Advanced Diploma in Advertising And Marketing Communications Management

at Algonquin College - Ottawa Campus Canada

The three-year Business Administration (Core) Ontario College Advanced Diploma program provides you with essential skills and knowledge for a career in business. This program is the perfect option if you are interested in pursuing a career in business, but are unsure which specialization best fits your interests.

This program has been designed to allow you to explore a variety of business fields before ultimately deciding on a major. In the third semester, take one course from each major to help you understand the various career specializations. During this time, you have the opportunity to meet with upper-level students and program coordinators for guidance. Then you make a selection that is most aligned to your interests.

Your final three semesters match the career or field you`re interested in pursuing. Choose to major in Accounting, Finance, Human Resources, International Business, Marketing, or Supply Chain and Operations Management. With all majors, you have the opportunity to network and learn directly from business professionals. Our active Program Advisory Committee ensures that the program continuously evolves to meet the ever-changing demands of today`s organizations.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

The Cyber Security Analysis (CSA) Ontario College Graduate Certificate program is designed to prepare you to meet the market demand for cyber security professionals in the public and private sector.

Throughout the program, you focus analytically on key cyber security principles including threat and vulnerability management, event analysis, laws and ethics relating to security compliance and implementation, cryptographic solutions for data confidentiality and communication protection, cyber incident response, digital forensics processes, disaster recovery and business continuity following cyber incidents and related tools and security appliances. You develop the skills and knowledge necessary to select and deploy the optimal tools and security solutions given unique scenarios.

Graduates possess the theoretical knowledge and hands-on skills to assess, recommend, implement and troubleshoot various advanced security solutions and countermeasures. Utilizing IT concepts and tools, you evaluate the technical aspects and risk levels of security solutions, security and penetration tests and vulnerability assessments. You also examine the legal process and proper evidence gathering procedures, effective design of corporate security policies, analysis and management of risks or threats as well as ethical and social implications related to security, Canadian and International laws, privacy laws and compliance. Algonquin College`s state-of-the-art computing facilities, running the latest Windows and Linux/UNIX-based operating system (O/S) platforms and supporting a wide variety of pre-installed software applications, support you to be well-prepared for entry into the field of cyber security. You gain exposure to real-world technologies currently used within industry including specialized networking, Cisco and hardware labs along with several network-based O/S servers. The Cyber Security Analysis curriculum has been designed to closely align with the Canadian Center for Cyber Security`s (CCCS) curriculum guidelines and also assists in preparing graduates to achieve a number of industry certifications. Upon successful completion of the program, graduates will be prepared to attain certifications including:

• ISC2 SSCP and CISSP
• SANS GSEC and other GIAC certifications
• EC-Council`s CEH and CHFI
• CompTia CySA+ and CASP

Massage Therapy is a three-year Ontario College Advanced Diploma program that prepares students with the required skills, attitudes and knowledge needed to offer safe, ethical and effective care at entry level practice in the profession of massage therapy. The foundation of the program is based on the Standards of Practice and Code of Ethics given by the College of Massage Therapists of Ontario (CMTO) and the curriculum focuses on developing in the students the skills of pathophysiology, entrepreneurship, professionalism, empathic responses, anatomy, decision making, massage theory, critical thinking, communication and physiology.  Students develop specialized knowledge, skills and judgment in conducting a systematic client assessment, formulating a comprehensive and clinical impression, developing a specific treatment plan, performing safe, competent, and comprehensive massage therapy and evaluating outcomes.

The Environmental Management and Assessment Ontario College Graduate Certificate program adds depth to your existing expertise in the environmental management and assessment field. Highly skilled and environmentally aware professionals are constantly being sought out by employers in the field. This program enhances your knowledge of environmental sciences.

Gain essential knowledge and skills by studying a range of disciplines throughout this program, including:

• Ecological conservation
• Project management
• Environmental policy and reporting
• Contaminant control
• GIS and environmental map design

Take courses in hydrology, environmental modelling and environmental policies. Courses are offered on evenings and weekends.
Field experiences throughout the program give you integrative skills that employers of this expanding field are looking for.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term. Please note that places in the co-op version of the program are subject to availability.

Graduates of this program may be employed in a number of fields including:

• Ecology research and reporting
• Water and wastewater monitoring
• Site assessments
• Cost proposals
• Pollution prevention and control
• Regulatory compliance
• Policy development

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document, International students are not legally eligible to engage in work in Canada that is a mandatory part of an academic program. For more information, please visit www.algonquincollege.com/coop.

