decision aids and business intelligence applications.

Students gain theoretical and practical knowledge through online, in-class, clinical and simulation-based learning experiences. Students apply analytical and leadership skills in a hands-on, research-rich learning environment throughout the program. Students have the opportunity to further apply and refine skills and knowledge while working in project teams during a co-operative work experience in industry.

Graduates have a unique blend of practical knowledge and abilities that can be leveraged in the health, technology and business sectors. Graduates are well positioned to find employment in healthcare institutions (e.g. hospitals, clinics, public health units, laboratories), digital health consulting firms, government (both federal and provincial), or other private sector digital health solution providers. Graduates also have the option to pursue further academic studies in the field.

The Bachelor of Technology (Digital Health)(Honours) program is aligned with the learning outcomes and competencies published by the Business Technology Management (BTM) standards. Algonquin College has initiated the accreditation process with BTM.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze, design, develop, implement and maintain business systems and/or components to support strategic business requirements.
• Manage the process of evaluating, selecting and using business systems.
• Apply accepted methodologies, theories, concepts and practices to develop and improve business and healthcare systems.
• Manage data using appropriate methodologies, and standards to improve healthcare and business processes and decision-making.
• Apply the Project Management Institute`s Body of Knowledge to business systems projects.
• Apply security principles and practices in systems development and the systems environment.
• Apply principles and skills of business management, leadership and change management in the context of business systems development.
• Apply quality assurance and quality management principles to business systems development projects.
• Educate a diversity of clients in the use of business technology to support, promote and improve business and healthcare processes, and healthy-living initiatives.
• Apply effective business technology management skills to innovate in digital health targeting new and existing local and global markets.
• Adhere to professional, ethical and legal codes and standards related to digital health.
• Conduct and evaluate research to contribute to evidence-based practice in digital health contexts.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
• Analyze and evaluate how digital health solutions influence healthcare business practices, quality of care and patient safety.
• Assess how differing value judgments associated with the practice of healthcare, business management and information technology impact digital health decision-making.

The two-year Computer Programmer Ontario College Diploma program prepares you for a career in software development. The program also specializes in program development strategies (using object-oriented modelling), database design and database administration.

Use leading industry software products such as Oracle and CASE tools. Learn about programming languages such as Java, COBOL, SQL and PHP. Study object-oriented analysis and design, operating systems and coding in integrated environments, and learn how to debug, test, and maintain codes.

In your final semester, participate in a software development project working with external clients to gain real-world experience in the programming field.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may work in a variety of different fields, as almost all sectors of industry require programmers. You may be employed as:

• A software programmer
• A web programmer
• A business programmer
• An application programmer

In the one-year Performing Arts Ontario College Certificate program, you enjoy the thrill of performing and are committed to pursuing your craft to industry standards. You learn how to advance your craft while developing live and digital performance skills.

Learn the artistry of the stage and how to shine in front of an audience. Through collaboration with other performers, create unique performance pieces and perform to audiences. Learn how to audition and prepare for live and digital performances in professional studio settings.

Enhance your performance ability in:

• Voice
• Movement
• Spoken word
• Comedy
• Theatre
• Film
• Music
• Entertainment

In professional studio settings, you acquire vocal, audition, stage presence, production and on-camera techniques. Through collaborative activities, you experience various forms of basic performance, including the development of stage presence and audience interaction. Learn the essentials of proper breathing and voice production, as well as movement workshops, along with exercises that cultivate physical self-awareness and enable you to make better creative and enduring choices in the performing arts.

Benefit from the college experience while developing confidence in your performance skills. We work with industry to make connections that can help you achieve your future goals. You can choose to prepare for an audition, pursue a career path or apply for further education in the arts.

Advance your skillsets for a career in construction and civil engineering

The Civil Engineering Technology Ontario College Advanced Diploma is a continuation of the Construction Engineering Technician program and is open to students who already have an Algonquin College Construction Engineering Technician Ontario College Diploma and meet the admission requirements. This third year of study explores in-depth areas of civil engineering technology such as:

• Project scheduling and cost control
• Surveying
• Design of steel structures
• Foundations
• Water and wastewater technology
• Soils analysis
• Reinforced concrete design 

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

During the final two terms of the program you take on a year-long project in collaboration with external industry partners that gives you real-world experience and may help you develop networks within a specific industry. As part of a project team, you participate in leadership events, analyze and solve problems, create deliverables and present the results of your project to the college community and the industry through demonstrations and presentations.

OACETT (Ontario Association of Certified Engineering Technicians and Technologists) recognizes this program as meeting all of the academic requirements for certification in the Certified Engineering Technologist (CET) or Applied Science Technologist (AScT) category. Graduates and final-year students are immediately eligible to be registered as Associate members of OACETT upon submission of the Graduate Application form available through the Placement Office or OACETT.

Graduates may pursue careers in a number of sectors of the construction industry, including:

• Cost estimating for residential, commercial and civil projects
• Surveying
• Project management
• Building inspection
• Materials testing
• Quality control
• Construction