The two-year Office Administration - Health Services Ontario College Diploma prepares you for a rewarding career in a variety of health services office environments.
Develop essential theoretical and applied skills for health services by engaging in extensive learning in a simulated office using an Electronic Medical Records (EMR) system in a variety of specialties. Provide patient services through:

• Client file management
• Office management
• Billing
• Patient management
• Medical transcription and terminology
• Accounting practices, and
• Document production

You also have the opportunity to participate in a health services environment work placement allowing you to practice your skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct oneself professionally and adhere to relevant legislation, standards and codes of ethics.
• Manage the scheduling, coordination and organization of administrative tasks and workflow within specific deadlines and according to set priorities.
• Coordinate the collection, analysis, distribution and response to communications in the workplace to facilitate the flow of information.
• Operate and provide support to others related to the use of office equipment and technologies.
• Evaluate, establish and administer health records management systems* to ensure confidential, secure, accessible and organized electronic and paper records*.
• Produce financial and client billing records* for health services by compiling relevant information and using accounting software.
• Produce health documents and reports using available technologies and applying industry standards.
• Use interpersonal and client service skills to respond to the diverse needs of clients, their family members and the health care team.
• Identify and use non-invasive clinical tasks to support effective and efficient health service operations.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Start your music industry career sooner by learning the world of audio production and the business of music.

With a condensed format of 42 weeks, the Music Industry Arts Ontario College Diploma program prepares you to start your music industry career sooner. You learn how to work as a producer, engineer or music professional in today`s music industry.

As a student, you produce multi-track recordings in a real studio environment where you learn the full range of audio engineering and music production skills.

Although the primary focus is on audio production, the program also has a significant focus on the business side of the music industry. Explore:

• Legal contracts
• Copyright issues
• Royalties
• Music publishing

Discover the inner workings of recording and the business of music, which could help you further your music career. Experienced, industry-connected faculty prepare you to budget, schedule and prepare a business plan for a recording project.

During the program, you work in small studio lab classes to gain hands-on experience in the recording studio with guidance from an instructor. Individual time in the studio lets you experience what it is like to control your own recording session. You can use this time for your own projects, mastering the equipment or applying techniques learned in class.

There are many different career paths in the industry after graduation. You may find employment as:

• A performing artist or songwriter
• An audio engineer
• A producer
• A personal manager
• A music publisher
• A concert promoter

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching

The Business Ontario College Diploma program provides you with a well-rounded foundation in management, human resources, operations, accounting, finance, marketing, international business, and supply chain management. Gain theoretical and applied knowledge to complete projects that reflect real business responsibilities. Develop essential business skills in communication, information technology, teamwork, problem solving, task management, and customer service.

You have the opportunity to collaborate with industry professionals to analyze and find solutions for real-world business issues. Your knowledge and skills come together as you create a professional business plan that mirrors what could be expected in industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization`s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization`s business initiatives.
• Use current concepts/systems and technologies to support an organization`s business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The four-year Bachelor of Building Science (Honours) degree program is designed to give you a broad knowledge base related to building environments. It covers all facets of building design, construction, human comfort and sustainability. It is Canada`s only Bachelor of Building Science program.

The small class sizes of the program allow you and your peers to form tight-knit working groups and build effective communication skills necessary to succeed in the industry. You will send approximately one third of your time working in the labs, developing your skills. You also have the opportunity to gain industry experience from the site visits, professors who are actively working in the field, and two mandatory paid cooperative education (co-op) terms.

As a student in the program, you learn skills specific to architecture, construction methodologies, building enveloped, sustainability and other areas such as:

• Science and engineering principles, professionalism and methodologies
• Fundamentals of mathematics, technical writing, computer applications
• Building frames and structures, geotechnical engineering, and materials science
• Sustainable design, botany, renewable energy, urban planning and building information modeling
• Business fundamentals, project planning and management, research and leadership skills

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Integrate sustainable building practices and alternative energy solutions and present options that balance client specifications, site conditions, and human factors.
• Use sound, acceptable engineering principles for the solution and documentation of situations encountered during the construction or rehabilitation of buildings.
• Communicate effectively with all project stakeholders.
• Read, interpret, and, with direction, modify documents related to building plans, including working drawings that involve structural, electrical, and mechanical features.
• Formulate strategies for the efficient and effective commissioning and operation of buildings and building systems.
• Evaluate the practical applications of primary and secondary theoretical research related to existing and emerging construction methods and materials.
• Analyze, test, and comment on the functionality of alternative structural, mechanical, and electrical solutions proposed for integration in both new projects and renovations.
• Contribute to the on-going economic viability of construction and engineering projects through the application of principles of estimating, accounting, and cost controls.
• Facilitate partnerships and productive interactions within project teams that involve knowledge-workers and skilled trade workers.
• Ensure work, activities, and practice are in compliance with established ethical and professional standards, as well as local, provincial, and national legislation.
• Adapt to changes in employment requirements through the development, implementation, and updating of professional and personal development plans.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

If you have a recognized Advanced Diploma in Architectural Technology or Civil Engineering Technology, you may be eligible to enter the third year of study. If you have a recognized Diploma in Architectural Technician, Construction Engineering Technician, or an Advanced Diploma in Mechanical Engineering Technology you may be eligible to enter into the second year with advanced standing. See the Bachelor of Building Science (Honours) Entry into Level 5 and Bachelor of Building Science (Honours) Entry into Level 3 bridging programs for details.